John Schaefer

John Schaefer
1215 5th Avenue
Salt Lake City, Utah 84103
801. 455-1456l
E-mail: [email protected]
Web Site: www.mediadivide.org
Community Builder, Artist, Media Educator
John Schaefer is the Director and a Founder of The Children’s Media Workshop (F. 1976), a nonprofit organization that utilizes media experiences to teach visual literacy and improve self-esteem. He
has taught hundreds of workshops at home and overseas, from The Museum of Modern Art in New
York to The Museum of Contemporary Art in Los Angeles.
His photographic art has been exhibited throughout the U.S.; photographs documenting political
campaigning are being curated into The Master Photographers Collection of The Library Of Congress.
In 1984 he received a grant from Polaroid and Nikon Corporations to make a photographic
interpretation of the U.S. Presidential Conventions.
He has been photographer for Robert Redford’s Sundance Film Institute since 1983. In 1988 he
received a Gold Creativity Award from Art Direction Magazine for his photographic work on the film
Promised Land. Chosen 1993 Mayor’s Award recipient - Salt Lake City Artist Of The Year.
John developed The Polaroid Education Program Teacher Workshops. A cutting-edge effort
involving education, technology, and corporate America. In just 4 years over 510,000 school teachers
received hands-on training in visual learning techniques through this program.
He has been or currently is on the Board of Directors of Very Special Arts Utah, the Advisory Board of
The Utah Arts Council Artists-In-Education program, and The Governor’s Arts Awards Board. He
served on the Advisory Board of Festival 2000, a national resource for multicultural education. John
edited the video component of AIDS in Utah, In This Place.
As a writer he has produced The Polaroid Education Program Curriculum Guide (500,000 currently in
print). He has authored the Visual Literacy component for Scott-Foresman’s elementary school reading
and writing program (600,000 anticipated). He is writing the screenplay Disconnected, concerning the
alienating nature of technology in our society, a comedy. He also authored the educational material for
The End Hunger Network’s national TV campaign. Harper-Collins published his book, Sight Unseen:
A Practical Guide To Visual and Media Literacy For Parents and Teachers, in bookstores 12/94.
John directed the National Visual Learning Conference for teachers, 8/91; concerned with children,
media, learning, self-esteem, critical viewing skills, and classroom and school change. He appeared
with President Bush and actress/director Jody Foster on the national video tele-conference
sponsored by Invent America, 10/91. Speaker at the National PTA Conference (twice). He has worked
with schools in France, The U.K., Spain, Italy, Canada, Morocco, and West Africa. Recent workshops
have focused on the mixing of Words and Images and The Computer in the Classroom. Panelist, NEA
National Conference - Art In The 21st Century.
University of Notre Dame, B.A. cum laude, Economics / Education
Married with two daughters and one wife
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2009 Update:
Commissioned by and worked with Robert Redford to create the art for Redford’s first non-Sundance restaurant,
Zoom, in Park City, Utah. 12/95-97.
Consulting / workshop instruction on Effective Communication Strategies Using New Technologies. Clients
include: Showtime, Sundance, St. Luke’s - Roosevelt Hospitals, The National Institute of Health, The Council
for Exceptional Children, and Impact II, The National Teachers’ Network, Bayer Corp. 1994- present.
A special half-hour television documentary featuring John Schaefer and his work with the Children’s Media
Workshop has been produced and is being distributed nationally by The Children’s Miracle Network.
Curator and designer of School Work?, this exhibition premiered in April 1996 at The Art Access Gallery in Salt
Lake, and will travel to schools statewide as part of the National Endowment for the Arts and Utah Arts Council
programming. Students, teachers, administrators, and parents responding visually with new technologies to the
question of how schools must change to meet current challenges.
Mr. Schaefer is working on his second book, working title, Pass The Ball. Sports, primarily basketball, as
a vehicle for teaching and learning lifelong skills involving communication and team building, ingredients
for the survival of the species.
Guest panelist with Jane Alexander, NEA national forum: “How Do the Arts Ensure Student Success and Good
Schools?” July 1996.
