Providing Clarity Around Pricing Create SIMPLE AND TRANSPARENT pricing for consumers What We Wanted LOWER & SIMPLER FREE UP MORE TIME FOR DOCTORS to discuss patients’ vision needs instead of pricing and rebates REDUCE CONSUMER PRICES to more effectively compete with other manufacturers Prices for Patients What It Means: What We Did IMPLEMENTED A UPP ONLY Unilateral Pricing Policy OF ACUVUE® 8% PATIENTS redeem rebates Very few ACUVUE patients complete the paperwork to redeem a rebate. ® Now patients no longer need to fill out a rebate form and wait weeks to receive a payment. UPP PRICING Sets a minimum price below which retailers cannot sell Lowers wholesale prices for sellers Eliminates ineffective & complicated rebates 59% of ACUVUE® patients have seen price reductions The majority of per-box prices are offered at reduced prices. Lower prices FOR ALL SELLERS of ACUVUE® brands The majority of sellers (retail outlets, eye doctors, online retailers) are lowering their prices to patients as a result of our policy. One internet retailer, 1-800 Contacts, has chosen not to pass along any significant cost savings to patients.
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