Publish Your Book with the Experts

Publish Your Book with the Experts
Welcome to Trafford
We are the first and the future of indie publishing. Trafford is
known for innovation and dedication to the author’s right to total
creative control.
These days, the process of writing and publishing is increasingly
about the authors and their work. Writers have more say than
ever before in what they publish and in how much they earn. With
the advent of indie publishing, authors can get exactly what they
want from their publishing experience.
We are proud to stand on the forefront of print-on-demand
technology and the new wave of publishing history. We look
forward to having you with us.
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04
Why go Indie?
05
Who We Are
07
The Gold Seal
09 - 10
Getting Started
11 - 12
Publishing Packages:
13 - 14
E-novo
15 - 16
Novo
17 - 18
Scribe
19 - 20
Tablet
21 - 22
Vellum
23 - 24
Scroll
25 - 26
folio
27 - 28
Tapestry
29 - 30
Editorial Services
31 - 32
Book Formats
33 - 36
Design Services
Book Production
vices
39 - 52 Marketing Ser
g
&
Distribution Pricin
53
rt
po
Post-Production Sup
54
Lifetime Support
55
37 - 38
56
What our Authors
are Saying
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3
Why Go Indie?
As technology advances, so do the industries
printers. Authors may want to keep all rights
that depend on it. With the changing environ-
to their book instead of giving them up to a
ment comes a whole new way of thinking.
publisher.
What is a book, and how is it made? These
Complete customization is also a huge ad-
days there is more than one answer to this
vantage—as the author, you work with our
question. E-books are read on computers and
creative team to get the book you want. Your
other devices, and printers now make books
book is you, and indie publishing gives you
in square or long format, with extras like DVDs
the means to express yourself fully through
or audiobook players. With indie publishing,
your work.
authors now have the final word on design
and content.
Trafford is ready to help you self-publish, for
all of these reasons. We are here to help your
There are more options than ever for indie
book meet the goals you set.
publishing, and more reasons to do it. An
author may write a book for a small,
targeted audience, or produce a limited series
that would be too expensive for traditional
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Who We Are
As the first publisher to offer digital print-on-demand in 1995, Trafford Publishing has
established a reputation for always taking the initiative. We provide a high-quality
book experience with various options to suit our authors’ individual personalities. Our
editing, publishing and marketing experts have years of experience in their fields.
Now after years of major breakthroughs in the indie publishing field, Trafford once
again leaps into a new territory with our revolutionary and more fully customizable
book packages. We are bringing in big and exciting innovations to our print-ondemand services, and we invite you to join us as we usher in a new dawn in the
publishing arena.
Our most anticipated development is the Trafford Publishing Gold Seal of Excellence.
Titles credited with our “Gold Seal of Literary Excellence” will receive complimentary
marketing and add-on services. Read on to find out what the Trafford Gold Seal could
mean for you.
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Guaranteed Literary Excellence
Setting the Standard for Indie Publishing’s Elite
We all want and need validation. As writers, the best validation that can be received is a positive
book review. Manuscripts of authors who purchase our Gold Seal Publishing Packages will be
submitted to the industry’s highly respected independent book reviewing companies. Those
that will receive a favorable feedback will be given the “Gold Seal of Literary Excellence.”
This prestige carries with it a host of complimentary services.
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Every author knows that writing is an
arduous process, and the best writers
are well equipped to deal with that. The
difficult part is what comes after that.
Many long months, even years, may be
spent on a book—shaping the flow of
ideas into a cohesive whole; laboring
over narrative and grammar; doing exhaustive research; writing and rewriting
drafts.
When all is done and taken care of,
writers ask themselves the biggest and
sometimes most difficult question:
How do I get my book published?
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The answer comes in four easy steps.
3. Submit your manuscript. Our highly com1. Contact a publishing consultant and tell
petent author support team will guide you
us about your book. Publishing is an exhila-
through the process of submitting your mate-
rating learning experience with the support
rials and working through the details of your
of a well-informed and friendly staff. Our
manuscript.
publishing consultants are available from
10am – 9pm ET to answer your questions
4. Get your galley proof. A PDF file of your
about your book and the publishing process.
book will be sent to you for review. Your au-
Call us at 1.888.232.4444 or e-mail us at
thor support team will assist you with any last-
[email protected]
minute corrections you may have. You always
keep 100% control of your book’s copyright
2. Choose your publishing package. Take
and appearance. Skilled prepress technicians
your time and pick out the publishing bundle
will use your directions to produce a unique
that best fits your book. Trafford has a wide ar-
book equal in quality to those found in any
ray of services which you can tailor-fit to your
bookshop. And before you know it, you’ll
exact purpose.
be a published author!
