presspack 1

presspack
1
Keep it real, for real.
Be Spontaneous, Not too
serious, not too cool.
Confident with no
worries, so jump in and
join uS
3
In 2007 three hung-over Norwegians (Thomas Adams, Henrik Nøstrud and Knut Gresvig) had
the idea to sew together a hooded sweatshirt and a pair of sweatpants, connecting the two with
a giant zipper to create the ORIGINAL OnePiece. An instant success amongst Scandinavians,
OnePiece ‘Jump in’ became a huge hit in Norway in 2008 and later in Sweden despite only being fueled by blogs & social media. Now, with more than 220, 000 fans, no other Scandinavian
company has a stronger social media following than OnePiece Jump-in Ltd.
OnePiece was introduced to the British market in November 2010 and what followed was a massive, indescribable press frenzy. (sample press pack attached)
In the short time that OnePiece has launched internationality it has been adopted at a phenomenal rate by a broad range of celebrities who have all been spotted in their unmissable suits such
as Justin Bieber, Lady Gaga, Rhianna, Kate Moss, Usher, Jayden Smith, Westlife, Kate Moss,
Paris & Perez Hilton, Whitney Port, Paramore, Pink, Henry Holland, Agyness Deyn, Pixie Geldof, Nick Grimshaw, Jude Law and Sadie Frost.
Since OnePiece launched globally it has opened two new stores in Norway and three Sweden,
They are currently being sold in an exclusive outlet at Harrods in London, and at Kitson in Los
Angeles. Now, OnePiece opens its first US store on the swanky Robertson Blvd in Los Angeles.
The all-in-one comes in a variety of styles and colors (from stars and stripes to two-tone) and
they are available for purchase online at the OnePiece site: www.onepiece.com
4
5
PRESS
/
celebrities
7
Boyzone
Justin beiber
Over 20 million records sold
#1 pop idol of this decade
one direction
X-factor favorites
8
Natacha Beddingfield
UK singer-songwriter
Perez hilton
Worlds most famous blogger
9
Pixie Lott
hayley williams
UK singer-songwriter. More then 50 million youtube Views
Hayley and B.o.B became famous with the song Airplanes
Nico Tortorella
USA actor from Twelve and Scream 4
10
octopussy (james bond girl)
Whitney Port and Ben Nemtin
Maud Adams was the Bond-girl in Octopussy
Whitney Port from The Hills and Ben Nemtin from Buried Life, MTV
dj afrojack
DJ Afrojack spinning records in Vegas
11
Jayden smith
sadie frost
Son of Will Smith from Karate Kid
walking her dogs
12
Ellie goulding
Ronan keating
English singer-songwriter
English singer-songwriter
13
sara paxton
keles
Jason wahler
Actress from Liar Liar, CSI Miami
Rapper
Actor from The Hills and Laguna Beach
Ed drewett
Singer-songwriter
14
malin åkerman
Henry holland
Famous Hollywood actress
Famous Designer
wonderland
The new Spice Girls from Britain
15
PRESS
/
magazines and newspapers
16
fashionnews
fashion
Send us any fashion questions or let us know your thoughts at [email protected]
our latest
style crush
Friday 26.11.10
Adult-gros
Love them
or loathe
them,
there is a
new craze
in town
– adultsized
babygros
(or
adultgros, if
you will).
Brand new
website
onepiece.
co.uk has
launched
a range
of romper
suits in
a rainbow of colours.
Perfect for days on the
sofa recovering from one
of your many Christmas
parties – or if you are
feeling really brave,
wear it out and about.
Young X Factor boy band
One Direction are more
recently out of romper
suits than most, but they
were spotted in them...
K
nown for playing feisty Hermione over the years in the Harry
Potter movies and for fronting the Burberry campaign last
season, Emma Watson, 20, is shaping up to be quite the
fashion icon. From her one-shoulder velvet dress to her
show-stopping lace and feather ensemble at the Deathly Hallows
premiere, Emma has us green with wardrobe envy. If like us at Celebs
you hanker for a piece of her style, look no
further than the great high street where we
have hunted down some Watson wonders.
Irish Daily Mail, Friday, November 12, 2010
Debut at Debenhams
Lipsy
£90
20%
off
Compiled by: Carly Stevens. Pictures: PA/Wenn/Pacific Coast/Rex.
one direction: ‘You’ve really made
those adult-gros your own’
yes PLeAse
no thAnks
Tinchy Stryder’s new collection, Star In
The Hood, launches this month. Get a
funky vest or comfy jogging bottoms –
Rihanna has already got hers.
See www.starinthehood.net
lovelies are essential winter warmers,
when mixed with touch-screens
and tiny buttons you can end
up taking them off more than
putting them on.
star in the hood
PHOTOGRAPH SARAH LEE FOR THE GUARDIAN
T
HE first clue that my outfit
might not be to everyone’s taste
was the dog in Herbert Park. On
spotting me, the gentle labrador
transformed into a snarling
attack hound, frightening the
living daylights out of me and nearly
taking my arm off.
Michelle
Howard,
Junior
Fashion
Assistant
It’s the latest craze
— a Babygro for
adults you actually
go out in. This
courageous Mail
writer puts ‘the
onesy’ to the test
Just this week, Westlife were seen
wearing OnePieces as they practised
for their gig on Sunday’s X Factor –
the day after wannabe Westlifers,
One Direction, posed for the
paparazzi in theirs.
Even celebs who should know
better are wrapped up in them.
Peaches Geldof, Davina McCall and
Jude Law have been spotted in the
OnePiece, Sadie Frost has been
threatening to buy one for all her
friends this Christmas, while no less
a personage than Cheryl Cole is
quoted in the PR bumf saying: ‘This
year is all about the jumpsuit.’
So what is all this fuss about a
romper blanket with sleeves that
made an appearance last winter. Neither is it a Morphsuit, the full-body
suit that make you look, well, like
Morph, in a range of snazzy colours.
Out and about: The onesy kept
me warm if a little conspicuous
in the chill of downtown Dublin
N
O, a OnePiece ‘Jump In’, to
give it its full name, looks like
a Babygro for adults and is
effectively a jumpsuit made
out of high quality, fleecy
cotton with a hood, and a zip that
starts at the crotch and goes all the
way to the top. It was invented by
three twenty-something Norwegians
called Thomas Adams, Henrik
Nøstrud and Knut Gresvig, and
costs around €90 for a plain design
ranging to €140 for a brilliantly crass
stars-and-stripes pattern.
It was the most popular company
on Norway’s Facebook last year,
earning 120,000 ‘likes’ without
any formal marketing, and now,
like some kind of pillaging Viking
fashionista, it’s threatening to invade Ireland, amid breathless predictions that it could be the ‘trend
of the decade’.
They even suggest it could take
the sting out of the recession.
We’ll come to that later.
First, in my capacity as travel
editor, I was that soldier whose mission it was to run it past the residents of Dublin.
Will it catch on as apres ski? Do
you think it’s couch or club wear?
No, I’m not a weirdo.
Mine was among the more sober
options available, a fetching dark
In the Shelbourne: Not even a
cocktail could help me blend in
blue with a Nordic snowflake-style
motif. The more adventurous
choices include vivid purple, lime
green, the stars and stripes or an
eye -popping pink candy stripe
number sported by Shane Filan in
footage on TwitVid.
Being something of an old school
type, I pulled on some old Nike hightop runners that seem to have
sneaked back into fashion, and headed into the brisk chill of Wednesday
afternoon, fully expecting to be
mocked at every turn or send children running for mammy’s skirts.
But Joe the barman at Bellamy’s
pub in D4 was nonplussed. Granted,
he thought it was a two-piece tracksuit. When I pointed out it was like a
Babygro – ‘Ah, a onesy! Nice. Whatever you’re having yourself.’
Aside from a few whiplash doubletakes, D4 seemed singularly unimpressed; the labrador was as bad
as it got. So it was off to town,
feeling as snug as a bug in a
(sort of) rug.
If nothing else, my OnePiece
romper was proving ridiculously comfortable in the
nippy November air – with only
a T-shirt on underneath. It feels
exactly like wearing a duvet.
Lisa Dwan, the former Fair
City actress and now PR
maven who is marketing it in
Europe, calls it a ‘personal central
heating system’ and reckons it could
save you a fortune on heating bills.
‘We didn’t turn on the heat for days,’
she says. ‘Our poor little dog was
shivering.’
I’m not sure it’s come to that yet,
but Tomasz Roshon, the Polish
barman at the Shelbourne, warms to
the theme. ‘It’s interesting and new
and it’s great. I noticed it was a
onepiece as soon as you walked in.
€100? Is it warm? I would wear it.
Then all you need is your onepiece,
shoes, and maybe some underwear.
Easy.’ Not so easy on the other side
of the bar.
‘Awful, awful, awful…’ was 39-yearold HR director Róisín Cahill’s reaction. ‘It’s an overgrown Babygro.
That’s what I’d put on my baby, not
on my big people.’
Sipping cocktails with her in the
Shelbourne bar was Darren Cahill,
the operations director for Honda.
He shook his head, though he was
intrigued: ‘It’s different. I can see
people wearing that – definitely as
apres ski, and you know, I wouldn’t
even be surprised to see it in the
Shelbourne.’
Waitress Claire Estran, 36, from
Durban in South Africa, had one
particular complaint, and it was the
large zip label bearing the OnePiece
logo. ‘I don’t like the way the zip tag
hangs down like that,’ she says. ‘It’s
crude.’
S
HUCKS, and that was my
favourite bit: handy to zip up
or down for the boys, though
possibly tricky for the girls.
