For further details, kindly visit our website www.loyolacollege.edu Conference Convener : Dr.A.Jesu Kulandairaj Organizing Secretary : Prof. K.T.Manivannan Registration Fee. ORGANISING COMMITTEE STUDENTS ORGANIZERS Prof. Amalanathan Prof. S. Charles Jail Singh Prof. S. Prasanna Kumar Prof. P. Smitha Prof. Amalapriya. R Prof. Mini Mathew. K. C. Prof. Hermina Corera Prof. M. Siva Kumar Prof. Saravanan. P. V. Prof. Vadivel Murugan Dr. Dharani. M Prof. Alexander Y Prof. Ayyappan. M. Dr. John Benedict Prof. Vinayaga Murthy Prof. Sivaprakash A. Prathap R. Devendran B. Samson Paul G. Antony Mathew George J. Vijay Shankar K.C.R. Sudharsan D. Kumar Shreyans Ajaykumar R K M. Lakshman Rohith A. Annibal Joseph Nixon Selva Kumar K Nandhan Bharathi J R Sharath Guptha V Moses Magnus M Kamesh Narayanan .S Abhishek S Senior Managers / Practitioners : 2000.00 Academicians / Faculty Members : 1000.00 Research Scholars / Students : 750.00 (Registration fee includes conference kit, certificates, lunch, tea /coffee) Mode of payment: Registration fee is to be paid by demand draft in favour of “The Principal, Loyola College” payable at Chennai. Registration can be made by sending the registration form through email by providing the details of demand draft along with soft copy of registration form. PATRONS Rev. Fr. A.M. Jayapathy Francis. S.J. Rector Rev. Dr. M. Albert William SJ. Secretary & Correspondent Rev. Dr. G. Joseph Antony Samy SJ. Principal Prof. G. Ramamurthy. Deputy Principal Prof. Alston Rozario, Dean of Commerce Dr. Francis Jose, Head of the Department IMPORTANT DATES Conference Date BOARD OF ADVISORS Dr. Victor Louis Anthuvan Notification of acceptance of Abstracts : 31st January, 2015 Dr.Vincent Last date for submission of full Papers & Registration Dr.J.Joel Gnanadoss CONTACT INFORMATION Dean of Research, Loyola College, Chennai. Director, Loyola - International Academic Collaboration (LIAC) All correspondence related to the conference may be sent to: Senior Manager- International Management Management Development Institute of Singapore (MDIS) Professor and Head, Commerce Department, University of Madras. Dr.John Gabriel Associate Professor of Commerce, Madras Christian College, Chennai. Dr.T.Joseph Associate Professor of Commerce, Loyola College, Chennai 17th February 2015 Venue: Loyola College Organized by : 07th February, 2015 Mr.Vernon Sim Dr.S.Guruswamy “Emerging Marketing Strategies and Practices in the Competitive Global Environment” : 17th February, 2015 Last date for submission of Abstracts : 26th January, 2015 Coordinator of PhD Programme, LIBA, Chennai. INTERNATIONAL CONFERENCE ON Dr. A. Jesu Kulandairaj Conference Convener Department of Commerce Loyola College, Chennai 600 034 Tel: 044-28178367 Fax: 044-28175566 Mobile: 9444111540 DEPARTMENT OF COMMERCE (SHIFT-II) LOYOLA COLLEGE (AUTONOMOUS) College of Excellence Chennai - 600 034 IN COLLABORATION WITH ABOUT LOYOLA COLLEGE Conference Objectives For whom Loyola College was founded by the Society of Jesus (Jesuits) in 1925. The College aims at training young men and women of quality to be leaders in all walks of life, whom it is hoped will play a vital role in bringing about the desired changes for the betterment of the people of our country, more particularly of the poorer and marginalized sections of society. • To highlight strategies and practices formulated and implemented in emerging markets for sustainable development. • To evaluate the marketing strategies as a tool to achieve competitive advantage. • To explore the viability and suitability of evolving strategies for demand creation. • To create value proposition in different elements of marketing mix. • To understand the contribution of innovative marketing techniques in the emerging markets. • To promote pioneering research in the field of marketing. • To publish the conference proceeding in a monograph with ISBN No. • Senior Managers/Marketing Professionals • Academicians • Research Scholars & Students. ABOUT THE ORGANIZERS The self supporting Commerce department was started in 1998. Over the last 16 years, it has grown remarkably both qualitatively and quantitatively. Currently the department offers B.Com, BBA, and B.Com (Corporate Secretaryship). The department has 30 faculty members, 1800 undergraduate students. The commerce department has been