Document 81991

September 14, 2012 | Modern distillery Age Weekly e-Newsletter
Beam, Straight Up: The Bold Story of the
First Family of Bourbon
Master Distiller Fred Noe has written a memoir, Beam, Straight Up: The
Bold Story of the First Family of Bourbon, which chronicles his journey along
the bourbon trail from boyhood in Mayberry-ish Bardstown, Ky., working as
a roadie for Hank Williams Jr. and his long stint on the Jim Beam bottling line.
Noe is the seventh generation of the Beam whiskey-making family and the
first member of the family to write a memoir. The book is available from Wiley
Press for $22.95.
Scottish Spirits Group to Go Public
Scottish Spirits Group of Delaware,
the parent company of Scottish Spirits
Imports, plans to go public. The company
sells cans of spirits under the name
Scottish Spirits and Genie Spirits.
Scottish Spirits Scotch Whisky,
produced in Scotland, is available in a
355-ml can with a re-sealable latex cap.
Genie, also in a can, includes eight brands:
Vodka, Brandy, Tequila, Scotch Whisky,
Rum, Gin, Canadian Whisky and Saké.
The company said in a statement
that is has production capacity of up to
144 million cans per year that could be
increased using co-packers in the U.S.
and Europe.
Volume 3 | Number 35
CAP’s Alcohol Law
The Fifth Annual Center for Alcohol Policy (CAP)
Alcohol Law Symposium began in Dallas, Texas, this
past week with a welcome by CAP Advisory Council
members Patrick Lynch, former Rhode Island Attorney
General, and Jim Hall, former National Transportation
Safety Board Chairman, who emphasized the
Symposium’s value as a gathering of state alcohol
regulators, public health advocates, members of the
alcohol beverage industry and others interested in
alcohol policy issues.
Maryland Attorney General and National Association of
Attorneys General (NAAG) President Doug Gansler
“This is an opportunity for a lot of different folks
with different backgrounds to gather under one roof
and have a civil debate on an important and timely
subject,” Hall said.
Maryland Attorney General and National Association
of Attorneys General (NAAG) President Doug Gansler
delivered a keynote address on the role state Attorneys
continued on page 9
Iconic Brands to Acquire
Membership Units of
United Spirits
Iconic Brands of New York has signed a Letter of
Intent to acquire membership units of United Spirits
held by the company CEO, Richard DeCicco, into Iconic
Brands. United Spirits currently has two brands in
production: Rodeo R.A.W. (Real American Whiskey), a
line of original and flavored whiskey including Orange,
Amaretto and Honey Pepper and Sizzurp, a “legalized
version” of Sizzurp, an urban street drink. Several other
products are under development at United Spirits.
Altia Acquires
Arsenitch Vodka
Altia Latvia, a spirits and wine company
working in the Nordic and Baltic countries,
has acquired an 88 percent majority interest
in Jaunalko SIA, one of the largest alcohol
beverage producers in Latvia. The company’s
vodka brands include Arsenitch, Kurland and
Delo nr 5.
inventory, view an order’s status, view
previous order information and re-order
past requests. The new system also features
automatic email notification for stores and
licensees as an order’s status changes.
The Ambassador of
Bourbon Coffee Table
The Ambassador of Bourbon: Maker’s Mark
and the Rebirth of America’s Native Spirit,
Jaunalko owns the trademark rights of the
Arsenitch brand in the EU. Altia Latvia is part
of Altia Group. Altia’s own brands include
Blossa, Chill Out, Explorer, Grönstedts,
Jaloviina, Koskenkorva, O.P. Anderson,
Renault and Skåne Akvavit. Altia’s partner
brands include Codorníu, Drosty-Hof,
Hardy’s, Jack Daniel’s, Bowmore, Nederburg,
Ravenswood and Robert Mondavi.