The Shelbourne bar is one
kind of catwalk, but the acid test
was always going to be the fashionistas of Brown Thomas.
The make-up and fragrance staff
seemed pleasant enough about
it, as were the skinny-trousered
c h a p s i n m e n s w e a r, w h o a l l
appeared to want to know where
they might buy one.
But it was upstairs in the boutique
sections that the going got really
tough. It’s not often you can invite a
woman to give you the once-over
and not take it personally when
they’re reduced to sniggers and
hysterical laughter.
Suffice to say, Martine Hannigan,
41, a sales assistant for Mary Grant
clothing in BTs, won’t be rushing
out to buy one. As for the prospect
of Dublin heaving with romperstomping youngsters, she’s philosophical. ‘Everything and anything
goes these days – no one gives a
damn. It’s all about expressing individuality, and if that does it, then
great.’
The sales assistants were unanimous: the only way the OnePiece
might take off is if our weather turns
Norwegian – and we start eating
fewer pies.
They point out as one that it’s
unlikely to suit anyone who doesn’t
have a ‘slim profile’.
‘It’s not very fashion,’ says Clíona
Fox, 21, she of the clinical eye
who sells the chic Danish label Day
Birger et Mikkelsen. ‘I don’t think
people will sacrifice style for comfort
to that degree. They just won’t.’
And more pertinently: ‘How do the
girls go to the loo?
Which is the crucial respect that
the OnePiece differs from a romper:
no flap. Which might indeed leave
you in a flap.
So, as that old marketing jingle
goes: if you buy one piece of clothing
this year, the boys in particular could
do worse than make it a OnePiece.
Amusing as it was to run around
town in a romper, the only place
you’ll see me in one is at home this
weekend, comfortable in the knowledge I’m the hippest cat on the
couch.
So come on Westlife, you can do
it – serenade the nation tomorrow in
a set of overgrown Babygros.
51
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- B 3
På Kultur & Nöje i dag: Massor av nya böcker
Jättebebisen
rätt i tiden
Annat
otippat som
blivit mode
Plyschdress – herrarnas
måste i slutet av 1960-talet.
Kjol på byxa – 1990talets stora klädkombo.
Praktiskt när det är kallt.
Jätteglasögon – 2008
blev året när oversized-glasögonen slog igenom som
trendsettarnas måste.
■ ■ Bebisdräkt för vuxna har lite otippat
seglat upp som en trend. Och det är
Nyköpingsbor som driver företaget
i Stockholm. Den norska mysdräkten
Onepiece är här.
Patrick Barkham takes babygrow chic to the streets
by Robert
Mayes
Was it the hood? I know that even the dogs
in Dublin 4 are discerning, but that’s a little
over the top.
The ladies upstairs at Brown Thomas were
hardly kinder. One peered down her perfectly
formed nose at me and sniffed: ‘It’s not very
stylish…’ before casting a look at where the zip
ended. ‘And not very practical.’
The minute I stepped on to Grafton Street,
however, I was mobbed by a posse of 18-year-old
lads desperate to know where I got my
‘onesy’. The girls on the Luas were equally
intrigued.
Debenhams 08445 616161 JD Sports 0844 264 1000 Leila London Leilalondon.com Lipsy Lipsy.co.uk Mango 020 7434 3694 Marks & Spencer 0845 3021234 One Piece Onepiece.co.uk
FREDAGEN DEN 3 DECEMBER 2010
ONESY!
I
Sequin bag, Mango,
£37.90
Hoorah! The festive party
season is upon us, I will
be ditching my satchel in
favour of this luxe sequin
bag – any excuse to add
some sparkle to my outfit.
gloves While these leather or knitted
mode
12A
at www.leilalondon.com
Page 13
v1
I FEEL A RIGHT
Limited Collection at Marks &
Spencer £89
£55
Xtra Factor star Konnie Huq has been
spotted out and about in a fabulous
vintage-looking dress by Darling from
leilalondon.com. A haven of quirky brands,
filled to the brim with cute dresses, jackets
and accessories galore, Leila London is
offering Celebs On Sunday readers 20% off
online. To receive your discount, simply
enter Leilacelebs. Offer ends 11 Dec 2010.
SN
be taken seriously? Patrick Barkham zips up his ‘onesie’ and hits the streets
photograph Sarah lee for the Guardian
Samira Ahmed
Where to buy
Romper
stomper
The OnePiece is cosy, comfy and trendy. But can a man dressed like a toddler ever
Let’s raise a toast to
Gillian McKeith,
page 2
Why I love Little
House on the Prairie,
page 18
he insurmountable problem with my achingly ofthe-moment OnePiece –
the onesie, the rompersuit,
the adult babygrow, the allin-one sported by Sadie
Frost, the X Factor band One Direction
and a growing band of comfort-seeking
hipsters – arises in the full reveal. At
first, people stare at me, George Dawes
with a strong hint of Tinky Winky, with
a mildly amused facial twitch betraying
an internal monologue that ends in the
phrase “what a knob”. Then they
glance down and catch sight of the zip
with a big cotton tag, the dongle that
dangles from my low-slung crotch.
“It’s the dingly-dangly zip. It’s
quite disturbing really, it’s directing
your eyes downwards,” says my
landlady, Angela, when I greet her
first thing in the morning in my rather
surprising suit.
The most coveted Norwegian
import since a-ha, the OnePiece
threatens to smother all memories
of last year’s big Christmas hit, the
Slanket, an enormous fleecy blanket
with armholes. The real reason for its
zeitgeistiness, however, is not simply
because a PR shark persuaded a few
celebrities to get papped in one. The
arrival of the OnePiece on our shores
this month – where it has turned up
in Harrods as well as online – may be
the moment when loungewear, the
burgeoning “third wardrobe” that
is neither workwear nor sleepwear,
comes out of the closet. Every teenager seems to be sporting grey marl
tracksuit bottoms. Pyjamas are back in
fashion, selling fast for youthful brands
such as Jack Wills rather than just in
the grandad department of stuffier
chainstores. And increasingly both
adults and teens are displaying a new
willingness to publicly parade in outfits
that were once reserved for slobbing
around in private.
In the spirit of these escapist,
womb-seeking times, I must spend a
full working day in a OnePiece, which
features an attractive Fair Isle design
and then, lower down, the very practical – but rather unsightly – dangling
zipper. The last one-piece I wore was a
manly navy-blue boilersuit when I was
nine years old and my mate Jeremy
and I would muck around on the farm,
pretending to be tractor mechanics. My
adult all-in-one is not so manly.
“Think Power Ranger,” I intone
to myself as I furtively toddle to the
tube. “Teletubby,” my brain chants
back. “Moomintroll. Big baby.” Thank
heavens for fabulously incurious, famously tolerant London. A nightmare
for attention-seekers, this city has
seen it all before. So most com-
Emma Watson
Wacky trend
Lost in
Showbiz
T
What’s
hot this
week
S
er den barnslig ut? Vänta tills
du har den på dig.
– Man blir lite som ett barn
av den, och gosar upp sig i
soffan och sätter sig där man
vill, säger Åsa Berggren, tidigare Nyköpingsbo, numera pr- och marknadsansvarig för Onepiece.
Just nu är det många bebisar som är moderiktigt klädda. Den så kallade onepiecen
– ganska exakt en babydräkt för vuxna – har
seglat upp på modebloggares och stylisters
topplista. Urcellen Ellen i tv-rutan var före
sin tid när hon på tidigt 1980-tal svävade runt
i rutan i sin onepiece.
Ta en luvtröja. Ta ett par mjukisbyxor. Sätt
ihop. Så, där har du den så kallade onepiecen.
Och bakom ratten på den svenska delen av
företaget är det idel personer från Nyköping.
Åsa Berggren har tidigare varit Nyköpings
Lucia och även spelat musikaler med Nymos.
Nu jobbar hon alltså med den mjuka overallen.
– Omkring 90 procent av alla skolelever
i Norge har en onepiece. Där har det blivit
en ungdomshetsgrej. Men vi vill att den inte
bara ska bli något för unga, utan för alla. Det
är världens bästa mysplagg, säger hon.
Åsa Berggren har med sig Nyköpingstjejerna Amanda Edman och Mona Olausson i företaget.
Nyligen öppnade deras nya butik intill flotta Biblioteksgatan i Stockholm. Vid öppningen ringlade kön lång.
– Alla vill gå runt i en. Det är fantastiskt,
säger Åsa Berggren.
Ett enda lufsigt mjukisplagg att hasa omkring i. Somliga skulle tänka att det var lite
som höjden av dekadent civilisationssönderfall. Som Roms undergång. Så varför har något så osannolikt som en sparkdräkt för vuxna slagit igenom just nu?
Delvis är svaret att mjukisdräkten flutit på
en våg som dragit fram genom kändisvärlden. Profiler som Kate Moss, Westlife, Jude
Law och Beckham har låtit sina kroppar glida
in i det heltäckande plagget. Unga bloggtjejer
med boostade läppar är också ett gäng som
hyllat plagget. Isabelle Strömberg, Kissie och
Anna Hibbs är några av modebloggarna som
plockat upp den fotsida dräkten.
Platåträskor – På 1970-
talet skulle man både vara lång
och hemvävd.
Pannband och benvärmare – På 1980-talet
gjorde gympingtrenden otillbörlig påverkan på modet.
Skägg delat i två
tovor – På 1500-talet
En riktig
bakisidé
stoltserade självaste kung
Erik XIV med det dualistiska
modeskägget.
Enligt berättelsen var det när tre unga
killar i Norge segade sig igenom en hårdför bakisdag som idén till plagget Onepiece föddes.
