New Product Launch Strategies - Initiating Market Entry with Sound Strategies and Tactics

New Product Launch
Strategies - Initiating
Market Entry with
Sound Strategies and
Report Description
Product launch strategies and tactics are the keys to a successful market entry and can impact
product performance for years down the road.
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The launch of a product on a strong trajectory can mean exponential growth; however lost
opportunities at the entry of a product to a market can necessitate re- launch and re-branding
activities which can be costly and cumbersome. Additionally, these “Plan B” tactics are not
always effective. Successful product launch strategies start with the assessment of market size
and potential as well as an understanding of the key market challenges
Report Description
This consultancy style report provides a summary of the important strategic and tactical factors
to consider when launching a new pharmaceutical product. Beginning with an historical review
of the changing landscape for product marketing in pharma, this report covers various factors
for consideration. Several product launch scenarios are included to provide insight into best
practices and successful strategies and tactics used in launching a new product.
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Report Description
Shifting Paradigms in Pharmaceutical Product Launches
Case studies reviewing launch Strategies Applicable to Select Market Scenarios
Pre launch activities and post launch impact
Report Description
Key Reason To Purchase
• Support the development of your launch strategy through CBR’s insight and analysis
assessing the key factors of a successful launch.
• Identify where & how the pharmaceutical landscape has changed and what it will mean for
future product launches.
• Ensure that your product launch team is utilizing the appropriate tactics & data sources to
boost launch returns.
• Utilize our case study analysis to best support your product’s launch scenario.
• Understand how to best prepare for your product’s launch early in the planning process
enabling you to achieve the most revenue possible.
Table Of Content
• Executive Summary
Introduction: Shifting Paradigms in Pharmaceutical Product Launches
Launch Strategies Applicable to Select Market Scenarios: Case Studies
• Conclusion: Guiding Principals in Determining Launch Strategies and Tactics
• Appendix
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