Automated Retail Market to Undertake Strapping Growth During 2015 - 2021

Automated Retail Market: Global Industry Analysis and Forecast 2015 - 2021
Automated retail is a self-service category in the form of standalone machines located in high traffic
areas such as airports and malls and convenient stores. In an era of growing mobility, the consumers
demand for easy access to products and services anytime and from anywhere. The global retail
industry is growing and developing with extraordinary changes. The retailers need advanced
systems in order to balance the market needs such as cost reduction, result accuracy and quick
processing. Automation can control the inventory flow of a retail store, departmental store,
supermarket, or a mall. Retail automation is the turn key solution to these requirements by
providing automated kiosk machines and point of sale terminals which include all the necessary
hardware, technology as well as services. The continuous growth of these self-service machines
such as kiosk, and the self-checkout system is increasing the overall growth of retail automation
market. The point of sale terminals that include barcode scanners, cash registers and receipt printer
are strongly contributing to the retail automation market growth. The retail automation is a boiling
trend in the major economies such as the U.S., China, Germany, and so on.
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With automated kiosks, consumers select the products and pay for purchases using the touchscreen
interfaces. The automated retail exhibits a strong possibility of using underutilized space in the
stores that are operating on a thin margin in the market. In retail, automation kiosks are used for
vending, DVDs, coffee, beauty products, fresh foods, gift cards, coin counting as well as
photography. In February 2013, Coinstar by Outerwall, Inc. introduced PayPal-integrated coincounting kiosks that allowed the customers to deposit or withdraw money directly from their PayPal
account for online shopping. In 2013, the company also launched several new ventures segment
such as Crisp Market for quick service food, Rubi Coffee, a coffee kiosk, and Star Studio, a photo
booth kiosk. Even Redbox tickets kiosks from Coinstar got a good response, as they enabled higher
DVD volume as well as easy kiosk maintenance. Recently the demand for beauty sampling kiosks
are growing in a significant manner as these are beneficial for both customers and retailers.
Consumers prefer it because the products can be tried before buying and retailers can lift their
category sales with this.
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The companies in automated retail market generally carry out acquisition strategy for expanding
their footprint. They also maintain the customer loyalty with consistent technological advancements
in the machines. For instance, in October 2014, the Outerwall, Inc. launched Redbox Play Pass
Loyalty Program that increased the customer engagement as well as its rental frequency. In July
2013, the company acquired ecoATM for US$ 350 Mn, which is self-serve kiosk system for
purchasing used mobile phones and MP3 players. Also, in June 2015, AVT, Inc. another automated
retailing systems manufacturer, announced the launch of a new Endcap Retailer System which are
to be used in retail locations in order to hold, display, and sell high value products in a secured
manner. The major companies dominating the retail automation market are Outerwall, Inc., AVT,
Inc. Verifone, Pricer, Toshiba Global Commerce Solutions, Inc., NCR Corporation, First Data
Corporation, Honeywell Scanning & Mobility, Zebra Technologies and Ingenico Group.