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Publishing Packages
E-novo
$549
Reach
the
widest
Scribe takes a practi-
This enhanced pub-
possible audience for
pared-down but still
cal approach to de-
lishing package pro-
your book with our
exceptional product,
sign, letting the work
vides more design
electronic publishing
with services like cus-
speak for itself.
options
package
tom layout and e-book
printed copies of
availability for less.
your book.
combined
mail marketing.
Novo
provides
Tablet
$2,499
a
with Internet and e-
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Scribe
$1,349
Novo
$649
and
free
Trafford Publishing’s brand-new publishing packages are designed to provide
you, the author, the best possible range of options. Receive extensive support
from a team of experts and take advantage of our exclusive custom sizes and
unique collectible options. Whatever your book type or genre, Trafford is here to
help you achieve your publishing goals.
Vellum
$3,249
Publish a book with
Vellum and enjoy a
range of quality premanuscript services
designed to speed up
the publishing process
and deliver an even
more attractive book.
Scroll
$5,749
Folio
$7,749
Tapestry
$10,999
This mid-range indie
Folio takes your book
Tapestry presents a com-
publishing package
to an entirely new level
plete array of services to
delivers the mul-
with a stunning range of
ensure the very highest
tiple advantages of
quality services for the
quality for your indie pub-
Vellum, with an add-
serious indie publishing
lished book.
ed punch.
author.
DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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• ISBN Assignment
• Electronic Galley
• Digital Formatting and Distribution (e-book)
• Worldwide Book Distribution
• Personal Web Page in the Trafford Online Bookstore
• One-on-One Author Support
• Custom Layout Technician
• Book Design and Interior Page Layout
• Author Learning Center 12-Month Subscription
• Cover Copy Polish
• Image Insertions
(10 for Black and White, 30 for Full-Color)
• Google and Amazon Book Search
• Social Media Marketing Setup
$549
• Free BookStubs
(30 for Black and White, 20 for Full-Color)
Publishing Package
DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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E-Novo is the perfect choice for testing the waters of e-publishing
or re-issuing a book in an electronic format. Internet and e-mail
marketing clear the path to finding the most widespread audience
for your book.
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• Personal Web Page in Trafford Online Bookstore
• One-on-One Author Support
• Custom Layout Technician
• Book Design and Interior Page Layout
• Author Volume Discount
• Author Learning Center 12-Month Subscription
• Cover Copy Polish
• Image Insertions
(10 for Black and White, 30 for Full-Color)
• ISBN Assignment
• Electronic Galley
$649
• Author Softcover Copies
(3 for Black and White, 1 for Full-Color)
• Paperback Format
• Google and Amazon Book Search
• Digital Formatting and
• Social Media Marketing Setup
Distribution (e-book)
• Worldwide Book Distribution
• Barnes and Noble See Inside
• Free BookStubs
(30 for Black and White, 30 for Full-Color)
Publishing Package
DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package
price. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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Novo provides a pared-down but still exceptional product,
with services like custom layout and e-book availability for less.
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• Electronic Galley
• Library of Congress Control Number
• ISBN Assignment
• US Copyright Registration
• Paperback Format
• CD Archive
• Digital Formatting and Distribution (e-book)
• Cover Copy Polish
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• Worldwide Book Distribution
• Personal Web Page in Trafford Online Bookstore
• One-on-One Author Support
• Custom Layout Technician
• Book Design and Interior Page Layout
• Author Volume Discount
• Image Insertions
(15 for Black and White, 50 for Full-Color)
• Author Softcover Copies
(8 for Black and White, 5 for Full-Color)
• Author Hardcover Copy
(1 for Black and White Only)
• Author Learning Center 12-Month Subscription
• Google and Amazon Book Search
• Hardback Availability (for Black and White Only)
• Social Media Marketing Setup
• Barnes and Noble See Inside
• Book Marketing Kit (100 Pieces)
$1,349
• Book Buyer’s Preview
• Free BookStubs
(40 for Black and White, 40 for Full-Color)
Publishing Package
DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary book are not included in the package
price. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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Scribe is a streamlined, straightforward, and no-frills Gold Seal publishing package.
