Issue No. 1771, September 5, 2008 CommBank & Tourism Aust reappt Incumbents on two top media accts have romped home with their gigs intact after CommBank and Tourism Aust’s pitch and selection processes ended. By press time, Adbrief was still waiting for the official nod from Tourism Aust, but it is believed the national tourism body has reappointed Carat to its roster. Ikon Comms, too, has held onto its role at CommBank where it will continue to handle most of the bank’s $60m media biz. BMF, already on the bank’s roster looking after DM, picked up more work with news it will now manage the media/comms strategy for the bank’s ‘youth’ mkt. said all commercial electronic msgs (email, SMS, MMS and instant msging) must be sent with recipients’ consent. They must clearly and accurately identify the msg sender and provide a functional unsubscribe facility. Under the Spam Act, the Fed Court can impose potential penalties of up to $1.1 million/day on repeat offenders. Mag says Grazia! Traffic to ACP Mag’s new celebrity weekly title Grazia’s website has trounced expectations since its July 21 launch. The site has recorded 3.82 million page impressions in Aug with more than 222,000 unique browsers, according to Neilsen data. The Palace finds new princes, offshore The Campaign Palace (TCP) Melb has named the multi award-winning South African partnership of Gerhard Myburgh and Brent Liebenberg as its new joint CDs. The pair joins on Nov 1 from Draft FCB SA where Myburgh was ECD with Leibenberg as ‘his’ writer and CD. TCP Melb MD Tom Cooper said the duo had an outstanding track record and was the ideal choice for the Palace. “There was a lot of interest in the role from top-drawer creatives around the world. [But] Gerhard and Brent have great chemistry and an approach that I think the Melb mkt will find engaging and refreshing.” He said the pair had proved they could inspire those around them to come up with world-class outcomes. Myburgh and Leibenberg have worked at TBWA\Hunt\Lascaris under Tony Granger, and at Lowe Bull with Matthew Bull. They’ve been gonged at D&AD, Cannes, Clio, and One Show and were oft lauded at South Africa’s prestigious Loeries. Client experience includes retail, FMCG, finance, telcos and automotive. ACMA wields big stick The Aust Comms & Media Authority (ACMA) has issued an infringement notice to Best Buy Aust for allegedly breaching the Spam Act 2003 by sending commercial electronic msgs without recipients’ consent. In particular, some customers received emails from Best Buy after asking it to remove them from its mailing lists. Best Buy Aust paid the $4,400 penalty in late Aug. ACMA CEO Chris Chapman said penalties for noncompliance with the Spam Act could be costly. He Death notices brought to life Heraldsun.com.au has launched a new online memorial website at Herald Sun Tributes where bereaved relatives and friends can build interactive tributes to deceased loved ones. Users can upload obituaries, photos, videos, create online books of condolences and leave permanent memorial pages on the site, “meaning memories of loved ones will never fade”. Editor Matthew Kitchin said the paper’s death notices had evolved into interactive, multimedia-enhanced, living tributes. “We have received ... queries about online death notices from our older readers who also want the ability to communicate and share memories about deceased loved ones over the web.” Kitchin says younger people can use the site for genealogical research and to study famous lives. By Oct, all death notices published in the paper since 1995 can be searched. Junk food ad laws drafted for Parlt Junk food and alcohol advtg would be banned from TV during peak kids’ timeslots under draft laws before Fed Parlt this week. The bill, introduced into the Senate by Greens leader Bob Brown, would restrict such advtg in schools. Brown said Parlt could no longer ignore childhood obesity. “According to the Aust Medical Assoc, the rise in childhood obesity may, for the first time in Aust history, result in a decline in the life expectancy of newborns,” he said. Debate on the Protecting Children from Junk Food Advtg (Broadcasting Amendment) Bill 2008 was adjourned. `çéóêáÖÜíK=oÉéêçÇìÅíáçå=éêçÜáÄáíÉÇK=mêáî~íÉ=~åÇ=ÅçåÑáÇÉåíá~ä=áåÑçêã~íáçå=Ñçê=ëìÄëÅêáÄÉêë=çåäóK= `çéóêáÖÜí=ï~áîÉê=ÉåèìáêáÉëI=Éã~áä=ÉÇáíçê=h~íÜêóåK_~êíçå]íÜçãëçåêÉìíÉêëKÅçã Page 2 Adbrief Issue No. 1771 exec producer at the network and is on the dvlpmnt