What will the world look like in the future?

What will the world
look like in the future?
We’re addressing the world’s toughest questions.
Joseph E. Stiglitz
the world’s most precious resource.”
Joseph E. Stiglitz, Nobel Prize winner
“We live in a time of big, very urgent questions.
The world population is rapidly expanding, putting
pressure on the environment like never before.
Natural resources are becoming scarcer. These
changes are really setting the agenda for business
for the coming decades.
To go from where we are to where we need to be
is going to require innovation. Ordinary individuals
on their own won’t be able to solve these problems.
This transition is going to require new technologies,
the kind of innovation that only industry can deliver.
The smartest thing that businesses can do now is
to think towards the future. If you are in business
today, you don’t need a consultant to write your
mission statement. The world is writing it for you.
And industry has to respond practically overnight.
The big questions feel big because they are big.
They stare you in the face and they dare you to
do something about them. What we really need
are convincing answers. And we need them now.”
How can we deliver
cleaner energy today?
Answers for the environment.
“We have the energy
to save the planet.”
“Renewable energies are evolving rapidly, ...”
Gerald Doucet
Gerald Doucet
Gerald Doucet, World Energy Council
“Fossil fuels will continue to be a part
of the energy mix for well into the 21st
century. But more and more sources
of renewable energy will be added. We
need both, fossil and renewable fuels.
Thanks to innovative technologies we
will be able to produce energy in the
most ecologically friendly way, thus
reducing emissions.
One of the challenges we’re facing
today is the increasing number of
mega-cities with more than 25 million
inhabitants each. There, energy is
needed in huge quantities and has to
be transported to the right place at
the right time. The energy transmission
systems of the future are absolutely
critical for this.”
Wind farm, Sweden:
Efficient energy from an inexhaustible source.
Gas turbine, Germany:
A new dimension of sustainable power generation.
Research and Development
RWTH Aachen University, Germany
To maintain a leading position in global
competition, a company has to be inno­
vative. Throughout the world, Siemens
collaborates with hundreds of universities
and public and private research institutes.
This enables us to promote and combine
expert knowledge and further develop
our technology and competency portfolio.
One example of such collaboration is with
RWTH Aachen University in Germany, where
together we’re developing inno­vative solutions to make effective use of heat loss
from electrical systems in industry.
“... but in order to fulfill the
energy demand of the future,
fossil fuels are indispensable.”
Gerald Doucet
Efficiency and Sustainability
Clean energy for China
Underwater energy transportation
A turbine for the record books
Catching and taming the wind
Energy Management in Austria
The coal-fired power plant, Waigaoqiao
“Basslink”, the undersea cable connection, Australia
Gas turbine at Irsching, Germany
Offshore wind farm, Lillgrund, Sweden
Sustainable business models are vital to
long-term market success. Companies need
integrated IT solutions that allow them to
perfectly exploit the potential of these models.
This includes the intelligent connection of
the technical and business systems as well as
the responsible and efficient use of resources.
Shanghai, the most important industrial city in China,
is still growing as fast as ever. To meet the increasing energy demand, technologies are re­quired that
generate as much energy as possible in the most
efficient and environmentally friendly manner. How
can this be accomplished even when coal, a fossil
fuel, is used?
Energy sources aren’t always located where the energy
is needed. Victoria State, Australia, relies on the help
of the neighboring island of Tasmania – and on the
technological innovations of Siemens.
With energy consumption on the rise, fossil fuel
becoming scarce and expensive, and climate change
occurring across the globe, it makes sense to in­
crease the use of renewable energies. Wind power
will play a central role in this.
To optimally manage its energy demand and
consumption, South African Pulp and Paper,
one of the world’s largest paper manufacturers, has opted for Siemens IT Solutions and
Services’ “Decentralized Energy Management
System”. Thanks to this system in the plant
near Graz energy generation and distribution
can be planned and controlled to precisely
fulfill demand. This way the company always
has an up-to-date overview of all the relevant
data and can operate with foresight and, in
all respects, efficiently.
The answer from Siemens is called Waigaoqiao.
