For younger children, Kids’ Town is the place to be... interactive activities, crafts and entertainment. Back this year

Brought To You By The Big Fresno Fair • September 2009
Come join us and discover “How the West was Fun” at the 2009
Big Fresno Fair! As always, Fairgoers will be treated to a wide
variety of attractions that are sure to offer something for
everyone. Be sure to visit the exciting new attractions as well
as all your returning favorites!
Experience the “Best in the West” at the Table Mountain
Rancheria Park during the 2009 Fair. Lasso up the fun at these
family-friendly attractions where there’s plenty of entertainment for both the young and the young at heart to enjoy! New in
2009, you’ll also have the chance to learn about the vital water
system here in the Central Valley with our new FREE attraction,
The Water Tree, solar powered by PG&E. Every water pump,
light and TV screen within The Water Tree will be powered by
energy that PG&E has harnessed through solar panels right at
the Fair. It’s a great chance to learn how important sun and
water are in the Central Valley!
For younger children, Kids’ Town is the place to be for fun
interactive activities, crafts and entertainment. Back this year
is the Fair favorite All-Alaskan Racing Pigs. You won’t want to
miss these mini-racing pigs battle for first place in this intense
competition. New in 2009, Kids’ Town will welcome world
championship Mutton Bustin’. This extreme sport challenges
children six and under to ride a sheep for six seconds. This is
sure to be one show that the whole family can enjoy as they
experience all of the entertainment and thrills of the “toughest
sport on wool.”
The Fair mainstays are of course back in full force in 2009. The
Livestock Pavilion carries on the tradition of giving Fairgoers
the opportunity to check out everything from farm animals to
cow milking demonstrations at the new Cow Palace and much
more, it’s a must see for all ages! For those thrill seekers, The
Big Fresno Fair Carnival is the number one stop in the Central
Valley. Last but not least, there’s the ever-delicious Fair food!
From healthy snacks to comfort food, there’s always something delicious to eat. Whether it’s the sweet and savory funnel
cakes or Chicken Charlie’s Deep Fried Zucchinis, you’re
guaranteed to find a treat that will hit the spot!
Enjoy New Features and Returning Favorites!
Returning this year is Fair-favorite Crystal Ag Ventureland. This
popular attraction features everything you need to know about
the Valley’s agricultural heritage and is fun for the whole family!
The Ag Ventures Kids’ Area offers plenty of hands-on educational activities such as the simulated goat and cow milking
stations and pony saddling area. New in 2009, you can watch
the magic of agriculture come to life at the new Ag Magic Show,
which will teach attendees about the American farmer while
entertaining with funny and engaging tricks as well. There are
definitely Ag Ventures for everyone at this special area!
Board of Directors
Larry Serpa, President
Tim Bakman, Vice President
Joseph De Los Santos,
Elizabeth Hudson, Director
Debbie Jacobsen, Director
Vernon Jones, Director
Ardie Der Manouel, Director
Wangyee Vang, Director
William White, Director
The Big Fresno Fair
John C. Alkire, CEO
Stacy Rianda, Deputy Manager II
Lauri King, Deputy Manager I
Inside The Issue
Paul Paul Theater
Wild America
Big Savings at the Fair
A Message
from Your CEO
Employee Spotlight
Give Local
To Our Donors
Social Networking
Become a fan on Facebook
Check out The Big Fresno Fair’s Facebook page for exclusive
information and details on everything you want to know!
Interact with other Fair Fans in anticipation of the exciting
festivities to come!
In 2009, The Big Fresno Fair launched a new website, plus
created Facebook and Twitter accounts – all with the
mission to keep our Fair patrons informed, as well as
provide exclusive discount opportunities, chances for you to
share your Fair experiences, plus so much more!
Join The Big Fresno Fair Fan Club
Want to make the most of The Big Fresno Fair? Become a
member of The Big Fair Fan Club! Receive coupons for
admission and carnival rides, plus so much more! It’s never
too late to save, so sign up to be a BFF today!
Follow us on Twitter
Receive updates about all of the attractions and events The Big
Fresno Fair has to offer!
Watch for special promotions exclusively for fans and followers.
The Big Fresno Fair is constantly coming up with new deals
and offers to help you make the most of this year’s festivities!
Check the website, Facebook or Twitter to find out ways to
SAVE BIG at the Fair!
Print Daily Schedules Online
Visit to view updated schedules of
what’s going on when! Find out the dates and times of
exhibitions, shows, races, concerts and more!