High quality publishing for less.
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• Electronic Galley
• CD Archive
• ISBN Assignment
• Illustration Service
• Paperback Format
(3 Fresco for Full-Color Only)
• Hardback Format (for Black and White Only) • Cover Copy Polish
• Digital Formatting and Distribution
(e-book)
• Worldwide Book Distribution
• Personal Web Page in
Trafford Online Bookstore
• One-on-One Author Support
• Custom Layout Technician
• Book Design and Interior Page Layout
• Author Volume Discount
$2,499
• Author Learning Center
12-Month Subscription
• Library of Congress Control Number
• Copyediting Service
(up to 75,000 words for Black and White,
up to 10,000 words for Full-Color)
• Image Insertions
(25 for Black and White, 75 for Full-Color)
• Author Softcover Copies
(12 for Black and White, 8 for Full-Color)
• Author Hardcover Copies
(3 for Black and White Only)
• Book Marketing Kit (100 Pieces)
• Google and Amazon Book Search
• Barnes and Noble See Inside
• Book Buyer’s Preview
• Social Media Marketing Setup
• Free BookStubs
Publishing Package
(50 for Black and White, 50 for Full-Color)
DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package
price. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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• Basic Website Setup
• US Copyright Registration
• Add-On Options for Full-Color Publishing - Group 1
10 Additional Softcover Copies
5 Fresco Illustrations
Tablet is a practical choice for the cost-conscious
author, providing an enhanced publishing
experience with more custom design options
and free printed copies of your book.
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• Electronic Galley
• ISBN Assignment
• Paperback Format
• Hardback Format (for Black and White Only)
• Digital Formatting and Distribution (e-book)
• Worldwide Book Distribution
• Personal Web Page in Trafford Online Bookstore
• One-on-One Author Support
• Custom Layout Technician
• Book Design and Interior Page Layout
• Author Volume Discount
• Author Learning Center 12-Month Subscription
• Library of Congress Control Number
$3,249
• US Copyright Registration
• CD Archive
• Cover Copy Polish
• Copyediting Service
(up to 100,000 words for Black and White,
up to 15,000 words for Full-Color)
• Image Insertions
(40 for Black and White, 100 for Full-Color)
• Illustration Service (3 Fresco for Full-Color Only)
• Author Softcover Copies
(25 for Black and White, 15 for Full-Color)
• Author Hardcover Copies
(8 for Black and White Only)
• Book Marketing Kit (100 Pieces)
• Google and Amazon Book Search
• Barnes and Noble See Inside
• Social Media Marketing Setup
Publishing Package
DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price.
Some restrictions may apply. Speak with a Publishing Consultant for more details.
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• Book Buyers’ Preview
• Publicity Plan - Pressroom Edition
Vellum gives your book more legroom for
• Bookseller’s Return Program
customization—giving you a better chance
• Free BookStubs
to produce the kind of book that you have
(60 for Black and White, 60 for Full-Color)
always envisioned.