Pernod Ricard’s
Ranking by Forbes
Forbes magazine has ranked Pernod Ricard
at 15th place among the most innovative
companies in the world, second place in
Europe and first place in France. The ranking
is performed annually by two Harvard
professors and innovation specialists, Hal
Gregersen and Jeff Dyer, authors of the
reference book, The Innovator’s DNA. In the
Forbes article on Pernod Ricard, Samantha
Sharf wrote: “When it comes to innovation,
Europe’s number two is looking to operate
more like a tech company.”
Online Wholesale
Ordering in Alabama
The Alabama Alcoholic Beverage Control
Board has begun an online wholesale
ordering system for ABC licensees, who can
now search and select items from a store’s
a visual depiction of the Maker’s Mark
bourbon brand that features photography of
the distillery at the Star Hill Farm in Loretto,
Ky. The book was written and photographed
by David Toczko and is available
and for $39.95.
No Alcohol Ads on
Buses and Trains in
state’s current 10-year contract with Maine
Beverage expires in June 2014.
Safe Handling is a transportation and
logistics company dealing with chemicals
for the paper industry and ethanol. Maine
Beverage is a partnership between the
Martignetti Companies of Norwood, Mass.,
and New York-based private equity group
Lindsay Goldberg. It subcontracts its work in
Maine to Pine State Trading Co.
Regulatory Changes
In related news, Gerry Reid, Director of the
Maine Bureau of Alcoholic Beverages and
Lottery Operations, has put forth a plan to
increase cash flow from alcohol distribution
by ending the contract with Maine Beverage.
Reid wants to reclaim alcohol sales lost to
neighboring New Hampshire (estimated at
between 200,000-400,000 cases a year) and
lower the $2 to $7 per bottle higher prices
paid in Maine. Estimates are that Maine could
gain $41.5 million in gross revenues under a
new plan or a contract with a different thirdparty company.
Cabo Wabo Tequila
Partners with
Cabo Wabo Tequila has partnered with
Sixthman as the spirits brand for a series of
rock focused music festivals at sea. Music
acts will include KISS, Lynyrd Skynyrd,
Doobie Brothers, Outlaws, Sister Hazel,
The Charlotte (N.C.) Area Transit System
has banned alcohol ads for buses and
trains. In June, the Metropolitan Transit
Commission voted unanimously to reverse
a long-standing ban on spirits, beer and
wine ads, hoping to bring in an estimated
$600,000 a year.
Maine Company to
Bids on State
Distribution Contract
Ford Reiche, former president of
Safe Handling, has formed Dirigo Spirit,
a company that will bid for the state’s
wholesale liquor distribution contract,
which the state will renegotiate in 2013. The
2 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
As the spirits partner, Cabo Wabo will
provide signature cocktails featured at
a number of Sixthman’s cruise events.
Additionally, Cabo Wabo and Sixthman will
promote the cruises with special events
including consumer sweepstakes and
bartender cocktail competitions with the
winning Cabo Wabo cocktail recipe featured
on cruise drink menus.
NYISC Founder Adam Levy and a few of
the 2012 NYISC winners
NYISC Founder Adam Levy and Bruno
Gazaniol of Pernod Ricard
Press/Trade Event Showcasing The Winners In New York. Free to partcipate!
Submit online or download form at
Adam Levy l [email protected] l O: 917.338.0163 l C: 201.747.7111
3 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
“Show Me the Proof!”
High Proof Cognac
Cocktail Competition
The 12 finalists for the first annual “Show
Me the Proof!” High Proof Cognac Cocktail
Competition for professional bartenders
and mixologists have been announced by
Hanna Lee Communications, host of the
competition, which features Louis Royer
“Force 53” VSOP Fine Champagne Cognac.
More than 100 recipes focusing on the
four seasons were received via ShakeStir.
com from bartenders and mixologists from
across the U.S.
Cognac’s cellars in Jarnac and experience the
16th Fete du Cognac Festival plus two nights
in Paris. Second and third place winners will
each win a cash prize of $1,000.