De satt och spånade kring vad som
vore det perfekta bakisplagget. En av
dem konstaterade att mjukisbyxor var
toppen. Någon annan tyckte att luvtröjan regerade. Sedan kom de helt
enkelt på att det perfekta vore att
blanda de två plaggen. Vips, så var onepiecen skapad.
Det var för fyra år sedan. För ett år
sedan fick en stor norsk bloggare upp
ögonen för dem och sedan spred sig
trenden.
Teletubbies. Men det är långt från sanningen
om man provar den.
Vilka sammahang är den menad för?
– Först och främst när det är sådant här väder.
Det är ett hemmaplagg i grund och botten.
Men designen har utvecklats och vi har fått
förfrågningar om att till exempel barpersonal
vill ha den. Nyligen var vi fyra som hade på oss
den när vi gick till krogen Storstad.
Rosvalla 3/12
med julbord!
Hur reagerade folk,
var det någon som sa något?
– Någon frågade ”Var har ni köpt dem? De
ser så sjukt sköna ut.” Andra skrattade och
tittade lite konstigt.
Hur ofta bär du onepiece?
– Jag bär den jämt. Jag har olika för olika ändamål. Men det är inte riktigt något
uppklätt mode. Inte Gossip Girl direkt.
Allvarligt talat, är inte det här ett
riktigt förhållandedödarplagg,
på samma sätt som mjukisbyxor
klassats som det?
– Snarare tvärtom. Det här
manar till att man ska ligga
och kramas.
Olle Söderström
Köp biljett
0771-45 46 00
biljettkontoret.se
0155-767 58 [email protected]
Är det en luvtröja? Är det
ett par mjukisbyxor? Eller
kanske både och?
FOTO: ONEPIECE
Handlar inte det här bara om
offensiv sponsring?
– Nej faktiskt inte. Det har spridit sig och
blivit en celebritygrej. Det hör av sig många
till mig som vill bli sponsrade. Men vi jobbar
inte så, svarar Åsa Berggren.
Vad säger du om att alla kallar
den för bebisdräkt för vuxna?
– Det är lite den associationen man får. Som
Personliga minnen
av John Lennon
EN HELKVÄLL MED ROCK ’N’ ROLL!
NYKÖPING, ROSVALLA 26 mars
4/3 Örnsköldsvik 5/3 Gävle 11/3 Linköping
12/3 Göteborg 18/3 Karlskrona 19/3 Malmö
25/3 Västerås 26/3 Nyköping 1/4 Leksand
POCKET John Lennon skulle ha fyllt 70 år i
år och samtidigt är det exakt 30 år sedan han
sköts till döds. I boken Minnen av John Lennon har hans änka Yoko Ono samlat berättelser
från såväl kända artister som Lennons gamla
barndomsvänner. Joan Baez, Peter Gabriel,
Mick Jagger är några av dem som medverkar i boken.
17
Robin Stegmar. Göran Gillinger.
Rino Brezina. Mia Bergström.
Pär Malmström. Evelina Olsén
Kapellmästare: Roger Mikander
Boka biljetter på:
www.nykopingsrevyn.se
eller 0771-45 46 00
Revy i Nyköping
r från
Föreställninga
den 9/1
Nyårsafton till m.
på Culturu
2/4 Örebro
8/4 Luleå
9/4 Skellefteå
15/4 Karlstad
BILJETTERNA SLÄPPTA!
Bilj: Ticnet.se, 077-170 70 70, Ticnetombud
Blixten.se
“It’s the latest craze”
ONE DIRECTION (X-FACTOR)
Irish Daily Mail, November 12 2010, Ireland
Irish Daily Mail, Friday, November 12, 2010
Daily Star, November 9 2010, UK
Page 13
I FEEL A RIGHT
v1
ONESY!
by Robert
Mayes
T
HE first clue that my outfit
might not be to everyone’s taste
was the dog in Herbert Park. On
spotting me, the gentle labrador
transformed into a snarling
attack hound, frightening the
living daylights out of me and nearly
taking my arm off.
Was it the hood? I know that even the dogs
in Dublin 4 are discerning, but that’s a little
over the top.
The ladies upstairs at Brown Thomas were
hardly kinder. One peered down her perfectly
formed nose at me and sniffed: ‘It’s not very
stylish…’ before casting a look at where the zip
ended. ‘And not very practical.’
The minute I stepped on to Grafton Street,
however, I was mobbed by a posse of 18-year-old
lads desperate to know where I got my
‘onesy’. The girls on the Luas were equally
intrigued.
Just this week, Westlife were seen
wearing OnePieces as they practised
for their gig on Sunday’s X Factor –
the day after wannabe Westlifers,
One Direction, posed for the
paparazzi in theirs.
Even celebs who should know
better are wrapped up in them.
Peaches Geldof, Davina McCall and
Jude Law have been spotted in the
OnePiece, Sadie Frost has been
threatening to buy one for all her
friends this Christmas, while no less
a personage than Cheryl Cole is
quoted in the PR bumf saying: ‘This
year is all about the jumpsuit.’
So what is all this fuss about a
romper blanket with sleeves that
made an appearance last winter. Neither is it a Morphsuit, the full-body
suit that make you look, well, like
Morph, in a range of snazzy colours.
It’s the latest craze
— a Babygro for
adults you actually
go out in. This
courageous Mail
writer puts ‘the
onesy’ to the test
N
O, a OnePiece ‘Jump In’, to
give it its full name, looks like
a Babygro for adults and is
effectively a jumpsuit made
out of high quality, fleecy
cotton with a hood, and a zip that
starts at the crotch and goes all the
way to the top. It was invented by
three twenty-something Norwegians
called Thomas Adams, Henrik
Nøstrud and Knut Gresvig, and
costs around €90 for a plain design
ranging to €140 for a brilliantly crass
stars-and-stripes pattern.
It was the most popular company
on Norway’s Facebook last year,
earning 120,000 ‘likes’ without
any formal marketing, and now,
like some kind of pillaging Viking
fashionista, it’s threatening to invade Ireland, amid breathless predictions that it could be the ‘trend
of the decade’.
They even suggest it could take
the sting out of the recession.
We’ll come to that later.
First, in my capacity as travel
editor, I was that soldier whose mission it was to run it past the residents of Dublin.
Will it catch on as apres ski? Do
you think it’s couch or club wear?
No, I’m not a weirdo.
Mine was among the more sober
options available, a fetching dark
18
In the Shelbourne: Not even a
cocktail could help me blend in
blue with a Nordic snowflake-style
motif. The more adventurous
choices include vivid purple, lime
green, the stars and stripes or an
eye -popping pink candy stripe
number sported by Shane Filan in
footage on TwitVid.
Being something of an old school
type, I pulled on some old Nike hightop runners that seem to have
sneaked back into fashion, and headed into the brisk chill of Wednesday
afternoon, fully expecting to be
mocked at every turn or send children running for mammy’s skirts.
But Joe the barman at Bellamy’s
pub in D4 was nonplussed. Granted,
he thought it was a two-piece tracksuit. When I pointed out it was like a
Babygro – ‘Ah, a onesy! Nice. Whatever you’re having yourself.’
Aside from a few whiplash doubletakes, D4 seemed singularly unimpressed; the labrador was as bad
Out and about: The onesy kept
me warm if a little conspicuous
in the chill of downtown Dublin
as it got. So it was off to town,
feeling as snug as a bug in a
(sort of) rug.
If nothing else, my OnePiece
romper was proving ridiculously comfortable in the
nippy November air – with only
a T-shirt on underneath. It feels
exactly like wearing a duvet.
Lisa Dwan, the former Fair
City actress and now PR
maven who is marketing it in
Europe, calls it a ‘personal central
heating system’ and reckons it could
save you a fortune on heating bills.
‘We didn’t turn on the heat for days,’
she says. ‘Our poor little dog was
shivering.’
I’m not sure it’s come to that yet,
but Tomasz Roshon, the Polish
barman at the Shelbourne, warms to
the theme. ‘It’s interesting and new
and it’s great. I noticed it was a
onepiece as soon as you walked in.
€100? Is it warm? I would wear it.
Then all you need is your onepiece,
shoes, and maybe some underwear.
Easy.’ Not so easy on the other side
of the bar.
‘Awful, awful, awful…’ was 39-yearold HR director Róisín Cahill’s reaction. ‘It’s an overgrown Babygro.
That’s what I’d put on my baby, not
on my big people.’
Sipping cocktails with her in the
Shelbourne bar was Darren Cahill,
the operations director for Honda.
He shook his head, though he was
intrigued: ‘It’s different. I can see
people wearing that – definitely as
apres ski, and you know, I wouldn’t
even be surprised to see it in the
Shelbourne.’
Waitress Claire Estran, 36, from
Durban in South Africa, had one
particular complaint, and it was the
large zip label bearing the OnePiece
logo. ‘I don’t like the way the zip tag
hangs down like that,’ she says. ‘It’s
crude.’
S
HUCKS, and that was my
favourite bit: handy to zip up
or down for the boys, though
possibly tricky for the girls.
The Shelbourne bar is one
kind of catwalk, but the acid test
was always going to be the fashionistas of Brown Thomas.
The make-up and fragrance staff
seemed pleasant enough about
it, as were the skinny-trousered
c h a p s i n m e n s w e a r, w h o a l l
appeared to want to know where
they might buy one.
But it was upstairs in the boutique
sections that the going got really
tough. It’s not often you can invite a
woman to give you the once-over
and not take it personally when
they’re reduced to sniggers and
hysterical laughter.
