PRESS RELEASE 5th AUGUST 2014 WEDGWOOD ANNOUNCES PROJECT TEA COSY WITH BRITISH FASHION COUNCIL’S HEADONISM MILLINERS Sketch by Stephen Jones Wedgwood is excited to announce PROJECT TEA COSY, a creative initiative that forms part of its alliance with the British Fashion Council’s (BFC) millinery programme, BFC Headonism. Wedgwood has invited each of the four Headonism milliners to create a contemporary, and unique tea cosy for a Wedgwood teapot. The designers visited the Wedgwood factory in Barlaston, Stoke on Trent, and were given privileged access to the Wedgwood pattern and china archives. Drawing inspiration from over 250 years’ heritage of craftsmanship and design, they have been asked to apply their own personal aesthetic and manufacturing approach to create a one-off tea cosy masterpiece. Project Tea Cosy will be displayed within the Designer Showrooms at London Fashion Week from 12 th – 16th September 2014. BFC Headonism launched in 2009, during the BFC’s 25 year celebrations by Mayor of London, Boris Johnson and is curated by Stephen Jones OBE. The initiative offers mentoring by renowned milliner Stephen Jones and various showcasing opportunities with installations at London Fashion Week. This year, milliners new to the Headonism showcase are Awon Golding and Lizzie McQuade who will be joining recipients Emma Yeo and Keely Hunter. Sally Warmington, Marketing Director EMEA commented: ‘In inviting the Headonism Milliners to participate in Project Tea Cosy, we offer them the chance to explore the inspirational skills and craft of Wedgwood. We are looking forward to seeing them apply their own design flair and creative skill to a piece that embraces an iconic ceramic form: the Wedgwood Tea Pot. It’s a perfect fit: a tea cosy is to a tea pot what a hat is to a head!’ -ENDSFor press enquiries please contact: Julia Huff | [email protected] | 0207 434 7082 Rachael Jevons | [email protected] | 0207 434 7063 For more information please visit www.wedgwood.co.uk ‘Like’ Wedgwood on Facebook for exclusive content www.facebook.com/WedgwoodUK Follow us on Twitter @Wedgwood_UK and join the conversation #Headonism NOTES TO EDITORS Wedgwood is an iconic English luxury brand established in 1759 that creates premium home, tableware and lifestyle products with the highest quality craftsmanship. From wonderfully light bone china to delightful prints, Wedgwood brings delight and romance to the everyday. Wedgwood is the proud holder of the Royal Warrant by Appointment for tableware and giftware to Her Majesty the Queen. Wedgwood belongs to WWRD (Waterford, Wedgwood and Royal Doulton), a leading provider of luxury home and lifestyle products worldwide. Headonism Milliners Hong Kong born milliner, Awon Golding describes her signatures as "traditional materials and couture skills combined with a fresh, modern design aesthetic and is stocked at Liberty UK and Hatwoman in Hong Kong. @AwonGolding Originally from Brighton, Emma Yeo describes her signatures as “contemporary sculptural headwear, tailored by technology and craft” and is stocked online at Love Hats. @Emma_Yeo Born on the Isle of Wight, Keely Hunter describes her signatures as “architecture, engineering and wearable modernity “and is stocked online at Love Hats. @KeelyHunter Scottish milliner Lizzie McQuade describes her signatures as “feminine, modern, intricately hand worked pieces that can be worn with ease” and already has her own e-commerce platform. @Lizzie_McQuade The Headonism scheme has previously supported milliners Aurora Ozma, Moody & Farrell, Noel Stewart, Piers Atkinson and William Chambers. The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London. The BFC Colleges Council offers support to students through its MA Scholarship, links with industry through Design Competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC Fashion Film sponsored by River Island; BFC Rock Vault; BFC Headonism; BFC/Vogue Designer Fashion Fund; Estethica; Fashion Forward sponsored by eBay Fashion and the Mayor of London; NEWGEN sponsored by TOPSHOP and NEWGEN MEN sponsored by TOPMAN. Showcasing initiatives include London Fashion Week, London Collections, LONDON show ROOMS, the BFC/Bazaar Fashion Arts Foundation, International Fashion Showcase, Vodafone London Fashion Weekend and the annual celebration of excellence in the fashion industry: the British Fashion Awards.
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