Winter Immune System Support: Target the

In This Issue:
Maximize the Benefits of
YouTube™. . . . . . . . . . . . . . . . . . . . . Page 2
New Items in Standard Process
Store: Eye Pillow, Thermal Tote,
Sticky Notes. . . . . . . . . . . . . . . . . . . Page 2
Timeless Formulas of
Dr. Royal Lee. . . . . . . . . . . . . . . . . Page 2
How Echinacea Premium
Measures Up in Testing for
Active Component . . . . . . . . . . . Page 3
Essentials of Detoxification Webinar
With Kerry Bone. . . . . . . . . . . . . Page 3
Winter Immune System Support:
Target the Respiratory System
Winter can bring a surge of immune
system challenges for your patients. Proper
hygiene, a healthy diet, good sleeping
habits, and exercise can help support the
immune system, but sometimes that’s not
enough. When a patient is dealing with
immune system issues, the respiratory
system can benefit from specific support.
Often the upper or lower respiratory system
is the target area.
In most cases, upper respiratory issues
often show up one to three days after
initial contact. Something as simple as a
handshake, touching the nose or mouth
after contact with a shopping cart, or
sharing a straw with someone can be the
start of an unpleasant episode.
Patients dealing with upper respiratory
issues may report challenges with the head,
throat, nose, ears, and sinuses. In most
cases, patients are back to their healthy
selves in a week or two.
Lower respiratory challenges often result
in patients having issues with their lungs,
chest, breathing, head, sinuses, and nose.
On these occasions, patients often say they
are tired and have low energy.
Both Standard Process and MediHerb have
products that support immune system
health. The protocols that follow are
suggested to support immune system health
in the upper and lower respiratory system.*
Upper and Lower
Respiratory Support
Standard Process
2 capsules per meal, or as directed
Emphaplex provides ingredients with
antioxidant activity while supporting the
respiratory system and the body’s natural
ability to expel respiratory secretions.*
Cataplex® B-GF and
Cardio-Plus® GF
Added to GlutenFree Lineup
Upper Respiratory Support
Standard Process
3 capsules per meal, or as directed
Congaplex provides short term support
for the thymus gland and healthy
immune system function while providing
antioxidant activity.*
Euphrasia Complex
1 tablet 3-4 times daily, or as directed
Euphrasia Complex contains the herbs
eyebright, golden rod, Echinacea purpurea
root, golden seal, and cayenne. This formula
assists in maintaining healthy breathing
passages for free and clear breathing.*
Golden Seal 500mg (Tablets)
1 tablet 2-3 times daily, or as directed
Golden Seal 1:3 (Liquid)
5 milliliters (approximately 1 teaspoon)
diluted in water or juice once per day,
or as directed
Golden Seal 500mg and Golden Seal 1:3
help maintain healthy mucous membranes
and breathing passages and encourage
healthy mucous function.*
Lower Respiratory Support
Standard Process
3 capsules per meal, or as directed
Allerplex supports the body’s ability to
handle seasonal, environmental, and
dietary challenges and supports healthy
liver, lung, and respiratory function.*
Broncafect® (Tablets)
2 tablets 2-4 times daily, or as directed
Broncafect Phytosynergist® (Liquid)
5 milliliters (approximately 1 teaspoon)
diluted in water or juice 3 times daily,
or as directed
Broncafect and Broncafect Phytosynergist
contain a combination of herbs that
enhance the immune system, support the
body’s normal cough reflex, and maintain
healthy mucosal tissue.*
Garlic Forte
1 tablet 1-2 times daily, or as directed
Garlic Forte supports the immune and
respiratory systems while also promoting
health in the gastrointestinal tract and
cardiovascular system.*
Long-Term Support
Standard Process
Epimune Complex
2 capsules per day, or as directed
Epimune Complex is a gluten-free,
vegetarian supplement that supports
specific aspects of immune system activity
and year-round respiratory health,
especially during seasonal challenges.*
To read the Standard Process research on
Epimune Complex, visit the product page
or the Research and Development section
on the Standard Process website.
Tips for Easing Immune
System Challenges
• Saline nose drops can be soothing.
