Show Brochure - Baby and Toddler Shows

Four consumer shows annually which are proven
to facilitate interactive brand experiences,
increase brand awareness and drive high volume
direct sales and sampling to large, affluent
audiences in the North West and South East
Baby & Toddler Show
attracts over
visitors annually
North West
The total number of visitors at the March 2015
show was 11,674. The audience came from
Manchester, Cheshire, Lancashire, Merseyside
and West Yorkshire.
South East
10,823 visitors attended the April 2015 show,
coming from London, Surrey, Berkshire,
Hampshire, Sussex and Kent.
Audience breakdown*
55% of visitors are pregnant
67% of visitors are already parents
to at least one child
Of visitors that already have children,
the breakdown of their ages is:
0-6 months – 50%
7-12 months – 39%
13-18 months – 23%
19-24 months – 29%
3 years – 15%
4 years & older – 19%
*Percentages calculated from audiences at the Autumn 2013 and Spring 2014 Shows
Participating brands include:
Visitor Marketing Campaign
The visitor promotion campaigns are carefully planned
and executed to ensure the £250,000+ invested
continues to deliver the quality and quantity of visitors
that exhibitors have come to expect. The shows work with
an excellent Marketing Partner,
, the number 1
pre-natal data owner, who have a proven track-record of
delivering huge audience volumes at consumer shows.
Parent Press Advertising – Adverts across various titles including the UK’s best-selling
national magazine Mother & Baby and also Baby London, Baby Hampshire and Baby
Surrey (for South East) and Mummy & Me (for North West).
Direct Marketing – Printed leaflets, flyers, invitations and direct mail. 180,000 distributed
per show across South East and North West England via magazines, Emma’s Diary, GP
surgeries, hospitals, midwives, nurseries, crèches and NCT groups.
Online – Buttons, banners, adverts, ticket offers and editorial coverage on major baby
websites, local parenting websites, blogs and forums including Emma’s Diary, Baby Centre,
Ask a Mum, Baby Expert, Little Media, local press and community groups.
Social Media & Blogger Community – Very active Facebook and Twitter accounts with
ever-increasing audiences and engagement through organic growth and paid-for
advertising. Promotion through 245 (and counting!) Mummy bloggers in the UK.
Email Promotion – Segmented email campaign to Mercury Events data. Solus emails
to Emma’s Diary and baby media’s own databases.
Television – A series of television adverts run across prime-time TV shows
on ITV Granada in the two week period before the North West Show.
Radio & Local Press – Key 103 radio and 15 regional press titles for North West.
96.4 Eagle radio and Surrey Comet and Get Surrey regional press for South East.
Outdoor – Bus rears and streetliners, train stations, city centre advertising
and major roadside billboards & hoardings.
Show Features & Content
We invest in features and facilities designed
to enhance the show experience and contribute
to a great day out for all our visitors.
Be one of the brands building profile and equity
through partnering with us on delivering these
much-loved attractions:
Baby & Toddler Learning Through Play Area
Maternity & Toddler Fashion Shows
Baby Changing Room
Midwife Drop-in Advice Centre
Central Café
Expert Advice Workshops
Baby First Aid Seminars
Baby Feeding Area
Bespoke packages & partnerships
The Baby & Toddler Shows are firmly established as
a proven sales and marketing channel to reach new
and expectant parents in the North West and South East.
Tailor-made packages will be carefully
created to match your strategic marketing
and brand objectives.
Great value stand space
Prime location stands are included
in all packages and stand space is available
from just £249 +VAT per square metre.
Get in touch
For further information and to discuss stand
and sponsorship opportunities, contact:
Sarah Crease, Sales Manager
+44 (0)20 3627 3266
[email protected]