E Prescribing Market Expected To Value USD 887.8 Mn By 2019

According to a new market report published by Persistence Market Research “Global
Market Study on E-Prescribing: North America to Witness Highest Growth by 2019,”
the global E-Prescribing market was valued at USD 250.2 million in 2013 and is
expected to grow at a CAGR of 23.5% from 2013 to 2019, to reach an estimated
value of USD 887.8 million in 2019.
Electronic prescribing or E-Prescribing (e-Rx) is electronic transmission of
prescriptions from physician to pharmacists using computer and other mobile
devices, such as cell phone and tablets. The global E-Prescribing market is witnessing
a significant growth led by various government programs to implement E-Prescribing
systems in order to improve quality of healthcare and reduce medication errors.
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E-Prescribing systems are used in various applications including preparation of
complete medication list, data security checks, complete information of formulary
and patient historical data. These advanced features of E-Prescribing are also
supporting in growth of E-Prescribing market. Additionally, improved healthcare
infrastructure has increased the demand for E-Prescribing system. Moreover,
implementation of electronic healthcare records with E-Prescribing system holds
immense potential for the growth of E-Prescribing market. E-Prescribing market is
expected to grow a CAGR of about 23.5% during 2013-2019.
However, high cost of E-Prescribing system and lack of patient privacy and security
impede growth of E-Prescribing market. Moreover, lack of high-speed broadband
facilities and IT professionals in rural areas are also some of the key restraints for the
E-Prescribing market.
Europe holds the largest share in E-Prescribing market. Many eHealth projects in
Europe are playing a vital role in the adoption of E-Prescribing system such as
European Patient Smart Open Services (epSOS) and Schleswig-Holstein Health
However, North America is the fastest growing region in the E-Prescribing market.
Increased adoption of E-Prescribing system and improved healthcare infrastructure
are major drivers for E-Prescribing market in North America. Moreover, several
government initiatives are also promoting the usage of E-Prescribing system such as
Health Information Technology for Economic and Clinical Health (HITECH) Act and
National Council for Prescription Drugs Program.
In Asia, usage of E-Prescribing system is increasing due to medical infrastructure
development and government initiative programs. Growing medical infrastructure has
led to improvement in primary healthcare services, village clinics and urban
healthcare centers through the adoption of healthcare IT technologies.
Henry Schein, Inc. and Cerner Corporation are the leading players in the global EPrescribing market. Other major players of E-Prescribing market include
athenahealth, Inc., DrFirst, eClinicalWorks, HealthFusion, Inc., and Practice Fusion,
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