• Add-On Options for Full-Color Publishing (choose 2)
Options - Group 1
10 Additional Softcover Copies
5 Additional Fresco Illustrations
Options - Group 2
5 Additional Fresco Illustrations
10 Additional Softcover Copies
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• Electronic Galley
• CD Archive
• ISBN Assignment
• Cover Copy Polish
• Paperback Format
• Image Insertions
• Hardback Format (for Black and White Only)
• Digital Formatting and Distribution (e-book)
• Worldwide Book Distribution
• Personal Web Page in Trafford Online Bookstore
• One-on-One Author Support
• Custom Layout Technician
• Book Design and Interior Page Layout
• Author Volume Discount
• Author Learning Center 12-Month Subscription
• Library of Congress Control Number
• US Copyright Registration
$5,749
(60 for Black and White, 150 for Full-Color)
• Copyediting Service
(up to 250,000 words for Black and White,
up to 30,000 words for Full-Color)
• Indexing Service
(up to 500 entries for Black and White,
up to 500 entries for Full-Color)
• Illustration Service (10 Fresco for Full-Color Only)
• Author Softcover Copies
(40 for Black and White, 25 for Full-Color)
• Author Hardcover Copies
(12 for Black and White Only)
• Book Marketing Kit (100 Pieces)
• Google and Amazon Book Search
• Barnes and Noble See Inside
• Social Media Marketing Setup
• Basic Website Setup (Premium)
Publishing Package
• Book Buyers’ Preview
DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package
price. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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• Publicity Plan - Pressroom Edition
• Pre-Live Publicity - Pressroom Edition
• Add-On Options for Full-Color Publishing (choose 2)
Options - Group 1
• Bookseller’s Return Program
10 Additional Softcover Copies
• Free BookStubs
5 Fresco Illustrations
(80 for Black and White, 80 for Full-Color)
• Add-On Options for Black and White
Marketing Services (any one)
Option Group 1
Stu Taylor Radio Interview
Options - Group 2
5 Additional Fresco Illustrations
10 Additional softcover
DIY Audiobook
iPad App
Premium Book Trailer - Stand Alone
Hollywood Audition
Scroll is perfect authors who are more serious
about competing in the highly saturated book
market. More services, better flexibility.
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• Electronic Galley
• Copyediting Service (Unlimited)
• ISBN Assignment
• Illustration Service
• Paperback Format
(15 Impression for Full-Color Only)
• Hardback Format (for Black and White Only)
• Data Entry Service (Unlimited)
• Digital Formatting and Distribution (e-book)
• Indexing Service
• Worldwide Book Distribution
(up to 700 entries for Black and White,
• Personal Web Page in Trafford Online Bookstore
up to 700 entries for Full-Color)
• One-on-One Author Support
• Rapid Release
• Custom Layout Technician
• Google and Amazon Book Search
• Book Design and Interior Page Layout
• Social Media Marketing Setup
• Author Volume Discount
• Barnes and Noble See Inside
• Author Learning Center 12-Month Subscription • Book Marketing Kit (100 Pieces)
$7,749
• Library of Congress Control Number
• Book Buyer’s Preview
• US Copyright Registration
• Basic Website Set-up (Advanced)
• CD Archive
• Publicity Plan - Pressroom Edition
• Cover Copy Polish
• Pre-Live Publicity - Pressroom Edition
• Image Insertions
(80 for Black and White, 200 for Full-Color)
(for Full-Color Only)
• Bookseller’s Return Program
• Book Signing Kit
• Basic Website Setup (Advanced)
Publishing Package
• Author Softcover Copies
(55 for Black and White, 40 for Full-Color)
DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package
price. Some restrictions may apply. Speak with a Publishing Consultant for more details.
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• Author Hardcover Copies
(20 for Black and White Only)
• Free BookStubs
(90 for Black and White, 90 for Full-Color)
• Add-On Options for Black and White
Marketing Services (any one)
Option Group 1
Stu Taylor Radio Interview
• Add-On Options for Full-Color Publishing (choose 2)
Options - Group 1
10 Additional Softcover Copies
5 Fresco Illustrations
Options - Group 2
5 Additional Fresco Illustrations
10 Additional softcover
Options - Group 3
Premium Book Trailer - Stand Alone
DIY Audiobook
Hollywood Audition
iPad App
ForeWord Ad - Single Slot
Library Journal - Single Slot
Advance Print Catalog
Jumpstart your marketing campaign
with online services aimed to promote
your book upon completion. This Gold
Seal publishing package is perfect for
the competitive author who wants to get
ahead in the publishing ballgame.