Suffice to say, Martine Hannigan,
41, a sales assistant for Mary Grant
clothing in BTs, won’t be rushing
out to buy one. As for the prospect
of Dublin heaving with romperstomping youngsters, she’s philosophical. ‘Everything and anything
goes these days – no one gives a
damn. It’s all about expressing individuality, and if that does it, then
great.’
The sales assistants were unanimous: the only way the OnePiece
might take off is if our weather turns
Norwegian – and we start eating
fewer pies.
They point out as one that it’s
unlikely to suit anyone who doesn’t
have a ‘slim profile’.
‘It’s not very fashion,’ says Clíona
Fox, 21, she of the clinical eye
who sells the chic Danish label Day
Birger et Mikkelsen. ‘I don’t think
people will sacrifice style for comfort
to that degree. They just won’t.’
And more pertinently: ‘How do the
girls go to the loo?
Which is the crucial respect that
the OnePiece differs from a romper:
no flap. Which might indeed leave
you in a flap.
So, as that old marketing jingle
goes: if you buy one piece of clothing
this year, the boys in particular could
do worse than make it a OnePiece.
Amusing as it was to run around
town in a romper, the only place
you’ll see me in one is at home this
weekend, comfortable in the knowledge I’m the hippest cat on the
couch.
So come on Westlife, you can do
it – serenade the nation tomorrow in
a set of overgrown Babygros.
NORWAYS LARGEST BLOGGER
A-Magazine, November 20 2009, Norway
largest facebook group
Dagens Nœringsliv, June 7 2010, Norway
19
THE NEXT HOT TREND?
Boston Globe (G-style cover story), March 31 2011, USA
20
LATEST IN HIGH-FASHION COMFORT
Evening Standard, October 25 2010, UK
SADIE FROST JUMPS IN
The Times, October 30 2010, UK
21
THE ADULT ‘ONESIE’ IS A TREND
Grazia Magazine , June 7 2010, Norway
22
“People look jelous when they see me”
Aftonbladet, November 4 2010, Sweden
NEW TRENDS
x-factor finalist
Evening Standard, October 25 2010, UK
Metro, November 9 2010, UK
38
up to
Keep h all the
n
wit
date b gossip o/
cele tro.co.uk
me owbiz
sh
Playing hide and seek: Boyband One Direction may be young but surely
they’re too old for baby grows? The X factor finalists, Liam Payne, 17,
Louis Tomlinson, 18, Niall Horan, 17, Harry Styles, 16, and Zayn Malik,
Pictures: Eroteme
17, arrived for rehearsals yesterday in their curious outfits
Dannii Minogue
urged big sis Kylie
Minogue to ‘whip
that ass’ on Sunday
night’s X Factor. The judge was
impressed by her 42-year-old
sibling’s famous backside which
she showed off in a daring tassled
red mini as she performed new
single Better Than Today.
Speaking in her dressing room,
Dannii, 39, told me: ‘I said to her,
“Girl, that butt is looking good!
Whip that ass.”’
CMY K
23
X-FActor rocking the onepiece
Sun, November 9 2010, UK
“the demand is huge”
Daily Telegraph, November 13 2010, Australia
dailytelegraph.com.au
news
saturday, november 13, 2010
Dodging
bushfires
Seeking
big baby
comfort
Chelsea White
MOVE over Snuggie, a new
comfort outfit is hitting Australia — giant baby pyjamas.
Adding legs and hoods to
those blankets with sleeves is
the OnePiece, fashion’s answer to an infant’s onesie.
Created by Scandinavian
designers, the OnePiece was a
Facebook cult hit before going
global. But OnePiece comfort
in prints from pink patchwork
to the US flag doesn’t come
cheap — up to $210.
And the OnePiece has become a celeb hit, from singer
Rhianna to socialite Paris Hilton and actress Sadie Frost
who plans to buy them as
Christmas presents.
While the OnePiece remains an online buy here,
Australian sleepwear king Peter Alexander already boasts
all-in-one sleep suits, complete
with a ‘‘bum flap’’.
‘‘The demand is huge. I was
planning to do them just once
for our winter April drop but
they sold out so quickly I now
have them every winter
month,’’ Mr Alexander said.
He attributes the demand
for the funny looking pyjamas
to their comfort and that they
are reminiscent of the rompers
we wore as children.
19
$50m to make state safer
exclusive
Andrew Clennell
State Political Editor
Simple: Sydney models try out the OnePiece which have become a facebook hit
MORE than $50 million will be spent to
substantially increase backburning operations in a bid to prevent a Black
Saturday bushfire disaster in NSW.
Premier Kristina Keneally and Emergency Services Minister Steve Whan
will fund the work in response to a royal
commission into the Victorian tragedy.
Ms Keneally’s spokeswoman said
plans were being finalised with an
announcement due Sunday.
Sources said the big boost to the
Rural Fire Service budget would include
the provision of a new warning system
and a better communication system.
The money would be spent buying
new equipment and funding increased
backburning operations. The money
would be spread between the RFS,
National Parks and the SES.
Opposition emergency services
spokeswoman Melinda Pavey told Par-
liament this week that the Government
had taken too long to respond to the
Victorian bushfires recommendations.
She said that in 2009-10, hazard
reduction had been increased to
170,000ha. But the five-year average for
hazard reduction in NSW was
126,000ha — ‘‘far below the benchmark set by the Victorian royal commission’’, she said.
Ms Pavey said hazard reduction
should be greatly increased, including
in the Blue Mountains and a Coalition
government would aim to do that.
Victoria’s Black Saturday fires in
February last year killed 173 people and
left 414 injured.
‘‘All the states were required to
respond to the royal commission and as
usual NSW was last,’’ one source said.
‘‘The money is predominantly aimed at
backburning. There is new money for
an enhanced warning and communication system.’’
Sydney’s deadly bushfires in January
1994 prompted a massive overhaul of
the rural fire service at that time,
leading to increased funding.
+ $400
EXCLUSIVE
TO TELSTRA
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of standard national
calls, SMS & MMS
Australian
to any Austr
network
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XM
24
“the ultimate chillout piece”
“Thumbs up from chris lowe”
Piteå-Tidningen, November 13 2010, Sweden
Express and Star, November 23 2010, UK
18
Piteå-Tidningen · Lördag 13 november 2010
Helg 33
Vad är det värsta
som kan hända?
När jag fick frågan om jag ville börja skriva krönikor tvekade jag inte en
Sparkdräkt för
vuxna gör succé
MOde Tre söndagströtta grabbar kläckte
idén om det ultimata mysplagget. Nu har
deras sparkdräkt i vuxenformat blivit inne
och bärs både av kändisar, modefolk på
Elle och på trendiga klubbar.
E
n tidig söndagsmorgon
2007 satt tre norska killar i 20-årsåldern och
fantiserade om den ultimata slapparklädseln.
De enades om att kläder i
sweatshirt-material var perfekta, men att resårbandet i
midjan på byxorna var för obekvämt.
Så föddes idén om att för-
ena huvtröjan och mysbyxan i
ett plagg.
Sociala medier
Under 2009 började Onepiece bli uppmärksammad på
diverse bloggar. Plötsligt blev
sparkdräkten en trend och bärs
av bland andra Kate Moss, Paris Hilton, David Beckham,
Jude Law och Sadie Frost.
Det som var tänkt som en
slappardräkt hemma har också hittat sig ut på nattklubbar
För marknadsföringen, som
skett via sociala medier, har
märket belönats med norska
priset ”Gulltaggen” 2010.
I slutet av året eller i början
av januari öppnar Onepiece en
konceptbutik i Stockholm.
Mari gustafsson
tiPs!
Chokladkalender
med rättvist innehåll
n Förberedelserna inför
advent börjar smyga sig på.
En sak som är efterlängtad
av många barn (och säkert en
hel del vuxna) är adventskalendern med en liten
chokladbit bakom varje
lucka. Det är något magiskt
med att krypa upp i soffan
om morgonen och öppna
dagens datum.
Omtänksamhet på flera
sätt är rätt i jul (och alltid)!
Namn: Åse Nordlund.
Bor/Familj: Med underbar
sambo Anders, en 4-årig fin
Vilda och lilla Svante, 10
månader i en vit villa på
Svartudden.
Gör: Mammaledig! Jobbar
till vardags som gruppträningsansvarig, instruktör
och hälsovägledare.
Just nu: Är jag så glad för
att vintern gjort entré! Så
ljust och mysigt! Sen tar jag
igen mig efter en del
energikrävande åtaganden
som jag haft senaste tiden!
Allt från temaklasser,
föreläsningar och störst av
allt, sången som jag gav till
vår Svante på hans dop –
vilken utmaning!
Så tränar jag: 5–6 pass
varje vecka, året om. Jag
har riktigt grym träningsdisciplin, älskar variationen
som finns inom träning och
det jag har planerat blir
nästan alltid av. Nu är jag
bara så sugen på en ny
längdskidsäsong! Ledorden
är alltid genomgående
väder, årstid och lust!
Dessa kommer man långt
med och håller motivationen vid liv.
kontakta mig på
[email protected]
Även om jag, som de allra flesta, också
tvivlar och ifrågasätter mig själv, så har min
starka tro på mig själv och min förmåga att
lita på magkänslan verkligen fört mig framåt i livet. Visst har jag behövt pushas, bekräftas och berömmas, men när det gäller
utmaningar – ibland bromsas!
Och det var detta mamma, med denna
grymt sköna kommentar, gjorde ett tappert
försök till.
Utan framgång.
För att försöka bromsa en sportbil i maxfart – det är inte att rekommendera!
Klart som tusan att jag kan skriva! Mamma utmanade mig bara ännu mer. ”Ok, då.
Säger du det, så är det med största sannolikhet så”, menade mamma och log pillimariskt, samtidigt som hon förstod komiken
i det hela.
