PORTFOLIO 2015 - Lisbon Project

PORTFOLIO 2015
LISBON PROJECT
D E S I G N A N D C O M M U N I C AT I O N
Founded by a team with more than a decade’s experience, Lisbon Project is a communications consultancy agency that offers a wide range of
services that go from branding, corporate communication, design, web solutions and multimedia to public relations and exhibition stand productions.
Our work has been focused on adding value to our clients by building up their brands and developing communication tools that are tailored to
achieve clear goals. We manage this by creating medium to long term projects based on sound communication strategies.
C L I E N T S (Portugal)
Adidas
NAV – Agência de Navegação Aérea
Bayer
BBVA
Boxer Consulting
Carnalentejana
Chicco
Citroen
EMEL
EPAL
Fundação Calouste Gulbenkian
Grupo Polis
Grupo Prebuild
Nações Unidas - OIT
Inapa
Infrasecur
C L I E N T S (International)
Intermoney
Iveco
Instituto de Turismo Português (ITP)
Jardim Zoológico de Lisboa
Leigos para o Desenvolvimento
Logoplaste
Miranda Correia Amendoeira e Associados
Mitsubishi Electric
Multimall Management
Vinhos Monte do Álamo
Optimus
Partex Oil and Gas
Renault Gest
Grupo SAG
Santa Casa da Misericórdia de Lisboa
Vinhos do Alentejo
Youbiz
AMV Consulting (São Paulo, Brazil)
OLX (São Paulo, Brazil)
Player
Normex Angola
Hidroeléctrica de Cahora Bassa (Mozambique)
Small Luxury Hotels of the World
PA R T N E R S
Bansen&Associados
- São Paulo
Alternate member of APCE Board of Directors
(Portuguese Association of Corporate Comunication)
PORTFOLIO
PA RTEX
BAY E R
A D ID A S
E PAL
G R U PO SOI CO
EMEL
I VECO
OIT
HCB
SCM L
ITP
ZO O
B R A ND ING
PU B L IC ID A D E
N E W M E DI A
I N T E R ACTI VI DADE AVAN ÇADA
STANDS
PARTEX
O I L AN D G A S
Partex Oil and Gas manages the Oil and Gas assets
of the Calouste Gulbenkian Foundation and we are
responsible, since 2005, for all its corporate communication.
Partex Oil and Gas usual participation in trade fairs
in the Middle East provides us with the opportunity not only to design and produce in Portugal their
show stands, but to innovate each year by using
interactive and immersive media such as virtual
reality and motion detection installations. We also
designed their institutional presentation using motion graphics, making Partex Oil and Gas one of the
first Portuguese companies to use this medium.
W HAT WE D ID
Advertising
Brochure
Website
Extranet
Motion graphics
Virtual reality
Trade show stand
75 Years Brochure
9
PA RTE X O IL AN D G AS
BROCHURA 75 ANOS
In 2012, Lisbon Project developed two prestigious
brochures, commemorative of the 75 years of the
company in Oman and Abu Dhabi. The visual concept brought together elements of Arab culture of
these two countries and the graphics that mark
all Partex Oil and Gas’ graphic pieces, creating a
unique object in the company’s communication.
FINISHES
Imprint
Five-colour printing (direct colour silver)
Box
UV varnish
10
PA RTE X O IL AN D G AS
STAND ADIPEC 2013
(ABU DHABI)
Since 2008, Lisbon Project has created, produced
and accompanied Partex Oil and Gas’ stands for
the largest energy fairs in the Middle East: ADIPEC
and OGWA (Abu Dhabi and Oman, respectively).
In all the events, Lisbon Project coordinated the
national and local teams and developed solutions
showing our client’s positioning in the constant
investment in R&D.
FINISHES
LED Wall
Octanorm structure
Reflective Coating
TouchScreen interactive presentation
Webapp download through QR Code
11
PA RTE X O IL AN D G AS
STAND OGWA 2010
(OMAN)
FINISHES
Dynamic vectors produced in silicone;
Octanorm structure;
LED Bar;
Interactive Presentation with Motion Tracking;
Webapp download through QR Code
12
PA RTE X O IL AN D G AS
ADVERTISEMENTS
1 Express Advertisement - Special portfolio on Brazil
2 Kazakhstan energy sector yearbook
3 Express Advertisement - Economy Book
13
PRODUCT CATALOGUE
ADIDAS
Adidas is the second largest sportswear brand in
the world.
Lisbon Project’s work ranges from creating and
producing visual communication for adidas Point
of Sale to developing multi-platform communication for events.