Capture and Share your Fair moments
Be sure to photograph your fun adventures at The Big
Fresno Fair! You can upload your photos to the Media
Gallery on The Big Fresno Fair’s website and share your fun
memories! Remember, you have to sign up to be a Big Fair
Fan to use their great new feature.
Nat & Alex Wolff
Barenaked Ladies & Caitlin Crosby • $25/$20
The Beach Boys • $20/$15
Chris Isaak • $25/$20
Visit For Updates
Los Tigres Del Norte • $30/$25
MC Hammer & Tone Loc • $15/$10
Michael W. Smith & Worth Dying For • $20/$15
Los Lobos • $20/$15
Stone Temple Pilots • $45/$39
Dwight Yoakam • $25/$20
Puddle of Mudd • $20/$15
From The Naked Brothers Band
These tickets can be purchased online at, by phone at
(559) 650-FAIR or at the Fresno Fairgrounds Box Office located at 1121 S. Chance
Ave., Fresno, CA 93702. Box Office hours are 9:00 a.m. - 4:00 p.m., Monday – Friday.
Service charges apply. Ticket pricing is based on closeness to the stage.
Festival de Mariachi
All concerts start at 7:30 p.m. unless otherwise noted. All concerts have limited free seating available, but
reserved seating is available for prices listed above.
EYE-Q Seniors’ Day Presented By Humana
Wednesday, October 7th
Admission to the Fair on this day is FREE for seniors 62 & better!
Venture to the wild side at the Fair’s newest exhibit and see
animals indigenous to North and South America – plus
learn what it is like to be a Boy Scout, both today and in the
past. In collaboration with the Sequoia Council Boy Scouts
of America, Brad’s World Reptiles, and the Pop Laval
Foundation, The Big Fresno Fair brings this unique exhibit
to the 2009 Fair. Adults and children alike are sure to have
an experience to remember as they learn about the
outdoors and see through photographs how it was to be a
Boy Scout over the last 100 years, plus some incredible
photos of local nature at its best as seen through the
camera lens of Pop Laval. Don’t miss your chance to see all
the excitement, adventure and discovery of Wild America
only at the 2009 Big Fresno Fair!
Table Mountain Rancheria Park
• Gold Gulch Gold Panners at the McCaffrey Miner’s Town
• Native American Display
• New Recycle Cycle
• Dr. Solar’s Medicine Show
• First 5 Daily Activities
Stella Artois Blues & Brews
• 3 Guys Playing the Blues - local
• Blues Avenue - local
• Crooner, Rene Emilio - local
• Lucky Lopez Band - local
• Shane Dwight Band
• Singer, Laine Risto
• Terry Hanck
• Texas Heat
• The Reels
Pavilion Stage
• October 7, 8, 12 & 14 – Next Big Thing Talent Competition
• October 11 – Knock Out Night
• October 18 – Lucha Libre Wrestling and the Mini Luchadores
Save Mart Wine Garden
• Almost Live - local
• Amazing Harmonatras
• Jane Parsons & the Big Band Sound
• Groove Monkey - local
• Steve Lord, Guitarist/Singer
Budweiser Cantina
• Los Amigos - local
• Los Unidos - local
• Rhythm Aces - local
Horse Racing Ground Floor
Enjoy horse racing on the ground floor for free! Want a reserved
or box seat on the second floor? Tickets start at just $4.
Smoke-Free Kids’ Day
Thursday, October 8th
Admission to the Fair on this day is FREE for kids 12 & under
with a paid adult admission. Children 5 and under are always free.
Special Interest Day
Monday, October 12th
Admission is FREE to persons with disabilities. One chaperone
is admitted for free with each person that requires assistance.
Bud Light Adult Discount Day
Monday, October 12th
With the purchase of any 12-pack or larger in the Bud Family
from local participating retailers, adults 21 and older can
receive a coupon for $4 off adult admission on Monday,
October 12th only.
Save Mart & Food Maxx $2 Tuesday
Tuesday, October 13th
Bring a receipt from any Save Mart Supermarkets or
Food Maxx location to get $2 admission. Or join The Big
Fair Fan Club at and receive a printable
coupon via email for the same great deal! One coupon or
receipt required for each ticket purchased. Offer good only
on Tuesday, October 13th.
Save Mart & Food Maxx $3 Wednesday
Wednesday, October 14th
Bring a receipt from any Save Mart Supermarkets or
Food Maxx location to get $3 admission and $5 off an
Unlimited Carnival Ride Wristband. Or join The Big Fair Fan
Club at and receive a printable coupon
via email for the same great deal! One coupon or receipt
required for each ticket purchased. Offer good only on
Wednesday, October 14th.
