Natalie Portman and Magic Johnson bring largest youth empowerment event... California featuring Selena Gomez, Seth Rogen and Orlando Bloom

Natalie Portman and Magic Johnson bring largest youth empowerment event to
California featuring Selena Gomez, Seth Rogen and Orlando Bloom
– First-ever We Day California will bring together 16,000 students and teachers on March 26 –
– Media accreditation is now open at –
San Francisco, CA (February 12, 2014) – Today, international charity and educational partner Free The
Children announced that its stadium-sized youth empowerment event, We Day, is coming to California for
the first time on March 26, 2014 at Oracle Arena with the support of Co-Title Sponsors Microsoft,
Allstate and Unilever. Selena Gomez, Seth Rogen and Orlando Bloom were among the first revealed
as part of the star-studded lineup of speakers and performers who will take the stage at We Day
California alongside 16,000 students from over 400 schools across the state.
The announcement was made at Philip & Sala Burton Academic High School in San Francisco in front of
over 700 students who were joined by players from the Oakland Raiders and a surprise appearance by
Glee star, Jacob Artist.
Organized by Free The Children, We Day is taking the philanthropic world by storm and going global with
events in the United States, Canada and the UK. Over 180,000 youth this school year alone will come
together to take part in an unprecedented educational initiative which inspires students to become active
local and global citizens.
Spearheading its arrival in California are long-time Free The Children supporters and We Day California
Co-Chairs, Natalie Portman, and Magic Johnson along with philanthropic thought leaders Jeff Skoll,
Founder and Chairman of the Skoll Foundation, Participant Media and the Skoll Global Threats Fund and
Daniel Lurie, CEO and Founder, Tipping Point Community. National businesses are also lending support
to We Day including Co-Title Sponsors Microsoft, Allstate and Unilever, and professional sports teams
including the Oakland Raiders, San Francisco Giants, the San Jose Sharks and the Oakland
“I believe in the power of young people to change the world, but they need support and guidance to do
so” said Natalie Portman, Academy Award-winning actress, Free The Children ambassador and Co-Chair
of We Day California. “We Day helps to bring that passion to life, encouraging young people to take
meaningful actions towards the issues they care about and giving them the tools to make it a reality. I’m
so honored to help bring this truly impactful youth-led movement to the state of California.”
The first round of speakers and performers set to attend We Day California was announced today by cofounder of Free The Children, Craig Kielburger. To date, the lineup includes:
 Selena Gomez (@SelenaGomez) – Actress and multi-platinum recording artist
 Seth Rogen (@SethRogen) – Canadian-born actor, writer, director, and producer
 Magic Johnson (@MagicJohnson) – NBA legend, two-time hall of famer, philanthropist and cochair of We Day California
 Orlando Bloom – Actor and UNICEF Goodwill Ambassador
 Martin Luther King III – Human Rights advocate and eldest son of the late Dr. Martin Luther
King, Jr.
 Lauren Miller (@IAmLaurenMiller) – American actress and screenwriter
 Martin Sheen – Emmy® and Golden Globe® Award-winning actor and activist
 Jesse Giddings (@JesseGiddings) – E! News correspondent and Free The Children
The Tenors (@TenorsMusic) – Award-winning, multi-platinum vocal super group joined by upand-coming hip hop sensation, Young Stitch (@YoungStitchSS)
Craig and Marc Kielburger (@CraigKielburger) – Co-founders of Free The Children
Spencer West (@spencer2thewest) – Me to We inspirational speaker, Free The Children
ambassador, author and double amputee who climbed Mt. Kilimanjaro
Molly Burke (@mollymetowe) – Visually impaired Me to We inspirational speaker, Free The
Children ambassador and author, who speaks about bullying and the power of hope
Hannah Alper – 11-year-old Me to We inspirational speaker, Free The Children ambassador,
blogger and youth activist
…with more to be announced soon
We Day California will also see local young leaders and performers take the stage including Vocal Rush,
a renowned acappella group from Oakland School for the Arts, the Oakland Youth Orchestra, dance
group, Culture Shock and spoken word group, Youth Speaks.
“We are so thrilled to bring We Day to California for the first time. Since 2007 alone, youth involved in the
program have raised $37 million for over 1,000 local and global causes and logged more than 9.6 million
volunteer hours,” said Craig Kielburger, co-founder of Free The Children. “The enthusiasm students
across the state have already shown for making a difference here in California and globally is incredible
and we can’t wait to see what new initiatives will be sparked.”