Appleton Estate
Bartender Challenge
Bourbon Heritage
September is Bourbon Heritage Month
— signed into law by the U.S. Senate
Ted Kilpatrick from Boston is the winner
of the Appleton Estate Bartender Challenge
Remixology Competition, which took place
Ted Kilpatrick
The 12 finalists include: Brad Farran
(Clover Club/Death & Co., NYC); Claire
Sprouse (Rickhouse, San Francisco); Franky
Marshall (The Tippler/Monkey Bar, NYC);
Ivan Radulovic, (Macao Trading Co., NYC);
Jeff Bell (PDT, NYC); Joe Campanale (Anfora/
dell’anima/L’Artusi/ L’Apicio, NYC); Liz Pearce
(The Drawing Room, Chicago); Lynnette
Marrero (Astor Room, NYC); Pam Wiznitzer
(L’oubli/The Dead Rabbit, NYC); Sother
Teague (Amor y Amargo/Booker & Dax,
NYC); Theo Lieberman (Lantern’s Keep/
Milk and Honey, NYC); and Tim Cooper
(GoldBar, NYC).
The competition finals take place
September 19 at Rayuela Restaurant in New
York City. The judges include Dale DeGroff
(“King Cocktail”), Paul Pacult (spirits critic
and writer), Steve Olson (founder of aka
Wine Geek), Jack Robertiello (spirits and
cocktail writer), Carrie Keagan (host of VH1’s
Big Morning Buzz) and Louis Royer Cognac’s
Master Selector, Jerome Royer, a fifthgeneration Royer family member.
The competition’s grand prize includes
a one-week, educational trip to France for
the winner and a guest to visit Louis Royer
Saints, Minnesota Vikings and Oakland
Raiders. New Amsterdam Gin will be featured
at each team’s stadium. The sponsorships
also include the use of official team marks
and logos for consumer retail promotions.
in 2007 — and the state of Kentucky is
promoting the event with a poster of 10 facts
about bourbon.
on September 10 at The Liberty in New York
City. Judges included actress Jamie Chung,
reality TV star Diem Brown and cocktail
experts Dale DeGroff, Natalie Jacobs and
Collin Appiah.
New Amsterdam Gin
Football Sponsorships
New Amsterdam Gin will continue its
sponsorship deals with six professional
[email protected]
Publisher/Editor: Gregg Glaser
Contributing Editor: Peter V. K. Reid
Contributing Editor: Michael Anstendig
Copy Editors: Christine Barber, “Do”
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football teams: the New York Jets, Atlanta
Falcons, Green Bay Packers, New Orleans
4 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
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All content Copyright © Modern
Distillery Age, 2012 — Copies may not
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posted to websites.
Firefly Sweet Tea
Vodka Music 4 Vets
Concert Tour
Firefly Sweet Tea Vodka is a sponsor for
the Music 4 Vets (a charity that supports
music therapy for veterans) fundraising
Bärenjäger Bartender
The winner and “Queen Bee” of the
Bärenjäger Honey Liqueur Bartender
Competition is Katie Loeb of Philadelphia.
She won an all-expense paid trip for two
tour featuring Truth & Salvage Co. and Tim
Brantley. Truth & Salvage Co. will provide
the Firefly RV for the band during the tour,
and Firefly will host promotions at the
concert venues.
Team USA Wins
42BELOW Cocktail
World Cup 2012
Monde in New York City on October 29. The
gold medal winner will receive $5,000, and
the silver and bronze winners will receive
$2,000 and $1,000, respectively. The judges
will include Eben Freeman (PAMA Brand
Spokesperson), Reid Hafer (PAMA Senior
Brand Manager) and Brian Quinn (Cocktail
Columnist for
Johnnie Walker’s New
Ad Campaign
Team USA won the 42BELOW Cocktail
World Cup 2012. The team included Beckaly
Franks from Clyde Common in Portland,
Ore., Steve Schneider from Employees Only
L-R: Competition winner Katie Loeb and Iron Chef
Geoffrey Zakarian
L-R: Team USA’s Steve Schneider, Beckaly Franks and
Ken Kodys
PAMA Liqueur’s
and Macao Trading Company in New York
City and Ken Kodys from Breckenridge
Brewery in Denver, Col. The team won with
its cocktails plus a choreographed stage
show. In keeping with the event’s theme,
“Lab Experiment,” the performance was
inspired by American comic The Incredible
Hulk and the ultimate scientific experiment
gone wrong.