Waigaoqiao is one of the world’s most efficient and
environmentally friendly coal-fired power plants.
The steam turbines installed by Siemens have delivered energy to Shanghai since 2004. Waigaoqiao
is extremely efficient, 45 %, compared to the world
average of around 30 %. This saves 2.1 million tons
CO2 per year. Siemens will also supply two steam
turbines and one generator for the third unit of the
Waigaoqiao power plant, ensuring another success­
ful chapter in the efficient conversion of coal to
More and more electrical power needs to be generated to meet the worldwide energy demand, in an
environmentally friendly, cost-effective and efficient
manner. Siemens responds with gas turbines that
set new standards in operating efficiency and power:
in the E.ON Irsching power plant, the world‘s most
powerful gas turbine has been in its test phase since
late 2007. The 340 megawatts set a new world record
and provide enough power to supply the population
of a city such as Barcelona with electricity. After the
test phase, the system will be extended to become a
combined cycle power plant which will also enable
it to use the hot exhaust gas for power generation.
This way the plant will achieve another world record
of more than 60 % efficiency in comparison to the
usual 58.5 %, resulting in 40,000 fewer tons of CO2
emissions per year. That’s also a world record; this time
in climate protection. Behind this success are numerous
innovations by Siemens, such as the computer-optimized shape of the turbine blades and new materials
which give the blades a particularly high resistance
to high temperatures.
Tasmania generates its electricity almost exclusively
from environmentally friendly hydropower. It shares
part of that electricity with the Australian main­land.
The question is “how?” if they are separated by
295 kilometers of sea. The answer: with “Basslink”,
the longest undersea cable connection in the world.
Here the HVDC (High Voltage Direct Current) transmission developed by Siemens is used. As consortium
lead of the project, Siemens is responsible for the
entire HVDC and its key components. With HVDC,
large quantities of electricity can now be transmitted
more efficiently across vast distances, and the
trans­­mission can take place in both directions. This
way Tasmania can acquire its electrical power
from mainland Australia in times of drought when
the dam reservoirs are not sufficiently filled.
Hans-Otto Rohwer, Siemens Energy Sector: “Here in
Siemens is well-equipped for this task: our company
is the world leader in offshore wind farms. A recent
example is the Lillgrund wind farm in Sweden.
Generating 110 megawatts, it supplies electricity to
60,000 Swedish households in an environmentally
friendly and reliable way. Siemens has provided,
installed, and commissioned 48 wind turbines. An
intelligent solution was also developed connecting
the wind farm to the power grid. Siemens is the
only company that can provide both wind turbines
and the infrastructure for the connection to the grid.
Irsching we have installed the world’s largest gas turbine,
which will provide energy for nearly two million people.”
How can we meet consumer
demands as fast as they arise?
Answers for industry.
“Demands on mobility and infrastructure
are constantly growing ...”
Ram Charan
“What we want to achieve,
we will achieve.”
Ram Charan, author
Complete Mobility, England:
Sustainable mobility and a better quality of life.
“More and more people are entering
the global economy. More than half
the population is already living in
cities. Urban areas are exploding, with
huge implications on manufacturing,
trade and mobility. If you think today‘s
cities are congested, imagine what it
will be like when you drive with three
billion other drivers.
There are three challenges: mobility,
security, and infrastructure. And all
three create huge opportunities for
companies and a huge challenge
for local authorities.
Water treatment, USA:
Transforming waste water into potable water.
Ram Charan
What is not possible today will become possible tomorrow. We need
to create technologies that will solve
the problems and that are scalable
for multiple cities.
The human mind has always been
creative and innovative. Therefore
we will find the solutions that will
provide a better future for everyone.”
A solid financial basis
for innovation
Bengaluru Airport, India
“... that’s why solutions have to be even
more comprehensive and innovative.”
To turn good plans into good projects you
need a partner that can provide solid and
reliable financing. Siemens Financial Services
can do just that, as demonstrated during
the planning and construction of the airport
in Bengaluru (the former Bangalore), India.