team behind Border Security and The Force. People moves * The Campaign Palace (TCP) has named 34-yearold Jacques Burger as its national CEO. In addition to the big gig, Burger becomes TCP Syd’s new MD. In the national role, Burger succeeds Mark Mackay who will leave the agency in the New Year after a 17-year innings. In the Syd role, Burger takes over from Lindsey Evans who announced her departure recently (Adbrief 1768). Burger joins TCP after a decade at Ogilvy South Africa Grp where he was most recently in charge of its Cape Town office. There he was responsible for 240+ staff across the company’s creative, DM, online, events and media agencies that handled the likes of BP/Castrol, SAB Miller and Volkswagen. Burger comes with extensive experience in the direct and digital categories gleaned across the auto, FMCG, tobacco, petroleum and financial services sectors. He’s worked on major brand campaigns for VW, Castrol, Cadbury Schweppes and WWF, among others. Mackay said the agency was “incredibly lucky” to secure Burger. “Talent of [his] calibre is rare – a fact that was immediately recognised by the Palace team. Jacques has an exceptional track record in ATL and is equally comfortable in the digital and direct space. But one of the things I’m most pleased about is that Jacques is the perfect cultural fit for the Palace. He just ‘gets’ the Palace brand and the special place it has in our industry.” * DDB Aust has apptd two new bods – former JWT duo Guy Futcher and Brendan Donnelly – to its DDB Syd creative dept. The pair swaps shops next month with Futcher becoming snr copywriter and snr art dir, primarily to work on big new client, Tourism Aust. National CD and vice chair of DDB Aust Matt Eastwood said: “Guy and Brendan have a natural talent of being able to put themselves in the consumer’s shoes and consistently push the boundaries with great ideas using different mediums.” DDB Syd CD Mark Harricks said: “These guys are creative at their core: Brendan has a history in publishing and web design, while Guy plays acoustic guitar, piano, sings, writes music and has acted in various short films.” Futcher and Donnelly spent three years at JWT before pulling up stumps for DDB. Donnelly worked earlier at Brand Agency in Perth for five years. There he set up the agency’s internet divn ahead of joining its creative dept. * BWM Melb has bolstered its team dedicated to the Simplot Aust acct with the arrival of acct dir Lina Maroun and acct mgr James Bilaver. The agency’s first work for the client it won in April was unveiled on Aug 8 with an integrated campaign to support the repositioning of the Birds Eye brand. Maroun, who’s chalked up a decade in adland at The Works Syd, Euro RSCG, BADJAR Advtg (now BADJAR Ogilvy), Whybin\TBWA and The Edge Advtg, is now responsible for the day-to-day mgmt of the Simplot biz. Bilaver, on deck since July, has previously worked at Grey Melb on clients such as John West, AXA and Mitre 10. * Channel Seven has reshuffled critical staff in its programming, dvlpmnt and production depts to fill new roles. Head of program dvlpmnt Brad Lyons becomes program and comms mgr (Melb). During his eight years as head of program dvlpmnt, Lyons was behind new shows such as Dancing with the Stars, Deal or No Deal, My Restaurant Rules, RSPCA Animal Rescue and, new to Seven, Find My Family. Lisa Fitzpatrick will move into the role vacated by Lyons. She has worked on projects spanning drama, comedy and infotainment, and was network exec producer for shows including Better Homes & Gardens, It Takes Two and Make Me a Supermodel. Sonya Wilkes, who recently toured the world as series producer on The Outdoor Room with Jamie Durie, will step into the exec producer role vacated by Fitzpatrick. She will immediately take over as network exec producer for Make Me a Supermodel and other productions. Graeme Hill has been apptd program and comms mgr (Syd) after four years in a similar role in Melb. Also with Seven, Hill has held roles such as program mgr (Qld & SA) and head of scheduling in Syd. Dan Meenan will become Seven’s inaugural head of factual programming. In his new role, Meenan will oversee Seven’s factual programs and the creative dvlpmnt of new shows in the genre. Meenan is currently an * Traction has apptd digital and direct specialist Damian Byrne as its MD. He joins from Arc Worldwide where he was regional interactive/CRM dir. Before Arc, Byrne held snr roles