Drought Relief Food Drive
Thursday, October 15th
Bring 3 or more canned food items per
person between the hours of 11:30 a.m.
and 5 p.m. on Thursday, October 15th
and receive FREE admission into the Fair.
Food will be donated to the Community Food Bank and
Salvation Army, who have partnered for relief support to
assist areas affected by the water shortage on the Westside
of Fresno County.
John C. Alkire,
CEO, The Big Fresno Fair
Welcome friends, family and patrons to the 2009 Big Fresno
Fair! This year the “Big Times Are Back” October 7th – 18th
…and we hope you’ll be here as well! The Big Fresno Fair family
is excited about all that this year’s Fair has to offer. From BIG
facility improvements to BIG new attractions and exhibits, BIG
horse racing excitement to BIG-name entertainment…all
available at a family-friendly price!
We are also especially proud to be the first-ever California fair
selected for the Western Fairs Association (WFA) Feature Fair.
On October 15th and 16th, we will welcome representatives
from fairs throughout the Western United States, Canada and
Mexico to tour our grounds, view the improvements, learn
about our Fair Education, Horse Racing and Clean & Green
programs, plus so much more!
We are always focused on providing plenty of money-saving
opportunities but this year it is even more important with our
current economic situation. From pre-Fair discounts such as
the Unlimited Carnival Ride Wristband to special Fair-time
discounts like Save Mart and Food Maxx’s $2 Tuesday and $3
Wednesday, plus the Drought Relief Food Drive/Free
admission entrance on October 15th – there are more ways
to save BIG at the Fair. The Food Drive not only provides
patrons with FREE admission if they bring 3 or more cans
that day during specific hours, but it also provides an
opportunity to promote the concept of neighbor-helpingneighbor. As an agricultural-based Fair, we are proud to be
part of this challenge to raise food for these families in need
and ask you to step up and donate while enjoying all that our
Fair has to offer. Visit to see all of our
money-saving opportunities!
The Big Fresno Fair is not only a deep-rooted tradition in our
community, but it is also an economic stimulus. A 2002 report
commissioned by the California Department of Food and
Agriculture’s Division of Fairs and Expositions, shows that The
Big Fresno Fair contributes more than $68.6 million in
economic impact to Fresno County annually. Also, city and
county governments collected an estimated total of $823,424
New features at this year’s Fair include The Water Tree,
in tax revenues from year-round activities held at the
solar powered by PG&E, located in Table Mountain
Fairgrounds. The Fair is also the largest annual employer,
Rancheria Park; the new exhibit Wild America; and the
popular Mutton Bustin’ in Kids’ Town. These new attractions hiring roughly 1,000 employees annually. This does not
include the local employees hired by our carnival provider,
will be joined by old favorites such as live horse racing,
Shamrock Shows or food vendors.
carnival rides and Fair food! Also, don’t forget about the Jr.
Livestock Auctions on Saturday, October 10th and October
17th. I encourage each and every one of you to come out and So please join The Big Fresno Fair tradition and let us put
a smile on your face as you spend quality time with family
support these 4-H and FFA students…they are our agriculand friends enjoying the Central Valley’s largest event!
tural future and community leaders of tomorrow.
Jerry and Violet Wells know the hard work and dedication it takes to put on the Central Valley’s largest
event. Currently serving as Co-Superintendents of the Gem & Mineral Building and with 29 years of
experience, Jerry and Violet have become embedded into the very fabric of The Big Fresno Fair.
Their Fair experience started when they became part of the Gem and Mineral Society at the Fair in
1979. Since then, they have continued to give their time in various capacities, whether it was serving as
a clerk, volunteer or co-superintendents. The Gem & Mineral building has flourished under the
supervision of Jerry and Violet. The building currently raises $4,500 for academic scholarships for
students in the Central Valley. The Wells’ recognize that education is one of the most important
qualities The Big Fresno Fair has to offer.
Working at the Fair has been an enriching experience for the couple. Their favorite part is getting to see
children’s reactions to the fascinating collection of stone’s in the gem and mineral building. It doesn’t
hurt either that they are able to experience everything side by side.
Jerry and Violet Wells,
With The Big Fresno Fair just around the corner, Jerry and Violet have been busy with everything from
bagging stones to organizing volunteers for what is sure to be another successful year. Don’t forget to
stop by the Gem and Mineral Building to support a good cause or even just to say hi to these valued
members of the Fair family.