Och än en gång hade jag fått och tagit
chansen. Chansen att utmana mig.
Många gånger har vi skrattat åt detta, för
tänk vad mamma hört om mina nya upptåg
genom livet!
Både bra och dåliga, men alltid har hon
funnits där och stöttat mig.
För mig är chansen till nya utmaningar
nästintill helt positivt förankrad. Visst har
jag misslyckats rätt rejält en del av gångerna, men i efterhand är dessa knappt något
jag minns.
Känslan att lyckas har alltid varit starkare
än känslan av att misslyckas. Det är nog just
det som är mångas problem i att våga.
Man är så otroligt rädd för att misslyckas!
Ibland behöver vi tänka och analysera, men ibland är det något som kan
stoppa utvecklingen.
Vi borde lita mer på magkänslan och inte tänka så mycket på vad folk
omkring oss tycker.
Dessutom borde vi sluta lägga fokus kring det eventuella misslyckandet. Då är det dömt att misslyckas.
Vi har en förmåga att ta livet på lite för stort allvar. Det jag ofta tänker
och använder mig av borde tänkas av fler: Vad är det värsta som kan hända?
Den gillar jag.
Scientists believe they
have the potential to “switch
off” a distressing side-effect
caused by a key treatment
for Parkinson’s disease.
Dyskinesia causes involuntary movements – including jerking and swaying and is a side-effect of the
drug levodopa, used by more
than half of Parkinson’s patients.
It differs to the Parkinson’s “tremor”, which is a
symptom of the disease itself.
Levodopa is a chemical
building-block that the body
converts into dopamine –
the message transmitter
that is missing in the brains
of people with Parkinson’s.
Now experts led by a team
at Cardiff University have
identified how an overactive
system within nerve cells
can lead the development of
dyskinesia.
“Turning down” this system could halt dyskinesia or
slow its action.
Researcher Dr Riccardo
Brambilla, of Cardiff University, said: “Our work will
pave the way for effective
new treatments that can reduce or prevent dyskinesia.
“The challenge will be to
target and block the right
nerve cells in the brain
which cause dyskinesia,
without interfering with the
benefits of levodopa.”
The study, published in
the journal Proceedings of
the National Academy of
Sciences, was funded by organisations
including
Parkinson’s UK and the
Michael J Fox Foundation.
Lost star
takes to
the stage
Express & Star, Tuesday November 23, 2010
FB
Film opener spells Shamed Manford
success for Potter goes back on tour
Teen wizard Harry Potter has worked his
charm on audiences by smashing a string of
box office records in the UK.
The penultimate film in the blockbuster
series set five records, including the biggest
opening weekend, taking £18.3 million.
Harry Potter And The Deathly Hallows Part 1 opened on Friday and beat the threeday figure set by James Bond film Quantum
Of Solace of £15.4m.
The movie also achieved the biggest single
day (£6.6m), the biggest Friday (£5.9m), the
biggest Saturday (£6.6m) and the biggest
Sunday (£5.7m) of all time at UK cinemas.
Report by Maria Cusine
Although Deathly Hallows is the final book
written by JK Rowling, the film version has
been split into two parts with the second to
follow in July next year.
Josh Berger president of Warner Bros Entertainment UK, said: “The opening of this
film has become an extraordinary worldwide event.
“These remarkable box office numbers
are a testament to the talents of the filmmakers, cast and to the vision of JK Rowling, the creator of this magical world.”
Comedian Jason Manford has announced
details of tour dates in the Black Country
and Birmingham after quitting The One
Show over an internet sex scandal.
The 29-year-old from Salford resigned
from the BBC1 flagship show on Thursday
after admitting he “flirted” with around a
dozen women and “went over the line with
a few”.
The new tour will see the stand-up comic
play venues in cities including London, Liverpool and Belfast in October and November next year.
He will play two nights at Dudley Con-
Report by Simon Stone
cert Hall on April 8 and 9 next year, as well
as two rescheduled dates at the Civic Hall
in Wolverhampton in June.
The shamed star is also due to also appear at Birmingham’s Alexandra Theatre
on July 9.
The married father-of-two, whose wife
Catherine is pregnant with their third child,
took over presenting The One Show from
Adrian Chiles in July and was an avid user
of Twitter with more than 200,000 followers.
Full-bodied fleece jumpsuit zips off shelves
How to get one piece
of the fashion action
Dubbed an adult babygro, Norwegian
jumpsuits have become the trend for
winter. CATHY SPENCER reports
It has been described as the
perfect apres-ski outfit or
great for cosy nights in before the fire – and even X
Factor’s One Direction love
the adult babygro.
The band, including Wolverhampton’s Liam Payne, were
snapped popping to the shops in
the one-piece Norweigan jumpsuits.
Lost star Matthew Fox is
to make his debut on the
British stage in the world
premiere of a new play by
US writer Neil LaBute.
The Hollywood star, 44,
who played Dr Jack Shephard in the hit US desert-island TV drama Lost, which
came to an end after six
Sarah Hill, checks out Jess’s one piece, in Wolverhampton Suits you – thumbs-up from Chris Lowe
years in May, will tread the
boards with British actress
Olivia Williams.
In A Forest, Dark And
Deep is described as a dark
comedy of sibling rivalry
which “escalates into a psychological thriller bursting
with savage conflict”.
Fun
LaBute will also direct the
play, which will open at the
Stock at department stores in the West
Vaudeville Theatre on The Midlands have been flying off the shelves,
Strand in London’s West and there are a number of versions of the
End in March next year.
jumpsuit available online, including a range
Fox stars as Bobby, who of ‘Funzee’ sleepwear that has the slogan:
helps his sister Betty “Why should babies have all the fun”.
(Williams), clear out her cotUK president of the Norweigan jumpsuit
tage in the forest. But “noth- company OnePiece Jump In, Ole Fjelberg,
ing is as it seems and the a 22-year-old student in London, said the
truth refuses to be packed designs had gained cult style status in Noraway”.
way.
He said: “They were originally designed
for wearing in the mountains after a hard Stars and stripes OnePiece £125
Celebrity fan – Sadie Frost
X Factor’s One Direction have been seen wearing the suits
day of skiing but they are fast becoming a
fashion statement.
The OnePiece is the latest product that
takes advantage of the increasing numbers
Lego is the “heritage” toy of people opting to stay in with the televimost likely to be passed on sion.
Student Jess Janiak tried on the suit for the corner shop – I don’t think it will take year-old daughter, Sherrie, wanting one for
to future generations, acChristmas.” Sarah Hill, 18,of Coven, near
With the recession meaning money is a winter stroll in Wolverhampton, and de- off as an outdoors fashion.”
cording to a poll.
One shopper who saw Jess, Nigel Foxall, Wolverhampton, said: “I probably would
short, people are rationing their nights out. clared: “I couldn’t be cosier.”
Children can also expect
Despite plunging temperatures the 20- of Shifnal, near Wolverhampton, said: “They wear it at home and it looks nice and cosy so
Last year’s trend for nights in was the
to be given their parents’ ‘slanket’, a sleeved blanket perfect for year-old fashion student, of Rowley Regis, don’t look fashionable and I wouldn’t buy would be great on those cold winter days.”
teddy bears, Rubik’s Cube slouching on the sofa. Wide-legged jump- said the babygro did the trick. “I wore tights one for the woman in my life as they are not
Chris Lowe, 17, of Bilston, a Walsall Colunder it but my top half is just as warm,” at all flattering. I suppose it is like the story lege media student, said: “I saw them on the
and dolls’ house, the survey suits were also sold for sofa-slouching.
to mark the DVD release of
Sales of supermarket alcohol have soared the Wolverhampton University student said. about the Emperor’s new clothes – if some- X-Factor and I think they look great on both
“I would wear it around the house, espe- one tells you something if fashionable you girls and boys. There are not many people
Disney’s Toy Story 3 found. as people look for cheap ways to stay at
around here that would wear them unless
Other favourites include home, and big shows like X Factor and cially when it is cold and rainy outside as it will believe them, even if it looks awful.”
Paula Duffy, 43, of Featherstone said: “I they really take off – it will definitely be on
Barbie and Ken dolls, Strictly Come Dancing have benefited from is quite comfortable. However, I don’t think
I’ll wear it outside again, not even to nip to wouldn’t wear one, but I can imagine my 21- my Christmas list.”
Matchbox cars, Scalextric, the trend to stay in by seeing ratings rise.
train sets, rag dolls and marbles. One Poll surveyed
3,000 adults online between
November 1 and 7.
Jess will keep cosy – but inside
Young less tolerant
Police to hear
people’s views
Young people become less tolerant
of refugees and immigrants as they
grow up, new research suggests.
They are also more likely to beProblems with anti-social lieve in tougher jail sentences and
behaviour in a Midland town cutting benefits for the unemployed.
will be discussed at a meetThe proportion of youngsters who
ing with police.
believe Britain does not have room
The PACT (Partners And to accept any more refugees rose by
Communities
Together) 20 percentage points between the
meeting in Bewdley will be ages of 11 and 18, the study by the
held on Tuesday, November National Foundation for Educa30, at the Baptist Church in tional Research, reveals.
And almost four-fifths of 18-yearHigh Street at 6.30pm.
Children are at risk from
speeding drivers and “dangerous roads” near schools
and homes, a survey revealed today.
As many as 10 per cent of
nine to 13-year-olds have
been knocked down while
walking or cycling, the poll
by road safety charity Brake
and insurance company
QBE found.
More than 60 per cent of
nine to 13-year-olds think
the roads around their home
and school are dangerous for
those on foot or bicycles.
