Computing Device Keyboards Market: Global Industry Analysis and Opportunity Assessment 2014

Global Computing
Device Keyboards
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Report Description
Today multiple manufacturers are offering keyboards across all shapes and sizes. There has
been significant shift in trend of keyboard uses and there has been rapid drop in users simply
using standard keyboards that come with desktop computers. Keyboards today are offering a
selection of features for office or home use. For instance, integrated features such as dual
speakers providing stereo-quality sound, media consoles allowing navigating and playing
through music and specialty controls for internet browsers are finding increasing demand
among users.
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Device types in computing device keyboards market include desktop, laptop computer, tablet
and netbook. The connecting technology types in this market include wired and wireless
technologies. Wireless technologies further include Bluetooth, infrared (IR) and radio
frequency (RF) technologies. The continued growth in laptop sales and high growth in tablet
sales is leading to increasing demand for wireless keyboards. Further, there is increasing
demand for mobility at workstations and home while using computers and this is aiding the
growth of wireless keyboards market. Bluetooth was the fastest growing wireless technology
across all device types. Gaming industry is booming and this is also leading to increasing
demand for high-end computer peripherals including keyboards. Rapid emergence of low cost
keyboards from multiple Asian manufacturers including suppliers from China, Taiwan and
South Korea represents a challenge to the overall growth of keyboards market. Virtual
keyboards such as virtual laser keyboards represent a significant future opportunity in this
market as these keyboards would revolutionize the way data is entered into computing
devices. There has been significant research in the design of virtual keyboards and these
Report Description
North America has been the key region for revenue generation for computing device
keyboards. However; the demand for computing devices including laptops and tablets is
growing significantly in Asia Pacific, leading to rapid growth in shipments of keyboards in the
region including countries such as China, India and South Korea. Africa is experiencing
significant growth. According to African Development Bank, majority of countries are
experiencing above 6% GDP growth. Increasing industrial activity and rise in spending power of
people is leadig to increase in demand for computing devices and computer peripherals. This is
also aiding the growth of keyboards market in the region.
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Key players in this market are Fujitsu Ltd., Hewlett-Packard Company, Corsair Components Inc.,
Microsoft Corp., KYE Systems Corp., Gigabyte Technology Co. Ltd., Logitech International S.A.,
Dell Inc., Targus Corporation, Apple Inc., ASUSTeK Computer Inc., Lenovo Group Ltd., Intex
Technologies (India) Ltd., Best IT World (India) Pvt. Ltd. (iBall) and Antec Inc., among others.
The market for computing device keyboards is fragmented and competitive. The market is
experiencing continued emergence of newer brands across various price categories. There is
increased need to invest in research and development efforts to enhance the product
differentiation among players. Further, in addition to selling their products through retail
outlets owned by company, the players in this market are increasingly focusing on enhancing
their distribution channels through multiple partnerships.
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