Gem & Mineral Building
Gates Open:
Monday through Friday at 11:30 a.m.
Saturday & Sunday at 10:30 a.m.
Gates Close:
Sunday through Thursday at 11:00 p.m.
Friday & Saturday at Midnight
Exhibit Buildings Hours:
Sunday through Thursday, Gates Open until 10:00 p.m.
Friday & Saturday, Gates Open until 10:30 p.m.
Carnival Hours:
The Big Fresno Fair has teamed up with
The Salvation Army and Community Food Bank
to assist our community in this time of need.
The drought currently facing Fresno County has
resulted in roughly 60,000 lost jobs and is leaving
many families in need of food. The Salvation
Army and Community Food Bank have seen food
requests double in the last year and anticipate the
need quadrupling within the next year! Help feed
our neighbors by donating food today! Also, more
volunteers are needed for the mass food
distributions taking place on the Westside.
If you are interested, please call (559) 237-3101.
Whether you donate or volunteer…the time to
take action is now!
Bring 3 or more canned food items per person
between the hours of 11:30 a.m. & 5 p.m. on
Thursday, October 15th and receive FREE
admission into the Fair. Food will be donated to
The Salvation Army and Community Food Bank
for relief support to assist areas on the Westside
affected by the water shortage.
Friends of the Fair Donors
Special Project Donors
Valley Wide Beverage
Monday through Thursday, 3:00 p.m. until Close
Friday through Sunday, 11:30 a.m. until Close
Kiddie Carnival Hours:
Monday through Thursday, Noon to Close
Friday through Sunday, 11:30 a.m. to Close
Live Horse Racing Post Times:
Monday, Wednesday – Friday….…..1:15 p.m.
Saturday & Sunday………………….12:45 p.m.
(First Floor Free with Paid Admission to the Fairgrounds)
Dark Days (No Racing): Tuesday, Oct. 13th
& Wednesday, Oct. 14th
Children 6-12:
Children 5 and under:
Seniors 62 and better:
*With valid Military ID
Visa/MasterCard accepted at all admission gates
Premier Chance Avenue Lot:
Butler Avenue & Infield Lots:
Maple/Butler Lot
Champions Club Donors
Friend of the Fair
Bimm Enterprises
T & N Concessions
George & Jan Tamura
Best of Show
Brian & Darci Tatarian
Pipe Trades District Council No. 36 Other
C & C Concessions
Abercrombie Farms
Baker, Manock & Jensen
Grand Champion
Chandler Farms
Big Fresno Flea Market
Diego Enterprise
& Swap Meet
Alyce Fourchy
Bill & Karol Hargrove
Fresno County Farm Bureau
John De Groot & Son Dairy
Fruit Caboose
Fortune Associates –
Foote Photo Company
Larry & Jane Fortune
Happy Day Pony Rides
Law Office of Kathleen
Ray & Debbie Jacobsen
Bakergumprecht – Davies
Ryan & Ashley Jacobsen
Pacheco Dairy, Inc.
Paul & Anna Schneider
Seamless Shower Walls, Inc.
The Lauritzen Co.
Jim & Karen Waughtal
Champion Buyers
Wells Fargo Bank
Foster Farms
Kingsburg Land Bank
The Champions Club
Johann Dairy
Kevin & Kelly Morris
Mary Prizznick
Diamond Donor
BNB Farms
Fresno Lincoln Mercury Volvo
San Joaquin Glass Company
Platinum Donor
Baker, Manock & Jensen
Monte Person D.D.S.
Pacheco Dairy
Speeda Sound
Gold Donor
John Cordiero
Ford Ranches
Foote Photo Company
Fresno Kings County Cattlewomen
Harris Ranch
Jayne Robinson
Sierra High School Ag Boosters
Silver Donor
Ray & Debbie Jacobsen
Pfaff Swine Farm
Raven Ranches
Supervisor Phil Larson, District 1
Avakian Insurance Services, Inc
Brad & Shirley Kirk
CA Farmer
Eric Ford
Hedrick’s Chevrolet
Kiwanis Club of Selma
Ralph & Mary Jane Loya
Reedley High School
Ag Dept.
Marty & Trisha Peoples
SDM Realty
Gary & Sue Samelson
Paul & Anna Schneider
Seamless Shower Walls
Shadow Ridge Ranch
Sunshine Farms
Mark Thompson
Todd M. Arndt, DDS