panasonic launches varicam series of film

Panasonic launches Varicam series of
film production cameras
Prime Focus records
78% growth in
Prime Focus Limited (PFL)
reported 78.3 per cent growth
in Income from Operations
(TIO) in the quarter ended
30 September, 2015 (Q1-2015,
current quarter) to Rs 350.17
crore from Rs 196.38 crore
(quarter ended 30 September,
2013, or Q2-2014) and 76.6
per cent more than the Rs
199.5 crore in Q5-2014 (q-o-q).
The company’s loss widened
to Rs 22.02 crore in Q1-2015
from the Rs 8.78 crore in
Q5-2015. The company had
reported a profit of Rs 21.34
crore (10.9 per cent of TIO) in
Q2-2014. PFL, in its earnings
release, says that loss for the
quarter has risen to Rs 22.02
crore because margins have
been impacted primarily due
to seasonal effects and due
to significant duplication of
costs in the creative services
business in the first quarter
post-merger. The company
has initiated a global Integration process at its London,
Vancouver and Indian facilities
across both these entities.
Consequently, the effects of
the first phase of one time
integration costs are also
reflected in the financials
claims PFL.
Amidst encouraging signs of a positive growth
in the media and broadcasting industry in India,
Panasonic India, today strengthened its broadcast
camera line up with the launch of two new variants under its VARICAM series of film production
cameras – the Varicam HS and
Varicam 35. The company has
developed a next generation
of P2 solid-state recording for
these Varicam series products.
Specifically designed to capture 4K or high speed HD
images, the expressP2 card
offers fast transfer speeds (up
to 2.4Gbps). The expressP2
card (AU-XP0256A) provides
72 minutes recording time in
4K/25p mode with high data
reliability by containing a flash
memory error correction system, Panasonic team
equivalent to a RAID system, to
recover from a failure. The newly launched models
will be available in the market from Oct, 2014.
Inherited from original Varicam series, the Varicam 35 features a V-Log gamma covering wide
latitude - an impressive 14+ stops. The camera
memory. With high speed 1080p image capture
at up to 240fps, the Varicam HS camera is aimed
at the production of extraordinary high-definition
imagery, for the most demanding documentaries,
sports or SFX slow-motion applications.
launched the Varicam
Film Camera
Speaking on the occasion, Rizhkant Zha, Director, System Sales Division, Panasonic India said,
“Panasonic India continues to develop offerings
for its customers and the roadmap is to develop
synergy within various such offerings from the
company, so as to establish
a control in the complete
category rather than just
a particular segment. The
introduction of these models defines Panasonic’s
strategy to deliver superb
image handling ability in
multiple formats making
it an unparalleled tool for
high-end filmmaking, and
commercials and episodic
production as well as live
4K events.”
Omkar Talwar, Senior
Manager (Marketing) –
Broadcast, Panasonic India,
Top DOPs getting a feel of the Varicam Camera
said, “Panasonic India
is proud to announce the launch of these two
also has the ability to simultaneously record in
VARICAM models as they offer vast improvement
two different formats and codecs together with
in picture quality over the best known previously
its in-camera colour grading function. The Varicam
existing Panasonic broadcast cameras. They pro35 incorporates a newly-developed super35mm
vide effective solutions mainly targeting variety of
MOS image sensor and images can be handled in
movies, commercials, and TV programs, renowned
variable frame rates up to 120 frames per second
for its color reproduction, look, and for bringing
(fps). It can deliver a variety of recording formats,
progressive workflows to the production industry.”
including 4K and UHD in AVC-ULTRA 4K, and 2K
Given such a dynamic environment, the industry
and 1080p HD in AVC-Intra 100.
is reinventing their business models to support
Varicam HS provides smooth slow motion efprofitable growth over the next decade.
fects, by recording in 240fps HD, without a cache