Course on BANGLADESH INSTITUTE OF MANAGEMENT (BIM) Marketing Management for Service Organization 4, Sobhanbag, Mirpur Road, Dhaka-1207. Ref : BIM/Mktg/MMSO/15 Date : 27.04.2015 Sub : Course on “Marketing Management for Service Organization”. Dear Sir, We would like to inform you that BIM Marketing Management Division is going to conduct a 1 Week (One Week) training course on “Marketing Management for Service Organization” from June 07-11, 2015 at Bangladesh Institute of Management (BIM), Dhaka. Brief information about the course such as contents, timing, fee etc. are provided in this brochure. OBJECTIVES : – Recognize services beyond product marketing for competitive advantage Identify the unique characteristics of services – for differentiated marketing effort Build customer relationship and retention – through service marketing mix Manage customer expected level of services – on specific service dimensions Develop characteristics of quality services – personnel for customer experiences - Adopt customer services standards and create the services brand COURSE OUTLINE : Nominations from your organization are cordially invited for the training course as soon as possible. For further inquiry, kindly contract the undersigned. – – – Thanking you, – (Nirjhar Mazumder) Associate Management Counsellor – Cell : 01511-111222, 01918-785013 – E-mail: [email protected] – & Course Coordinator – – – – – Conceptual issues in services marketing Understanding the services phenomenon Role of services in economy, Government Services and its implication on citizens, Services of NGO and others non-profit making organizations. Characteristics of services and Marketing Implications GAP analysis and Service engineering Extended Marketing mix for Services Differentiation Strategies Services Quality Services Strategies and Service Branding Time Management in Service Production, Distribution, and Communication, Customer Waiting Time Management. Managing Bad Customers in Service Delivery. IMC for Service and Successful attachment of Customers. WHO SHOULD ATTEND : This program benefits professionals working in all areas of Business engaged in producing, marketing and communicating Services. This course is also fruitful to officials engaged in service organization especially the public welfare organization like education sector, Hospital, Banking and non banking Financial Institution and such others to reach the outcome of government welfare activities to its people. The private and NGO peoples engaged in providing profitable as well as non-profitable services to ultimate customers and peoples will gain knowledge to make their services incredible. The Training course is open to anyone interested in gaining or improving their integrated Service management skills. Student with both Business and non-Business background may fit them for corporate job in business world and advance their CV with this Training. METHODOLOGY : Lecture, Case Studies and Group discussion, Role Play etc. DURATION : June 07-11, 2015 TIMING : 05:00pm to 09:30pm VENUE : BIM 4, Sobhanbag, Mirpur Road, Dhaka-1207. FEES: Tk. 6,000/= (Six thousand) only. Fees to be paid by Cross Cheque/Bank Draft/Pay Order in favor of Director General, BIM. Dhaka (Excluding VAT & Tax). LAST DATE OF NOMINATION: June 04, 2015. COURSE SECRETARY: Md. Ator Ali Cell : 01913-308441 Training on BANGLADESH INSTITUTE OF MANAGEMENT (BIM) Marketing Management for Service Organization 4, Sobhanbag, Mirpur Road, Dhaka-1207 SAMPLE NOMINATION FORM. 1. Name (Block Letter) : 2. Mailing Address & Phone No. 3. Permanent Address : June 07-11, 2015 4. Date of Birth : 5. Nationality : 6. EDUCATIONAL QUALITIFICATION : Year Degree Institute Marketing Management Division Bangladesh Institute of Management 04, Sobhanbag, Mirpur Road Dhaka-1207, Bangladesh 7. TRAINING : 8. EXPERIENCE : 88-01511 111 222 mob 88-02-8117405-7 tell 88-02-58152476 fax 9. Name of the Nominating Organization: (ONLY IN CASE OF OFFICIAL NOMINATION) 10.Approval/ Signature of the Nominating Authority (ONLY IN CASE OF OFFICIAL NOMINATION) OR SIGNATURE OF THE PARTICIPANT [email protected] www.bim.org.bd ___________________________________ Bangladesh Institute of Management (BIM) is a statutory body, serving under Ministry of Industries, Government of the People Republic of Bangladesh, established in 1961. It was formally known as Bangladesh Management Development Centre (BMDC). BIM MYcÖRvZš¿x evsjv‡`k miKvi evsjv‡`k Bb&w÷wUDU Ae g¨v‡bR‡g›U BANGLADESH INSTITUTE OF MANAGEMENT 4, Sobhanbag, Mirpur Road, Dhaka-1207.
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