Media contact: Jill Lais, Marketing Director [email protected] 719-591-2900 x104 For Immediate Release Aéropostale selects Colorado Springs to launch new technology Colorado Springs, Colo., September 26, 2013 – Aéropostale selected The Citadel Shopping Center to launch its new store concept in Colorado, which matches technology to teens. The Citadel is the first shopping center in the state and sixth in the western United States to have an Aéropostale with this technology. In the store, customers use iPad kiosks to scan items. The iPads provide 5 different outfit recommendations. Other features allow customers to browse product reviews, vote for songs to play in the store or custom playlists to jam to in the dressing rooms. Recently, the company also launched an app that provides users with a style guide, outfit builder, and branded videos. According to Forbes Magazine, “Bank of America estimates retail sales through smartphones and tablets in the U.S. and Europe to increase from $25 billion in 2012 to $67 billion in 2015.” By targeting millennials through technology, Aéropostale aims to increase its sales as well. Aéropostale specializes in apparel for 14-to17-year-old teenagers who are looking for “highquality, active oriented” apparel and accessories at “compelling values.” The company operates 914 stores in 50 states and Puerto Rico, 75 stores in Canada and 97 P.S. from Aéropostale stores, geared to children, in 22 states. The store re-opened September 13, after being retrofitted with new technology, on the midlevel of The Citadel, 750 Citadel Drive East, to a line of customers. “We are thrilled that The Citadel was selected by Aéropostale to introduce this new store concept to Colorado. This technology is perfect for our demographic, and our customers are excited to try it out,” said Jill Lais, Marketing Director for The Citadel. For further information about Aéropostale: www.Aeropostale.com www.forbes.com/sites/greatspeculations/2013/04/08/aeropostale-dials-up-15-with-teens-shopping-onsmartphone-apps/ About The Citadel The Citadel is one of Southern Colorado’s largest retail centers. At 1.1 million square feet, The Citadel is home to Dillard’s, JCPenney, Burlington Coat Factory and Sportsman’s Warehouse, as well as a collection of 150 specialty shops and boutiques. The center is centrally located, northwest of Platte and Academy boulevards, just minutes from downtown. Follow The Citadel on Facebook, Facebook.com/ShoptheCitadel or visit us online at ShoptheCitadel.com. The Citadel is managed by Spinoso Real Estate Group.
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