In Great Company Issue No 2 February 2011

In Great Company
Issue No 2
February 2011
Welcome to Issue 2 of In Great Company – the biannual newsletter from the Corporate Partnerships
team at Save the Children. This edition includes an introduction to our No Child Born To Die campaign
and news of exciting new partnerships with Mothercare Group, Lloyds Banking Group and Thorntons.
Lloyds Banking Group staff set to raise £1m for UK children
Plans to significantly upscale our UK programme
work were given a massive boost earlier this year
when we were unveiled as Lloyds Banking Group’s
Charity of the Year for 2011. The partnership –
officially launched on January 5 by Lloyds Banking
Group Chairman Sir Winfried Bischoff and Save the
Children Chief Executive Justin Forsyth – is
expected to raise at least £1m to help fund our vital
work to end UK child poverty. Employees’
fundraising efforts will help provide a brighter future
for nearly 5,000 of the UK’s most disadvantaged
children by funding 52 Save the Children Families
and Schools Together FAST programmes at
26 UK locations. FAST is a groundbreaking
programme that strengthens parents’
relationships with their children.
Mothercare Group - supporting our UK and Global work
“The fact that Mothercare Group will be
supporting our work at home and abroad, in
areas important to their staff and customers, is
something we are incredibly excited about. By
aligning our common purpose we will work
together to improve the lives of mothers and
their children across the world." The
partnership will fund our global child survival
work and our work to end UK child poverty.
Partnership will be worth £1.75m over 3 years
Save the Children’s ability to deliver bespoke
global partnerships has been underlined with the
unveiling of our new £1.75m Born to Care
partnership with Mothercare Group.
The firm’s first-ever global charity partnership will
roll out as part of its 50th birthday celebrations.
Initially the three-year relationship will focus on a
mix of employee fundraising, supplier engagement
and in-store activity across the Mothercare, Early
Learning Centre and brands.
Plans to engage franchise members and partners
in a further 50 global markets are due to follow,
along with potential cause-related marketing
Douglas Rouse, Corporate Partnerships Director
at Save the Children, said:
Thorntons – best bar none
Cause-related marketing has
never tasted so sweet thanks
to the new Thorntons Born to
Share Milk Chocolate with
Mango Chocolate Block. The
company is donating 91p
from the sale of each bar to help fund our
education work in Haiti. Launched to coincide
with the one-year anniversary of the Haiti
earthquake, the chocolate uses Haitian cocoa
beans. Money raised through the three-month
promotion will help us train teachers, rebuild
schools and buy classroom equipment.
The block is on sale for £1.79 in all Thorntons
stores and online at
Reckitt Benckiser set to provide a Million Brighter Futures
Reckitt Benckiser (RB) has demonstrated its
commitment to our growing global partnership
with the launch of its Million Brighter Futures
The initiative – which includes plans to boost
current funds raised from £6m to £10m by 2015 is great news for our child and maternal health
programmes in Angola and Tanzania, our child
domestic workers programme in India and our
emergency response work across the world – all
of which receive funds from RB. You can find out
more about a Million Brighter Futures by logging
Soft Toy success for IKEA
A big thank you to those
who showed their softer
side by buying a cuddly
toy from IKEA in the run
up to Christmas.
The home furnishings
giant – one of our largest
corporate partners – is
donating one euro to us
and UNICEF for every
one of the 8.6 million soft toys sold in its 300
stores worldwide between October 25 and
December 24.
on to a new set of web pages dedicated to the
Developed and hosted by the firm behind home,
health and personal care brands including Dettol,
Nurofen and Cillit Bang, these pages feature all
the latest partnership news, as well as facts and
stats, films and fundraising updates.
Fundraisers’ stories are also included as well as
information on some of the programmes RB is
Fair Instant sales hit £500k
Our on-pack partnership
with FFI Ltd – the makers of
coffee – has raised an
incredible £500,000 for Save
the Children since going on
sale in 2007. The funds have
benefited thousands of
children in Colombia, many
of whom have been
displaced by armed conflict
and are living in extreme
Record year
IKEA is also donating one euro for every children’s
product and special Soft Toy Kids’ Meal sold
during the final week of the campaign, leading to a
record total donation of €11.4m. Launched in
2003, the annual initiative has so far raised an
astounding €35.2m, allowing us to deliver
improved education to 8 million children in around
40 countries. It’s enabled us to build schools, train
teachers and buy stationery – helping children
reach their full potential.
FFI Ltd’s support has allowed us to provide
teacher training, school kits and nutritious
school meals, as well as improve access to
education for vulnerable children. FAIR
INSTANT Fairtrade Granules and Fairtrade Gold
are available in Sainsbury’s, Morrisons, Waitrose,
Co-op, Booths and Booker and online at A total of 10p per 100g
jar, 20p per 200g jar and 25p per 500g drum
goes to Save the Children.
The perfect Valentine’s gift – limited-edition Bulgari ring
Say ‘I love you’ in style and help educate some of
the world’s poorest children at the same time by
splashing out on a little limited-edition luxury this
Valentine’s Day.
