Sports and games have always had a special place in India through the eons. You will be amazed to know that some of the oldest form of martial arts like musti yuddha, Kalaripayattu, silambam as well as marma adi originated in India. Chaturanga also popularly known as Chess has its origins here. For a long time after independence, India was in the nation building stage and sports had taken a backseat while a new middle class was being formed. Cricket which didn’t really need too much of infrastructure took over the imagination of the public and ruled the hearts and minds of the billion Indians. However in the past few years with the growth in wealth, economy and general awareness we have become much more conscious of our lifestyle and now there are a plethora of sports centres and academies here. Football, hockey, Badminton, swimming etc have also entered into the popular consciousness through cricket still remains the main draw. With the newfangled sports lifestyle becoming a part of the daily routine in most urban families in the form of Jogging, Trekking, Yoga, Zumba, Swimming and a lot more, trendy sports brands are also getting their fair share of interest as people want to sweat in style. PUMA German multinational company Puma was founded in 1948. With the Indians being inspired by sports and western way of living Puma soon entered in the Indian market, and opened its first store in Bengaluru in the late 2012. Price range starting from Rs. 1000, anyone from a college student to high profile professionals can afford Puma products. It is estimated that Puma India will be the 5th largest market for Puma Products by 2020. Just like the brand ambassador, Virat Kohli, Puma is made for the stylish, smart, jaunty, casual and informal youth. So, if you have a zest for sports then Puma is just the brand for you. REEBOK Headquartered in Massachusetts, United States, Reebok was founded in 1958 by Joe and Jeff Foster. With more and more people inclined toward sports in India, Reebok products soon became the demand for bold and tireless crowd. Made for the sparky, zippy Fitness community and fitness freaks Reebok’s current moto is “Be More Human”. Ranging from as low as Rs. 1000, Reebok products are both affordable and trendy. NIKE American Company Nike was first founded in 1964, by Bill Bowerman and Phill Knight. Nike’s “swoosh” logo and “Just Do It” trademark only depicts that Nike is for the agile people, who are full of vimand have a “get-up-and-go” personality. Just like its current celebrity endorsement, Kevin Hart, Nike is for the optimistic and confident group. . Products price range starting from Rs.800, Nike fulfils the trendy workout desire of everyone who wants to sweat in style. ADDIDAS first steps in his mother’s wash kitchen, Adolf Dassler, founded Addidas in 1924. Headquartered in Herzogenaurach, Germany, Addidas currently deals with footwear, sportswear, sports equipment and toiletries. Addidas got its first national recognition after the Germany players won the national football in 1954 using Addidas sports kit. After In 2003, Addidas entered in the challenging market of sports brand in India by proving Football kit to an East Bengal team. Soon Addidas made strong ground in the Indian market by proving sports kit for the most loved Indian sport cricket for IPL teams. Reebok products are for the dynamic, zestful, spirited, bubbly, perky and bright sports lovers. Price range as low as under Rs. 999, Addidas is affordable by everyone who loves sports goodies. FILA Italian brand Fila is one of the oldest sports brand that dates back to 1911, headquartered in Seoul, South Korea, Fila was founded by Yoon-Sun Yoon and YoonChan Cho. Deals with Atheletic Shoes, Clothing and Accessories Fila started as an innerwear brand and then moved to sportswear. Endorsed by energetic and young Karolina Pliskova, Fila is for the vigorous, high-powered, determined, zealous, fiery and bold youth. Ranging from Rs.999 Fila is an affordable brand for everyone.
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