Embargoed until 13th January 2014
Model and maternal health advocate Christy Turlington Burns is today revealed as the new global
brand ambassador for IMEDEEN beauty supplements. Undoubtedly one of the world’s most iconic
models, Christy’s natural beauty and belief that health and beauty begins from within makes her the
perfect spokesperson for the brand.
The New York based model will appear in global print advertising to support the brand’s portfolio of
skin care supplements. A genuine advocate of the award winning beauty tablets, Christy credits
IMEDEEN Time Perfection® as one of her secrets to beautiful, younger looking skin. Scientifically
proven to reduce the appearance of fine lines and wrinkles and improve radiance, two daily tablets
help Christy keep her skin looking its best from the inside, nourishing the deep dermal layer where
skin creams cannot reach.
Christy comments: “It’s very important for me to maintain great looking skin – not only as a model,
but as a woman with lots of demands and many roles to fill each day. Now more than ever it’s
important that I nourish myself in every way possible to take care of my health and well-being.
Caring for my skin on the inside is just as important as how I care for the the outside and I can count
on IMEDEEN to deliver deep down nourishment where it matters most”.
Leading by example over the last few decades, Christy has become a driving force for expanding and
positively changing the ideals of beauty to reflect a healthy, successful and confident image. More
recently, Christy founded Every Mother Counts (EMC) in 2010 – a not for profit organization whose
goal is to end preventable deaths caused by pregnancy and childbirth around the world. The
organization also encourages people to take action to improve health and well-being of girls and
women worldwide. As part of the partnership, a donation will be made to EMC on behalf of the
IMEDEEN brand to support Christy’s honourable work.
Christy will feature in the beauty campaign, shot by renowned photographer Daniel Jackson, across
key markets where IMEDEEN is sold, including the UK, France, Italy, Nordics, Russia and China.
Marie-Louise Haxthausen, Senior Global Marketing Director for IMEDEEN adds: “For us Christy is the
true embodiment of what IMEDEEN represents. As a brand, we are committed to delivering winning
skincare solutions to help women look and feel the best they can at any age. More than just a
beautiful face, Christy is a woman who believes in doing more in all areas of her life, whether that’s
being a successful model and mother or running Every Mother Counts. Christy is a true professional
and it’s been an amazing experience to be working with someone that exudes beauty, inside and
Notes to Editors
About IMEDEEN and Pfizer
IMEDEEN® supplements have been a global leader in skincare from within since 1991. Originally
developed in Scandinavia by a team of research scientists, IMEDEEN skincare tablets are today
manufactured by Pfizer, the world’s largest research-based pharmaceutical company, and offer a
targeted solution to the challenges facing skin on a daily basis.
About IMEDEEN Time Perfection®
Two tablets daily are scientifically shown to help reduce signs of aging right where it begins, in the
deep dermal layer where traditional creams and lotions cannot reach. Collagen-rich Marine Complex
and Patented antioxidant-rich LycoPhenceGS® Forte are combined into one groundbreaking beauty
About Christy Turlington and Every Mother Counts
Christy Turlington Burns is the founder of Every Mother Counts, a campaign to end preventable
deaths caused by pregnancy and childbirth around the world. Every Mother Counts informs,
engages, and mobilizes new audiences to take action to improve the health and well-being of girls
and women worldwide. Christy is also an avid yogi and merged her love of the practice and writing
to author her first book, Living Yoga: Creating A Life Practice (Hyperion 2002). She also founded two
successful lifestyle brands; Sundãri, an Ayurvedic skincare line and Nuala, a yoga inspired apparel
and accessories line.
Christy has a BA from NYU’s Gallatin School of Individualized Studies and is currently pursuing a MPH
at Columbia University’s Mailman School of Public Health in New York City, where she lives with her
husband - filmmaker Edward Burns - and their two children.
Market Information – to be adapted locally:
For more information on IMEDEEN and / or Christy Turlington, please contact Claudia Tezcan at
Ketchum PR, [[email protected]],