CV - Graeme Hastings

Graeme Hastings
Curriculum Vitae E: [email protected]
T: 07745 234 198
A: 3/1, 95 Craigpark Drive
Glasgow G31 2NU
As a designer with ten years
professional experience working in
various design disciplines I have
developed a broad range of skills that
make me an excellent addition to any
design team.
Now concentrating on user-interface
design, I specialise in creating
user-focussed online experiences
that delight the user and deliver
real business results for my clients.
I’m a talented, ambitious and
self-motivated designer who
combines creative conceptual
thinking with a proven track record
in fast-paced and demanding
I’m currently looking for opportunities
to work with dynamic and ambitious
companies to produce outstanding
and creative work.
Bachelor of Design (Honours)
Degree in Graphic Design
Duncan of Jordanstone College of
Art and Design
University of Dundee, Perth Road,
Higher National Diploma in
Graphic Design
City of Glasgow College
North Hanover Street, Glasgow
National Certificate in
Art and Design
Ayr College of Art and Design
Newton Annexe, Ayr
Employment History
Brightfire – Senior UI/UX Designer
Glasgow | 2013 - 2015
I was the creative team leader at this content marketing agency and responsible
for delivering online projects to a high standard. These projects included full
website design and build, app user-interface design, email-campaigns, Hubspot
inbound marketing campaigns and all associated print assets to support these
campaigns. My frequent tasks ranged from wireframing and project planning,
conceptual visual design, client presentation, user-experience analysis and
consulting to hand coding website templates, browser testing and any visual
design as required.
As the head of the creative team I was tasked with managing and supporting
other designers and developers while making sure the team produced excellent
work on time for our clients.
Lewis Creative – UI Designer
Edinburgh/Glasgow | 2013
While working for Lewis I was tasked with the redesign and build of one of their
main clients (Scottish Power) ecommerce platform. I spent the majority of my
time on-site with the client acting as a UI/UX consultant to understand the
project requirements and deliver the best possible solution.
Freelance Digital Designer
Glasgow | 2012 – 2013
Returning to the UK from Australia, I built a small client base offering my services
as a web and print designer. Having good relationships with previous companies
I’d worked with enabled me to secure on-going contract design work with
Travel 2 and also continued working remotely as a digital designer for my
previously employer X Marketing.
X Marketing – Lead Designer
Melbourne, Australia | 2011 – 2012
I worked in this Australian design agency while living in Melbourne. I was the
creative lead and responsible for the concepts, visuals and eventual coding of
websites and apps.
Involved in the day-to-day running of the business, I was also tasked with the
creation of proposals for new business, strategy, client meetings and
presentations. I was responsible for the project management of all website work,
including making sure project milestones were reached, managing timescales
and the liaising with the clients to make sure the project progressed smoothly.
During my time here I was proud to be involved with a special project that gave
school-kids the chance to design and build their school’s website under our
guidance. I led the ‘Design Group’ teaching them on the importance of visual
hierarchy, layout, user-focussed design, etc. and guided them to an elegant and
functional website.
Relevant Skills
Graphic Design
Visual design and illustration
Creative problem solving
Editorial and typographic design
Branding and logo design
Digital Design
Responsive web design
User interface design
Browser testing and troubleshooting
Wireframe development
Search engine optimisation
User Experience Design
Employment History (continued)
Travel 2– Graphic / Web Designer
Glasgow | 2010 – 2011
In this position I was responsible for working with the marketing department,
alongside the company’s international travel partners and tourism agencies to
create artwork for marketing campaigns that reflected the company’s unique
brand qualities. I then implemented these campaigns, and any other promotional
marketing material as required, through the design and production of email
marketing, brochures, websites, posters and press advertising. It was my
responsibility to make sure all projects were successfully completed on time and
to a high standard.
Pixelboost – Graphic Designer
Glasgow | 2010
User persona development
Stakeholder interviews
User journey development
User testing
A/B testing
I worked with this film and motion graphics company to build their brand, as well
as producing marketing materials and creating their website. I was also involved
with aiding them in motion graphics work for Universal Pictures as well as
creating a brochure to help them win a pitch to create a series of films for the
Glasgow 2014 Commonwealth Games.
Glasgow | 2006 – 2010
Bootstrap framework
CMS Integration (primarily WordPress)
Craven Publishing produces a variety of specialist magazines. I was responsible
for the art direction, design, layout and managing the production process of the
magazines as well as the creation and maintenance of the company’s and
magazine’s respective websites.
Software Expertise
In my capacity as an Art Director I was responsible for managing other
designers, photographers and other contractors and making sure that the
design quality was maintained and the magazine got to print on time.
Adobe Creative Suite CC
- Photoshop
- Illustrator
- InDesign
- Edge
Komodo Edit / Sublime Text
Axure - Prototyping
Balsamiq - Wireframes
Crazy Egg – Heat-mapping
Hubspot - Inbound marketing
Unbounce – Landing pages
Mailchimp – Email campaigns
Project management
Job quote preparation
Client pitches and presentations
Team coordination and leadership
Craven Publishing – Graphic Designer / Art Director
On a daily basis I worked to tight deadlines to consistently create imaginative,
visually appealing and effective designs across a variety of media and ensure
that the high standards I put in place were maintained.
IBT Travel – Junior Graphic Designer
Ayr | 2005 – 2006
As a junior designer I was responsible for press advertising, conceptualising and
designing marketing material such as posters, catalogues and promotional