For Immediate Release
Canadian Women’s Foundation, Winners, HomeSense and Rogers Media launch
national campaign to end violence against women
Toronto (ON) – April 16, 2012 – The Canadian Women’s Foundation, in partnership with Winners,
HomeSense, and Rogers Media, has launched their annual Shelter from the Storm campaign, which
will help more than 30,000 women and children across Canada rebuild their lives after abuse.
Shelter from the Storm supports all 450+ shelters for abused women and their children nationwide
and violence prevention programs. The campaign runs from April 16 until May 13.
“Violence against women is a serious national issue. 61% of Canadians personally know a woman
who has been physically or sexually abused,” says Beverley Wybrow, President and CEO of the
Canadian Women’s Foundation. “Through Shelter from the Storm, we can encourage Canadians to
support community programs that help women rebuild their lives after abuse, violence prevention
programs that help teens learn to stop the abuse before it starts and local women’s shelters that
provide support and safety to women and children across Canada.”
Canadians can help support Shelter from the Storm by visiting their local Winners or HomeSense
and purchasing one of the products designed exclusively in support of ending violence against
women. This year’s featured products include various items such as an umbrella, rainboots and
many others that are perfect for the spring season. For a full list of items and prices please see the
list below. Canadians can also show their support by purchasing a decal for $2, $5 or $10 for a
chance to win one of many instant prizes or one of three $1,000 Winners/HomeSense shopping
“Winners and HomeSense are honoured to launch this year’s fundraising efforts with an extended
selection of stylish collectibles to help raise funds, build awareness and ultimately, stop violence
against women,” says Shannon Johnson, Winners HomeSense spokesperson. "By purchasing one of
this year’s exclusive product line items, you are joining in a powerful movement that will help
break the cycle of violence.”
To make an online donation or to find out more information about Shelter from the Storm please
-30About Canadian Women’s Foundation
The Canadian Women’s Foundation is Canada’s public foundation for women and girls. We
empower women and girls in Canada to move out of violence, out of poverty and into
confidence. Since 1991, we’ve raised money and invested in over 1,100 community
programs across Canada, and are now one of the ten largest women’s foundations in the
world. We take a positive approach to address root causes of the most critical issues facing
women and girls. We study and share the best ways to create long-term change and bring
community organizations together for training and to learn from each other. We carefully
select and fund the programs with the strongest outcomes and regularly evaluate their
work. We have a special focus on building a community of women helping other women.
Helping women creates safer families and communities, and a more prosperous society for
all of us. We invest in the power of women and the dreams of girls. For more information
please visit
For more information or interview requests, please contact:
Sabrina Ramlall
[email protected]
Sara Beckford
[email protected]
Editors Note: When referring to the Canadian Women's Foundation, please use the full name. Please do
not abbreviate or use acronyms.
Winners / HomeSense Products
Plush Owl
Hand-crafted in India
Adult chic patterned Rainboots
Children’s owl patterned Rainboots
2 Pack Baby’s Onesie
Cotton T-Shirt (White, Purple, and Black)
Women’s – 95% Cotton, 5% Spandex
Men’s – 100% Spandex
Definitions of Charity, Confidence, Strength,
Love, and Courage are screened on this quality
cotton T.
Patterned Umbrella
Compact, easy grip with rubber handle
Glass Bottle
An eco choice.
2 Flavours:
Triple Chocolate Chip Cookie Mix
Oatmeal Chocolate Chip Cookie Mix
On Oprah’s favourite list.
Reusable Bag - Multi Pattern & Stripe Pattern
An eco choice.
Gourmet Jelly Bean Jar
36 flavours
No artificial flavours or colours
Imported from Ireland
Sterling Silver inscribed love tag Necklace 18”
chain (English & French)
Has definition of “Love” inscribed.
Fashion Piggy Bank - Ceramic
Decorated with the definition of love
“Save for your charity of choice in style”
“Save fashionably”
Diffuser – 2 long lasting scents
Fresh Lemongrass
Vanilla Coconut
Sports Towel
Definitions of Charity, Confidence, Strength,
Love, and Courage are on this perfect sports