• Drink fluids to stay hydrated.
• Use salt water to gargle for a dry or
scratchy throat.
• Adjust the humidity in the room,
or use a humidifier.
• Don’t get overheated or too cold.
• Get a plentiful amount of sleep.
• When awake, rest and take it easy.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Standard Process has more than
110 gluten-free products, and now you
have even more to offer your patients.
New Cataplex B-GF and
Cardio-Plus GF are both
gluten-free and now
available for you to order.
Cataplex B-GF
supports physical
and nervous
system health. This
formula supports
a healthy heart,
supports healthy
levels, and contains
B-complex vitamins
to support healthy
muscle action.
Cataplex B-GF
(1255) is available
in a 360-tablet size.*
Cardio-Plus GF
helps support the
system. This formula
supports healthy
coronary blood
flow and provides
ingredients with
antioxidant activity.
Cardio-Plus GF (2085) is available
in a 330-tablet size.*
To see a list of all the gluten-free
products in the Standard Process
line, visit,
click on the Resources heading, and
select “Vegetarian and Gluten-Free
Supplements” from the drop-down
menu. We plan to release more glutenfree options as we grow our product line.
Practice Tip: How YouTube Can Be Your Friend
By David Hogsed, DOM, AP, contributor to the SP News
In a previous SP
News practice
tip, I mentioned
there are unique
benefits for every
patient education
technique (lectures,
clinic website,
newsletters, etc.).
And while each
David Hogsed, DOM, AP
of these methods
can effectively get
your message out, I am convinced that one
of the most underutilized patient education
tools is found on one of the most popular
websites, which is also the second most
popular search engine. Making your own
YouTube channel is both free and simple,
but the possibilities for patient education
are limitless.
You may be thinking, “I don’t have time to
make videos.” That’s not a problem. One of
the benefits of having a YouTube channel
is the ability to make playlists (groups
of videos) containing videos from other
channels. For example, my friend
Dr. Marlene Merritt has made and posted
some excellent patient education videos
on her YouTube channel (Merritt Wellness
Center) that I’ve added to my “Weight
Management” playlist. I’ve also included
videos from Drs. Dan and Mary Eades,
Gary Taubes, and Dr. William Davis in this
“Weight Management” playlist.
One of the videos featured on my
“Supplements” playlist is called “Seasons
on the Farm,” from the Standard Process
YouTube channel. This video does a great
job of showing the work that takes place
on the organic farm at Standard Process
throughout the year. I believe this nineminute video can do more to enhance our
patients’ understanding of Standard Process
supplements than hours of us talking
with them.
You can have a very effective YouTube
channel just by making useful customized
playlists, but I highly recommend you also
create some videos of your own. I can attest
to the fact that just making a few simple
YouTube videos can go a long way toward
enhancing patient education and increasing
patient compliance.
Keep in mind these basic guidelines when
making your videos to help ensure they are
both effective education tools and viewed by
a significant number of people.
Here’s one more idea for maximizing the
benefits of YouTube. Make a customized
playlist titled “For New Patients” that
contains a few videos explaining your
health philosophy, what to expect at your
office, etc. Having new patients watch
these videos before their first appointment
can save you a lot of time in the initial
consultation. More importantly, a person’s
reaction to these videos (positive or
negative) can help you determine whether
or not that person will be a “good fit” as a
patient in your practice.
When someone Googles your name, your
YouTube channel (if you have one) will
probably be one of the first items to appear,
so make the most of this opportunity!
David Hogsed, DOM, AP, is in full-time
practice with his father, James Hogsed, DC,
at the Natural Healthcare Professionals
clinic in Fort Myers, Florida. His practice
specializes in providing effective nutritional
support for weight management, endocrine
balance, digestion, musculoskeletal, and
immune system health. He has been a clinical
consultant and speaker for Standard Process
since 2003, providing inspiring nutritional
seminars for health care professionals.*
YouTube Pointers
• If you have a smartphone, it probably
includes a video camera to make your
videos. All you need is a tripod for
the phone. There are many tripod
options available for around $20.
