3 Days of Design press release EN

Press release
Behind the facade - Copenhagen May 28-30 2015
Experience three amazing days filled with design!
The initiators behind 3daysofdesign are a handful of companies from Pakhus 48, a
warehouse in the industrial free port of Copenhagen, which feature permanent
showrooms of leading design companies.
3daysofdesign is a design event where more than 40 of the best design companies open
their showrooms, stores and design institutions and invite the visitors inside for amazing
experiences where furniture, lighting and design objects are the focal points.
3daysofdesign gives customers, professionals, buyers and everyone with an interest in design the chance to participate in events,
happenings, product launches, exhibitions and design lectures.
Repeating last year’s success!
Last year 3daysofdesign was a huge success where many design-interested journalists, customers, buyers and professionals
Joakim Lassen, co-initiators of 3daysofdesign is very excited about the outcome of last year’s event: “It’s amazing when you
experience spontaneous and positive reactions from the visitor, which was the case with 3daysofdesign last year. We received a
multitude of positive comments from the many visitors that all appreciated the fact that all off Copenhagen was turned into a huge
design-hub. We are very much looking forward to repeating the success of last year. This year the amount of participating
companies has almost doubled and the infrastructure of the city has been improved and intensified,” says Joakim Lassen.
International focus
Last year 3daysofdesign received a vast amount of international attention. This year many of the participators are also expecting
visits from international buyers and journalists. According to Michael Anker, owner of anker&co, the reason for the international
interest is that 3daysofdesign has succeeded in turning Copenhagen into one big epicenter of design:
”Our Norwegian and Swedish customers will be visiting during 3daysofdesign. When it comes to attracting international customers
and buyers, the competition is tough. However because 3daysofdesign has managed to incorporate all the beautiful showrooms in
Copenhagen as an active part of the program it means that it is not just a few companies that are inviting the visitors to join
exceptional design experiences- but all of Copenhagen really.”.
Free transportation for everyone
"We have decided to repeat the success of last year by utilizing Copenhagen’s unique waterways as means of transportation.
Visitors are invited to use the 3daysofdesign shuttlebusses or harbourboats and dock at various points to explore the various
showrooms and events”, says Signe Byrdal Terenziani, curator of 3daysofdesign. Signe continues: “In cooperation with GamFratesi
Design Studio we have created a booklet, which will act as an inspirational guide for places to visit during our 3daysofdesign
3daysofdesign goes behind the facade – join us!
Press contact: [email protected]
Participating companies:
&shufl, &tradition, Add a Room, Alias, anker & co, Arper, boform, By & Havn, Byggeselskabet Maj, Carl Hansen & Søn, DAWN,
DANISH™, Dansk Arkitektur Center, Designmuseum Danmark, Dinesen, Dornbracht, Engelbrechts, Erik Jørgensen, Fabula Living,
File Under Pop, FLOS, Frama, Fredericia, Fritz Hansen, Georg Jensen, GETAMA, GRID, GUBI, Kvadrat, Kvänum, LE KLINT, Living
Divani, Louis Poulsen, Luceplan, MA/U Studio, Montana Mobile, Montana, Muuto, nyt i bo, Onecollection, PP Møbler, Paustian,
PLEASE WAIT to be SEATED, Rud. Rasmussen, Trip Trap by Skagerak, uno form, VOLA.