Go Col lors receiv ves inves tment from m Sequoi ia

November 2014
Deal Announcement
Go Colors receives investment from Sequoia Capital India
Nov 2014
Go Colors raise funds
from Sequoia Capital
It is a pleasure to announce that our client, Go Fashions Private Limited
(“Go Colors”), has raised an undisclosed amount from Sequoia Capital India,
for a minority stake in Go Colors. The deal provides primary capital to enable Go
Colors expand in terms of reach and portfolio depth in domestic and
international markets. Founded in 2011, Go Colors currently focuses primarily
on branded legwear and is present in key metros pan-India.
Sole Advisor
This deal marks the 11 successful transaction closure of FY 2015 and 16th
transaction in the consumer sector, underscoring our expertise across all
consumer sub-segments including food & beverages, education, apparel & retail
and personal care.
o3 Capital acted as the exclusive advisor to the transaction
o3 Capital is a leading mid-market investment bank in India, focused on private
equity, capital syndication, cross border M&A and strategic advisory services.
The company focuses on industries where Indian companies have a strategic
growth advantage, including Pharmaceuticals and Healthcare, Consumer
Markets & Retail, IT / ITES and Infrastructure & Real Estate. o3 Capital has
closed over 88 transactions in the last 8 years across verticals and product
Founded in 2011, Go Colors is engaged in the business of selling branded
essential apparel in India and the Middle East. The Company is promoted by Mr.
Prakash Saraogi, a seasoned professional with over 30 years of experience in
the textile and apparel retail industry. Go Colors is India’s first branded essential
apparel company and has scaled rapidly since inception. The Company’s value
proposition to consumers is high quality at affordable prices which is reflected in
the rapid growth of its brand.
Sequoia Capital is one of the world’s most reputed venture capital firms with
significant presence in India. As of date, total committed capital to Sequoia
Capital’s India funds is around USD 2 billion.
For further details, please reach out to: [email protected]