And almost nine in 10 of
these children reckon drivers go too fast in their community.
The poll showed that 50
per cent of nine to 11-yearolds and 61 per cent of 11 to
13-year-olds have had a near
miss while walking or cycling.
The survey was launched
as part of Road Safety Week
in which a petition about
road safety will be handed in
at 10 Downing Street.
Brake believes that urban
speed limits should be lowered to 20mph and strictly
enforced.
Brake campaigns director
Julie Townsend said: “It is
shocking and unacceptable
that so many children die
and suffer appalling injuries
on our roads.
“Many more children are
prevented from having
healthy lifestyles because of
the threat of fast traffic. One
of the best ways we can protect our children is by slowing down to 20mph when
driving in communities.”
Rufus in
tribute to
Garland
The full-bodied fleece zips from crotch
up to forehead, and is becoming a
favourite with the stars this winter.
Sadie Frost says she is buying one for all
her friends this Christmas and the suit has
also been spotted on Peaches Geldof and
Davina McCall.
At £80 a time, the designer suits don’t
come cheap, although High Street stores including Primark have caught up with the
trend and produced their own versions at a
fraction of the price.
The concept was dreamed up by three
Norwegian men in their twenties – Thomas
Adams, Henrik Noxtrud and Knut Gresvig.
Bold colours are available for the suits, although more elaborate designs can cost up
to £120.
One design covers the jumpsuit in the
American stars and stripes and others take
Nordic or Fair Isle designs.
The Norweigans now have 120,000 fans
on Facebook and it is reported that around
thirty per cent of skiers were wearing them
last year.
Lego passed
on to family
20mph
urban
limit is
urged
olds agree that people who were not
born in Britain but live here now
should be required to learn English,
compared to half at age 11.
The study followed 24,000 young
people from the ages of 11 to 18.
The findings show a massive rise
after age 16 in the proportion of
teenagers who think jail sentences
should be increased and benefits cut.
While 26 per cent of Year 11 pupils
said the Government should increase
sentences for young offenders, this
rose to 45 per cent by Year 13.
Moat charges
man in court
A man charged with helping fugitive gunman Raoul
Moat appeared in court.
Scott Raisbeck, 30, of
Grebe
Close,
Blyth,
Northumberland, is charged
with hiding evidence and
perverting the course of justice. He entered no pleas at
Newcastle Crown Court yesterday. A provisional trial
date was fixed for May 9.
Raisbeck was released on
unconditional bail.
Priest tackles fears
A priest has made a direct appeal
to American families of the Lockerbie bombing, saying they have nothing to fear from an inquiry.
Father Pat Keegans, who lived in
the Dumfries and Galloway town,
wrote an open letter to families of
US victims seeking their support for
a fresh probe into the 1988 terror attack on Pan Am flight 103.
The letter follows a petition at the
Scottish Parliament urging a new investigation into the conviction of Abdelbaset Ali Mohmed Al Megrahi,
the only man found guilty. Megrahi’s
release on compassionate grounds
last year split opinion and caused
anger in America where most victims’ families live.
Father Keegan’s letter calls on
families to “show your concern” for
views held by those who dissent
from the verdict.
It added: “Your certainty in the
trial’s validity and conviction should
allow you to accept that such an inquiry would vindicate your belief –
you should have nothing to fear.”
Singer-songwriter Rufus
Wainwright will pay tribute
to showbusiness legend Judy
Garland as part of a series of
concerts at the Royal Opera
House.
The five-day residency at
the venue in Covent Garden,
central London, will also include appearances by his sister Martha and father
Loudon – both singers in
their own right.
It will include two performances of his Judy Garland tribute Rufus Does
Judy!, a staging of the
singer’s 1961 comeback concert at Carnegie Hall in New
York, and a version of his
debut opera Prima Donna,
which was first performed
last year in Manchester.
The self-confessed “opera
addict” said the concerts
next July would be the only
chance for fans to see him in
Europe in 2011. Wainwright
said he got his love of opera
from his mother, folk singer
Kate McGarrigle.
Rare spider
colony found
A spider feared extinct in
the UK has been caught on
camera after a colony of the
species was found.
The Rosser’s sac spider
had not been seen in Britain
for 10 years, but a colony
has been discovered at Chippenham Fen in Cambridgeshire.
The light brown spider,
Clubiona rosserae, was discovered in the 1950s, but the
draining of the fens and
changing farming practices
since have threatened its
habitat.
Car wash for
charity funds
A charity car wash is
being held tomorrow in Cannock.
Members of the Princes
Trust Team 246, based in
Cannock, will be cleaning
cars from 11am to 3pm at
Halfords car park, Link Way
Retail Par. Cash will be
spent on a variety of causes.
Åse listar, 5 sätt att våga
utmana dig själv:
Färdiga kalendrar med en
liten sak vid varje datum på
teman som Lego och Hello
Kitty har också tagit plats
på marknaden.
Hos Krokodil finner du
adventskalendern med
rättvisemärkt choklad.
sekund. Även om jag i princip aldrig läst en blogg eller funderat kring att
skriva i en tidning, så hoppade jag på direkt.
Där fanns aldrig någon tvekan.
Min magkänsla, som så många gånger förr, talade om för mig att detta
skulle bli hur kul som helst!
Sagt och gjort – jag berättade ivrigt detta för mamma då hon kom förbi senare på
dagen.
Hon tittade storögt på mig, försökte dölja
rynkan mellan ögonbrynen och utan att hon
hann vara med flög kommentaren ur henne:
”Men, kan du verkligt hä?”.
Denna kommentar är antagligen något
som hon kommer få höra resten av sitt liv,
men framför allt är den fantastiskt rolig! Den kan tyckas vara negativ, men i vår
PÅ SPRÅNg Med ÅSe
relation och kring mig är den nog bara ...
positiv!
Find to
boost
disease
victims
kalender med
rät tvi sem
ärk ta god
saker.
1. Jobba för att känslan att lyckas alltid är starkare än
den att misslyckas.
2. Våga! Vad är det värsta som kan hända?
3. Strunta i vad andra tycker och tänker, i morgon har dessa
människor något annat eller någon annan att lägga sitt
krut på. Sorgligt men sant!
4. Ibland måste man ha lite vassa armbågar och att vara
där det händer!
5. Lita på magkänslan och ditt inre. Med detta, självinsikt,
självrespekt och massa ödmjukhet kommer du att göra succé!
25
“i don’t think i ever felt cosier”
Lost in
Showbiz
Let’s raise a toast to
Gillian McKeith,
page 2
Samira Ahmed
12A
PHOTOGRAPH SARAH LEE FOR THE GUARDIAN
Why I love Little
House on the Prairie,
page 18
muters hardly clock me. I catch
the eye of a white van man – he
looks away hurriedly. Past the building
site – no whistles or abuse. On to the
tube – silence.
As the escalator rises into the office,
I catch up with Simon Chilvers, the
Guardian’s assistant fashion editor.
“It just looks like a hoodie at first but
then you get the full reveal. Aside from
the obvious cock decoration,” he says,
glancing disdainfully at the zip, “it’s a
bit nappytastic.”
“It’s infantilism,” sniffs Peter York
when I phone the social commentator
and rather breathlessly describe what
I am wearing. “It has a suggestion of
making your own entertainment – it’s
pyjama parties, it’s sleepovers.” My
OnePiece certainly brings out the
maternal instinct in Guardian women.
“You look like a little toddler but
stretched out,” exclaims the women’s
editor. “You look like it’s time for your
bottle,” says a mother-of-two. “You
want to be holding a teddy bear by its
ear and trailing it down the corridor
looking sad,” says Guardian photographer Sarah Lee. “I want to mother
you,” smiles Helen on reception.
It may look preposterous but the
OnePiece says something about our
lives now. Primark, which sells “sleepsuits” and all-in-ones for men, women
and children, reports a surge in popularity for its jersey onesies, particularly
its Fair Isle and kitsch flamingo print.
Nightwear and loungewear retailer
Hush says sales have more than trebled
over the same period last year. Market
analysts Mintel report a 9% growth
in the overall market for nightwear in
the last five years. Unsurprisingly, this
is dominated by women’s nightwear;
less predictable is the finding that
pyjama-wearers are now more likely to
be under-35s.
Annie Graham, 16, from Cambridge
says plenty of her female friends have
one-pieces, including a vintage Kermitthe-frog outfit and a boys’ all-in-one
from Primark decorated with footballs.
For Graham’s generation, popping
round to their friends in pyjama bottoms to do homework or watch a DVD
is part of everyday life. When she
went to France, she ended up wearing
her Jack Wills pyjama bottoms everywhere. “You can’t really tell you are
wearing pyjamas,” she says. Wearing
tracksuit bottoms all the time when
out and about, however, is still seen
as a bit “chavvy” by Graham and her
friends. So would she wear a OnePiece
in public? “I love it,” she says. “I would
actually wear one out. They look
really cool.”
Critics of frivolity would highlight
the absurdity of a OnePiece costing
£80-130 symbolising an age of austerity (although Primark’s are much
cheaper). But according to Robert
Romper
stomper
Patrick Barkham takes babygrow chic to the streets
The OnePiece is cosy, comfy and trendy. But can a man dressed like a toddler ever
photograph Sarah lee for the Guardian
26
I’m seale
for freshned
ss
too
u
Who are yo
calling a
?
Teletubby
‘Thank heavens
for incurious
London’ . . .