with digital mktg outfit Profero. Earlier, he was client services dir and strategy dir with Wunderman SE Asia. As part of his new role, Byrne will manage the day-today running of Traction, dvlp data mgmt and data consultancy services and be responsible for the mgmt, training and dvlpmnt of the Traction team. * Salmat has apptd Peter Anson as COO of the grp to help drive the one-to-one comms company through its next growth phase. In the newly created role, Anson – a 16-year veteran of the Salmat grp – will be responsible for the overall growth and profitability of the grp and the alignment of strategies across the org’s four biz units. Anson joined Salmat in 1991 and has held snr mgmt roles with the org since 1994. (Continued p3) = `çéóêáÖÜíK=oÉéêçÇìÅíáçå=éêçÜáÄáíÉÇK=mêáî~íÉ=~åÇ=ÅçåÑáÇÉåíá~ä=áåÑçêã~íáçå=Ñçê=ëìÄëÅêáÄÉêë=çåäóK= `çéóêáÖÜí=ï~áîÉê=ÉåèìáêáÉëI=Éã~áä=ÉÇáíçê=h~íÜêóåK_~êíçå]íÜçãëçåêÉìíÉêëKÅçã = Adbrief Issue No. 1771 Page 3 His tenure also saw many of Choice’s recommendations included in the Productivity Cmn’s final report on Aust’s consumer policy framework. Before Choice, Kell was exec dir of the Aust Securities & Investments Cmn’s consumer protection divn. People moves (Cont’d from p2) Before he was apptd COO, Anson led Salmat’s optimise program, an ongoing enterprise-wide initiative that review and reengineers processes, systems, products and services to provide a platform for enhanced revenue and profit growth across the company. He was also responsible for overseeing Salmat’s new integrated branding and comms strategy launched earlier this year. Salmat joint MDs Phillip Salter and Peter Mattick said Anson had played a major role in integrating the Salmat businesses to create a fullservice comms offering to clients. “We see this as a natural progression given the crucial role [he’s] played in Salmat’s dvlpmnt in recent years. 2007 was Salmat’s biggest [year] on record. [It] saw our company almost double in size following the takeover of HPAL. Peter’s role in this process was essential for HPAL’s successful integration into Salmat,” Mattick said. Salter said: “With our four biz units now fully established, Peter will help drive continued growth across the company. He will work to create opportunities for biz units to work more closely together to deliver total customer solutions.” * Canon Aust has apptd Judd Marcello as brand mgr, digital video of its Consumer Imaging Products Grp (CIPG) Mktg. In his previous role as category mgr at Canon, Marcello dvlpd and deployed retail initiatives to increase consumer demand across all Canon product categories. He worked in mktg roles in the US with Black & Decker, Welch Foods and Groupe Danone before joining Canon in 2007. New business * Curtin Uni of Technology has apptd The Brand Agency as its new creative agency after a “competitive and stringent” four-month tender process, the uni has revealed. Under the contract The Brand Agency will provide advtg and mktg services to Curtin for an initial three years with an option to extend the deal for up to seven years. Nine agencies tendered for the acct on the eve of the contract’s expiry with incumbent Gatecrasher Advtg. Submissions were evaluated against demonstrated capacity, skills and experience and service delivery. Three agencies were short-listed and invited to pitch. The Selection Panel handled the pitch and put forward The Brand Agency as the shop that best met selection criteria. * Andrew Fraser is the new ECD of JWT Syd. JWT Aust/NZ CEO Noel Magnus said Fraser was apptd after a “thorough three -month global search that involved interviews with candidates from Aust and across three other continents”. He said the British expat was “a world-class talent” and “a very nice guy”. Fraser was a board member at BMP/DDB, a creative ptnr at DDB and formerly ECD at FCB and Rapier London. Fraser's website showcases some of his work, including work for VW, John Smith’s Bitter and Marmite. Magnus said former Saatchi & Saatchi creative duo Peter Buckley and Tim Brown had been holding the fort at JWT Syd and would do so until Fraser’s arrival around New Year 09. Curtin Uni’s acting deputy vice chancellor of strategy and planning Valerie Raubenheimer welcomed the new partnership. “After an extensive tender process, we are excited to ptnr with The Brand Agency to deepen our engagement and connection with future students and continue to build Curtin as one of the most recognised