The Fashions of 1969

The Fashions of 1969
by Glynis Jones, Curator, Fashion Powerhouse Museum
1969 is on the cusp between the simple spare styles of the Mod girl look and the relaxed, loose
flowing mix of ethnic and vintage clothes worn by the hippies.
 Most popular were simple A-line mini dresses in bright colours and stripes by Prue Acton,
Norma Tullo, Carla Zampatti and Trent Nathan (those more skilled will have knitted or
crocheted their own dress)
 Long flowing Patio dress from Massimo Osti
 Coat dresses
 A mix of maxi and mini, printed, crinkle-nylon dresses split down the front to reveal tiny
matching hotpants by Norma Tullo
 Brightly coloured jumpsuits with flared cuffed legs and military style patch pockets from the
Purple Parrot boutique
 Neat two-piece suits with matching boxy jacket and slim fitting skirt ranging from mini to
knee length styles (more conservative women were still wearing matching hats and gloves).
Sydney society women had dresses made to order in the workrooms of Germaine Rocher or
Beril Jents or purchased overseas label like Yves Saint Laurent and Pucci’s swirling printed
shift dresses
 Suede maxi coats trimmed with fur inspired by the film Dr Zhivago
 Pantsuits with large patch pockets
 Pantsuits with waistcoats worn over polo neck jumpers
 Short skirts with a wide range of coloured and patterned pantyhose (for example, Holeproof
‘Giggles’ pantyhose)
 For evening wear, long A-line dresses with plunging necklines
 Peasant style dresses, long skirts and tops from the Mexicana Bazaar boutique in black/white
cotton trim with lace insertions
 Some wore large floral toques with the large floppy hats which were becoming very popular
 Shoes in various styles including court, Mary Jane and sling back with a low chunky heel and
often a squared toe
 Knee high suede and snakeskin boots
 Bikinis with bra style tops or a maillot with a plunging back
 Young women shopped at the In Shoppe or The House of Merivale
 For those more politically-minded, peace symbol badges, protest badges relating to the
Vietnam War or Women’s Liberation or the Pill with slogans such as; "The pill for vending
machines", "If men became pregnant abortion would be a sacrament" and "Women's march
for Liberation"
 Casual styles included open necked shirts and slim fitting trousers or Gloweave shirts in
Crimplene, Seersucker or Viyella-paisley print
 Casual knit shirts with placket front by Sportscraft.
 Open-necked shirts with casually tied cravat worn with a handlebar moustache and leather
 Younger men had a slim cut pant or jeans, shirt, bomber jackets and skinny tie
 Amco jeans, trousers and shirts
 Jumbo corduroy jackets and trousers
 Polyvscose slacks
 Knit cardigans and jumpers.
 Mid thigh length shorts with long socks
 Boxer style swim shorts with patch pockets
 Suede or leather lace up or slip on shoes
 Eveningwear was a ruffled-fronted shirt or paisley print shirt, velvet jacket and flared
 Ethnic inspired tunic tops trimmed with braid or embroidery and flared pant
 Clothing sourced from department stores like David Jones, Grace Brothers, Fletcher Jones,
Waltons or Mark Foy’s