BUSINESS LEADERS

Promotion
As Seen In… Forbes, March 23, 2015
NEW JERSEY
BUSINESS LEADERS
There Are Lots of Great Reasons
to Do Business in the Garden State
Highly educated workforce. þ
Unparalleled access to markets
and consumers. þ
Robust infrastructure. þ
Gateway for international trade. þ
There are lots of great reasons to
do business in New Jersey. In fact, the
Garden State – Forbes’ No. 4 state for
quality of life – is home to businesses of
all types and sizes, from mom-and-pop
shops and high-tech start-ups to worldrenowned multinational corporations.
New Jersey’s Economic
Opportunity Act, signed into law in
September 2013, continues to spur
growth in key industries. And new
tax incentives aimed at attracting
and growing businesses promise to
extend the momentum.
There’s something about New
Jersey that inspires brilliant, innovative
thinking and exceptional creative
talent. Albert Einstein and Thomas
Edison, among many others, did some
of their best work here, while such
luminaries of the entertainment world
as Meryl Streep, Frank Sinatra and
Bruce Springsteen all started out here.
The businesses and entrepreneurs
featured in this special section may
not all be household names – yet – but
give them time. Please turn the page
to learn about several of New Jersey’s
most dynamic companies and the
women and men who lead them.
FEATURED:
Somerset Development
bell.works
Meridian Health
MeridianHealth.com
RRML Capital Resources
rrmlcapital.com
Octapharma USA
octapharmausa.com
iCIMS, Inc.
icims.com
G3 Communications
gthreecom.com
Peapack-Gladstone Bank
pgbank.com
©2015 EMI Network Inc. • 800-999-1950 • eminetwork.com • EMI Network Proprietary Special Section
Promotion
As Seen In… Forbes, March 23, 2015
NEW JERSEY
BUSINESS LEADERS
Digital Media Firm Connects Content
With Demand for B2B Marketers
G3 Communications TM
L
ead generation campaigns were
still novel strategies in 2008 when
G3 Communications launched
DemandGen Report (DGR). A trailblazer
in this transformational sales and marketing area, G3 began publishing the online
weekly newsletter to help B2B organizations harness the potential of digital tools
to drive growth.
Today, the Bergen County-based
digital media firm is a recognized
thought leader in the discipline and is
growing rapidly. It is ranked among Inc.
magazine’s Fastest-Growing Private
Companies in the U.S. (2013 and 2014)
and in the state. DGR reaches 26,000
B2B marketing professionals, and G3
generates more than 40,000 leads for
clients yearly.
“More importantly, our clients’ businesses are growing,” says G3 President
Andrew Gaffney. “Many of our early
clients in marketing technology are now
household names in the industry. Many
of our clients and partners are venturebacked firms with a focus on rapid
growth, so customer acquisition is a top
priority, and their marketing needs to be
driving not only awareness but revenue.”
Digital Marketing Customized for
Every Phase of the Buying Cycle
Gaffney attributes G3’s success to
the company’s single focus on B2B concerns. “Much of the same technology
that connects retailers with consumers
can be adapted to help B2B businesses
engage with their prospects. For consumers, one click can send an order of
gourmet coffee to their home or secure
a reservation for a luxury vacation. But
our clients aren’t selling impulse buys.
The buying
cycle is much
longer for
‘considered
purchases.’ We
understand
lead generation
is just the first
step in a series
of relationshipbuilding
events. We help
clients develop
a disciplined
strategy that is
highly tarG3 Communications has been named one of the
geted, carefully
Best Places to Work in New Jersey by NJBIZ.
coordinated
and extremely
with targeted prospects,” says Gaffney.
cost-efficient.”
“Research we have conducted on
G3 responded to the demand for
DemandGen Report shows long-form
coordinated, customized content to meet
pieces such as white papers continue to
the longer-term needs of B2B marketbe essential tools, particularly in the later
ers by launching its Content4Demand
stages of the buying cycle. But short(C4D) division in 2010. C4D creates
form formats with more visual elements,
e-books, white papers, videos and other
interactive presentations and videos are
forms of digital content, and also helps
especially effective early on.”
with foundational strategy consulting for
C4D emphasizes an advanced leadbuyer personas and message mapping.
nurturing approach to aligning content
“Businesses are constantly challenged
with specific information needs of buyto find new ways to effectively engage
ers at different stages of the purchase.
“We work with brands to understand
their unique value proposition and then
help connect them to address business
challenges their target prospects are
dealing with in their industries. By making sure content is relevant and compelling to buyers, our clients have seen
411 Rt. 17 South | Suite 410
substantially higher results in generating
Hasbrouck Heights, NJ 07604
qualified leads, and converting more of
gthreecom.com | content4demand.com
those leads to deals.”
201-257-8528 ext. 212
©2015 EMI Network Inc. • 800-999-1950 • eminetwork.com
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