Since the financial investments of the public
sector were limited, the airport came about
as a so-called public private partnership: an
association of public institutions and private investors. Siemens is also participating
with 40% in the equity capital of the airport.
The success of Bengaluru is in part based
on the fact that Siemens understands how
to link financial expertise and industry
© Eclipse Aviation Corporation, 2008
Ram Charan
© AUDI AG, 2008
Reclaimed water
Less traffic congestion in London
Reduced costs and time-to-market
A small revolution
Perfect teamwork
A sustainable solution for California
Integrated traffic management with Complete Mobility
Digital development with PLM technology, USA
LED headlights
Top technologies in the Allianz Arena, Germany
While the world population is increasing, the supply
of fresh water is declining. This is especially true in
arid climates and regions stricken by seasonal drought.
What is the answer to this problem?
London, a vibrant metropolis – yet time and time
again the mobility of its inhabitants was reduced by
too much traffic. Countless traffic jams, polluted air,
and high noise levels were among the unpleasant
consequences for its people and environment. Is that
the price we need to pay for a mobile society? How
this can be improved is demonstrated by Siemens
with integrated mobility solutions that intelligently
interlink road and railway. It’s controlled in such a way
that the existing infrastructure is used efficiently, and
pressure on the environment is noticeably reduced.
For London, Complete Mobility means a new regional
fleet improves commuter traffic; Heathrow Express
and Heathrow Connect provide a quick link between
the city and the airport; traffic information and
control systems as well as the downtown traffic tolls
regulate traffic. The result: downtown traffic has
been reduced by 20 %, meaning 150,000 fewer tons
of CO2 emissions per year. To amplify these positive
effects, Siemens has implemented a satellite-aided
control system that improves passenger information
for the routes of some 8,000 London buses.
The customer is king, even in times of globali­zation.
For this reason companies need to develop better
products that respect individual customer requirements. There is a need to imple­ment innovations more
efficiently, with­out long costly processes. How can
business keep up? Our software for Product Lifecycle
Manage­ment (PLM) allows companies to digitally
simulate pro­ducts and their production environ­ments.
It en­compasses the entire lifecycle from design all the
way to the factory. Eclipse Aviation, with its sixseat
Eclipse 500 very light jet, is an excellent case in
point. This jet aircraft was designed, con­structed, and
optimized completely in the virtual world. As a result
of the digital control of each individual development
step, design and manu­facturing errors as well as
time delays were re­duced to a minimum before the
jet took off in the real world – with amazing success.
Powered by PLM software by Siemens, this innovative
process ensured that the Eclipse 500 costs less than
any other comparable aircraft.
To increase road safety, more and more countries
have made daytime running lights mandatory. But
how can this requirement be met without having
the creative leeway in car design fall by the wayside?
The answer to this is a small revolution: light-emitting
diodes (LED) from OSRAM as the technological basis
for state-of-the-art headlights.
Technical skills and soccer – not only on the field are
these terms closely connected. Siemens is the “Official
Technology Partner” of FC Bayern München and makes
sure that the fans get to enjoy innovative, top-class
tech­nology from their journey to the stadium right
through to the final whistle. Traffic control systems
show them the best route to the stadium. The visitor
stream control ensures that everyone gets to their
seats without problems. Another technical highlight
is the way the outside of the stadium lights up: depending on the occasion, white, blue, or red. The
innovative interaction of solutions for security, fire
prevention and comfort, as well as the integrated
IT infrastructure, all increase the stadium‘s efficiency,
protecting people and assets.
One solution is water reuse. Siemens provides ad­van­ced
water treatment technologies that reclaim wastewater for agricultural, industrial and indirect potable
use. One example is in California, where the Orange
County Water District takes secondary treated wastewater that was formerly discharged into the ocean,
and further treats it with a membrane filtration system
that removes suspended solids, bacteria and other
contaminants. The membrane-treated water is sent
to a reverse osmosis and advanced oxidation system,
then pumped into recharge basins or barrier wells
where it is blended with other groundwater. The water
treatment system reduces the amount of waste-­water
Orange County discharges into the ocean, provides a
new local water source, and also helps improve the
overall water quality in the groundwater basin. This is
just one example of how Siemens is helping a community meet its current and future water needs.
