Pepperfry delivers the 100,000th piece of furniture Pepperfry.com, India’s No.1 Furniture and Home marketplace has reached an important milestone by delivering its 100,000th furniture piece. In a little over two-and-a-half years of operations Pepperfry has scaled from shipping 150 pieces of furniture a month to delivering 15,000 pieces a month. Pepperfry has attained this feat on the foundation of its strengths on the supply-side; it has the most exhaustive selection of designs and price-points available in the country today. In this journey Pepperfry has continuously improved on the customer experience that it provides to the consumers. This has been achieved by putting in place best-in-class practices in the service ecosystem across logistics and post-sales support. The logistics infrastructure in India for large item shipping is significantly underdeveloped. To tackle this limitation Pepperfry spent initial years of operations in strengthening its logistics and infrastructure for shipping bulky and high-value item like furniture. In the last 2 years, the company has built a proprietary large item distribution logistics hub and spoke shipment model through contracted trucking arrangements to ensure quick and damage-free door step delivery of bulky furniture. Pepperfry has successfully established the Last Mile Delivery in 127 towns directly and plans to extend the geographical reach across the country by reaching 400 towns directly through its own last mile delivery infrastructure by the end of next year. Till date the company has shipped furniture across 2,700 towns across the country, and today it sells a piece of furniture every 3 minutes. Pepperfry is committed to provide the largest range of carefully selected furniture products by offering more than 11,000 furniture designs on the website and a range of local and international brands, alongside made-to-order solid wood furniture. It has an association with more than 70 plus national brands like Godrej Interio, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft, Evok, etc. and 150+ traditional non-branded furniture manufacturers. Pepperfry plans to extend the furniture portfolio by introducing new brands and range in modern and contemporary styles. Apart from offering the widest selection of furniture online, Pepperfry offers free shipping and installation on all furniture items to its growing customer base of one million plus registered user base. It has recently rolled out a 30 Days NoQuestions-Asked 100% Money Back Guarantee for customers. FAST FACTS A piece of furniture sells every 3 minutes. Folks from Bengaluru love buying furniture from us followed by Mumbai, Delhi & Hyderabad South India is the biggest market contributing to 50% sales. Coffee tables are the largest selling furniture item. From Rajasthan to Mizoram, our furniture has travelled 2664 Km in India. We have shipped furniture to more than 2,700 towns across the country. 40% of the 500 furniture products that we sell in a day are made by small and medium enterprises. Talking about the brand journey, Ashish Shah COO and Founder, Pepperfry says, “It is great achievement for the brand from selling 5 pieces to 500 pieces of furniture in a day at an ASP of Rs. 11,000. We have come a long way by entrenching our strong value proposition in the minds of our customers and will continue to fulfil our promise to make buying furniture online a delightful experience. We have already established our leadership in the online furniture segment and are all set to strengthen our leadership in the overall furnitureinindustry.” India! Currently, riding high on the achieving the landmark of shipping one lakh furniture items Pepperfry plans to further ramp up its supply chain and logistics. It will double the number of merchants on board by partnering with leading regional furniture brands and non-branded manufacturers. At the present rate Pepperfry is confident of crossing the Rs. 1000 crore sales mark over by end of 2015. About Pepperfry.com Pepperfry is India’s leading Furniture and Home products marketplace, offering customers an unparalleled selection of amazingly priced Home products and a consistently great shopping experience. The Pepperfry managed marketplace helps thousands of entrepreneurs and merchants sell to millions of discerning customers across India and the world.
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