CONTACT: David Rocha  212‐687‐2949   

CONTACT: David Rocha 212‐687‐2949 [email protected] FOR IMMEDIATE RELEASE: Sponsors Line Up for Rings of Strength Tour Sponsors for the first Jewelers for Children Rings of Strength Tour are off and running for the new event. As of March 15, Tag Heuer, JCK Events, Rio Tinto Diamonds, Blue Nile, Jewelers Mutual Insurance, The Harmon Group, Jewelry Creations and Malca‐Amit have signed on to sponsor the event. On Thursday, May 30, 2013 participants will have the opportunity to bike one of two different trails, run, walk, or any variation they're comfortable with. Bikers can bring their own cycles or rent one. There are two courses available; one is a 50K route that will challenge riders on a route through the beautiful Red Rock Canyon with varying challenges and different altitudes. The second, a 15K route will snake through surface roads in defined bike lanes. Malca‐Amit is offering free shipping of bicycles from Miami, New York and Los Angeles and will work with bikers from other areas. Bikes are also available for rent from a standard road bike to a high performance mountain bike. Runners and walkers will enjoy a leisurely 5K route that they can work at their own pace. The event will kick‐off at 5:30 a.m. to avoid the heat of the day. Rest stops along the route will ensure that everyone stays hydrated and energized to help raise funds for children in need. Tag Heuer, JCK Events and Rio Tinto Diamonds have signed on as event sponsors. The Harmon Group is handling all promotion for the event, including mailing materials and trade publication ads. All participants will receive a swag bag sponsored by Jewelry Creations that will include an, event t‐shirt sponsored by Blue Nile, a hat sponsored by Jewelers Mutual Insurance Company, and other necessary Tour gear including nutrition bars and sunscreen. Participants can visit to sign up. During sign‐up you create your own unique fundraising page and URL which can be forwarded to all of your friends and acquaintances to encourage them to sponsor your participation. Participants can sign up as individuals or build a team page with friends to create even more excitement. All funds raised will benefit the Jewelers for Children charity partners. A few sponsorship opportunities are still available and a full sponsorship packet can be found at, or by contacting JFC. Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $ 40 million to programs benefiting children whose lives have been affected by illness, abuse or neglect through our charity partners St. Jude Children’s Research Hospital®, the Elizabeth Glaser Pediatric AIDS Foundation, the Make‐A‐Wish Foundation ® of America, and the National CASA Association. JFC also provides support to the Make‐A‐Wish Foundation International, and the Santa‐America Fund. This nationwide success is due to the continuing generosity of jewelry trade organizations, jewelry and watch manufacturing companies, jewelry retail stores, individual jewelry professionals and jewelry consumers. # # #