Also today, youth from Raisbeck Aviation High School in Seattle who attended the first ever U.S. We Day
event last year are gathering to celebrate the continued movement in the U.S. and to share the actions
they’ve taken to earn their tickets to this year’s We Day Seattle.
Students can’t buy a ticket to We Day; they earn it through service by making a commitment to take
action on at least one local and one global initiative of their choices as part of the year-long educational
program called We Act. The We Act program supports students and educators with free educational
resources, student-led campaigns and support materials to help turn the inspiration from We Day into
sustained activation. The program enhances a school’s existing service learning initiatives or sparks new
World-renowned leaders and A-list entertainers have added their voice to the We Day movement, coming
together to address pressing world issues and ignite students’ passion to be a part of the solution. Past of
guests of We Day include Sir Richard Branson, Queen Noor, Kofi Annan, Martin Sheen, Demi Lovato,
Imagine Dragons, Jennifer Hudson and cast members from Glee, among many others.
We Day is free of charge to the thousands of students and teachers in attendance, thanks to the
extraordinary support of sponsors, led in California by Co-Title Sponsors Microsoft, Allstate and
Microsoft sponsored last year’s We Day Seattle and announced today its continued commitment to
supporting youth involved in social good initiatives through We Day and We Act. Microsoft will continue to
help bring We Day to Seattle and now California for the next three years as part of its YouthSpark
Lori Forte Harnick, general manager, Citizenship and Public Affairs from Microsoft said:
“We’re inspired by today’s youth and proud to support We Day to help them enhance their lives and the
livelihoods of others. Since the launch of our YouthSpark initiative in September 2012, Microsoft has
created opportunities for 103 million young people around the world in partnership with youth-serving
nonprofits, such as Free The Children.”
Allstate cares about encouraging young people to make a difference in their own lives and the lives of
others. Allstate will be supporting We Day events across the U.S. starting with Seattle and California.
“We are so excited to be a part of the first We Day California, and the spirit and energy that it inspires in
young people to make a difference,” said Vicky Dinges, Senior Vice President of Corporate
Responsibility. “Allstate is passionate about being a force for good, and we are thrilled to join with the
leaders of tomorrow to help make our country and world a better place.”
Unilever is joining We Day for the first time as a Co-Title sponsor. Its recently-launched Unilever Project
Sunlight initiative aims to build momentum behind a growing community of people who believe it is
possible to build a world where everyone lives well and lives sustainably, without compromising the needs
of future generations.
“At Unilever, we believe that together, small actions add up to a big difference,” said Jonathan Atwood,
Vice President of Sustainable Living and Corporate Communications at Unilever. “We also understand
that in order to create a more sustainable world, we need to empower the next generation to take steps
toward a brighter future. By partnering with Free The Children, we’re bringing Unilever Project Sunlight,
an initiative that inspires people to live more sustainably, to thousands of inspirational youth who are
making a difference to create a better world.”
Registration for the We Act program is still open for students and teachers across California at Registration closes on February 14, 2014 at 5 p.m. PDT.
Stay connected with We Day and Free The Children. We Day has over 1 million followers on Twitter and
is the one of the world’s largest charitable causes on Facebook with 3.7 million fans.
Twitter: @weday @craigkielburger @freethechildren
#WeDay #California
Media Resources
 Watch Natalie Portman’s PSA in support of We Day California
 Additional resources, including b-roll, photos and background information for We Day California
click here
About Free The Children
Free The Children is an international charity and educational partner. Founded in 1995 by international
activist Craig Kielburger, Free The Children believes in a world where young people are free to achieve
their fullest potential, and empowers youth to remove barriers that prevent them from being active local
and global citizens. The organization’s domestic programs – which include We Day, Free The Children’s
signature youth empowerment event – educate, engage and empower 2.3 million youth across North
America and UK become engaged global citizens. Its international projects have brought more than 650
schools and school rooms to youth and provided clean water, health care and sanitation to 1 million
people around the world, freeing children and their families from the cycle of poverty.
The organization has received the World's Children's Prize for the Rights of the Child, the Human Rights
Award from the World Association of Non‐Governmental Organizations, and has formed successful
partnerships with leading school boards and Oprah's Angel Network. For more information, visit
-30To request photos of today’s announcement that was made at Philip & Sala Burton Academic High
School in front of over 700 students and featuring a surprise appearance by Glee star Jacob Artist, or to
speak with someone directly, please contact:
Lauren Stasila
Associate Director, PR & Publicity, We Day
[email protected]