Outreach has the ability to be so much more than free admission – it has the ability to be transformative. If you are looking for outreach to be more than a delivered one‐ time only program or a single visit to the museum – but to truly reach people, then this program is right for you. Jane Turner, Executive Director Program Overview Brief Overview Created in 2007 to meet a need for outreach and education in underserved Atlanta neighborhoods Operating in 7 neighborhoods currently, reaching over 1,000 children each month Designed to reach young children from birth to age 8 and their families Based on a partnership involving community input and education Starting point…..neighborhood focus groups to learn what families needed from the Museum Core Components Imaginators (professional troupe of actors and educators) visit with monthly with schools and child development centers Museum in a Box, aligned with curriculum standards, is content and resource rich to link child care providers and educators to Museum exhibits Family engagement with neighborhood programs, free admission to Museum, field trips Artist and Scientist in Residence to engage children on weekends in their neighborhood Training for early childhood educators provided at the Museum in partnership with Quality Care for Children Imagine It! Express bus provides free transportation Stories of Impact http://youtu.be/7AwpGu 1_fxY Benefits to the Museum Connected Learning . . . Connected Communities provided great benefits to the Museum, including: •Improved perception of the Museum by neighboring communities •Increased access to Museum by underserved populations; 72% of families were first-time visitors •Brought funding and recognition to the Museum •Museum broadened and strengthened partnerships •Increased role of Museum as key player in Atlanta initiatives What is in this Tool Kit? This tool kit includes: • An in‐depth Strategic Overview of the Entire CLCC program • An Evaluation Tool Kit based on CLCC – but including helpful hints for all types of evaluation • Selected Curricula from the Museum in a Box program • A Partnership list • A link to the “Stories of Impact” video about the CLCC Program • This powerpoint – which gives the high level view of the program. How to Get Started How To Get Started Engage in Questioning with Board & Staff • Who are we as an institution? • What are we good at? • Where do we want to grow? • Who do we want to reach and why? How to Pick Neighborhoods Check list for Neighborhood Selection: Low-income, low-resource, high poverty neighborhoods that are a cohesive unit • Neighborhoods with a certain number of children in the age ranges you work with – you want to have an impact over time • Existing community resources – schools, libraries, community centers, arts • Entry points: community organizations, etc. to help introduce Museum to the community • Local political leaders or groups who are interested – or at least willing to introduce us • Child care centers – can we have multiple touch points • Neighborhood Images Neighborhood Strengths Every one of the Musem’s partner neighborhoods have brough their own strengths to the table. Some of those are: • A strong desire to work with the children’s museum • Good partners to introduce us to the community, to teachers, parents, and grandparents • Committed community action groups • Local schools, child development centers, in-home child care providers who wanted to partner and get more resources for their children Conduct Focus Groups Focus groups provide input in a way that cannot be obtained from primary data (e.g. Census, school data) • A trained focus group leader can solicit opinions, experiences, suggestions in an informal setting that is comfortable for neighborhood residents • Success factors – Multiple methods to recruit participants – Incentives for participation – Transportation, activities for children, and food Partnerships are Key The Benefits to the Museum of partnership are multi‐layered. Partners can: • Get you connected with movers and shakers in the community – the alpha grandparents and moms! • Provide you with resources, such as meeting rooms, programming, or just stuff • Communicate your activities to the folks they work with • Communicate your impact to the larger community What our Neighborhoods Wanted & What CMA Delivered What Our Neighborhoods Wanted Each neighborhoods’ desires for their children were unique, but some of those desires included: Arts programming In-depth science experiences Free visits to the Museum Aid in helping parents understand why their children should stay in school • Resources for parents • • • • Some of What CMA Delivered • • • • • • • • Weekly, educational Imaginator visits to participating schools and centers; “Museum In A Box” curriculum trunks (themed around the Museum’s feature