Tim Nichols, Siemens Industry Sector:
“PLM software from Siemens speeds the
What sounds so simple brings a sparkle to engineers’
and designers’ eyes. Thanks to modern chip technology and a special casing, LED for headlights produce
an exceptionally bright light that corresponds to daylight. They use less energy and last longer. Since LED
are small, the styling possibilities are almost endless.
This allows car manufacturers to create a spectacular
headlight design. They’re already lighting the way for
the new Audi R8 and Audi A4 as well as in the highbeam, low-beam, and daytime running lights of the
new Cadillac Escalade.
Julia Schmid, Siemens Industry
Sector: ”The stadium holds 69,000
time-to-market by allowing the simulation
people. A video system with 90
and testing of production scenarios long
cameras constantly monitors the
before the first screw is tightened in the
stadium and its visitors to ensure
real world.”
a safe environment.”
How can we get a rapid
diagnosis right here?
Answers for life.
“We must detect diseases
before they break out.”
Dr. Ralph Weissleder
“Preventive medicine is the
recipe for a healthy future.”
Dr. Ralph Weissleder
Dr. Ralph Weissleder, Scientist
“Our existing healthcare systems are un­
able to cope with population growth and
in particular with the challenges of an
aging society. Costs are skyrocketing, with
the effect that health may become un­
affor­da­ble really fast.
The key for success is in being able to detect and treat illnesses much, much earlier
than we do now. On the one hand, this
would improve both the chances for complete recovery and the patients’ quality
of life – on the other hand, a big part of the
costs incurred for treating fully developed
illnesses could be saved.
In medicine and biology, completely new
ideas for innovative solutions are being
developed – on a molecular level. Thanks
to these innovative technologies, illnesses
can be diagnosed at an earlier stage so
that many medical interventions and treatments will no longer be necessary. These
technologies are the basis for an individual
treatment that’s tailored precisely to the
needs of each respective patient.”
Precise diagnostics:
Integrated high-tech solution for a better life.
Information technology:
The key to transparency and efficient processes.
Building know-how for
tomorrow’s answers
The Siemens Graduate Program (SGP)
New talent and knowledge are our most important capital, which we specifically grow
and develop with the Siemens Graduate
Pro­gram (SGP), our two-year management
talent trainee program. SGP attracts excellent
graduates from different fields and prepares
them for their future management role by
having them solve various tasks while work‑
ing in different functions and business areas.
Just like Katja Pschorn, an SGP trainee from
Human Resources. She got acquainted with
the sectors Healthcare, Energy and Industry,
already taking over responsibility for a
number of projects. In challenging training
environments, she increased her knowledge,
and staying in Singapore for six months
expanded her horizon. After all, SGP not only
aims at training the participants’ business
skills but intends just as much to foster their
personal development.
“Those who can better visualize
illnesses make them easier to cure.”
Dr. Ralph Weissleder
Fast on-site help
Many paths to a common goal
Beyond institutional boundaries
Innovative methods of early detection
Quick diagnosis allows the right therapy
New holistic approaches in the fight against cancer
The web-based electronic patient record
Combining the most modern laboratory medicine, imaging processes and information technology
The sooner an illness or an injury is diagnosed, the
better the chances for a complete recovery. A fast,
precise and reliable diagnosis helps to find the right
therapy and to avoid unnecessary medical inter­ventions. Often, it is imaging techniques that pro­vide
doctors with this vital information.
For many forms of cancer, an early detection and
treatment is the best – sometimes even the only –
chance for the patient. That’s why Siemens takes a
holistic approach, very closely linking early, precise
diagnos­tics with a focused therapy: specific tests may
facilitate the early diagnosis of a prostate carc­inoma,
new methods in mammography may help save va­lu­
able time in breast cancer therapy. High resolution,
contrast agent-enhanced imaging methods aid biopsies and the exact localisation and delimination of
tumors, which increases the precision and thus the
success of radiation therapy and operations. This success, and also potentially reoccuring tumors, might
be documented by new tests and imaging processes.