In depth knowledge of the adidas brand, creativity and ability to execute on time and in compliance with adidas high demand on quality and
precision are the main factors of our approach to
these projects.
W HAT WE D ID
Point of Sale concept
Point of Sale production
Online Invitation
Print Invitation
Print Product Catalogue
Motion Graphics
5
INVITATION AND MOTION GRAPHICS (BASED ON THE FILM ADIDAS ORIGINALS
- THE STREET)
A D ID AS
POINT OF SALE
DECORATION
Adidas challenges us to carry out point of sale
solutions that, sometimes, require precision in
declining international campaigns. However,
sometimes, these campaigns are open to creative,
unregulated solutions, in order to create specific
moments of communication
WORLD CHAMPIONSHIP 2010 POIN OF SALE DECOR
GRAFITTI WALL
STREET WEAR CAMPAING 2012
6
BAYER
Having started its collaboration with Bayer
in 2013, Lisbon Project developed the design
and programming of the MS-Gateway website
(multiple sclerosis support portal), according to
the development guidelines for Bayer websites.
W HAT WE D ID
Website
Invitation
Telas de grande formato
Stand decor
7
MS-GATEWAY WEBSITE
BAY ER
SYMPOSIUM INVITATION
Lisbon Project developed the communication
pieces relating to Bayer’s presence in the Congress
of the Portuguese Society of Cardiology.
The communication focused on the launch of a
new brand - Adempas - on the market. In this way,
a special die cutter was developed for the event
invitation, which allowed the unveiling of this
brand.
8
DESIGN E
COMUNICAÇÃO
SOICO GROUP
M O ZA M B I QU E
MOZEFO
Lisbon Project singled out Mozambique as a strategic market and as a result founded the local
company LSP Design e Comunicação.
MOZEFO is a Mozambican forum aimed at stimulating the economic growth in an accelerated, inclusive and sustainable way for all Mozambicans,
with the aim of becoming a forum of reference,
with regional impact and international influence.
This initiative aims to bring together all the relevant players in Mozambican society in a space of
transformative debate.
LSP was invited to develop the graphic identity,
invitation, institutional brochure, decoration of
the launch event, merchandising and website.
W HAT WE D ID
Graphic Identity
Brochure
Invitation
Website
Local decoration of the Inaugural Event
Press Advertising
Editorial Supplement
Merchandising
14
DESIGN E
COMUNICAÇÃO
GRUPO S O IC O
M OÇA M BI QU E
ENVIRONMENTAL DESIGN
OF THE MOZEFO’S
INAUGURATION VENUE
The graphic identity is supported by a representation of the African continent through an interconnection of all countries, with emphasis on
Mozambique as a player in this transformation
process. Also omnipresent is the human component from all sectors of Mozambican society.
15
DESIGN E
COMUNICAÇÃO
SOICO G R O U P
MOZ A M BI QU E
BROCHURE
16
DESIGN E
COMUNICAÇÃO
SOICO G R O U P
MOZ A M BI QU E
WEBSITE
17
WWW.MOZEFO.COM
DESIGN E
COMUNICAÇÃO
SOICO G R O U P
MOZ A M BI QU E
PRINTED INVITATION
AND MERCHANDISING
18
DESIGN E
COMUNICAÇÃO
SOICO GROUP
M O ZA M B I QU E
MO Z T E C H S TA N D 2014
The Soico Group invited LSP to develop the
concept and technical design of its stand for the
Moztech Fair 2014, which was held in Maputo.
Our approach to the project was the creation of
a space that, in addition to allowing live TV and
radio broadcasts during the fair, would reflect
Soico Group’s positioning as one of the largest
media groups in southern Africa.
For that, the spaces were created with sectioned
structures with the application of RGB LED strips
with a modern and elegant design.
In all our stands, more than a structure, we seek
to develop an experience.
19
EPAL
W ONE
EPAL invited Lisbon Project to develop the design
of its water leakage control interface system,
WONE.
WONE is a system that, based on the
Implementation of monitoring and control areas
(zmc) and on the analysis of the respective
Flow and pressure data, allows processes to
be combines and the integration of relevant
information for network management and water
losses control.
The implementation of WONE, in a logic of active
control of leakages, enables the cutting of unbilled
water levels (NRW) in the Lisbon Distribution
Network from 23.5%, in 2005, to 7.9%, in 2013,
positioning EPAL in the elite group of the most
efficient managing entities worldwide.
The challenge was to create a monitoring user
interface with an architecture and design that
would efficiently maximise all the technology and
knowledge of the WONE system, with the aim of
making it a stand-alone software.
