Cambridge Wireless Business SIG 12

Cambridge Wireless Business SIG
“How to set up your business for growth from day one”
12th January 2012
This event is jointly sponsored by:
This SIG is championed by Leo Poll of Philips Innovation Services,
Clennell Collingwood from TTP and Kevin Coleman of Alliantus
Venue – IdeaSpace, Entrepreneurship Centre, 3 Charles Babbage Road, CAMBRIDGE, CB3 0GT
Lunch and Registration
Introduction to the event from SIG Champion
Welcome from our host - Dr Belinda Clarke, ideaSpace
Keynote speaker – Shaun Walker, S-Tech Insurance
“From Start-Up to Grown Up.”
Highlighting key areas of risk for start ups and how these can be managed through their growth
cycle. Linking to topics being addressed throughout the afternoon.
Briefing about groupings and the rest of the afternoon
Session (1) on topics listed below
13: 55
Rotate groups
Session (2)
Coffee and networking
Session (3)
Rotate groups
Session (4)
Open group discussion
Fill in Evaluation Forms and Event Closes
Group 1
Alan Boyle of TTP (Chair)
Ron Moscona of Dorsey & Whitney (Co-chair)
“IP basics, and the commercial view of IP”
Group 2
Mark Allard of Philips Research Laboratories (Chair)
Dairmuid Coyle of itsp (Co-chair)
“IT as a tool to support growing teams”
Group 3
Peter Rennison of PRPR (Chair)
Lloyd Pople of NeonDrum (Co-chair)
“PR - building the message”
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Group 4
Clive Rich of Rich Futures (Chair)
Halam Rose of Arkessa (Co-chair)
“15 minute negotiator”
Group 5
Janet Henson-Webb (Chair)
Rob Symes of Campbell Black (Co-chair)
“Building your team: considerations for growth”
Group 6
Clennell Collingwood of TTP Ventures (Chair)
Maurizio Pilu of TSB (Co-chair)
“A quick guide to funding - public and private money”
Profile of Host
ideaSpace, part of the University of Cambridge Hauser Forum, is a hub for early stage innovation, providing
space and resource to a wide community of advisors, innovators and entrepreneurs. Members of ideaSpace have
24/7 access to desks, meeting rooms, coffee and conferencing facilities. An active member of the innovation
community in Cambridge, the East of England and wider, ideaSpace also plays host to a number of networking
groups, workshops and seminars. To arrange a time to drop in or speak to one of the team email:
[email protected] or call 01223 365123
Profile of Sponsor
S-Tech Insurance Services Ltd
We are a fully Independent Insurance Broker based in Cambridge and for over 30 years have successfully supported
the Technology related industries by arranging protection against the numerous tangible and intangible risks faced by
the sector. We provide a highly personalised service and combine this with a detailed understanding of your business to
find precise solutions that fit your needs. For more information please visit:
Profile of Organisers
Cambridge Wireless
Cambridge Wireless is a leading and vibrant wireless community with a rapidly expanding network if companies
interested in the application of wireless technologies. In addition to VIP networking activities and business development
support, we run a number of Special Interest Groups focussed on specific technology and/or market areas, providing
opportunities for member organisations to meet, form partnerships and exploit opportunities for new business.
