Smart Toys:A new video game market segment

Smart Toys
Report Description
A new video game market segment
• Smart toys’ or ‘app toys’ consist of three interconnected elements: a video game (or
application interface), one or more connected objects and a distribution platform
with a display.
• Smart toys now constitute a new market segment, halfway between the video game
and toy industries.
• This report analyses the current state of development of this phenomenon,
including the operating principles, creative potential, summary of current offerings,
business models and challenges facing the industry.
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Slideshow’s contents
1. The pioneer Skylanders
1.1. The “smart toys” concept
1.2. A simple concept, a huge success
2. Supply analysis
2.1. Various forms of toys and connected toys
2.2. M2M and IHM communication technologies
2.3. Four business models coexist
3. Challenges and market prospects
3.1. Challenges for development studios
3.2. Challenges for video game publishers
3.3. Challenges for toy manufacturers
Table Of Content
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Methodology specific to this report
3. Introduction: The Internet of Toys
4. Smart toys: from Skylanders to NukoToys
4.1. Industry context of smart toys
4.1.1. The smart toy market borrows from the toy and electronics sectors
4.1.2. Touch mobile devices and smart toys are forming a promising partnership
5 Challenges and market prospects
5.1. Challenges along the value chain
5.1.1. Development studios: constantly pursuing innovations
List of Tables
Table 1: US Domestic Markets Toys, 2011 to 2013
Table 2: Global Media Tablet Domestic Shipments, by region/country, 2014 to 2018
Table 3: Smartphone Domestic Shipments, by region/country, 2014 to 2018
Table 4: Home Consoles Domestic sales, by region/country, 2014 to 2018
Table 5: Games available as part of the Skylanders franchise in 2011
Table 6: Smart toys studied in this report
Table 7: Role of mobile device among smart toys studied, and technology used for
interaction between toy and mobile device
Table 8: Worldwide Smart Toys Market
Table 9: Part of Smart Toy Market/Video Game Market and Toy Market
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