• Are you camera-shy? That’s not a
problem. PowerPoint® presentations
can easily be converted into
effective YouTube videos. Just
type “PowerPoint YouTube” in the
YouTube search bar to view simple
• One warning about copyright law:
The fact that a video is on YouTube
does not mean that you are free to use
it on your channel. It is possible for
content creators to retain copyright
rights to their material. If you are
concerned about this with respect to a
specific video, you should investigate
further. For helpful information,
visit and select
“Copyright” from the menu at the
bottom of the home page.
Make your YouTube videos:
1. Short
In today’s fast-paced, informationoverload society, the average person
will commit about 10 minutes to
watching a video—and even that is
often a stretch. Many people won’t
even click to open a video that’s
30 minutes long, let alone watch the
video in its entirety. The shorter the
video, the more people will watch it.
2. Simple
Another factor in determining whether
or not people watch your video is
if they think they will be able to
understand the topic. If someone feels
like a video topic is too complex or
overwhelming, that person probably
won’t watch the video.
For example, you may be excited
about passing along the information
from a neuroscience study, but you
might scare away your audience by
using the study title, Mitochondrial
ROS Govern the LPS-Induced ProInflammatory Response in Microglia
Cells by Regulating MAPK and
NF-κB Pathways,1 as your video
title. You could make your video
less intimidating by simplifying the
title. A video called “Inflammation
and Brain Health” will likely attract a
much broader viewing audience. And
while that’s an exaggerated example,
the importance of making your video
content simple cannot be overstated.
3. Sweet
Have you ever watched a health
education video that left you feeling
downright depressed? Making “doom
and gloom” videos is hardly the best
strategy to enhance your patient
education. The content of your videos
may be completely true, but if they
don’t offer any good news or practical
solutions, there’s not much value in
your patients viewing them. Most
people get more than enough bad
news, so make sure your YouTube
channel is an oasis of encouragement
and hope.
1. Study example from Neuroscience Letters
Volume 584, 1 January 2015, pages 191-196.
Little-Known Facts
About Standard Process
Timeless Formulas of Dr. Royal Lee
a dentist,
Royal Lee
served in
the U.S.
Army. He
the Army
in 1918
and was
assigned to
the 311th
Dr. Royal Lee
Supply Train
Division as a motor
transport truck driver.
Sometimes the old standbys become our
new favorites. Turn here each month to read
about some of our favorite “classics’’ that
deserve a closer look. The Standard Process
dedication to providing supplements with
whole food and other ingredients began
with the introduction of Catalyn® in 1929.
Health care professionals have relied on
many of our formulas for the better part of
a century.
of the lymphatic system, the spleen varies
in size and shape among individuals and
in the same individual at different times.
The spleen plays a major role in immune
system function and formation of blood
cells. While we are able to live without
a spleen, it is considered an important
organ to maintain
good health.
Spleen Desiccated
Spleen Desiccated is
intended for short-term
support of the spleen.
This gluten-free
formula supports
healthy immune
system function
and also maintains
healthy blood.*
However, his service was cut short
when he incurred an injury while
stationed in Winchester, England.
He received an honorable discharge
from the Army on January 13, 1919.
When you think of healthy immune
system function, do you think of the
spleen? For most people, the spleen is not
top of mind when it comes to a healthy
immune system. But it’s important to
consider the spleen when the focus is on
supporting a patient’s healthy immune
system function.
The spleen is a kidney-shaped organ that
sits between the stomach and diaphragm
in the upper abdomen. Considered part
Introduced in 1981,
Spleen Desiccated is
a Standard Process
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Customer Favorites
Added to Standard
Process Store
We’re excited to add some of our
favorite items to the Standard Process
Store due to customer requests. Our
lavender aromatherapy eye pillow
and convenient insulated shopping
tote, both bearing the official logo, are
very popular with Standard Process
employees. Now you, too, can enjoy
them and offer them to your patients.
In addition, supplement box sticky
notes are making their return to the
Standard Process Store. These notepads
will be included with supplement
box orders and can also be ordered
separately as a complimentary item.