Patrick’s day in
his OnePiece
Right: Tinky
Winky, style icon
‘I love it,’
says Annie,
16. ‘I would
actually
wear one
out. They
look
really cool’
Johnston, associate editor of GQ, the
OnePiece is a response to tougher
times, in which evenings in, nesting,
and winding down after the stresses
of an increasingly insecure workplace
take on a new importance. “It’s cosy
and warm, it’s closing the doors, it’s
an Englishman’s home is his castle” –
make that a bouncy castle. “It’s going
back to the womb. It’s everything to do
with austerity and you can turn down
the thermostat a couple of notches
when you wear it as well.”
For York, a OnePiece is not the best
way to cut your gas bill. It is “a very
bad sign,” he sniffs. “In tough times
people should be wearing worsted
and bullet-proof tweed. I’m currently
wearing a lovely pair of tweed trousers,
which means I don’t require any central heating in my house.” Surely there
is no harm in a OnePiece in the privacy of your own home? York pauses.
“There’s psychological harm, letting
down standards. I suspect some of
these people don’t dress for dinner!
In time they won’t be putting on their
dinner suits for dinner!”
Braving the chill of the real world
once more, I meet three construction
workers on a fag break wearing orange
onesies: proper manly workwear.
“Chop that dongle off. You could get
arrested for that,” says the eldest of the
three. Would they consider wearing
one in the privacy of their own home?
“No way,” says the youngest, pointing at his orange overalls, stained with
hard work. “I’d rather work 12 hours
on that roof than wear that,” he says,
shifting away from my OnePiece in a
crab-like fashion.
Every day, lithe and fashionable
young people in tracksuit bottoms
stream out of the dance studios near
King’s Cross. Here, surely, I will find
a sympathetic audience for my cosy
OnePiece, which I am increasingly
appreciating – from the inside. Three
dancers reveal that one of their friends
wears a “babygrow” when he comes
to the studio. “It’s powder blue and
it got really dirty but he’d still wear it
everyday,” says Adam Browning, 19.
How did they react when they first
saw it? “We laughed,” says Oli Dale, 19.
“We were quite nasty behind his back.”
So would they wear a OnePiece? “It
would be good for dancing,” concedes
Kayleigh Meeking, 21. But it is really
rather warm, I tell her. Their conclusion? “I’d wear it at home but I’d feel
a bit of a knob walking around,” says
Browning. “No offence.”
T
he insurmountable problem with my achingly ofthe-moment OnePiece –
the onesie, the rompersuit,
the adult babygrow, the allin-one sported by Sadie
Frost, the X Factor band One Direction
and a growing band of comfort-seeking
hipsters – arises in the full reveal. At
first, people stare at me, George Dawes
with a strong hint of Tinky Winky, with
a mildly amused facial twitch betraying
an internal monologue that ends in the
phrase “what a knob”. Then they
glance down and catch sight of the zip
with a big cotton tag, the dongle that
dangles from my low-slung crotch.
“It’s the dingly-dangly zip. It’s
quite disturbing really, it’s directing
your eyes downwards,” says my
landlady, Angela, when I greet her
first thing in the morning in my rather
surprising suit.
The most coveted Norwegian
import since a-ha, the OnePiece
threatens to smother all memories
of last year’s big Christmas hit, the
Slanket, an enormous fleecy blanket
with armholes. The real reason for its
zeitgeistiness, however, is not simply
because a PR shark persuaded a few
celebrities to get papped in one. The
arrival of the OnePiece on our shores
this month – where it has turned up
in Harrods as well as online – may be
the moment when loungewear, the
burgeoning “third wardrobe” that
is neither workwear nor sleepwear,
comes out of the closet. Every teenager seems to be sporting grey marl
tracksuit bottoms. Pyjamas are back in
fashion, selling fast for youthful brands
such as Jack Wills rather than just in
the grandad department of stuffier
chainstores. And increasingly both
adults and teens are displaying a new
willingness to publicly parade in outfits
that were once reserved for slobbing
around in private.
In the spirit of these escapist,
womb-seeking times, I must spend a
full working day in a OnePiece, which
features an attractive Fair Isle design
and then, lower down, the very practical – but rather unsightly – dangling
zipper. The last one-piece I wore was a
manly navy-blue boilersuit when I was
nine years old and my mate Jeremy
and I would muck around on the farm,
pretending to be tractor mechanics. My
adult all-in-one is not so manly.
“Think Power Ranger,” I intone
to myself as I furtively toddle to the
tube. “Teletubby,” my brain chants
back. “Moomintroll. Big baby.” Thank
heavens for fabulously incurious, famously tolerant London. A nightmare
for attention-seekers, this city has
seen it all before. So most com-
be taken seriously? Patrick Barkham zips up his ‘onesie’ and hits the streets
photographs Sarah lee for the Guardian
Friday 26.11.10
The Guardian (G2 cover story), November 26 2010, UK
None taken, I waddle off to Tesco.
Earlier this year, a 24-year-old mother
was escorted out of a Tesco in Cardiff for wearing pyjamas. The model
Danielle Lloyd later said she had been
barred from a Tesco in Essex after staff
mistook her Juicy Couture
tracksuit for jimjams, a claim
denied by the store. Cruising
the supermarket aisles like a
toddler who has shrugged
off his harness, I remain
unmolested by security. There is not
even an embarrassing announcement
over the PA saying
that Patty has lost
his mummy. Unlike
a baby, or my normal
adult self, I successfully eat lunch without
spilling a drop of dribbly mee goreng down
my front.
After lunch, I make an
important breakthrough:
I discover the crotch-level
zip can be tucked inside my
OnePiece, thus removing
the unsightly dangle in the
region of my groin. By now,
I am fully converted to this spacious
fleecy womb, with the hood snuggling around me. It just feels like, oh
Mummy . . .
As a fashion item, is the OnePiece
trendy or just stupid? It may mark
a throwback to the rave boilersuits
(complete with dummies) of the recession-hit early 1990s, but it is certainly
not another 80s revival, as York emphasises. “The 1980s was very much
about dressing up. Directional young
people from the 80s look fantastically
formal by today’s standards,” he says.
Johnston predicts that the OnePiece is
a trailblazer and spring-summer fashions will take their cue from it. “The
drop-crotch has gone from the catwalk
to the mainstream. It takes its lead
from jogging pants and tracky bottoms
– people pulling things down and getting all comfortable,” he says.
But “private pleasures, public pride”
is Johnston’s motto when it comes
to the OnePiece, which he believes is
only permissible in the privacy of your
own home. He is not convinced that
any man can get away with a OnePiece,
not even a manly man (several friends
gently point out the OnePiece would
look far better if I had good shoulders).
“Personally I don’t buy into it but I can
see the attraction of being all comfy
and cosy in your own home, especially
as the weather turns colder. People are
buying pyjamas again, not to wear with
partners but to wear by themselves,”
he says. The GQ style guru recommends an alternative: drawstring
(not elasticated) pyjama bottoms in
classic blue-and-white stripes with
thick woollen fisherman’s socks and
a hoodie.
“Tinky Winky,” heckles a colleague
in the office, but I am won over by the
OnePiece. I finish the day by going for a
curry. My all-in-one is not a natural
piece of eveningwear. “If I wore
that my partner would never have
sex with me again,” remarks another
colleague. But the OnePiece isn’t
about sexiness; it is a celebration of nesting and hibernation
and all those lovely winter
sensations. In the following
week, I sleep in my OnePiece one
night when I arrive home chilled
and then deploy it as nature intended: spending a hungover
Sunday wrapped in its warm
embrace. Curiously, I’m never
too hot in it and certainly
never too cold. In fact, I
don’t think I’ve ever felt cosier since the second before I
was forced screaming out into
this cold, hard world.
New store in gothenburg
GT, December 08 2010, Sweden
LAZING AROUND IN METRO
Metro, December 12 2010, UK
27
Celebrity favorite
Stylish in the slopes
Dagbladet, January 4 2011, Norway
~é
éšàéÒ
The Times, january 15 2011, UK
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must-have ski apparel
The Independent (snow magazine), January 22 2011, UK
“I loved my day in the onepiece ”
Sunday Life, February 6 2011, UK
29
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O PIECE O
OK, I know it looks like I’m jumping
on (or should that be jumping in)
the onesies bandwagon but I just
want to say, I had the idea first.
I’ve loved the idea of slipping
into a fleecy fabric and covering
my entire body in its welcoming
comfort for many years but never
really knew where to look for
such an item of clothing. Now,
Norwegian company Onepiece
™ has got every pop star, film
star, sporting celeb and wannabe
modelling the very latest in geeky
comfort, I feel I’ve missed out on a
Dragon’s Den opportunity all those
years ago.
Of course George Dawes wore a big
baby romper suit on TV’s Shooting
Stars, so similar items have been
seen but it was just not quite what
I was searching for. Perhaps, as
a little tyke, I might have had a
version of one myself, although I
don’t remember such an event if I
did. Friends have bought me onepiece pyjamas with feet and a button
down flap at the seat, and although
these were very nice, I knew there
just had to be something more, well,
substantial out there… but where?
I’m sure there will be people who
think its all about regressing back to
my childhood but it isn’t - I’m almost
certain I don’t want to look like an
ageing Teletubby… and I definitely
don’t want to live in LaLaland.
However, there is something very
reassuring about the look, and the
fact that X Factor’s One Direction
wear them means that they are
trendy, youthful and fairly hip. Not
that I was planning on arriving at the
next shareholders meeting wearing
one, showing the assembled faces
how ‘with-the-times’ I really am…
no I’d keep it for my own personal,
and not public, romping moments.