20
IVECO
In 2009 Iveco Portugal celebrated its 25th anniversary in our country. Lisbon Project’s challenge was to create a logo and visual design for this
event without losing its main brand identity.
W HAT WE D ID
Logo
Visual identity
Promotional material
Motion graphics
21
IV EC O
This new logo and visual identity went from a simple invitation to a motion graphics film and was
used in their celebration event which took place in
the Italian Embassy in Lisbon.
22
I LO
UNI T ED N ATI O N S
Lisbon Project works the communication of the
International Labour Organisation, since 2007.
From its newsletter to the communication of major international events, Lisbon Project has developed an institutional graphic line marked by humanised images of great impact, putting people
at the centre of the ILO’s message.
O QUE F IZ E M O S
TV Ad
Radio spot
Motion Graphics
Brochure
Produção de grande formato
23
BROCHURA FORUM “DECENT WORK”
MOTION GRAPHICS
ILO - UNIT ED N ATIO N S
“DECENT WORK” FORUM
LISBOA 2008
The International Labour Organisation - United
Nations - through its Portuguese delegation, organised the 2007 Forum on “Decent Work”, in
Lisbon. Lisbon Project was selected to develop
the entire visual communication for this event.
The work involved the creation of a television advertisement, an interactive presentation and the
development of all communication media such as
brochures, signage and decorative pieces.
The concept and the graphic design were supported by excellent multicultural images of people in their work environment. Innovative elements with a unique visual nature were used in
the decoration of the event, fundamental to create a memorable atmosphere.
24
ILO - UNIT ED N ATIO N S
NEWSLETTER
Lisbon Project has been responsible, since 2001,
for the ILO’s Newsletter design, in the print and
digital editions.
25
EMEL
EMEL, Empresa Pública Municipal de Mobilidade
de Lisboa, chose Lisbon Project to develop a new
subscription and to renew its image. From parking
to street signage,
Lisbon Project also developed a press and radio
campaign to promote the new parking rates in the
city.
With the signature “EMEL – more mobility, better City”, the company intends to convey its new
strategic line of action - the mobility in the city of
Lisbon.
W HAT WE D ID
Media advertising
Radio advertising
Brochures
Leaflets
Websites
Motion graphics
Kiosk point of sale
26
EM EL
SIGNAGE
After redesigning the EMEL brand, Lisbon Project was also responsible for the design of all the
company’s signage, adjusting the visual messages to the new logic of areas with tariffs differentiated by colours.
MOTION GRAPHICS
ADVE RTISING
Lisbon Project has developed multimedia campaigns of which we highlight the one developed
on the theme “Second Row Parking”.
27
SIGNAGE
DESIGN E
COMUNICAÇÃO
HIDROELÉCTRICA
DE CAHORA BASSA
MOZ A M BI QU E
ANNUAL REPORT 2013
In 2012 Lisbon Project defined Mozambique as a
strategic market.
Hidroeléctrica de Cahora Bassa (HCB), Mozambique’s largest privately held company became
our first client in the country. We designed and
printed their 2012 financial and sustainability reports. We also developed the packaging of these
brochures with premium finishings.
This work had the importance of coinciding with
HCB’s first year of 100% Mozambican management.
W HAT WE D ID
Brochure
Packaging
28
DESIGN E
COMUNICAÇÃO
HIDROELÉCTRICA DE CAHORA BASSA
M OZ A M BI QU E
ANNUAL REPORT 2012
SUSTAINABILITY REPORT 2012
29
DESIGN E
COMUNICAÇÃO
HIDROELÉCTRICA DE CAHORA BASSA
M OZ A M BI QU E
ANNUAL REPORT 2012
SUSTAINABILITY REPORT 2012
30
LISBON ZOO
Lisbon Project redesigned the Lisbon Zoo website,
in 2011.
The improved organisation of the information,
giving priority to image, was the major guiding
line of the project. This solution allows one to learn about the Zoo’s offer and all its actuality.
The website has now more than 30,000 registered users who receive information through our
customer newsletter.
JARDIM ZOOLÓGICO DE LISBOA (www.zoo.pt)
WHAT WE D ID
Website
e-Newsletter delivery system
Online games
31
ELEPHANT’S MEMORY GAME LAYOUTS
SANTA CASA
DA MISERICÓRDIA
DE LISBOA
Lisbon Project has had an ongoing commitment
to large and medium-sized project solutions in
the area of new media.
Our projects are developed and programmed inhouse by our own content manager, 100% ready
for the integration into the different social networks and mobile
platforms.
The great challenge of the Santa Casa da Misericórdia website was the development of the
web design and the content architecture, in order
to intuitively include the vast information about
the organisation, without losing the connection
to the human factor.