Our partner Bulgari has launched a new silver and
ceramic ring engraved with the Save the Children
logo. For every ring sold we will receive £50 to
help deliver vital support to programmes in
countries including Haiti, China and Southern
The B.Zero ring is priced at £250 and will be
available throughout 2011 at Bulgari’s London
Stores in New Bond
Street, Sloane Street
and The Royal Exchange,
as well as at Harrods
and Selfridges.
Partnership Focus
Through this partnership we really can do
something about it…even if the crisis isn’t
grabbing the headlines.
Our current three-year project ‘Saving lives now
and in the future: Creating sustainable change in
Niger’s health care system’ is funding the
development of a robust primary healthcare
system in the Aguié and Tessoua districts of rural
Maradi. Our work aims to dramatically reduce the
number of women and children dying from easilypreventable causes in these areas by providing
access to simple healthcare measures, including
vaccinations and mosquito nets.
Hadia and her daughter Maliqwq at a health
stabilization unit supported by Save the
 The Vitol Group is one of the world’s largest
Photo credit
independent integrated energy companies. The focus
of the Vitol Charitable Foundation is to alleviate
childhood deprivation worldwide
 Our relationship began when the Foundation
provided vital emergency funds to help stop children
starving during the food crisis in Niger in 2005
 Since then the Foundation’s support has been
critical to our global emergency response and in
establishing a sustainable Niger country programme,
delivering lasting improvements to local health
Our relationship with Vitol is a clear example of how
a committed corporate partner can help us make
good on our promise to reach the world’s most
vulnerable children – wherever they are.
Few know that Niger is the third poorest country in
the world, or that 75,000 babies die there every year
before reaching their first birthday.
Women wait to have their children vaccinated at
the Save the Children clinic in Kourni
The Foundation’s support is helping us influence
the government to replicate the programme in
other parts of Niger as a whole – a legacy that
could mean the difference between life and
death for generations of women and their
children for many years to come.
Aviva marketing campaign puts supporters in the picture
Supporter photos were projected onto buildings
Aviva is donating an amazing £170,000 to us
thanks to the success of its first ever global brand
campaign ‘You are the Big Picture’. Running from
October to December last year this innovative and
interactive campaign gave people the chance to get
involved and have their photo projected onto the
side of a landmark building in one of five major
cities across the world, including London. More
than 160,000 people interacted, including 57,000
who uploaded their picture and many more who
‘liked’ the campaign on Facebook - something we
were able to support with regular postings to our
supporters. Every interaction sparked a £1
donation from Aviva to support its Street to
School programme working with street children in
India. Even more was raised during the company’s
special ‘Double Donation’ weekend. The money
will help fund new Street to School projects run by
Save the Children.
No Child Born To Die – a campaign to engage the nation
We are constantly looking at ways to involve
our partners in the wider work of the
organisation. That’s why many of you will already
know about our new No Child Born To Die
campaign and be as excited as us about the
opportunities it will present going forward.
The campaign launched with a media fanfare on
January 24th.
Extensive press coverage, a high-profile ad
campaign and support from celebrities including
David Beckham, Simon Cowell, Natasha
Kaplinsky and Alexandra Burke, helped us get off
to a fantastic start – raising awareness about
the crucial work we are doing saving millions of
children’s lives across the world and helping them
have a brighter future here at home in the UK.
We believe that No Child is Born To Die and that
every child, no matter where they are born, or
whatever their circumstances, should have the
chance to shine and reach their full potential.
That’s why we want as many of our supporters as
possible, including you - our valued corporate
partners - to get behind the campaign and help us
transform the lives of children across the globe.
Where will the money go?
How can we get involved?
As you’ve seen earlier in this newsletter, we’re
already working with Mothercare Group on
Born to Care and Thorntons on Born to Share.
But we’re also asking our other supporters what
they were Born To do. Whether your staff were
Born to Run, Sing, Cook, Party or Dazzle, they
can make a difference by getting involved.
Hamisi, three, Tanzania
It’s a shocking fact that every year more than 8
million children die before reaching their fifth
birthday – many from completely avoidable
Money raised through the No Child Born To Die
campaign will help us provide the vaccines, nurses
and healthcare necessary to protect mothers and
their children from treatable illnesses such as
diarrhoea and pneumonia and stop this completely
unnecessary loss of life.
It’s also shocking to know that despite living in the
fifth richest country in the world millions of
children in this country are growing up in poverty.
Money raised for our UK work will help us ensure
that no child in the UK is born without a warm
home, the right food, or the hope of a good
Baby Ashraf at a mobile health clinic in Delhi
We’re putting together an extensive calendar of
fundraising activities and events designed to
engage as many of your employees as possible.
You can also lend your voice to the campaign by
backing our call for more money to be invested
in the kind of vaccination programmes we know
save thousands of children’s lives each day. To
view our No Child Born To Die policy report
‘Closing the Gaps’ go here:
htm. To get involved or tell us your own ‘Born
To’ ideas contact your Account Manager.
