Anti-Counterfeiting Packaging Market to Witness Exponential Growth by 2020

Anti-Counterfeiting Packaging Market: Global Industry Analysis and Forecast to 2020
Packaging plays a crucial part in various industries such as food and pharmaceuticals. The most
essential method to avoid counterfeiting is secure packaging. Anti-counterfeiting is one of the
important processes of secure packaging that prevents copying and confirms the security of
products. Manufacturers are minimizing their loss which was mainly occurred due to counterfeiting
products with the help of anti-counterfeiting technology.
Based on the technology the market of anti-counterfeiting packaging is divided in two broad
segments: authentication packaging technology and track & trace packaging technology.
Authentication technology is the most dominant segment of anti-counterfeiting packaging market in
terms of market share. Authentication technologies are further classified as ink and dyes, holograms
and others. Track & trace technologies are further classified as barcode technology and RFID
technology. On the basis of application anti-counterfeiting packaging are classified as food
packaging, pharmaceuticals packaging and others.
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North America is the largest and fastest growing market for anti-counterfeiting packaging, followed
by Europe. Asia Pacific is a niche market for anti-counterfeiting packaging. Japan represents the
major market for anti-counterfeiting packaging in the Asia Pacific region. Rise in the development
of packaging techniques used in the pharmaceuticals and food segments including track & trace and
authentication technologies drives the anti-counterfeiting packaging market in the Asia Pacific
region.
Rising number of counterfeit products, increasing consumer awareness about counterfeit, increasing
government regulation and emphasizing more on eliminating counterfeit products in many
developing and developed nations and identification of expired products are some of the major
driving force for anti-counterfeiting packaging market. High cost structure to track & trace
infrastructure and lack of awareness for product originality are expected to pose severe challenges
to the growth of anti-counterfeiting packaging market.
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Some of the major companies operating in the anti-counterfeiting packaging market include Avery
Dennison, Alien Technology Corp., Inksure Technologies, Authentix Inc., Zebra Technologies,
Alpvision, Sicapa, Essentra PLC, Impinj Inc., Flint Group, TraceLink Inc. and Catalent Pharma
Solution Inc.