int’l tertiary brands,” she said. * Gloria Poulakis is the new GM of News Digital Media’s (NDM) carsguide.com.au. Poulakis has been acting GM and head of product for the site. She will report to NDM COO Nick Leeder and succeeds Tony Burrett, a founder of the site who left the biz in June. Before joining NDM in 2006, Poulakis spent eight years at Fairfax Digital’s drive.com.au as product dir after working on citysearch.com.au. Raubenheimer acknowledged Gatecrasher Advtg’s dedication in building the uni’s brand. “For over five years our two orgs have worked together to successfully establish a strong brand ... that demonstrates Curtin’s innovation to the broader community. It is always hard to part with people who have become friends as well as colleagues.” * The Smith Family (TSF) has chosen BMF to handle its integrated comms following a competitive pitch. BMF sees the win as a great opportunity for it to ptnr an established non-profit org that acts to unlock opportunities for disadvantaged Aust children and families across the country, helping many thousands to break out of the poverty cycle. (Continued p4) * Choice CEO Peter Kell has left the consumer watchdog to become deputy chair of the ACCC, initially for a five-year term. He replaces Louise Sylvan. Kell’s time at Choice was marked by several successes, including the Do Not Call Register and mandatory consumer product safety standards for dummies and cots being introduced. = `çéóêáÖÜíK=oÉéêçÇìÅíáçå=éêçÜáÄáíÉÇK=mêáî~íÉ=~åÇ=ÅçåÑáÇÉåíá~ä=áåÑçêã~íáçå=Ñçê=ëìÄëÅêáÄÉêë=çåäóK= `çéóêáÖÜí=ï~áîÉê=ÉåèìáêáÉëI=Éã~áä=ÉÇáíçê=h~íÜêóåK_~êíçå]íÜçãëçåêÉìíÉêëKÅçã = Page 4 Adbrief Issue No. 1771 and updates. The site also features online consumer promos and product giveaways. Targeted emails, a WAP site and a Facebook grp keep Boag’s fans informed of the pipeline’s progress via updates and newsfeeds, including footage of the big green pipeline under construction. A PR/comms plan by Zing will support the campaign. As for the pipeline itself, the first green Boag’s branded pipes have emerged from the main underground network, bringing Boag’s Draught straight into venues such as the Slip Inn (Syd) and Crown Casino (Melb) with more expansion planned. New business (Cont’d from p3) TSF CEO Elaine Henry said: “TSF has been established for over 85 years, and in this time we have constantly evolved to meet the demands of disadvantaged Aust. We were once an org offering a hand out, but in the 21st century we are now about tackling the root causes of social disadvantage and connecting kids and education.” She said the “passion” BMF demonstrated throughout the pitch process coupled with its broad range of expertise under one roof helped it win the biz. * Suzuki Japan has just launched the new Grand Vitara with a global TV campaign dvlpd by The Sanford Partnership (Melb). To win the work, the agency found itself up against more than 20 int’l shops on the automaker’s advtg and mktg roster. It has now dvlpd a campaign comprising 60-, 30- and 15-sec TVCs set to air in more than 30 countries. An int’l mag campaign will support the launch. The TVCs carry a central theme of ‘freedom’. They were shot in Aust and NZ using CGI technology to create landmark buildings from across the globe. Suzuki Aust GM of autos Tony Devers said: “The Sanford Partnership has produced outstanding results for Suzuki Aust, and it is pleasing they have been recognised by Suzuki HQ.” Principal Graeme Sanford said: “This is a great opportunity for us. To know we can successfully compete against local and the best [int’l] agencies is really amazing.” Campaigns * Lion Nathan and Mojo Syd have launched ‘the world’s first beer pipeline’ for Boag’s Draught. Dubbed ‘The Great Tasmanian Pipeline’, the execution heralds the Tassie beer’s arrival on tap in mainland Aust. The campaign is based on a massive green, interconnected network that pumps Boag’s Draught from ‘Tassie to Tap’. Fresh from Boag’s Brewery in Launceston, the beer travels across Bass Strait directly to mainland venues. Lion Nathan’s premium category dir Arno Lenior said the campaign was designed to highlight Boag’s Draught’s availability on the mainland and communicate its Tassie heritage credentials in a unique and entertaining way. “The Great Tasmanian Pipeline campaign talks to beer drinkers in an engaging and creative way, communicating the very simple msg that Boag’s Draught is being poured onpremises on the mainland