Emerging Marketing Strategies and Practices in the

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Conference Convener : Dr.A.Jesu Kulandairaj
Organizing Secretary : Prof. K.T.Manivannan
Registration Fee.
Prof. Amalanathan Prof. S. Charles Jail Singh
Prof. S. Prasanna Kumar
Prof. P. Smitha
Prof. Amalapriya. R
Prof. Mini Mathew. K. C.
Prof. Hermina Corera
Prof. M. Siva Kumar Prof. Saravanan. P. V.
Prof. Vadivel Murugan
Dr. Dharani. M
Prof. Alexander Y
Prof. Ayyappan. M.
Dr. John Benedict
Prof. Vinayaga Murthy Prof. Sivaprakash
A. Prathap
R. Devendran
B. Samson Paul
G. Antony Mathew George
J. Vijay Shankar
K.C.R. Sudharsan
D. Kumar Shreyans
Ajaykumar R K
M. Lakshman Rohith
A. Annibal Joseph Nixon
Selva Kumar K
Nandhan Bharathi J R
Sharath Guptha V
Moses Magnus M
Kamesh Narayanan .S
Abhishek S
Senior Managers / Practitioners
: 2000.00
Academicians / Faculty Members : 1000.00
Research Scholars / Students
: 750.00
(Registration fee includes conference kit, certificates, lunch,
tea /coffee)
Mode of payment:
Registration fee is to be paid by demand draft in favour of “The
Principal, Loyola College” payable at Chennai. Registration can be
made by sending the registration form through email by providing
the details of demand draft along with soft copy of registration form.
Rev. Fr. A.M. Jayapathy Francis. S.J. Rector
Rev. Dr. M. Albert William SJ. Secretary & Correspondent
Rev. Dr. G. Joseph Antony Samy SJ. Principal
Prof. G. Ramamurthy. Deputy Principal
Prof. Alston Rozario, Dean of Commerce
Dr. Francis Jose, Head of the Department
Conference Date
Dr. Victor Louis Anthuvan
Notification of acceptance of
Abstracts : 31st January, 2015
Last date for submission of
full Papers & Registration Dr.J.Joel Gnanadoss
Dean of Research, Loyola College, Chennai.
Director, Loyola - International Academic Collaboration (LIAC)
All correspondence related to the conference may be sent to:
Senior Manager- International Management
Management Development Institute of Singapore (MDIS)
Professor and Head, Commerce Department,
University of Madras.
Dr.John Gabriel
Associate Professor of Commerce, Madras Christian College, Chennai.
Associate Professor of Commerce, Loyola College, Chennai
17th February 2015
Venue: Loyola College
Organized by
: 07th February, 2015
Mr.Vernon Sim
“Emerging Marketing
Strategies and Practices
in the Competitive
Global Environment”
: 17th February, 2015
Last date for submission of
Abstracts : 26th January, 2015
Coordinator of PhD Programme, LIBA, Chennai.
Dr. A. Jesu Kulandairaj
Conference Convener
Department of Commerce
Loyola College, Chennai 600 034
Tel: 044-28178367 Fax: 044-28175566
Mobile: 9444111540
College of Excellence
Chennai - 600 034
Conference Objectives
For whom
Loyola College was founded by the Society of Jesus (Jesuits)
in 1925. The College aims at training young men and women
of quality to be leaders in all walks of life, whom it is hoped
will play a vital role in bringing about the desired changes for
the betterment of the people of our country, more particularly
of the poorer and marginalized sections of society.
• To highlight strategies and practices formulated
and implemented in emerging markets for sustainable
• To evaluate the marketing strategies as a tool to achieve
competitive advantage.
• To explore the viability and suitability of evolving strategies
for demand creation.
• To create value proposition in different elements of marketing
• To understand the contribution of innovative marketing
techniques in the emerging markets.
• To promote pioneering research in the field of marketing.
• To publish the conference proceeding in a monograph with
• Senior Managers/Marketing Professionals
• Academicians
• Research Scholars & Students.
The self supporting Commerce department was started in
1998. Over the last 16 years, it has grown remarkably both
qualitatively and quantitatively. Currently the department
offers B.Com, BBA, and B.Com (Corporate Secretaryship).
The department has 30 faculty members, 1800 undergraduate
students. The commerce department has been awarded one
among the top 3 best commerce colleges in India by various
rating agencies.
“We plan our business on a global basis but when we launch,
we identify a market that will give us the best chance of
success.” –Wong Wai Ming, Lenovo
From smart phones and computers to blue jeans and
cosmetics, companies from China, India, Taiwan, Mexico,
Singapore, and other emerging markets are now winning
leading market shares with their own-branded, high-quality
products-rather than with poorly produced products
sold under others’ brand names. The 21 century will be
concentrated on learning from emerging markets strategies
and practice of marketing based on emerging markets
insights. As developing economies become increasingly
diverse and competitive, multinationals will need strategic
approaches to understand such variance within countries
and to concentrate resources on the most promising markets.
The international Conference on “Emerging Marketing
Strategies and Practices in the Competitive Global
Environment” will provide a platform where new strategies
and practices in emerging markets adopted will be discussed.
The conference will be addressed by academicians and
marketing professionals. A highly accomplished advisory
board comprising of academicians from India and abroad has
been constituted to guide the proceedings of the conference.
Conference Sub Themes
• Product & process innovation strategies in the emerging
• Brand management strategies
• Building, measuring and managing brand equity
• Creating Customer Value, Satisfaction, and Loyalty
• Managing B2B and B2C Relationships
• Value chain strategies
• Customer Databases and Database Marketing
• International marketing and Global marketing research
• Green logistics
• Brand Positioning
• CSR in Emerging Markets
• Marketing strategies for service firms
• Analyzing Competitor and competitive strategies
• Consumer behaviour and consumer's trend for the future
• Global Web Strategy
• Marketing communication strategies in emerging markets
• Any other topics related to conference theme
Papers to be submitted may be
• Theoretical issues, new ideas, thoughts and methods
• Empirical studies
• Case studies in strategic marketing management.
Guidelines for Abstract Submission
Selection of papers for presentation will be based on abstract of 200250 words with the title of the paper, name(s), addresses, telephone
numbers and email address. Abstracts must include the purpose of
research, methodology, major results, implications, and key words.
Abstracts will be blind reviewed and only those abstracts approved
by the reviewers will be selected for conference presentation.
Guidelines for Final Paper Submission
Papers can be both conceptual and empirical but would be tested on
relevance to the main theme and subthemes and must contribute to
theory building.
Manuscripts of the Papers: The text of the paper must be typed
in 12 size font, Times New Roman, in single-space (on one side of
A4 paper in case of hard copy) with left and right margins of 0.4” and
0.3” respectively. Ideally the length of the paper should not exceed 20
pages, including tables, references, etc.
Cover Page: Paper should have a cover page providing the title
of the paper, the name(s), address (es), phone, fax, email of all the
author(s), and acknowledgement, if any.
Abstract: Following the cover page an abstract must be provided,
containing summary of the paper not exceeding 200 words. The
main text of the paper should start from the next page.
References: Complete references should be given at the end
of the paper and before annexures and should follow American
Psychological Association’s format.
All submissions to be made through e-mail at
[email protected]
All the papers will be blind reviewed by the Review Committee with
respect to their quality, originality, and relevance. Accepted papers
will be published in the conference proceedings in the form of edited
volume book with ISBN on a condition that at least one of the authors
has registered for the conference and presented the paper in person.
Conference Kit will be provided only to the registered authors. All
rights of publication of papers presented in the conference shall rest
with the conference organizers.