For women who live in or long for the country

2015
For women who live in or long for the country
For decades, Country
Woman has connected
with the heart of American
women. Country Woman
celebrates a spirited group of
women who share country
values as a way of life, and shares
their passion for life, family and
community through cooking, crafts
and a dedication to home.
READERS LOVE OUR MAGAZINE
MADE WITH THEM IN MIND
• 86% of audience read all or most of each issue
• 85% are extremely or very satisfied with their issue
BOASTS A HIGHLY LOYAL AUDIENCE THAT
LOVES THE LAND
READER PROFILE
Total Audience:
Median HHI:
Women:
Men:
Median Age:
Own Homes:
1.8 million
$61,272
85%
15%
54.7
73%
Source: Publisher defined prototype; MRI, Spring 2014
2015 CIRCULATION
Rate Base:
Frequency:
360,000
6x ANNUALLY
Captures an emerging trend, the new
“ruralism,” as more than 10 million households
recently moved to the country
• 86% likely to renew subscription
For more information, please contact Russ Ellis, VP, Group Publisher at 646.293.6207 or your sales representative.
Source: RDAEAR reports, July 2011; U.S. Census Bureau 2008; RDA Circ Dept
9.16.14
2015 EDITORIAL CALENDAR
ISSUE
AD CLOSE
MATERIALS DUE
ON SALE
DECEMBER 2014/
JANUARY 2015
GIFTS ISSUE
• Almanac: Easy centerpiece; gift wrap
• Features: Tamale Party; Santa train-Appalachia; 1730s
farmhouse; Budget vintage gifts
• Departments: Quilts, slippers and scarves; Holiday heritage
dinner; Cookie/jar gifts; Melting snowmen; Terrarium success;
Beeswax candles; Tree auction; Tinker
9.3.14
9.10.14
11.4.14
FEBRUARY/
MARCH
INSPIRATION ISSUE
• Features: Ginger harvest; Collectible drinking glasses
• Departments: Bracelets, puppets; Chocolate; Ginger
smoothies; Kids valentines craft
• Contests: Quilt block
11.5.14
11.12.14
1.6.15
APRIL/MAY
SPRING RENEWAL ISSUE
• Almanac: Tatted doily to a bowl, Green event
• Features: Meyer lemons; Upcycled kitchen; Flea market
shopping
• Departments: Upcycled flea market finds; Coffee recipes;
Cook once, eat twice; water conservation; Washi eggs
• Contests: Mother daughter lookalike
1.6.15
1.13.15
3.10.15
JUNE/JULY
CELEBRATE! ISSUE
• Almanac: 4th of July crafts
• Features: Country wedding; Eco-Justice center; Americana
items
• Departments: Wedding craft ideas; Get grilling; Small-space
gardening; Cupcake wrappers
3.11.15
3.18.15
5.5.15
AUGUST/
SEPTEMBER
HARVEST ISSUE
• Almanac: Slicing cherry tomatoes
• Features: Little free library; Community kitchen; lunch boxes/
canning
• Departments: Natural dies/shibbori; Freezing/drying; Salads in
a jar; Drying flowers; iPad cover; Kauai flower farm
5.6.15
5.13.15
7.7.15
OCTOBER/
NOVEMBER
FAMILY ROOTS ISSUE
• Features: Finding family history tips; 3-generation rice farm;
Preserve family heirlooms
• Departments: Family tree art; Thanksgiving pumpkin mousse;
Garden ready for winter
• Contests: Quilt block winners
7.8.15
7.15.15
9.8.15
Note: Dates and Editorial Subject to Change
9.7.14
DIGITAL FILE REQUIREMENTS
ADVERTISING SPECS &
MECHANICAL REQUIREMENTS
TRIM SIZE
LIVE AREA
• Only use Type 1 fonts. No TrueType
fonts or font substitutions
BLEED SIZE
• All supplied PDF files must be CMYK. No spot colors
• Must include a contract color proof
(Kodak, Epson, Imation, Iris Rainbow)
Spread
15" X 10.5"
14.5" X 10"
15.25" X 10.75"
Full Page
7.5" X 10.5"
7" X 10"
7.75" X 10.75"
½ Horizontal
7.5" X 5.125"
7" X 4.625"
7.75" X 5.375"
RECOMMENDATIONS
FOR OPTIMAL IMPACT
½ Horiz. Spread
15" X 5.125"
14.5" X 4.625"
15.25" X 5.375"
• Backgrounds for type and other images
should maximize contrast
1⁄3 Horizontal
7.25" X 3.5"
7" X 3"
7.75" X 3.75"
• Light-colored type on dark backgrounds
are the easiest to read
1⁄3 Vertical
2.5" X 10.5"
2" X 10"
2.75" X 10.75"
2⁄3 Vertical
4.75" X 10.5"
4.25" X 10"
5" X 10.75"
• Type should be 18 point or larger, with spacing
between letters wider than standard
1⁄3 Square
4.375" X 4.625"
4.375" X 4.625"
No Bleed
• Monotype fonts are best. Complicated
or decorative fonts should be used only
for emphasis within a block of text
• Roman or heavier type weights preferred
2015 GROSS RATES
AD PORTAL INFORMATION
1 PAGE
2⁄3 PAGE
½ PAGE
1⁄3 PAGE
1⁄6 PAGE
Four Color
$26,840
$21,120
$17,060
$13,420
$7,640
Black & White
$21,480
Covers: Cover 2: $33,600 Cover 3: $32,500 Cover 4: $33,600
Frequency Discount: 2x: 2% 4x: 4% 6x: 7%
NOTE: All rates are gross. Split Runs: Closing is one week prior to normal close dates. (Additional mechanical charge
incurred depending on specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer Listings and Regional rates
are available upon request. Commission: Agency commission, 15%. Net 30 days. Changes in Rates: Announcement of any
change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates.
General Conditions: All orders are accepted subject to the Publisher’s general conditions.
CONTACT
For more information, please contact Russ Ellis, VP, Group Publisher
at 646.293.6207.
NEW YORK: John Dyckman - 646.293.6063, Greg Messina - 646.293.6159,
Michael Ring - 646.293.6150
• All ads must be uploaded via our ad portal:
https://readersdigest.sendmyad.com
• Upload your PDFX-1a file to the ad portal using
Firefox, Safari or Internet Explorer 8
• Do not use dashes, underscores or apostrophes
when typing the name of your ad.
PRODUCTION CONTACT
For more information, production questions
or proof submissions, please contact:
Kristine Jacobson
Senior Production Manager
414.423.3919, [email protected]
Ester Robards
Production Coordinator
414.423.3130, [email protected]
Reader’s Digest Association
1610 North 2nd Street, Suite 102
Milwaukee, WI 53212
MIDWEST: Matt Avery - 312.540.4809
WEST COAST: Catherine Marcussen - 323.205.0409
9.23.14
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