4Earth Hires Gabriel Avalos to run new Salinas Office

Mark Munger
o. 323.201.5800
c. 831.345.6937
[email protected]
LOS ANGELES, CA — 4EARTH FARMS (formerly MCL FRESH, Inc.), grower and packer of conventional, organic and
specialty produce announces the hiring of well versed industry professional Gabriel Avalos to manage their new
growing operations management office in Salinas, CA.
“We are excited about bringing Gabriel on board to run our grower management program. Gabe has a wealth of
knowledge on a wide variety of crops, as well as having strong relationships with growers throughout California and
Latin America. We think his experience and management will make our expanding growing programs even stronger”,
said Mark Munger, Vice President of Sales and Marketing.
Since graduating from the University of San Francisco with a degree in Business Administration, Gabriel Avalos has
accumulated over 12 years experience in the produce industry. While with Salinas based River Ranch Fresh Foods, he
worked with the sales team buying, as well as managing supply and demand forecasting.
Gabe also worked for Driscoll’s as part of their Product Business management team, first managing their blueberry
business in North and South America, later transitioning to Latin America Blueberry Business Management. Gabe also
managed and expanded Driscoll’s distribution into emerging markets in the EU and Asia, including China.
4EARTH FARMS decided on opening a grower management office to improve synergies with their grower partners.
“We believe that providing the freshest produce begins in the field”, said 4EARTH FARMS’ CEO David Lake. “Having
Gabe and an office centrally located to our California fields and working closely with our international grower
partnerships, simply improves our ability to provide up to the minute crop reporting, as well as assisting with supply
coordination for our customers. These are all critical elements for maintaining the year-round programs we’ve built
our company’s reputation on”.
“Improving communication with our grower partners also helps with new opportunities in crop selections, like our new
Kalettes program, for example”, added Mr. Munger. “Our strong grower relationships helped create the environment
to make a new crop program like Kalettes come to fruition. We look forward to having Gabe introduce more growers
to our capabilities and expanding our opportunities and partnerships”.
323.201.5800 • fax: 323.201.5780 • 5555 E. Olympic Boulevard, Los Angeles, CA 90022
Founded 21 years ago in Los Angeles, California, 4EARTH FARMS is one of the largest vertically integrated Conventional,
Organic, and Specialty grower-packer-shippers in the nation. 4EARTH FARMS supplies wholesale, private label, and
foodservice produce to some of the largest retail and wholesale customers around the globe.
With incredibly efficient cross-dock, consolidation, and logistics, as well as state-of-the-art facilities and unparalleled
food storage and safety standards, 4EARTH FARMS offers a 99.4% fulfillment rate on a bounty of produce made up of
more than 150 year-round organic SKUs, 250 specialty products, and conventional fruits and vegetables, with its core
items being Brussels Sprouts, Sugar Snap Peas, Snow Peas, and Green Beans. With many farm-direct programs, and
strong grower relationships, 4Earth Farms cultivates more than 2,000 acres in Baja Mexico, mainland Mexico, Northern
California, central California, Oregon, and Texas, and has direct relationships with growers in Chile, Taiwan, Thailand,
China, and South Africa.
From farm to fork, we are committed to environmental stewardship, corporate social responsibility, and the 21stcentury principles: People. Produce. Planet.
For background, interviews, images, and additional information, please contact Mark Munger, Vice President of Sales &
Marketing, by phone 323 201 5800, fax 323 201 5780, or email [email protected]
323.201.5800 • fax: 323.201.5780 • 5555 E. Olympic Boulevard, Los Angeles, CA 90022