recipes will be selected by Master Mixologist
Eben Freeman. The finalists will participate
in three heats in the PAMAlympics at Demi
to Oktoberfest 2012 in Munich, Germany,
and $1,000. The Audience Favorite
award of $1,000 went to Ryan Gannon of
New Orleans.
The judges included Iron Chef Geoffrey
Zakarian, Dushan Zaric (Employees Only
and Macao Trading Co.), Bridget Albert
(Southern Wine & Spirits Regional Director of
Mixology for Ill., Ky. and Minn.), Tad Carducci
(mixologist, restaurateur and Tippling
Brother) and Jeffrey Morgenthaler (bartender
and bar manager at Clyde Common).
The New York Chapter of the U.S.
Bartender’s Guild (USBG), in partnership with
PAMA Pomegranate Liqueur, has created the
PAMAlympics competition. Bartenders must
submit an original recipe by October 1 at, and three
5 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
Johnnie Walker has launched a new
global advertising campaign titled Where
Flavor Is King, which will use outdoor
placements, radio, promotional materials
and social media including a Facebook app.
The first market for the campaign is Africa
followed by Australia, Brazil, Global Travel,
Russia, Hong Kong and Europe.
Diageo Classic
Malts Selection
Diageo has released new brands in the
Classic Malts Selection, rare single malts
from the stocks of long-silent distilleries
alongside expressions from familiar and less
familiar working distilleries, all at unusual
ages. The brands and their suggested prices
for a 750-ml bottle include: Auchroisk 30
Year Old (54.7% ABV, $359), Brora 35 Year
Old (48.1%, $624), Caol Ila 14 Year Old
Upeated (59.3%, $103), Dalwhinnie 25
Year Old (52.1%, $289), Lagavulin 12 Year
Old (56.1%, $111), Lagavulin 21 Year Old
(52%, $624) and Port Ellen 32 Year Old
(52.5%, $936).
Lagavulin Jazz
Bottling 2012
Lagavulin has released the Lagavulin
Jazz Bottling 2012 (54.5% ABV) for
this year’s Lagavulin Islay Jazz Festival
(September 14-16). Like last year’s release,
this one has a jazz motif on its neck label,
and the main label carries the signature
of warehouseman Iain McArthur, who has
worked at Port Ellen, Caol Ila and Lagavulin
for 42 years.
The 624 bottles were sourced from a
single refill Sherry butt (No. 1894) filled on
May 7, 1997. A 700-ml bottle sells for about
£85 (only in the U.K.)
Tullamore Dew’s
New Look
Tullamore Dew Original (40% ABV) has
released new packaging that emphasizes
the heritage of the brand by giving
founder Daniel E. Williams’ initials “D.E.W.”
more prominence within the product
name. Additionally, “1829,” the year the
original Tullamore distillery was founded,
is embossed on the package along with a
number of past gold medals the brand has
won. Tullamore Dew is a blend of all three
types of Irish whiskey: pot still, malt and
grain whiskey.
In 2011, William Grant & Sons announced
a multi-million dollar global investment
in Tullamore D.E.W. including the launch
of a global integrated communications
campaign and new packaging for the
Original blend as well as a large investment
in the brand’s heritage center in Tullamore,
which will open this fall. William Grant
& Sons will also break ground on a new
distillery in Tullamore this fall, which is
slated for completion in 2014.
6 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
Master of Malt
Single Malt Scotch
Master of Malt in the U.K. has released
a new range of single malt Scotch
whiskies dubbed “That Boutique-y Whisky
Company.” The brands are produced
from hand-selected whiskies from single
distilleries: Ardbeg (51.9% ABV), Macallan
(40.9%), Caperdonich (45.6%) and Port
Ellen (48.2%).
