Your Business Plan is Your GPS Dave Olson – SCORE Mentor

Your Business Plan is Your GPS
Dave Olson – SCORE Mentor
We’ve all grown to depend on GPS technology to provide step-by-step guidance on how to successfully get to
our destination. It helps to ensure we’re traveling in the right direction.
Entrepreneurs also need help navigating the road to building a successful business. For the small business
owner, their GPS is their business plan. Every aspiring entrepreneur needs to research and validate their
business idea. Only then can one determine the best way to get an idea from point A to point B and beyond.
While it does require a little time and effort, a business plan doesn’t need to be a long or complicated
document. And preparing a business plan has never been easier. There are plenty of software tools and
templates available to guide you through the process. Many are available online free of charge. Business
plans typically include standard information such as a market and competitive overview, product or service
description, management structure, target customer definitions, and financial projections. For those seeking
funding from a bank or other potential investors, a business plan is especially critical.
The business plan not only helps validate your business concept, it also helps guide ongoing decisions once
your business is up and running. And just as GPS software requires periodic updates, a business plan does as
well. That’s because small businesses need to evolve and adapt in response to changes in their local market,
competitive landscape, new technologies, and shifts in customer preferences.
Here are some guidelines for business plan reviews:
Annually. Review assumptions, projections, and priorities and adjust if needed. Look for ways to
increase sales and improve profitability.
Every three to five years. Conduct a more comprehensive review of trends, target markets,
competitors, and focus on growth opportunities.
After a major shift in your industry or other significant event. Examples include a change in your
business structure such as the departure of a business partner, a new regulatory requirement, entry
of a major new competitor, etc.
In addition to regularly monitoring your financials, revisit your overall business plan periodically to ensure you
stay on course on the road to success.
For assistance with developing a business plan or starting and growing your small business, contact Traverse
City SCORE at 231-947-5075, or toll-free at 888-796-4913. Visit to schedule a free
and confidential appointment with a SCORE mentor.
Dave Olson is a volunteer SCORE mentor and retired CEO with experience in manufacturing, marketing and
investment banking.