This seamless interaction of new technolo­gies for
lab and imaging, supported by highly efficient in­
formation techno­logy, avoids the tremendous strain
and costs of a therapy against a fully-developed
cancer – improving the chances for a full recovery.
In healthcare, a vast amount of administrative and
medical data is being collected: medical histories and
ECG’s, x-ray and other clinical images, lab test results,
diagnostic findings and much more. How can doctors
be granted fast, secure access to this vital data at
any time?
Many illnesses, especially severe ones, start insidi­
ously and then can no longer be treated, or treatment
becomes very difficult. Wouldn’t it be great if they
could be detected considerably earlier so that children
could grow up healthy and grown-ups could stay
healthy longer?
With a whole range of intelligent IT solutions and consulting services, Siemens helps to improve out­comes
by connecting the healthcare continuum with solutions that enable increased workflow in hospitals of
all sizes. For the numerous hospitals belonging to the
Rhön-Klinikum AG in Germany, for instance, Siemens
– in cooperation with the clinic operating company –
has developed a web-based electronic patient record,
on which all relevant patient data can be saved (if
the patient agrees). This record can be accessed by all
institutions involved in the therapy: hospital fa­cilities
as well as external medical practices. This helps support
doctors’ decisions on diagnosis and therapy, saves time
and reduces costs – enabling doctors and nursing
staff to fully concentrate on the patient’s well-being.
Not only would this be great, it is actually possible:
molecular medicine is the key to understanding
processes inside the human body on a cellular and
molecular level, making it possible to diagnose
illnesses earlier and to provide individual treatments.
In order to ensure that patients will benefit from
such modern methods and processes as soon as
possible, Siemens works in close cooperation with
scientists and doctors.
That’s why Siemens developed an ultrasound system
that provides visual information at the first point
of patient contact – reducing delays, when time can
be a matter of life and death. The ACUSON® P10 is
handy, portable and very flexible to use. It delivers
a sharp image instantly and helps determine the
condition of the patient.
This little device is a great example for the way in
which Siemens helps to improve early detection
and diagnosis of illnesses with a broad range of
imaging systems.
Dr. Christian P. Schultz, Siemens Healthcare Sector: “One out
of two people will be diagnosed with cancer at some point
in their lives. If we are able to diagnose this early enough, the
chances for a complete recovery would greatly improve.”
To understand what happens on a molecular level,
two procedures are being used: in-vitro diagnostics,
i. e. lab analysis, and in-vivo diagnostics, the view
from outside into the body. Siemens is the first fully
integrated diagnostics company, bringing together
imaging and lab diagnostics, therapy, and healthcare
information technology solutions, supplemented by
consulting and support services.
In the improved early detection of diseases, biomarkers
play an important role: for example proteins that can
be used to diagnose illnesses. Currently Siemens is developing new markers for early recognition of cancer
and Alzheimer‘s disease. With the in-vivo imaging – for
example with PET·CT devices – they can be localized
and their activity traced.
To be able to assess all information, Siemens provides
doctors with an intelligent assistant: GeneSim, the
Internet-based knowledge portal. Fed with the collected
data of the patient, GeneSim digs into the medical
databases of the world and finds out which genes and
proteins are in a direct relationship with a disease. It
provides knowledge about the illness and shows ways
to develop new medicines. What sounds so futuristic
already exists: in the laboratories of Siemens Corporate
Technology, the smart Internet platform is already
operating successfully.
The value of our values is already evident now
Today, “SkyHydrant” is already a spring of hope
For Siemens, corporate responsibility is a value of great importance
“The knowledge and the skills we use in our daily job
cannot simply be switched off at the end of the work day.
The heart and soul behind this project and the Skyjuice
Foundation is Rhett Butler. From his experience as
a Siemens engineer with Memcor Australia, he knew
that Memcor’s low-pressure membranes were an ideal
method for purifying low-grade waters, particularly
impure waste water. However, the existing Memcor
industrial systems were much too expensive for people
in developing countries who needed them most.