Each distillery label has been handillustrated and individually numbered,
and the labels contain comic book-style
representations of scenes inspired by
tall tales, inside jokes and well-known
collectors of the whisky business. Each
500-ml bottle is hand-dipped in black wax,
and the whiskies carry no age statement.
The bottles sell directly from Master
of Malt for: Ardbeg (£54.95); Macallan
(£48.95); Caperdonich (£99.95); and
Port Ellen (£229.95).
Jameson Black
Pernod Ricard is expanding distribution
of Jameson Black Barrel (40% ABV) to New
Jersey, Connecticut, Illinois, Washington,
Evan Williams
Chocolate Egg Nog
Young’s also promoted Daniel Grunbeck
to the newly created position of Senior
Vice President of Corporate Sales Strategy
Heaven Hill Distilleries will release
Evan Williams Peppermint Chocolate
Daniel Grunbeck
D.C. and Massachusetts. The brand — a
blend of rare, small batch grain whiskey
with pot still whiskey — first launched
last year in New York. A 750-ml bottle sells
for about $34.99 (one-liter bottles are
also available).
Absolut Unique
Absolut has released four million
individually designed and numbered
bottles of Absolut Unique (40% ABV)
Egg Nog (15% ABV) in October for the
holiday season. A 750-ml bottle will sell
for about $11.99 (1.75-liter bottles will also
be available).
and Analysis. Grunbeck has 23 years of
experience in the business and has been
with Young’s since 2009. In this new role,
Grunbeck will coordinate all of Young’s
multi-state business reviews and will be
responsible for the development of Young’s
multi-state corporate sales strategy.
Appointments at
Young’s Market
Young’s Market Company has promoted
Hayden O’Shea to Executive Vice President
and General Manager of Young’s California
Eric Lake
Matt Hagel, Young’s Senior Vice President
National Accounts Off Premise, Eric Lake,
Senior Vice President National Accounts On
throughout the Global Duty Free/Travel
Retail market. The production process
used 19 colors for the coating: five for the
splash guns and sixteen for the 51 pattern
types. In naming the bottle Unique, Mattias
Elg, a Quality Management Professor
from the Linköping University in Sweden,
determined that Absolut could create 94
quintillion bottles before two similar ones
would appear. A 750-ml bottle sells for
about $26.
Hayden O’Shea
O’Shea has 15 years of experience in the
distribution business. He joined Young’s
in 2009 as Senior Vice President of the
Estates Group. In his new role, O’Shea will
assume responsibility for the management
of all facets of Young’s California spirits and
wine business. He’ll report to Christopher
Underwood, Young’s CEO.
7 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
Marc Mueller
Premise and Marc Mueller, Vice President
Corporate Trade Development, will round
out the multi-state team.
Richard Rubenstein
– VP, Control States
West, Diageo
Rubenstein to the role of Vice President,
Control States West, effective September
16, overseeing Diageo’s spirits sales in
Michigan, Ohio, Iowa, Oregon, Idaho,
Montana, Utah, Wyoming and Washington.
He’ll report to Greg Armstrong, President of
Control States. Rubenstein fills the position
left open following the appointment of
Claudia Schubert as President, Diageo
Chateau & Estate Wines.
Richard Rubenstein
Rubenstein joined Diageo in 2007 as
Vice President of Category Development.
Over the last two years, he’s served as Vice
President of Revenue Management and
Vice President of Business Analytics and
Pricing. He began his business career at
the Boston Consulting Group with a focus
on CPG and retail strategy and execution.
He then worked for the Services arm of
Circuit City Stores, where he led Business
and Broadband Development.
Mika Häkkinen –
Johnnie Walker
Global Responsible
Drinking Ambassador
Johnnie Walker is continuing its
relationship with Mika Häkkinen in his
role as Global Responsible Drinking
Ambassador for the Formula One
sponsorship program. Häkkinen has signed
an extension to his multi-year deal, which
makes him the sport’s longest serving
Responsible Drinking Ambassador.