Find these items and more in
the Literature and Practice Tools
section of the online order form at
Lavender Aromatherapy Eye Pillow
The flowering
tops of the
plant have
been used for
centuries to
help relieve headaches and difficulty
sleeping. This satin tranquility pillow is
filled with French lavender and organic
flax seed and can be frozen for use over
the eyes or on sore areas.*
Item: S10385
Price: $5.00
Thermal Tote Bag
Our insulated shopping tote bag with
zipper closure will keep food and
beverages cool
as you run a few
more errands
after grocery
shopping. You’ll
want to use it
on every trip
to the farmers
market or
grocery store.
Item: S10400
Price: $5.00
Supplement Box Sticky Notes
Get patients to stick with the protocol
by making it easy for them to keep
supplements organized. Supplement
box sticky notes are printed with
an outline
of seven
to match
our sevencompartment
boxes. Notes can be written within the
squares to identify which supplements
are in each compartment, how many
pills to take, and when they should
be taken. These sticky notes are
especially helpful for new patients
after completing their initial nutrition
consultation and receiving their first
protocol. Sticky notes can be ordered
as a standalone notepad of 20 sheets
and will also be
included with
orders for sevencompartment
supplement boxes.
Item: L9431 (notepad with 20 sheets)
Price: Complimentary
Item: L3155 (supplement box with
notepad included)
Price: $1.50
Recipe of the Month
MediHerb Echinacea Premium Tops List
After Testing for Active Component
In November 2014, independent tests of
nine U.S. Echinacea tablet and capsule
products showed that MediHerb Echinacea
Premium tablets are higher in alkylamides
(both 2-ene and 2,4-diene alkylamides),
which are clinically proven active
constituents. The testing was conducted
by an independent analytical laboratory
accredited by the Australian Therapeutic
Goods Administration.
Educational Webinar
important measure of quality. MediHerb’s
research has found that 2-ene alkylamides
improve the bioavailability of 2,4-diene
alkylamides in Echinacea purpurea.
This means that the alkylamides in
MediHerb’s unique blend, Echinacea
Premium, are available to the body, resulting
in a better effect on the immune system.
MediHerb’s Echinacea Premium formula is
patented in Australia, New Zealand, and the
U.K. with a patent applied for in the U.S to
protect this important finding.*
Note that 2-ene alkylamides are only
found in Echinacea angustifolia and are an
November 2014 Testing on 9 U.S. Echinacea Tablet and Capsule Products
MediHerb Echinacea products are labeled with their alkylamide content (both 2-ene and 2,4-diene
alkylamides). The testing below reports the alkylamide content of MediHerb Echinacea Premium and nine other
U.S. Echinacea products. Note that most of the other Echinacea products do not make claims of alkylamide
content. Through
are important
constituents of Echinacea. November
on 9 U.S.has
and Capsule
Total 2,4-diene
Total 2-ene
Total Alkylamides
mg/tablet or capsule mg/tablet or capsule mg/tablet or capsule
Number of Tablets/Capsules Required
to Provide the Equivalent Alkylamides
of 1 Echinacea Premium Tablet
(Compared to MediHerb Label Claim of 4.1 mg)
Species Used
Echinacea Premium
Echinacea angustifolia
Echinacea purpurea
(label claim 4.1 mg)
Brand A
Echinacea angustifolia
Echinacea purpurea
Brand B
Echinacea angustifolia
Echinacea purpurea
Brand C
Echinacea angustifolia
Echinacea purpurea
Brand D
Echinacea purpurea
Brand E
Echinacea purpurea
Brand F
Echinacea purpurea
Brand G
Echinacea purpurea
Brand H
Echinacea angustifolia
Echinacea purpurea
Brand I
Echinacea angustifolia
These tests were conducted by an independent analytical laboratory accredited by the Australian Therapeutic Goods Administration. Alkylamides in U.S.
Products Products
or Capsule) or Capsule)
in Echinacea
U.S. Echinacea
With Kerry Bone, BSc (Hons),
Dip Phyto, FNHAA, MCPP
March 5
6-7:15 p.m. CT
Detoxification is
a controversial
issue. The debate
over its value
and safety has
made headlines
around the world.