awarded one among the top 3 best commerce colleges in India by various rating agencies. CONFERENCE THEME & DISCUSSION “We plan our business on a global basis but when we launch, we identify a market that will give us the best chance of success.” –Wong Wai Ming, Lenovo From smart phones and computers to blue jeans and cosmetics, companies from China, India, Taiwan, Mexico, Singapore, and other emerging markets are now winning leading market shares with their own-branded, high-quality products-rather than with poorly produced products sold under others’ brand names. The 21 century will be concentrated on learning from emerging markets strategies and practice of marketing based on emerging markets insights. As developing economies become increasingly diverse and competitive, multinationals will need strategic approaches to understand such variance within countries and to concentrate resources on the most promising markets. The international Conference on “Emerging Marketing Strategies and Practices in the Competitive Global Environment” will provide a platform where new strategies and practices in emerging markets adopted will be discussed. The conference will be addressed by academicians and marketing professionals. A highly accomplished advisory board comprising of academicians from India and abroad has been constituted to guide the proceedings of the conference. Conference Sub Themes • Product & process innovation strategies in the emerging markets • Brand management strategies • Building, measuring and managing brand equity • Creating Customer Value, Satisfaction, and Loyalty • Managing B2B and B2C Relationships • Value chain strategies • Customer Databases and Database Marketing • International marketing and Global marketing research • Green logistics • Brand Positioning • CSR in Emerging Markets • Marketing strategies for service firms • Analyzing Competitor and competitive strategies • Consumer behaviour and consumer's trend for the future • Global Web Strategy • Marketing communication strategies in emerging markets • Any other topics related to conference theme CALL FOR RESEARCH PAPERS & CASE STUDIES Papers to be submitted may be • Theoretical issues, new ideas, thoughts and methods • Empirical studies • Case studies in strategic marketing management. Guidelines for Abstract Submission Selection of papers for presentation will be based on abstract of 200250 words with the title of the paper, name(s), addresses, telephone numbers and email address. Abstracts must include the purpose of research, methodology, major results, implications, and key words. Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be selected for conference presentation. Guidelines for Final Paper Submission Papers can be both conceptual and empirical but would be tested on relevance to the main theme and subthemes and must contribute to theory building. Manuscripts of the Papers: The text of the paper must be typed in 12 size font, Times New Roman, in single-space (on one side of A4 paper in case of hard copy) with left and right margins of 0.4” and 0.3” respectively. Ideally the length of the paper should not exceed 20 pages, including tables, references, etc. Cover Page: Paper should have a cover page providing the title of the paper, the name(s), address (es), phone, fax, email of all the author(s), and acknowledgement, if any. Abstract: Following the cover page an abstract must be provided, containing summary of the paper not exceeding 200 words. The main text of the paper should start from the next page. References: Complete references should be given at the end of the paper and before annexures and should follow American Psychological Association’s format. All submissions to be made through e-mail at [email protected] All the papers will be blind reviewed by the Review Committee with respect to their quality, originality, and relevance. Accepted papers will be published in the conference proceedings in the form of edited volume book with ISBN on a condition that at least one of the authors has registered for the conference and presented the paper in person. Conference Kit will be provided only to the registered authors. All rights of publication of papers presented in the conference shall rest with the conference organizers.
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