Dealerscope Warranty Roundup: 2017 Goals & Strategies

Sean Stapleton, president & CEO of Warrantech, recently spoke with Dealerscope
magazine as part of a discussion on upcoming company initiatives. The following is an
excerpt, providing a brief glimpse of what Warrantech has in store for 2017 to help
businesses increase their extended service plan offerings and give customers the most
value for their money and a worry-free shopping experience.
Warrantech has developed a revolutionary new customer loyalty program for its
partners that is designed to generate both recurring protection plan revenue and longterm customer retention.
The program allows retail partners to offer their customer base customized protection
bundles for major appliances, mobile devices and connected living products owned by
the customer, regardless of where the product was purchased. Partners have the ability
to offer their customers monthly product protection subscriptions designed to
enhance the customer’s experience with a full menu of features including 24/7 tech
support and seamless repair/replacement solutions.
The program can be customized to provide disappearing deductibles for services or
products provided to customers under the plans procured through the participating
partners, thereby incentivizing customers to remain loyal to the partner retailer.
Moreover, the rich data from the program can be monetized to help deliver targeted
and personalized product offerings to customers based on their recent program
Look for the full article in the March 2017 issue of Dealerscope or online
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