Professor Kerry Bone
In 2009, even
Prince Charles
was accused of quackery and exploitation
over his company’s promotion of its herbal
“detox” tincture. But anyone conversant
with the scientific literature will attest that
the evidence regarding naturally occurring
toxins is accumulating at a rapid rate.
Evidence about relationships between
naturally occurring toxins and health
challenges will be explored in this webinar.
This presentation will outline the mustknow essentials of supporting detoxification
pathways. The focus will be on boosting
hepatic detoxification, but the role of
healthy intestinal flora balance will also be
discussed. The emergence of glutathione
as the key detoxifier at a cellular level is
highlighted, together with a new and novel
way to support this important agent.
Sign in at
to register.
All Standard Process customers who attend can
receive a free small (40-tablet) bottle of LivCo®
with a future online supplement purchase. A
promotional code, deadline, and rules will be
emailed to webinar participants following
the presentation.
The Essentials of
Achieving Optimal
MediHerb Brand A
Brand B
Brand C
Brand D
Total 2, 4-diene
Brand E
Brand F
Total 2-ene
Brand G Brand H
Brand I
Red Shake
Start your Valentine’s Day on a healthy
yet festive note with this purificationfriendly shake. Beets give this shake a
festive color. Eat beets for the betaine
they provide to support healthy blood
vessels and healthy liver function.
• 1 beet, with stems and leaves,
• 1 apple, chopped
• ½ cup fresh parsley, chopped
• ½ cup fresh cilantro, chopped
• 1 cup unsweetened coconut or
hemp milk
• 3-4 ice cubes (more for a
thicker shake)
Optional Ingredients
• 2 heaping scoops SP Complete®
• 1 tablespoon Calcifood® powder
• 1 tablespoon Whole Food Fiber
• 1 tablespoon flaxseed oil or
Calamari Omega-3 Liquid
Blend ingredients together until smooth.
This original recipe appears in
Dr. Georgia Nab’s book, “One Degree of
Change: The Standard Process 21-Day
Purification Program Cookbook.” In
addition to healthy lifestyle tips, the book
is packed
with recipes
designed for
use during
and after as
part of an
healthy way of eating. The hardcover
book is available from Standard Process
for $10 (includes shipping). Order it at in the Literature
and Marketing Tools section of the
online order form (B0980) or from
customer service at 800-558-8740.
You can also download the book.
Visit, and select
“Products” in the top menu. Then
choose “Purification Program” in the
drop-down menu.
Standard Process of Pennsylvania, Inc.
1421 Stoneridge Drive
Middletown, PA 17057
Do you have a story idea
for the SP News?
[email protected]
Quick Update
Annette Kutz Schippel, DC
Do you have a minute to learn
more about adrenal support?
Take a minute to learn more about how
Dr. Annette Kutz Schippel, the author
of our fall cover story on adrenal health,
uses Standard Process and MediHerb
products in her practice.
Visit the Adrenal Desiccated
(Standard Process) and Adrenal
Complex (MediHerb) product pages at to hear what
Dr. Schippel has to say about these
products in our latest videos. The short
video clips summarize what Dr. Schippel
thinks are the most important points
about the products in just over a minute.
Educational Webinar
Clinical Perspectives and
New Research on the
Detoxification Action of
Spanish Black Radish*
Scientists at Standard Process have studied one crucifer, the Spanish black radish,
for the last 10 years. Our latest study, a human trial on the effect of the Spanish
Black Radish supplement on phase one and two detoxification enzymes, was
published in December 2014. Dr. Sara Arscott, Standard Process manager of
clinical research, will present the study findings, while Dr. Georgia Nab, Standard
Process chiropractor, will provide clinical direction for the use of Spanish Black
Radish alone and with complementary Standard Process products.*
Date: Thursday, February 26
Time: 11 a.m. PT/noon MT/1 p.m. CT/2 p.m. ET
Log in at and select “See All Events” to register for
this webinar, scheduled for an hour and 15 minutes.
All Standard Process customers who attend can receive a free bottle of Spanish Black
Radish with a future online supplement purchase. A promotional code, deadline, and rules
will be emailed to webinar participants following the presentation.