Removing the Distance from Distance Learning: consulting services aimed at fostering sound aesthetics to
maximize human communications utilizing Video Teleconferencing, merging Art (Sundance) and Technology. I
Want My MdTV: Columbia University. June 1996 - present.
Video Critique: using real-time video technology to build positive behavior patterns. With at-risk children,
substance abusers, and corporate executives. May 1996 - present
Nissan Corporation Hometown Hero Award. Chosen as one of eight national heroes, featured on National
TV special sponsored by Nissan from Disneyworld, May 1997.
12/97 - Appointed to the Olympic Advisory Committee to provide a voice for education and the arts at the 2002
Winter Games
Commissioned artist on the Phillips Gallery Team which designed art for the Utah Transit Authority's 1300
South TRAX light rail system station 1999-2000
Director/creator of The Salt Lake Ethics Project, a community response/revitalization to the Olympic scandal
and uncontrolled growth. May 22 - July 4th, 1999.
Utah Arts Festival, Director of Fine Art Exhibition, DIGITAL.COMMUNITY 2000
Creator / Director - A Sense Of Place – City of Escalante, Utah with the Grand Staircase-Escalante National
Monument - a partnership grant from the National Endowment For The Arts, National Endowment For The
Humanities, and the Department of the Interior 2000-2001 (see Web Site)
Utah Refugee Documentary - A Sense of Place - grant from International Refugee Committee, NYC 2001present
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Community Building - a major art commission for the new SLC public library, with architect Moshe Safdie,
using the computer terminals of this 21st Century building, dealing with concepts of technology, globalization,
and humanism.
The Scientific Mindset - an interactive multimedia environmental education project and curriculum for the
BLM
New Technologies Communication Projects: Bayer, Showtime, Sundance Channel, Safdie Architectural Tour
Clearfield , Utah – Creating A Sense Of Place – Urban design project with EDT
Radio West – 1 hour NPR interview on the Media, Art, and Popular Culture – Competing with MTV and
Nintendo
Workability Project – creating graphic art of people with disabilities in the Utah workplace for the State of Utah
Created and designed The ABC’s of Hepatitis and HIV – a highly acclaimed graphi art based educational
website with renown pathologist Dr. Joseph Schappert of NYC Beth Israel Hospitals for Bayer Corporation
www.labnews.de//en/cu_cen/ced_abc.php
Sundance Film Festival 2006 – Featured artist, 25 Years of Sundance Institute
Choice Humanitarian, Director of Education, Consultant – developing educational initiatives with national and
international partners using 3rd World - 1st World anti-poverty development projects, 10/2005 >
Temporary Museum of Permanent Change, Salt Lake City – co-director of an innovative approach to downtown
vitalization and community empowerment. Bridging the gaps of territoriality that exist between organizations
and citizens. 10/2006 >
UsTube – an internet and community based Media Literacy project that uses clip culture and critical thinking to
develop communication skills and esthetics to elevate the mostly static and derivative media-sharing experience
into an active community empowerment vehicle. Premiering at the 2007 Utah Arts Festival.
TravelWise Schools - with UDOT and NEA support developing an in depth curriculum that enables each
student to understand the environmental impact of how s/he travels to and from school. The activities culminate
with an assessment of alternative modes of travel by each student, empowering them to make safe and healthy
transportation choices. This curriculum has been designed to meet Utah State Core Standards so that teachers
can address their educational responsibilities in Language Arts, Social Studies, and Art while students are
learning what they can do to build sustainable community. 2009 >
Global Classroom - director of an innovative teacher collaboration aimed to transform schools into places of
learning while helping teachers develop the technology skills to use media effectively in the learning process.
This project is based in community action, dissolving the school walls. The proof of concept phase has just been
completed with selected schools in the USA and Mexico. 2008-10
Bluff Project 2010-12 - Received funding from the Obama administration's School Improvement Grants (SIG)
program. The grant is specifically a "transformation model" project, the target being Bluff Elementary School in
Southern Utah (80% native American). The goal is to build a collaborative learning community using an
expansive definition of literacy (media to the three Rs) across the curriculum that can be a model for 21st
Century Education.
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Waldo Midgley,, Painter
Hovenweep National Monument, Utah
Sundance Institute
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