I didn’t know about the zippered
Onepiece ™ until I was in Holland
a few weeks ago and saw a guy
(who I suspect was in his early 20s)
walking down the street wearing
one. My mouth fell open, and not
just because he was really quite
cute, and in such a colourful fleecy
ensemble it is almost impossible to
look anything but cute, it was the
exact item I had been searching for
all these years. I stopped him and
asked where he had bought such a
splendid garment and he pointed to
the label. Eureka! No that wasn’t
the label it was the moment when
the world made sense and I knew
I could track the firm down via the
internet. Can you imagine my horror
when I found out that everyone was
wearing one? My original concept
stolen, and even worse, had become
the very item that everyone wanted
over Christmas; the one item that
looks perfect indoors and out… all
zippered in to keep you all snugly
and warm. I could have said “Bah
Humbug” but instead I put in my
order and joined the happy throng of
fleecy, cosy-comfort wannabes.
If you’re thinking of ordering one of
these and want to save yourself £20
then go to the One Piece website and
enter this discount code:
61020128
www.onepiece.co.uk
BENT MAGAZINE MARCH 2011 // MAG.BENT.COM
32
30
Germany jumps in
Hamburger Abendblatt, March 10 2011, Germany
on the red carpet with sara paxton
Touch Weekly, March 18 2011, USA
31
FINLAND JUMPS IN
Kuukausiliite, March 26 2011, Finland
32
Summer style in Germany
Gecanntes bild, April 1 2011, Germany
Dragen, December 3 2010, Sweden
a new craze in town
Sunday Mirror, December 05 2010, UK
fashionnews
fashion
What’s
hot this
week
Send us any fashion questions or let us know your thoughts at [email protected]
Wacky trend
Emma Watson
our latest
style crush
Adult-gros
Love them
or loathe
them,
there is a
new craze
in town
– adultsized
babygros
(or
adultgros, if
you will).
Brand new
website
onepiece.
co.uk has
launched
a range
of romper
suits in
a rainbow of colours.
Perfect for days on the
sofa recovering from one
of your many Christmas
parties – or if you are
feeling really brave,
wear it out and about.
Young X Factor boy band
One Direction are more
recently out of romper
suits than most, but they
were spotted in them...
Compiled by: Carly Stevens. Pictures: PA/Wenn/Pacific Coast/Rex.
The onepiEce trend hits sweden
one direction: ‘You’ve really made
those adult-gros your own’
K
nown for playing feisty Hermione over the years in the Harry
Potter movies and for fronting the Burberry campaign last
season, Emma Watson, 20, is shaping up to be quite the
fashion icon. From her one-shoulder velvet dress to her
show-stopping lace and feather ensemble at the Deathly Hallows
premiere, Emma has us green with wardrobe envy. If like us at Celebs
you hanker for a piece of her style, look no
further than the great high street where we
have hunted down some Watson wonders.
Debut at Debenhams
Lipsy
£90
£55
20%
off
at www.leilalondon.com
Xtra Factor star Konnie Huq has been
spotted out and about in a fabulous
vintage-looking dress by Darling from
leilalondon.com. A haven of quirky brands,
filled to the brim with cute dresses, jackets
and accessories galore, Leila London is
offering Celebs On Sunday readers 20% off
online. To receive your discount, simply
enter Leilacelebs. Offer ends 11 Dec 2010.
yes PLeAse
no thAnks
Tinchy Stryder’s new collection, Star In
The Hood, launches this month. Get a
funky vest or comfy jogging bottoms –
Rihanna has already got hers.
See www.starinthehood.net
lovelies are essential winter warmers,
when mixed with touch-screens
and tiny buttons you can end
up taking them off more than
putting them on.
star in the hood
Where to buy
gloves While these leather or knitted
Limited Collection at Marks &
Spencer £89
I
Sequin bag, Mango,
£37.90
Hoorah! The festive party
season is upon us, I will
be ditching my satchel in
favour of this luxe sequin
bag – any excuse to add
some sparkle to my outfit.
Michelle
Howard,
Junior
Fashion
Assistant
Debenhams 08445 616161 JD Sports 0844 264 1000 Leila London Leilalondon.com Lipsy Lipsy.co.uk Mango 020 7434 3694 Marks & Spencer 0845 3021234 One Piece Onepiece.co.uk
51
33
Jason Whaler
Her og Naa, April 1 2011, Norway
34
a swedish success for norway
Dagens Industri, April 2 2011, Sweden
“Get comfy with a onepiece”
Hydrogen Magzine, April 4 2011, USA
verdt 960 millioner kroner.
Innen tre år er det ventet at
tallet har tredoblet seg.
– Regionen gikk inn med
to millioner kroner under
filminnspillingen, så sånn
sett kan du si at vi har fått
500 prosents avkastning,
sier Anders Ekegren, sjef
for Filmregion Stockholm, KAssAsuKsess: Millennium-trilogien, her ved hovedtil avisen.
FA rolleinnehaver Noomi Rapace.
Foto: ScaNpix
33
Onepiece herjer sverige
Norske OnePiece,
produsenten bak det
omdiskuterte plagget
med samme navn,
har tatt det svenske
markedet med storm,
melder DI.se.
I helgen åpnet
OnePiece sin tredje
butikk i nabolandet,
og den norske hel-
dressen er ifølge Onepiece’ svenske sjef,
Åsa Berggren, blitt en
stor hit.
– Det går utrolig
bra, sier Berggren.
Onepiece selges,
i tillegg til butikker i
Norge og Sverige, også
på Harrod’s i London
og i Los Angeles. FA
Foto: oNepiece
r regioksessen
urisme,
kedsfømet frem
rdien er
Finans Avisen, April 05 2011, Norway
TIRSDAG 5. APRIL 2011 |
iarder på Millennium
nniumngende
stockmelder
ONEPIECE TAKEs OVER SWEDEN
SvenSkehit: Onepiece.
ore-notering
35
Justin beiber in his onepiece
everyone wants a onepiece
Se och Hor, April 8 2011, Norway
Dagens Media, April 4 2011, Sweden
Superstjernen
Justin Bieber
Vinn
onePiece
KOSEDRESSMANN:
Popstjernen Justin
Bieber kaster seg
på OnePiecebølgen. Her kommer
tenåringen ut av
turnebussen sin i
Nottingham i
Storbritannia.
Unge Justin Bieber er
blitt yndlingen til mange
av de eldre popstjernene. Her er han
sammen med Rihanna.
elsker sin
norske
kosedress
Trenden når stjernene! Nordmenn har for lengst
lagt sin elsk på den heldekkende joggedressen.
Nå følger Justin og resten av Hollywood etter!
OnePiece er joggebukse og
hettegenser sydd sammen
til ett plagg. Det er komfortabelt som bare det – og
nå er det også blitt stjernenes favoritt.
Denne måneden ble den
norske OnePiecen en del av
sortimentet i den eksklusive
butikken Kitson i Beverly
Hills, og tenåringsidolet
Justin Bieber (17) har allerede skaffet seg sitt eget
eksemplar.
Kos i bussen. Sangeren er
nå på turné, og den myke
kosedressen egner seg perfekt for lange timer i turnebussen.
Den norske designtrioen
36
FÅR DRAHJELP:
Thomas Adams, Henrik
Nostud og Knut Gresvig er
stolte over å ha etablert seg
internasjonalt.
Norsk suksess. – Store
stjerner som Lady Gaga,
David Beckham, Paris Hilton og Jude Law har for
lengst sikret seg sine favoritter, forteller Adams.
Han drømmer om en
stjerne til på kundelisten.
– Ashton Kutcher er en
kul kar som jeg tror hadde
rocket en OnePiece meget
bra, sier han til Se og Hør.
TeksT: AlexAndrA Fjereide
FoTo: Mr PAPArAzzi,
Henning jensen
Vinn din egen OnePiece!
Se og Hør gir bort en OnePiecedrakt lik Justin Biebers til fem
heldige vinnere. Det eneste du
skal gjøre er å sende oss en SMS!
Skriv sHOne <navn, adresse,
størrelse> og send til 2255
Meldingen koster kr 1
SVARFRIST: 15. april
The latest craze
Sunday Mirror, April 11 2011, UK
henry holland and pixie geldof
Sunday Mirror, April 11 2011, UK
37
PRESS
/
online magazines and blogs
39
Justin beiber
mailonline.com, March 25th 2011, UK
OnePiece, Star-Trend
Bravo.de April 10 2011, Germany
the luxe version of the snuggie
onepiece is so hot right now
International Business Times , March 28 2011, USA
Sociallite life, March 30 2011, USA
40
YESYESYESYESGODYESGIMMENOW Se och Hor,
where to get those jumpsuits
TampaBay.com, Noveber 9 2010, USA
NOW, November 2010, UK
x17oneline.com
The ultimate chillout wear
x17oneline.com, April 8 2011, USA
MSN.com, 2011, worldwide
41
for years i have wanted a onepiece
israel jumps in
Guru online magazine, 2011, UK
Fashion Walla, 2010, Israel
grab bag 2011
whitney port in a onepiece
washington post, 2011, USA
New York Fashion, March 2011, USA
42
OnePiece hits the streets
Next big fashion trend
Nylon Mag, March 2011, USA
Hollywood Life, March 2011, USA
Next generation jumpsuits
My jam all day every day
Fashion Etc., MArch 17 2011, USA
The Gloss, March 16 2011, USA
43
los angeles times
THEY ARE JUST SO COMFY
March 2011, USA
Racked LA, March 21 2011, USA
new fashion and lifestyle statement
world has gone craZY FOR THE...
Antenne Magazine, March 16 2011, Norway
Famouslyfit.com, February 11th 2011, USA
44
“God are they comfy”
sofa slobbing just got fashionable
Heat World, November 3 2010, UK
Mix Mag Fashion, Novembe 9 2010, USA
the must have
ITV.com, November 18 2010, UK
45
46
www.onepiece.com