Event Calendar
Seminars that are hosted by Standard Process sales representatives and distributors and national conventions that Standard Process will be attending in upcoming months are listed
below. Please visit the event calendar at for a complete listing of events.
Meridian Autonomic Testing
Applied Clinical Nutrition
Speaker: Matt Cucolo, DC
Date: February 28-March 1
Location: Cromwell
Registration: Amy Cook | 617-477-4529
CE hours:† 12
Trekking the Hormone Jungle
Speaker: Michael E. Greer, MD
Date: April 25
Location: Tampa
Registration: Michael Brown | 813-440-6626
CE hours:† 8
Functional Blood Chemistry: Part I
Speaker: Ronda Nelson, PhD, ND, MH, CNC
Date: April 11-12
Location: Columbia
Registration: John Hess | 540-854-9370
CE hours:† 12
Nutrition Response Testing
Speaker: to be decided
Date: May 9-10
Location: Annapolis
Registration: John Hess | 540-854-9370
CE hours:† 12
Obesity: The Factors Beyond Diet and Exercise
Speakers: Marlene Merritt, LAc, DOM, ACN, and Will Mitchell, LAc, DOM, ACN, DNBAO
Date: June 6-7
Location: Rockville
Registration: John Hess | 540-854-9370
CE hours:† 12
Doctor of the Future: 7 Pillars of Health
Speaker: Stuart White, DC, DACBN
Date: November 7-8
Location: White Marsh
Registration: John Hess | 540-854-9370
CE hours:† 12
New Mexico
Mastering Nutrition With the Nutritional Exam
Speaker: Jay Robbins, DC
Date: June 6-7
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
CE hours:† 16
Obesity: The Factors Beyond Diet and Exercise
Speakers: Marlene Merritt, LAc, DOM, ACN, and Will Mitchell, LAc, DOM, ACN, DNBAO
Date: February 28-March 1
Location: Albuquerque
Registration: Deanna Kalbus | 920-650-1387
CE hours:* 12
Genetic Testing: Assessing 45 SNPs
Speaker: Curt Hamilton, CCN
Date: June 9
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Simple Lab Tests for Every Practice
Speaker: Dave Hogsed, DOM, AP
Date: October 24-25
Location: Las Vegas
Registration: Deanna Kalbus | 920-650-1387
CE hours:† 12
Understanding Tissue Repair and Regeneration
Speaker: Curt Hamilton, CCN
Date: July 14
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Foundational Nutrition for the Chiropractic
and Holistic Clinic
Speaker: David Hogsed, DOM, AP
Date: March 7-8
Location: Irving
Registration: Daisy Ypparila | 817-845-8325
CE hours:† 16
Palmer College of Chiropractic
Florida Homecoming
Date: February 27-March 1
Location: Port Orange, Fla.
Phone: 866-800-7326
Unified Virginia Chiropractic Association
Spring Convention
Date: May 15-17
Location: Hot Springs, Va.
Phone: 540-839-1766
B Vitamins and Teen Health
Speaker: Curt Hamilton, CCN
Date: September 8
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Common Myths Exposed: Vitamin D,
Antioxidants, Folic Acid, and More
Speaker: Curt Hamilton, CCN
Date: October 6
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Upper Gastrointestinal Support Utilizing
Simple Assessments
Speaker: Curt Hamilton, CCN
Date: March 10
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Oral Health: A Window to a Healthy Body
Speaker: Curt Hamilton, CCN
Date: November 10
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Understanding Menopause
Speaker: Curt Hamilton, CCN
Date: April 14
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
Meridian Autonomic Testing
Speaker: Matt Cucolo, DC
Date: March 7-8
Location: Henrico
Registration: John Hess | 540-854-9370
CE hours:† 12
Thyroid Challenges: Utilizing Functional
Blood Chemistry
Speaker: Curt Hamilton, CCN
Date: May 12
Location: Dallas
Registration: Daisy Ypparila | 817-845-8325
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
CE hours: Credit hours may only be available in certain states to certain health care professionals. Please call the registration number listed for the event for more information.
©2015 Standard Process Inc. All rights reserved.