Events in the spotlight
Save the Children Week
Royal Parks Half Marathon
Save the Children places are still available for the
Royal Parks Half Marathon on October 9. A
registration fee of £50 and minimum sponsorship
of £550 will secure you a space in this fantastic
race through London’s Kensington Gardens, Hyde
Park, Green Park and St James Park. Ask your
Account Manager for details.
IFR Awards raises £1.45m
Twinings staff make time for tea to raise funds
More than £1.45m was pledged to Save the
Children by investment banks attending the 16th
annual Thomson Reuters International Financing
Review (IFR) awards gala dinner at London’s
Grosvenor House Hotel on January 19.
Save the Children Week will be bigger and better
than ever before this year, making it the ideal focus
for staff fundraising activities.
Starting on April 25, this year’s event coincides with
the Royal Wedding, which is why we’ll be asking
partners to join in the celebrations and hold
fundraising parties in aid of Save the Children.
The money raised will give children across the world
the chance they deserve to fulfil their potential.
Born To Party
Born to Party fundraising packs, offering tips and
guidance on how to get involved, will be available
from your Account Manager nearer the time.
We’re hoping many will follow the example set last
year by our partner Twinings.
Staff at the company, which has been funding our
life-saving work in China since 2004, raised more
than £1,100 by baking and selling cakes and
organising afternoon tea parties.
Twinings also gave our supporters ‘money off‘
vouchers for their ‘Tea Deli’ range and helped to
promote the campaign using their customer enewsletter and website.
Forthcoming Events
Can you conquer the First Monster?
Places are still up for grabs for this year’s First
Monster team duathlon around the stunning shores
of Loch Ness. The event, run by our partner
FirstGroup, takes place on September 3rd. For more
info go here:
TV presenter Melanie Sykes holds the microphone
for Colin Grassie as he donates an amazing £500,000
to Save the Children on behalf of Deutsche Bank
Her Royal Highness The Princess Royal, President
of Save the Children, attended the event to
present Dr Josef Ackermann, Chairman of the
management board and executive committee,
Deutsche Bank, with the coveted “Bank of the
Year Award” for 2010.
Thomson Reuters IFR
During the evening senior representatives from
the world’s leading investment banks pledged
money via an interactive charity bidding board.
Presenters Johnny Vaughan and Melanie Sykes
were there to oversee proceedings.
Deutsche Bank topped the list of contributors
with a phenomenal bid of £500,000.
Keith Mullin, Editor-at-Large at Thomson Reuters
IFR, described the amount raised as “a
tremendous achievement”.
An extraordinary year for the Children’s Emergency Fund
Save the Children responded to a record 40
emergencies last year, including the hugely
challenging earthquake and cholera outbreak in Haiti
and the devastating floods in Pakistan. We also led a
significant response to the food crisis in Niger.
Funds in place
In the last quarter alone we also responded to
natural disasters in Thailand, Myanmar (Burma),
Vietnam, Indonesia, the Philippines and Afghanistan.
By having the cash we needed to respond in place,
our vital Children’s Emergency Fund (CEF) allowed
us to act without delay, reaching more vulnerable
children in the critical first few days of these
emergencies and saving more lives.
It also meant we could respond to those disasters
which didn’t make the news without waiting for
funds to be raised.
CEF Funds helped us respond quickly in Pakistan
However, due to the extraordinary number of
emergencies last year, our CEF reserves ran out
by early December. For more information on the
Children’s Emergency Fund please contact Mark
Williams on 0207 012 6500 or at
[email protected]
In my view – a personal perspective on corporate support
Last October IKEA
Environment Specialist Nigel
McGarry spent a week visiting
remote villages in Vietnam to
see first-hand how money
raised through the company’s
annual Soft Toy campaign is
helping fund our vital
education programmes.
Here’s what he found:
Q. Was Vietnam what you expected?
A. Having been to the Far East on holiday quite a
few times it really was a wonderful experience to
see Vietnam, warts and all, in a non-tourist
Q. How was the trip beneficial to you
A. Seeing how money raised is actually spent on
child education in Vietnam, reinforced my
perception that IKEA and Save the Children are
doing the most vital work in the field.
Q. How was the trip beneficial to IKEA?
A. Questions from IKEA customers on how and
where funds raised by Soft Toy are used can now
be answered with clarity and in total confidence.
Q. What one thing will you remember most
about your visit?
A. I was given the opportunity to assist in taking an
English lesson. The sheer enthusiasm with which
the children embraced school life made me realise
that if their education meant so much to them
then, at the very least, it should mean as much to
me and IKEA customers and staff.
Did you know?
At the height of last year’s devastating
floods in Pakistan the area submerged
under water was as large as Great Britain.
This included 2.1 million hectares, or 5.2
million acres, of cropland which were
damaged by the floodwaters – an area
equivalent to the size of Wales.
To date, we have reached more than
2,620,000 flood-affected people through
emergency medical care, distribution of
shelter materials, hygiene items, household
kits, water purification sachets and food.
Want to find out more?
If you have any questions about this newsletter
please contact your key Save the Children contact
or Gemma Laird, on 0207 012 6510, or
[email protected]