direct from Boag’s Brewery in Launceston.” He said the Tassie brewer’s credentials were its point of difference, “so it was important to convey that msg in the right tone”. Mojo Syd CD Micah Walker said: “The Great Tasmanian Pipeline idea is a simple, unexpected way to give the arrival of Boag’s Draught on the mainland some news and talk value. The idea of beer literally linked and pumped from its source straight to your local, and all the project detail around it – from construction films and notices to actual physical pipes and pipe workers – just reinforces Boag’s commitment to bringing you great beer.” A faux public awareness campaign is under way. It includes fly postings, venue posters and pamphlets. Designed to be tongue-in-cheek, the public notices and pipeline collateral informs the community of the infrastructure project; allays any public concerns; and communicates why such a pipeline is a worthwhile endeavour. A heavy burst of online and rich media banners lead consumers to www.boagspipeline.com.au, a dedicated website created by Publicis Digital, which features a pipeline project mgr (Gus) who gives tours of the inner workings of the project via videos, newsfeeds * Ambulance Employees Aust (AEA) has turned to viral advtg to push the case for 10-hour rest breaks between shifts to be included in a new EBA for Vic paramedics, Adbrief news colleague Workforce revealed this week. A 30-sec online ad – largely created in-house with a little help from paid voice-overs and “a small film production house”, an AEA spokesperson told Adbrief – was launched on the union’s website by AEA Vic sec Steve McGhie. He said it would be distributed by email, as a 3G phone file and aired on Facebook and YouTube. The creative’s msg is backed by a union survey claiming 55% of Vic paramedics had “fallen asleep or nodded off” while driving. The union also released FoI docs showing paramedics in regional Vic averaged 55 days of overtime last year – the equivalent of eleven 38-hour weeks. In metro areas the figure was 32 days of overtime – or six and a half 38-hour weeks. “This is about trying to evoke some sort of emotion from the general community and from the families of people affected, to put pressure on (Vic) Premier John Brumby,” McGhie told Workforce. Ambulance Vic hit back with GM operations Keith Young telling Workforce he disputed union claims, and calling the campaign “inappropriate”. (Continued p5) = `çéóêáÖÜíK=oÉéêçÇìÅíáçå=éêçÜáÄáíÉÇK=mêáî~íÉ=~åÇ=ÅçåÑáÇÉåíá~ä=áåÑçêã~íáçå=Ñçê=ëìÄëÅêáÄÉêë=çåäóK= `çéóêáÖÜí=ï~áîÉê=ÉåèìáêáÉëI=Éã~áä=ÉÇáíçê=h~íÜêóåK_~êíçå]íÜçãëçåêÉìíÉêëKÅçã = Adbrief Issue No. 1771 Page 5 ideal for the home, office and car. The 15-sec TVC depicts the mammoth bottle-sized packs erupting from the earth, causing the ‘food creatures’ to scream and run away. DDB national CD Matt Eastwood said the TVC was made for payTV and Aust/NZ FTA mkts. Campaigns (Cont’d from p4) “We don’t argue that fatigue is a serious matter, but we want to deal with it honestly and sensibly, not as some part of a broader wage negotiation campaign,” Young said. The AEA wants longer rest breaks and 6% a year pay increases to be part of a new EBA. After seven months of negotiations McGhie said progress was “moving at a snail’s pace”. A spokesperson for Vic emergency services minister Daniel Andrews said the govt hoped “to reach a new agreement” with ambos soon. * 303 and IKEA have created a new TV and press campaign to launch IKEA’s 2009 catalogue to persuade SA and WA customers to embrace change. The three 15-sec ‘Change is good’ TVCs feature couples in typical domestic scenarios – and show how making even small changes in the home can make a difference. 303 Syd CD Julian Watt oversaw the creative dvlpmnt. “This campaign takes a quirky look at how our surroundings play a huge part in influencing our moods, and how applying a somewhat simple aesthetic change (like a sofa) can have a great emotional benefit, possibly even save a marriage,” Watt said. The campaign sits under the “Love where you live” positioning created by 303 and IKEA earlier this year. One million catalogues will be dropped in Perth and Adelaide this month. * Euro RSCG Syd has created a new campaign to launch on Sunday for The Cancer Council (TCC) to raise awareness of its Girls Night In fundraiser. Euro’s campaign highlights the cheeky steps that the ‘girls’ need to employ to get the ‘boys’ out of the house so the girls’ girlfriends can form a huddle at home. The msg the org wants the ‘girls’ to heed is to donate to the org what they would have spent on a night out. TCC event mgr Jodie Wainwright said the org wanted to move away from the “traditional charity ‘cry for help’” in favour of something “fresh and appealing”. Euro’s TV, radio, print, online and DM campaign called ‘The Girls are Coming’ positions the event as ‘fun’. Euro RSCG Aust ECD Rowan Dean said the work had “set a new benchmark for charity orgs”. “Our approach was to focus on the intrigue and anticipation of the event in a fun and engaging way, and allow the seriousness of the event to be tempered with humour. It’s empowering and inspiring for all ages, it doesn’t exclude any grps and we’re confident it’ll make women want to be part of this ‘movement’.” Launches * Ansearch has launched searchworld which it says will “significantly grow the online search mkt” and provide an alternative to major internet search engines. searchworld will initially target Aust advtrs looking for a wider global audience at lower keyword bid prices. It will also launch products designed for SMEs soon. searchworld’s sales team will now target Aust digital advtg agencies, specialist search engine mktg agencies and large national advtrs offering a combination of packages. * Whybin\TBWA\TEQUILA\ has teamed with Aussie tradies to launch a multimedia campaign for the new Nissan Navara range. Shot in Melb, the new creative celebrates tradesmen and their Navaras, tough at work and hard at play, polishing off the working day with a hard-hat round of bobcat soccer. Whybin\TBWA\TEQUILA\ MD Andrew Scott said the creative challenged conventional uses for the ute to talk to today’s tradesman. “The creative captures the essence of the self-made Aussie bloke who is unpretentious and values [his] mates, family and fun. The Nissan Navara ticks all their boxes – power, towing, style and comfort – making it the ideal utility vehicle for all facets of life, no matter how extreme.” The new campaign will run across TV, print, outdoor, online and DM until the end of the year. * Pets at Home – Aust’s first pet care dept store – will open its third store at Melb’s Chadstone Shopping Centre in Oct. The new store will be the first large-format lifestyle concept store to open in a major shopping centre catering exclusively to pets and pet owners. The store provides about 93sqm of foods, accessories and gifts for all types of pets plus “a state-of-the-art” vet clinic, pet care pharmacy and grooming salon. Pets at Home MD David Herman said: “Since launching the biz in Aust, we have been determined to affect change in the responsible care of animals, with a key focus being the decision not to sell puppies or kittens in any of our stores.” Pets at Home has partnered with Lort Smith Animal Hospital to introduce adoption centres within all its stores. Since March, the org has found new homes for all the abandoned animals (about 250) in its care. Pets at Home is one of the world’s leading pet care retailers, with 220 outlets in the UK (Continued p6) * DDB Syd and Wrigley’s have launched a campaign for the company’s new Extra Fruit Bottle, which sees ‘food creature’ characters return. The campaign highlights that the “great” new bottle is = `çéóêáÖÜíK=oÉéêçÇìÅíáçå=éêçÜáÄáíÉÇK=mêáî~íÉ=~åÇ=ÅçåÑáÇÉåíá~ä=áåÑçêã~íáçå=Ñçê=ëìÄëÅêáÄÉêë=çåäóK= `çéóêáÖÜí=ï~áîÉê=ÉåèìáêáÉëI=Éã~áä=ÉÇáíçê=h~íÜêóåK_~êíçå]íÜçãëçåêÉìíÉêëKÅçã = Page 6 Adbrief Issue No. 1771 Launches Global news (Cont’d from p5) Pets at Home has begun its national rollout program with more stores online in the next six months. * New York: SPI Grp, owner of the Stolichnaya Vodka trademark, has awarded its global integrated mktg and branding acct to Ogilvy NY, according to foodweek.com.au. The agency will create a new positioning, brand architecture and creative campaign for global rollout. * New York: Agency.com has apptd Aussie Geoff De Weaver as biz dvlpmnt dir of its NY office. De Weaver has worked across big brands such as IBM, Microsoft, AT&T, Disney, Unilever, Air France, and Visa. He’s led digital and DM units at four multinational ad agencies, including Ammirati Puris Lintas and Ogilvy & Mather Direct (now Ogilvy One) and established brand response agency De Weaver & Ptnrs in Aust. He is no stranger to Omnicom, having held snr appts at DDB and Direct Ptnrs San Francisco. Agency.com creates interactive campaigns for several