32
SANTA CASA DE MISERICÓRDIA DE LISBOA (www.scml.pt)
LOGOPLASTE
Logoplaste is the 3rd biggest rigid plastic extrusion company in the world with 54 plants in 4
continents. The company develops plastic packaging for clients such as P&G, Danone, Yoplait,
Heinz, etc
In the present we are responsible for the Group’s
internal magazine from its graphic design concept to the development of its contents. We designed their corporate presentation and website
which we manage since 2003.
W HAT WE D ID
Website (www.logoplaste.com)
E-Magazine (PDF) Logoworld
Corporate presentation guidelines
WEBSITE (WWW.LOGOPLASTE.COM)
33
E-MAGAZINE LOGOWORLD LAYOUTS
PORTUGUESE
TOURISM
INSTITUTE
(ITP)
OFFICIAL TOURISM WEBSITE DURING EURO2004
Lisbon Project has been working with the Portuguese Tourism Institute (ITP) since 2004. During
this time we developed websites, motion graphics, stand designs and interactive experiences
focused on promoting one of Portugal’s most important sectors: It’s Tourism.
In 2008 ITP won the “Best Stand Award” in the
Feira International de Turismo of Lisbon. Attendance to the stand on this three day venue was
the highest ever.
PORTUGUESE TOURISM INSTITUTE - BTL 2008
BEST STAND AWARD
WHAT WE D ID
Websites
Stand Design
Multimedia Design
Motion Graphics
Imersive Game
WEBSITE BTL
34
IMMERSIVE GAME AT BTL 2008 STAND
MONTE DO ÁLAMO
In 2008, we were invited to rebrand the entire
range of Monte do Álamo Wines. The main goal
was to achieve an effective visual impact that
allowed a good reading in the supermarket line.
This goal was conceptually achieved through a
choice of bold typography and according to the
disruptive tone of several references. The earth
tones transversal to the full range ensure the representation of the Alentejo.
ADVERTISING
WHAT WE D ID
Branding
Advertising
Media relations
Stationary
Website
Label design
Brochure
Promotional material
35
LABEL DESIGN
WEBSITE (WWW.MONTEDOALAMO.COM)
SAG
Lisbon Project developed Group Sag’s intranet witch involved the integration of 16 different companies workflows. Our job was to promote efficiently this new tool.
Besides the Web support, a viral campaign was
created with 3 teaser films sent to the 1.000
collaborators, in order to generate interest for a
novelty still to be revealed.
INTRANET
At the launching date, each assistant had at his
working place a leaflet explaining the new Intranet and a mouse pad. The utilization of the new
Intranet increased 30%.
WHAT WE D ID
Intranet
Leaflet
Motion Graphics
36
POSTER
LEAFLET
PLAYER
Player Marketing is a company that operates in
Luanda and intends to be the market leader in an
area with great potential for growth.
Lisbon Project created an identity that identifies
with values such as solidity and rigour, which emphasises its consultancy component. The chosen
colour provides innovation and informality associated with the sports theme.
O Q U E F IZ E MOS
Branding
Presentation
Brochure
Stationary
Website
37
WWW.PLAYERMKT.COM
PL AY ER
BROCHURE
A4 FOLDER
LETTERHEAD
BUSINESS CARD
38
BRANDING
LANDMARK ARQUITECTOS
Landmark Arquitectos is a young and dynamic
architectural studio with works in several areas
and continents.
Lisbon Project created an identity that would
accompany the company’s DNA in transforming
spaces and environments. It is a logobrand that,
although changeable, complies with a set of geometric and matrix rules, always maintaining elegance and modernity.
Examples of the application of the logobrand.
O Q U E F IZ E MOS
Naming
Branding
Stationary
Website
39
BRANDING
LANDMARK ARQUITECTOS
Brand application examples
40
BRANDING
PORTUGAL TASTES
Lisbon Project was responsible for the visual
identity of Portugal Tastes, an e-commerce platform that ships portuguese products anywhere in
the world.
The visual identity was based on traditional portuguese elements - such as the iron balconies
designs, and the tiles shapes.
We were also responsible for the design, management and monitoring of the contents disseminated across the social network platforms, as well
as the e-commerce platform design and development.
WHAT WE DID
Branding
Stationary
CMS + social media (content management)
HTML front-end development Webdesign
41
NEW MEDIA
WEBDESIGN
The area of New Media is, since its foundation,
considered strategic by Lisbon Project. The development of own content management tools,
robust and with total integration with mobile environments was a investment that consolidated
in medium and large-scale projects. The intuitive
component and the simplicity of use combined
with a good content architecture with great visual
impact are fundamental axes in the development
of each project.