educational exhibits) given permanently to each participating school and child development center; Teacher training sessions; Art and Science workshops for children and families sessions; Family group interaction and activities with an emphasis on working with parents to create positive parent/child interactions; Regular organized free visits to the Museum on the Imagine It! Express and on their own; Play and Learn sessions with children during community events such as Countdown to Kindergarten and parental GED classes; Collaborating with existing parenting programming (such as Parent Café’s) to promote role-modeling. Barriers • Transportation: How easy was it to get to the museum, can we park for free, we don’t have a car? • Communications: What are the best ways to reach all our audiences, parents, grandparents, community leaders, educators? Communications Transportation The Imagine It! Express • Holds 42 people with handicapped accessibility • Runs on recycled peanut oil from a local Chick-Fil-A! Museum Community Programs Imaginators in early learning centers, schools, family home care at least 1 time each month up to 26 visits per month Museum in a Box Curriculum given three times per year to each of our education partners. Curriculum aligned with standards. A box includes activities, curriculum, art supplies, games, videos and books. Museum Visits • Field Trips by schools and early learning centers • Family days • Target Free Second Tuesdays Capacity Building Partnerships with Quality Care for Children and Georgia State University College of Education allows us to do up to 8 educator workshops each year Partnering with Parent Cafés in neighborhood locations helps us to reach parents. Arts In the Community Artist in Residence Programs • Drumming/Storytelling • Sculpture Project • Dancing/Stepping • Acting Classes • Pottery Science in the Community Scientist in Residence Programs • Chemistry of Cooking • Weekly Science Workshops • Science in Art Restoring Family Activity in the Museum & in the Community • Family Day at the Children’s Museum • Atlanta Braves • Atlanta Dream • Georgia Aquarium • World of Coca Cola • Ice Skating in Centennial Olympic Park These experiences open up the world to the families and children . . . Evaluation Evaluation is Key The Museum made a strong commitment to evaluation from the beginning. Working with an outside evaluator, we: • Created a Participatory evaluation process • Developed a strong partnership between evaluator and Museum staff • Built internal capacity over the years • Adjusted and fine-tuned program based on findings • Discovered that results bring funding Evaluation Methods Used mixed methods to evaluate: Educators, Families, partners and staff: • Focus groups • Surveys • Post-only teachers after Imaginator visits • Post-only teachers for Museum in a Box • Pre/post for family trips to Museum • Post-only for Artist and Science in Residence • Observation of program • Annual reports with updates as needed for funders See the attached Evaluation tool kit for methodology CLCC Desired Outcomes • Increased understanding by families of the importance of power of play in learning • Increased awareness of the museum as an educational resource by families, early learning providers, and schools • Improved access to activities, materials and supplies that enhance children’s learning • Increased neighborhood and civic engagement High Touch, High Results Each year the Imaginators reach large numbers of children in repeat visits, with repeat impact. Educators Say . . . What CLCC Achieved CLCC Achievements • The outreach effort has increased positive attitudes about the Museum as a resource in an economically deprived neighborhood and extended the “walls” of the Museum out into the community. • Outreach efforts are increasing the diversity of people using the Museum. • Attitudes of parents have been improved toward the Museum, toward the concept of play as learning, and parents have become more comfortable in visiting the Museum. • Educators strongly agree that Imaginator visits help positively impact student achievement. CLCC Achievements CLCC Achievements CLCC Achievements Is this the Right program for You? Take the Challenge! Credits & Contacts The Children’s Museum of Atlanta would like to thank the Institute for Museum & Library Services for support of this program and the National Tool Kit and the Arthur M. Blank Foundation for their support of this program from the beginning and their deep commitment to early childhood education. Contacts: Karen M. Kelly, Director of Exhibits & Education, [email protected] Tawana Francisco, Manager of School and Outreach Programs, [email protected] Julie Sharpe, CEO, Sharpe Solutions, [email protected] ©The Children’s Museum of Atlanta, Inc.
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