Unit 8 Assignment Directions for completing this Assignment: 1

Unit 8 Assignment
Directions for completing this Assignment:
1. Watch the video on Marketing Channels and Retailing below.
2. Explore the New Balance Hubway website: Click Here
3. Using research from Chapter 13 and 14 in your textbook, answer the questions on New
Balance Hubway in the template provided in Doc Sharing.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with
your writing and APA citation, please visit the Kaplan University Writing Center. Compose
your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219
Assignment-Unit 8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by
the end of Unit 8.
Unit 8 Assignment
Content per Checklists
Answer provides complete
information demonstrating
analysis and critical
thinking:
Provides correct answers
to 2 short essays of 200–
250 words using research
from the text.
Provides correct response
to the 9 multiple choice
questions.
Provides a viable
minimum 100 word
defense of each of the 9
answers.
(1pt. for each viable
Percent
possible
100%
Points
possible
50
80%
44%
22
18%
9
18%
9
Points
Earned
Comments
defense)
Subtotal:
Provides a complete
response in the template
provided using correct
grammar, spelling, and
APA format and citation
style and reference page.
80%
40
20%
10
Percent
Your Assignment Score:
100%
Total
Points
possible
50
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