Since 2005, Johnnie Walker has used
its sponsorship of the Vodafone McLaren
Mercedes Formula One team as a platform
Michael Rieck – VP
Blackheath Beverage
Blackheath Beverage Group (BBG)
has appointed Michael Rieck to head
all national sales as Vice President of
L-R: Andy Fennell (Diageo CMO), Mika Häkkinen, Paul
Walsh (Diageo CEO)
to promote responsible drinking. Mika,
two-time Formula 1 World Champion,
joined the program in November 2006.
For the past six years, he’s traveled to over
30 countries, including recent visits to
the Philippines and Malaysia, spreading
the message of responsible drinking and
working with government officials, the
media and consumers. Häkkinen has also
led the Join the Pact campaign, which
to date has gathered nearly one million
signatures of consumer commitments to
never drink and drive.
Diana Pawlik – VP
Marketing, Svedka
Svedka Vodka (owned by Constellation
Brands) has appointed Diana Pawlik as Vice
President of Marketing. Pawlik, a veteran of
Diana Pawlik
Constellation Brands, has served in this role
on an interim basis since March. She has 20
years of experience in the drinks business
including leadership and executive
positions in the U.S., Canada and Asia
and 11 years with Constellation Brands.
Pawlik has a degree from the University
of Manitoba.
8 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
Michael Rieck
Sales/Partner. Rieck was most recently
National Sales Director for DeLeon Tequila.
Before that he worked for Bacardí USA as
Director of Field Marketing, and he’s held
executive positions with Empire Merchants
of New York and Charmer Industries of
New York, serving as Director of Marketing
and Vice President of On-Premise Sales,
respectively. He also held positions at
Schieffelin & Somerset Co. including
Regional Director.
Charmer Sunbelt
Group Appointments
The Charmer Sunbelt Group (CSG) has
made several key executive appointments,
effective October 1.
Kevin Karcher, currently President of Ben
Arnold Beverage, has been appointed Vice
President, Sales Development. In his new
corporate role, Karcher will report to Bob
Catalani, Executive Vice President, Sales &
Marketing. His responsibilities will include
driving sales management capabilities
across all markets and working closely with
Franchise and Control States to further
develop those markets. He’ll also work with
the CSG legislative team to strengthen key
supplier relationships.
CSG has also appointed Sean O’Connor,
currently Brown-Forman’s Senior Vice
President, Sales Director for North
America, to the position of President,
continued on page 9
Charmer Sunbelt
Group Executive
continued from page 8
Ben Arnold Beverage Company in South
Carolina. O’Connor began his career with
Brown-Forman in 1988 as a merchandiser.
He remained with Brown-Forman for 10
years in sales positions in key markets,
and in 2000 he became U.S. Brand Director
for Southern Comfort. He later assumed a
similar role for the brand’s global market.
He next led Brown-Forman’s National
Accounts and Military business as well
as sales efforts in the Atlantic Division.
O’Connor is a graduate of Marietta College,
and he has a Certificate in Management
from the John D. Anderson School of
Business at the University of California,
Los Angeles.
behalf of the CAP on public attitudes toward
alcohol policy.
“Americans do not think alcohol is just
another consumer product,” Wilson said.
“Americans still strongly support state
regulations on alcohol.”
Wilson outlined poll data indicating
that Americans support state restrictions
on alcohol that are not found on other
consumer goods; Americans believe that
local businesses that understand the local
community should manage local alcohol
distribution and sales; and Americans do
not want to replicate the U.K.’s “disastrous
experience with alcohol deregulation.”
The survey findings are available online
Law Enforcement
CAP Advisory Council member Jerry Oliver,
former state alcohol regulator and former
Police Chief in Pasadena, Calif., Richmond,
Va., and Detroit, Mich., moderated a panel on
CAP’s Alcohol Law
Symposium continued from page 1
General play in regulatory, law enforcement
and public health functions. Specifically, he
emphasized the role Attorneys General play
in protecting the public and children from
the abuses of alcohol.