Cambridge Wireless has a number of partnerships with like-minded organisations around the world, and we endeavour
to keep members fully up to date with the latest developments, and assist in exploring new business opportunities with
local and international companies. For more information, please visit
Profile of SIG Champions
Leo Poll, Philips Innovation Services
Leo Poll has a keen interest in matching innovative technology to real world problems in a commercially sustainable
way. In Philips, he pursues this in his role as business developer by identifying commercially promising research results
and realising routes to market through venturing, partnering and licensing. Leo has more than 15 years of experience in
customer-centred innovation and has managed venturing opportunities on topics such as 'near field communication',
'asset tracking', 'ultra low power radio transceivers' and 'innovative drug delivery systems'. For further information please
Clennell Collingwood, TTP
Since joining TTP Ventures, Clennell has invested in electronics and telecommunications related businesses. He is
currently an observer on the board of ZBD. Clennell was also board observer with Alphamosaic, which was sold in to
Broadcom in September 2004 for $123m. More recently, Clennell has helped to establish the Carbon Trust – TTP
Incubator, which supports start-up and early-stage businesses in the low carbon sector. He has a first class BA and
MEng degrees in Chemical Engineering from the University of Cambridge and has completed the year long
Postgraduate Course in Design, Manufacture and Management (also at Cambridge). For further information, please visit
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Kevin Coleman, Alliantus
Kevin is a leading marketer with 20 years of senior management experience in the interactive entertainment, telecoms
and technology sectors. Kevin was head of group marketing at Acorn Computers and managed all communication
channels during the company’s change from an educational supplier to technology innovator. He was Director Japan for
Infobank, (Europe’s leading e-procurement company) before starting Alliantus Limited in 2002. Since then he has
worked with hundreds of technology start-ups, guiding senior teams, developing and implementing strategies, and
providing access to high level contacts to effect fast market entry into international markets. For further information
please visit
Profile of Experts
Mark Allard, Philips Research
Mark joined Philips as an IT specialist over 12 years ago and has covered a range of roles from infrastructure design
and desktop services to building solutions to meet specialist Research & Development requirements. Experience
working with both large scale global IT solutions and more localised custom business specific IT requirements his skills
are ideally suited to supporting technology within the R&D industry. Mark managed the transition of IT services for
Philips Research UK during their relocation to Cambridge where he resides as IT Business Partner. For further
information please visit:
Alan Boyle, TTP
I have been IP Manager for TTP plc (The Technology Partnership), in Cambridge, since 2000. In this role I manage
TTP’s in-house IP and licensing activity, and act as consultant to a range of external organisations in IP assessments,
licensing strategy, valuation and freedom-to-operate reviews. My previous roles have involved IP management for PA
Consulting Group, technology licensing at Cambridge University, and technology exploitation at Strathclyde University.
These roles have involved technology licensing in many industrial sectors. Originally I have a BSc in Chemistry (from
Strathclyde University). For more information please visit:
Dairmuid Coyle
Diarmuid has over 20 years of experience in the IT sector both as an IT Manager in medium and large corporates
including GEC, Scientific Generics and Fluency Voice Technology. He co-founded IT Support Partners in 2002 to
provide IT Services and Support to small companies. With a strong belief that the level of IT should be appropriate to
both the business need and budget, Diarmuid has assisted many organisations to grow their infrastructure in step with
their business. For more information please visit:
Ron Moscona
Ron Moscona is a senior solicitor at Dorsey & Whitney's London office specialising in intellectual property law.Ron
advises on all aspects of intellectual property law. He has negotiated numerous IP licences, joint ventures and
technology transfer agreements and acted on the acquisition and financing of many large and small technology
businesses. Ron also acts for clients in IP litigation and in disputes relating to licensing and collaboration agreements.
Dorsey is a technology-focused international law firm with offices throughout the US, Canada, Asia and in the UK. The
firm’s UK practice advises on corporate, finance, intellectual property, dispute resolution, real estate and employment
matters and has a core client base of university spin offs and other early-stage and established technology companies.
For more information please visit:
Maurizio Pilu, Technology Strategy Board
Maurizio was appointed as Lead Technologist for ICT in January 2009 and in April 2010 appointed to the newly created
Digital team. He is part of a small team responsible for high-impact strategies and investments in innovative projects
and businesses across the UK. Has been leading on a number of activities, including setting up the UK Future Internet
Strategy Group, the £2m Network Service Demonstrators initiative, the EU’s Future Internet Forum of Member States
and was part of the small core team that developed the Board’s £30m Digital Britain Strategy and implementation.
Maurizio has recently worked on defining the strategy (published in October 2010) and implementation plan for the
Digital team, and is currently leading on a number of activities, including programme managing the £5m investment in
the Internet of Things and leading the investigation into the Future Internet Systems Technology and Innovation Centre.
He was instrumental in the successful merger between two Knowledge Transfer Organizations and has portfolio
responsibility for the ICT Knowledge Transfer Network and is sitting in advisory or observer capacity on a variety of
bodies. For further information please visit:
Lloyd Pople, NeonDrum
Lloyd is co-founder of NeonDrum, an online news distribution company. In addition to NeonDrum, Lloyd is also cofounder of EvokedSet (PR, email and web marketing) and Worldview Learning (3D e-learning platform). Lloyd’s
background stretches back to IC design for mobile phones, through EDA software marketing, strategic marketing to PR
and web development. For more information please visit:
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Peter Rennison, PRPR
Peter has specialised in public relations and marketing communications for technology driven companies for 20 years.