clients, eg British Airways, Dulux, Energizer, IKEA, LG Electronics, Del Monte and T- Mobile. (Reuters.com) * Paris: Cannes Lions has stripped TBWA Paris of its Bronze Press Lion for its Amnesty France ads after it was discovered the entry did not appear in media between the required deadlines. * New York: Oh dear! AdAge.com this week reported “struggling media agency” Carat’s intention to overhaul its US operations. Carat “accidentally released [the news] via a memo the agency’s top NYbased HR exec emailed to the entire agency that appeared to be intended only for snr mgrs”, it said. * Fairfax Mags has launched a new men’s mag to be inserted monthly into The Sydney Morning Herald and The Age from Feb 2009. The new Sport & Style mag will target AB males and is set to become Aust’s highest-circulating title in the men’s fashion/sports category with a circulation of 360,000 copies. It’s a globally recognised brand, having originally launched in France on the back of L’Equipe sports newspaper. Fairfax Mags grp advtg mgr Mimi Cullen said the mag would offer advtrs “the highest reach of AB men of any publication in Aust”. * TorchMedia is expanding its retail out-of-home media network after securing an exclusive contract to provide in-store advtg to Beer Wine Spirits (BWS) outlets nationwide. The deal means 375 LCD screens will be installed in 350 BWS shops with radio spots heard in 558 stores. Once rolled out, TorchMedia will be the biggest media provider across the Aust liquor industry with 1,067 unique sites. By the end of Sept, 250 stores will have full visual package online with another 100 up and running by the end of Oct. Instore radio will operate in 558 stores by Dec 24. * Brave New World (Brave) will re-launch The Daily Telegraph (DT) brand to reposition it for future growth as part of a major push to broaden the paper’s appeal throughout ‘aspirational middle Aust’. Brave CD Yanni Pounartzis said the agency had focused on dvlpng “deeper, richer relationships” with readers. “The campaign engages in a real way with consumers and reflects how the brand connects with their world every day,” Pounartzis said. Brave has worked with DT for the past three months and has relaunched the brand through an integrated campaign including TV, print, outdoor, radio and digital. Managing ptnr Peter Malycon said: “DT is one of the largest daily news providers in Aust despite the emergence of so many access points for news. We’re looking forward to building the brand in this challenging and dynamic mkt.” The campaign launched with a 30-sec spot. * Tribal DDB Syd has unveiled a sleek microsite for Volkswagen’s high performance R Range. It’s designed to stimulate a user’s senses by focusing on the excitement of driving the range. It uses “a rich” audio experience, supported by visual effects, and puts the user into the driver’s seat to listen to three journeys. The site includes downloadable wallpapers. Caxtons speakers unveiled Droga5 founder David Droga will be the keynote speaker at the 2008 Caxton creative seminar in Oct. Also at the podium: CommBank’s CMO Mark Buckman; Saatchi & Saatchi Syd ECD Steve Back; The Age crime writer John Silvester; The Australian photojournalist Renee Nowytarger; Love Comms ECD Shaun Branagan; and Three Drunk Monkeys CD Scott Nowell. More here, including the finalists’ list. What a woman! Congrats to Adbrief’s acting editor Jeni Bone who late last week proved a woman can indeed do it all. Bone put Adbrief 1770 to bed very late last Thurs night and, as she said at the time, adrenaline was high as she anticipated a dash to the hospital. There, not too many hours later, she gave birth to her second child, Sophie Joy, an object of curiosity for slightly bigger brother, Alex. Adbrief Editor: Kathryn Barton. Email: [email protected] Managing Editor: Helen Jones. Adbrief is published weekly by Thomson Legal & Regulatory Limited and is available by subscription only. Editorial Enquiries: PO Box 3502, Rozelle NSW 2039 phone 02 8587 7685 fax 02 8587 7876 Subscription Enquiries: phone 1300 304 197 fax 1300 304 198 email [email protected] website www.thomsonreuters.com.au ©Thomson Legal & Regulatory Limited (ABN 64 058 914 668). ISSN 0311-2225 Printed by On Demand Pty Ltd, Southbank Melbourne Vic. Product Code: 404001771 Copyright. Reproduction prohibited. Private and confidential information for subscribers only.
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