Thinking in the categories of technology, solutions,
and also a sense of responsibility are always there.”
Rhett Butler, Siemens Industry Sector
With size comes responsibility: Siemens is actively
en­gaged in nearly 190 countries. In many of them,
Siemens has been deeply embedded in the eco­nomy
and the society for decades. And it is not only the
competitive edge we provide our cus­tomers that
matters – it also involves improving the quality of life
for the people in these countries in a sustain­able way.
To be capable of innovation also means taking on
responsibility. It is thanks to our most important
capital that we can meet this challenge: employees
that search for the right answers, armed with curi­o­sity and creativity, know-how, and commit­ment.
Em­ployees that follow the proclaimed company values
of Siemens: responsible, excellent and innovative. These
values are the foundation of our corporate culture.
What sounds like theory does have some very practical
implications. One of them is “SkyHydrant”, a mobile
water purification device with ultra-modern filter sys­tems
which changes waste water into clear and po­table
water. An excellent example of how expert knowledge
and philanthropy come together at Siemens.
Butler simply refused to accept that this “enabling” and
beneficial technology could not be reconfigured into a
more affordable design. In the late nineties, he began his
work on a scaled-down version of the filter cartridges in his
garage. Several iterations were developed and eventually,
years later, “SkyHydrant” was finished. The core Memcor
membrane functioned identically to large systems but this
low-cost manual system was a fraction of the cost of existing designs. Most important, the “SkyHydrant” was easy
to manufacture, easy to handle and easy to maintain.
Inspired by his success, Butler founded a non-profit
organization to create awareness of “SkyHydrant” and
to install it where it was needed most. Skyjuice systems
are now used extensively in developing communities
and disaster relief emergencies. Especially in Africa,
there are many issues relating to the availability of clean
drinking water. The real problem there is not the ab-
sence of rainfall, but rather the absence of possibilities
to safely and reliably purify water.
The “SkyHydrant” can do this effortlessly. In the Kenyan
villages Obambo and Kadenge there are now three of
these systems. Each device can purify 1,000 liters of water per hour. The units are totally effective in removing
dirt, bacteria and any viruses. The water flows under
gravity from the membrane for immediate dis­tribution.
For the people in the villages, “SkyHydrant” is a mag­
nificent tool for survival.
To Rhett Butler, “SkyHydrant” presents a realistic chance
to solve one of the world’s most urgent problems: safe
affordable availability of potable water. “With today‘s
tech­nology this can be done”, the Siemens man con­
fidently claims. Worm infections, typhoid or cholera,
all caused by dirty water, can also be avoided. Butler’s
next vision is to establish a network of 200 test stations
with “SkyHydrant” systems as soon as possible.
Rhett Butler has impressively led by example when it
comes to responsibility for the environment and society.
For his efforts, he was awarded the Siemens Corporate
Responsibility Award 2007.
Peter Löscher, President and CEO of Siemens AG
Answers to the world’s
toughest questions
Conclusion and outlook by Peter Löscher
“Siemens stands for innovation, quality and
reliability. We’re delivering the right answers
to the toughest questions of our time – as
over 400,000 Siemens employees are proving
every day for customers in nearly 190 countries
around the world. Our innovative products,
systems and solutions set the standards. For
example, our environmental portfolio can help
cut global greenhouse gas emissions by 275
million tons by 2011 – an amount equal to
the total CO2 emissions of six major cities, including London, New York and Tokyo. Our
new company structure has made us faster,
more focused, less complex and even closer
to our customers. In everything we do, we
continue to honor the values defined by our
founders in 1847: responsible, excellent
and innovative.”
Our Values
Responsible – Committed to ethical and responsible actions
Excellent – Achieving high performance and excellent results
Innovative – Being innovative to create sustainable value
Our Vision
A world of proven talent
delivering breakthrough innovations
giving our customers a unique competitive edge
enabling societies to master their most vital challenges
and creating sustainable value
© 2008 by Siemens AG
Berlin and Munich
All rights reserved
Siemens Aktiengesellschaft
Order-No.: A19100-F-P123-X-7600
Printed in Germany