Emphasis on the State
Attorney General Gansler referenced
the 21st Amendment and stressed the
importance of alcohol laws being made and
enforced at the state level, with each state’s
Attorney General serving as “the watchdog
in this arena,” as they work to enforce the
laws passed by state legislatures.
“Our job as Attorneys General is not to
make the law but to enforce the law,” Gansler
said. “When state legislatures pass a law, we
defend it.”
Gansler cited the importance of a
balanced approach to alcohol regulation and
the involvement of parents, law enforcement,
industry members and others in policy
discussions at the state level surrounding
underage drinking and drunk driving
prevention, taxation rates for different types
of alcohol beverages as well as labeling and
marketing practices involving flavored malt
beverages or “alco-pops.”
National Poll on Alcohol Policy
Symposium attendees also heard from
pollster Chris Wilson of Wilson Perkins Allen
Opinion Research, who detailed findings of
a new bipartisan national poll conducted on
Alcohol regulators, public health
advocates and alcohol law attorneys also
spoke on panels that discussed public
John Ansbach, General Counsel of Mothers Against
Drunk Driving (MADD), and Jan Withers, MADD National
President, at the CAP Symposium
health and alcohol, the STOP Act, alcohol
deregulation by defunding and alcohol
litigation against the states.
Details of day two of the Symposium
will be published in next week’s issue of
Modern Distillery Age.
return to page 1
Kilbeggan’s Halfway
Kilbeggan Irish Whiskey has created
a promo called Halfway Day to mark the
halfway point to St. Patrick’s Day. The
campaign begins on September 17 with
partner Funny Or Die, a comedy website
and digital studio, and the online video
Andy Acord, Deputy Chief of the Dallas Police
Department, and Sgt. Jermaine Galloway of the Boise
Police Department at the CAP Symposium
“The Impact of Alcohol Regulation on Local
Law Enforcement,” which featured Frank
Lyons, retired officer from the Maine Bureau
of Liquor Enforcement; Andy Acord, Deputy
Chief of the Dallas Police Department; and
Sgt. Jermaine Galloway of the Boise Police
Department. While law enforcement is on
the front lines of enforcing alcohol policies
in local communities, too often their input
and expertise is not sought before new
laws are passed. The panelists stressed the
importance of involving law enforcement
early on in discussions surrounding changes
to alcohol policies.
Drunk Driving Report
A panel on “The Latest on Drunk
Driving Issues” featured an update from
Mothers Against Drunk Driving (MADD)
National President Jan Withers and General
Counsel John Ansbach, who described the
components of the Campaign to Eliminate
Drunk Driving included in the federal
transportation bill as well as state initiatives
involving ignition interlock devices and
sobriety checkpoints.
9 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
There will also be Halfway Day events
in Boston, Chicago, New York, Philadelphia
and San Francisco at which attendees can
use the “Kilbeggan Cam” and play a game of
Kil-Bimini (a ring toss competition).
Weekly Marketplace
October 3—Chicago / November 14— San Francisco
th annual
July 2013, San Diego, CA,
14 Cities — March-November 2012
Spirits of Mexico
Chicago, July 11 - 12, 2012
Spirits of Mexico Festival
San Diego, CA, September 9 - 15, 2012
SOM-MDA-Ad-Final2.indd 1
07/06/2012 09:51:46
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10 september 14, 2012 | Modern Distillery Age Weekly e-Newsletter
September 22: Whisky Live
Boston, Boston, MA, www.
October 3: Independent Spirits
Expo, Chicago, IL,
October 5: WhiskyFest, San
Francisco, CA,
October 11: Single Malt &
Scotch Whisky Extravaganza,
Boston, MA,
October 12: Whisky Live
Toronto, Toronto, Ontario,
October 18: Single Malt &
Scotch Whisky Extravaganza,
Chicago, IL,
October 20-21: The Great American Distillers Festival, Portland,
October 26-27: WhiskyFest,
New York, NY, www.maltadvocate.