Armed with an electronics degree, Peter spent three years in R&D before U-turning into high-tech PR. After working for
a leading London-based PR company, he made the most of his initials and started up PRPR. The company has a close
association with Cambridge, working for companies such as nCipher (Thales), Bango, RealVNC, Signify, Cambridge
Wireless and the Computer Laboratory. As well as working with large corporations, Peter enjoys supporting start-ups
and SMEs where a bit of good PR can make a big difference. For more information please visit:
Clive Rich, Rich Futures
Clive is an international professional negotiator. He has played a crucial role in negotiating and brokering more than
£10bn worth of global deals for a broad spectrum of multi-nationals, major organisations and super-brands, including
Sony, Yahoo, Apple, Napster, BMG, San Disk, My Space and the BBC.
An Inns of Court Law graduate, Clive Rich has more than 25 years experience creating and closing deals. He uses a
unique framework which can be adapted depending on the size of deal, recognising that each negotiation and individual
is different. Clive believes that the power of negotiation and the ability to trouble-shoot deals has never been more
important. With an unstable world economy, increasing competition as power and influence moves from the West to the
East, and technology enabling business to converge globally, we now live in a New Deal Economy, where deal-making
skills are paramount. He has also designed and successfully launched an App called “Close My Deal”, enabling people
to understand the basis of successful negotiation and apply the skills to everyday scenarios.
A highly experienced entertainment and digital media lawyer, Clive has represented Simon Cowell and his
entertainment company SyCo and negotiated deals with musicians including Take That, Dido, Annie Lennox and Simply
Red, and with global brands such as Universal, Virgin and T-Mobile. He has also previously successfully run digital
businesses for the likes of Sony and BMG. He negotiated BMG’s first agreement for Pop Idol recording rights with 19
Entertainment – an agreement which has since generated well over $1 billion of contribution for BMG worldwide. He
also negotiated Syco’s production agreements for the X Factor and Got Talent. Based on his commercial and legal
background, he also runs an automated contracts platform called “Orbit”, which provides an affordable “survival guide to
the law” for SME’s, and he is a shareholder and Director in a number of technology-based SME’s, including Criteria
Media Exchange – a software platform which automates trade between digital content owners and digital retailers.
For more information please visit:
Halam Rose, Arkessa
Halam’s friendly mix of technical and business skills make him great at finding solutions for customers.
Halam has a strong business development background, gained working in technical sales, business development,
design engineering and technology development for engineering, software and wireless. He is currently Technical
Director for Arkessa an M2M communications company based in the Cambridgeshire region. For more information
please visit:
Rob Symes, Campbell Black
Rob Symes co-founded Campbell Black, a recruitment business specialising in telecoms and wireless in January 2010.
The business, profitable from day one, is now expanding rapidly and has clients such as the Cloud, BskyB and UK
Broadband. Beyond recruitment Rob is interested in technology entrepreneurship and has interviewed many key players
in the Cambridge phenomenon like David Cleevely, Jack Lang, Ray Anderson, Tudor Brown and Pilgrim Beart. These
videos including entrepreneurial tips and featuring Rob’s well coiffed bouffant are available on the Cambridge Wireless
website. For more information about Campbell Black, please visit:
Shaun Walker, S-Tech
Founder and CEO at S-Tech Insurance Services Ltd for 30 years. Leading a team of 70 Insurance Specialists, based in
Cambridge, providing Corporate , Personal and Financial Services advice, claims and placing facilities. Own specialism
relates to requirements of leading edge technology and related service entities. For more information please visit:
Janet Henson-Webb
An HR, training and development professional, Janet has over 25 years’ experience of identifying, recommending,
facilitating and implementing solutions for a broad range of personnel, training and development requirements at
individual, team and corporate level. With a career in personnel management in various organisations, most notably at
Acorn Computers, she has had budgetary, strategic and operational responsibilities.
Since founding her own successful company in 1995, Janet has advised organisations from start-ups to established
businesses across a diverse range of markets. She has a strong focus on technology-led businesses including hi-tech,
bio-tech and consultancies, and a sound understanding of the issues facing management and employees. For further
information please visit:
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