BBVA
BBVA
INCENTIVES INTERNAL WEBSITE
INCENTIVES INTERNAL WEBSITE
BBVA
BBVA
INCENTIVES INTERNAL WEBSITE
INCENTIVES INTERNAL WEBSITE
WHAT WE DID
CMS + social media (content management)
HTML front-end development Webdesign
42
NEW MEDIA
MIRANDA LAW FIRM
Miranda Associados is one of the largest law firms
in Portugal. Due to its activities in 15 countries
spread across 4 continents, the good performance of the website in any type of situation was
a requisite. The solution integrates the declination for the different mobile operating systems
(IOS, Android, Windows Phone and BlackBerry),
such as the possibility of content sharing with
social networks.
WHAT WE DID
CMS + social media (content management) •
HTML front-end development Webdesign
43
CAMPERA (www.campera.com)
NEW MEDIA
MULTIMALL MANAGEMENT
Lisbon Project was the company responsible for
the web design and development of an integrated
content management system of the three shopping centres managed by Multi Mall Management
- Campera, Acqua Roma and Beloura Shopping
Centres. Through a single login it is possible to
manage all the general and specific information
about each shop. These websites also have mobile versions for the most used operating systems (IOS, Android, Windows Phone and BlackBerry). The whole solution integrates with social
networks.
WHAT WE DID
CMS + social media (content management) •
HTML front-end development Webdesign
44
CAMPERA (www.campera.com)
NEW MEDIA
E-commerce and Social Media
PORTUGAL TASTES
Lisbon Project was responsible for the web design and development of a trilingual online store
through our E-commerce platform, which allows
the management of the product catalogue, order
management, stock management, integration of
online payments and newsletter delivery system.
The whole solution integrates with social networks.
www.portugaltastes.com
We are responsible for the design, management
and monitoring of the contents disseminated
across the social network platforms.
WHAT WE DID
E-commerce platform
CMS + social media (content management) HTML Front-end development
Webdesign
Digital Marketing
45
www.facebook.com/portugaltastes?fref=ts
https://plus.google.com/u/0/+Portugaltastes/posts
https://twitter.com/PortugalTastes
NEW MEDIA
MITSHUBISHI ELECTRIC
WWW.MITSUBISHIELECTRIC.COM
PORAMA
WWW.PORAMA.PT
WEBDESIGN
46
CARNALENTEJANA
NAVAL ROCHA
WWW.CARNALENTEJANA.PT
WWW.NAVALROCHA.PT
NEW MEDIA
MOTION GRAPHICS
PARTEX OIL AND GAS
Through motion graphics we create institutional
and promotional films with broadcast quality.
Lisbon Project develops these projects from the
original script and storyboard to the video and
audio post production guaranteeing the integrity
and message of our brand in a medium with great
impact.
CORPORATE PRESENTATION
(WWW.VIMEO.COM/8223905)
IVECO
(WWW.VIMEO.COM/8029934)
OIT
(WWW.VIMEO.COM/28657827)
FUNDAÇÃO CALOUSTE GULBENKIAN
CORPORATE PRESENTATION
(WWW.VIMEO.COM/8030178)
ADVANCED
INTERACTIVITY
Creating marketing experiences that have enduring effects on the public’s memory is today an ongoing challenge. With this in mind Lisbon Project
develops solutions for advanced interactivity that
create unique experiences.
Virtual reality, motion tracking and augmented
reality are the technologies through which we
produce content that enables the public to interact with our brands.
PARTEX OIL AND GAS
48
48
AUGMENTED REALITY
ADVANCED INTERACTIVITY
PARTEX UIN THE WORLD
VIRTUAL REALITY
PARTEX CUBE
49
49
CORPORATE PRESENTATION WITH MOTION TRACKING
(www.vimeo.com/11054823)
STANDS
Lisbon Project develops complete projects including the process from concept to transport
and assembly anywhere in the globe - including
build on location.
PARTEX
ADIPEC ABU DHABI 2012-2014
SOICO GROUP
STAND MOZTECH 2014
Our approach to these projects is always based
on adding value to our clients brands by innovating and creating unique environments that are
cost effective. More than just a structure, we try
to develop experience.
50
50
PARTEX
OGWA OMAN 2010
ITP
BTL 2008
BEST STAND AWARD
AVEN IDA DO BR ASIL, 35 - 1ºB
1700-062 LISBOA - POR T UGAL
T EL ( +351) 213 161 244
in [email protected] b on proje ct.com