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• Electronic Galley
• CD Archive
• ISBN Assignment
• Cover Copy Polish
• Paperback Format
• Image Insertions (120 for Black and White,
• Hardback Format
(for Black and White Only)
• Digital Formatting and Distribution
(e-book)
• Copyediting Service (Unlimited)
• Illustration Service
(25 Impression for Full-Color Only)
• Worldwide Book Distribution
• Data Entry Service (Unlimited)
• Personal Web Page in
• Indexing Service
Trafford Online Bookstore
• One-on-One Author Support
(up to 1,000 entries for Black and White,
up to 1,000 entries for Full-Color)
• Custom Layout Technician
• Rapid Release
• Book Design and Interior Page Layout
• Author Softcover Copies
• Author Volume Discount
• Author Learning Center
$10,999
unlimited for Full-Color)
12-Month Subscription
(75 for Black and White, 70 for Full-Color)
• Author Hardcover Copies
(35 for Black and White Only)
• Library of Congress Control Number
• Google and Amazon Book Search
• US Copyright Registration
• Social Media Marketing Setup
Publishing Package
DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with
a Publishing Consultant for more details.
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• Barnes and Noble See Inside
• Add-On Options for Full-Color Publishing (choose 3)
• Book Marketing Kit (100 Pieces)
Options - Group 1
• Book Buyer’s Preview
10 Additional Softcover Copies
• Basic Website Set-up (Advanced)
5 Fresco Illustrations
• Publicity Plan - Pressroom Edition
• Pre-Live Publicity - Pressroom Edition
(for Full-Color Only)
• Bookseller’s Return Program
Options - Group 2
5 Additional Fresco Illustrations
10 Additional softcover
Options - Group 3
• Book Signing Kit
DIY Audiobook
• Website Setup
iPad App
• Free BookStubs
(110 for Black and White, 110 for Full-Color)
• Add-On Options for Black and White
Options - Group 4
Ingram Children’s Advance Mag - Single Slot
Standard Book Trailer - Stand Alone
Marketing Services (choose two)
Option Group 1
Stu Taylor Radio Interview
Premium Book Trailer - Stand Alone
Hollywood Audition
Option Group 2
ForeWord Ad
Library Journal - Single Slot
Advance Print Catalog
Tapestry, our top-of-the-line Gold Seal publishing package,
offers a wide array of customizable services—from editing,
formatting, marketing and so much more.
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Editorial Services
Even the best writers make occasional mistakes. Trafford’s Editorial Services draw on skilled and
experienced editors who polish your writing and help your book reach its best quality.
Core Editorial Advanced Editorial
These are the building blocks of a good book:
grammar, spelling, punctuation, capitalization, and sentence structure.
Have you ever looked over your manuscript and had the nagging feeling that you
needed to fix something, but didn’t know
exactly what it was? Sometimes manuscripts need specialized attention that goes
beyond the basics of grammar, spelling,
and punctuation. Our experienced editors
take a more extensive look at your book’s
content and make high-level stylistic
considerations, including content, plot, and
pace.
Line Editing ($0.029 per word) - Our editorial
experts will not only check your manuscript
for more pervasive errors in spelling, grammar
and punctuation, but will also make suggestions on sentence structure and word choice.
Content Editing ($0.035 per word) - The
Content Editing service provides extensive
restructuring for manuscripts that need more
attention than Line Editing can provide.
Content Editing Plus ($0.042 per word) - This
service is ideal for manuscripts that need
more work on sentence structure and grammar than basic Content Editing can provide.
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Developmental Editing ($0.064 per word) The Developmental Editing service combines
three editorial services into one package: Developmental Editing Evaluation, Line Editing,
and a Quality Review.
There is a 5,000-word minimum charge for all editing services.
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Book Formats
Black and White Trafford books offer some of the most versatile book formats in the publishing business–from small children’s books to oversized coffee table books, softcovers, hardcovers, e-book, audio books and leather-bound editions.
Make the book you’ve always
wanted and with Trafford print-on-demand technology, your book never goes out of print.
Print Format 31
These traditional formats are available in
that allows room for a descriptive summary of
several different sizes, including custom sizes
your book and your author biography on its
not usually offered by other publishers.
inside flaps.
Softcover - Formatted as trade paperbacks
Leather-bound - Trafford presents a series
featuring better production quality, a larger
of beautiful leather-bound editions which
size, and a higher retail price than a mass-
will make your book the pride and joy of any
market paperback format. This is included in
private library. These highly collectible
all publishing packages.
volumes come in three formats:
Hardcover $350 - Durable cloth binding, an
• Esquire - $249
embossed spine, and a full-color dust jacket
• Magistrate - $500
• Regent - $1000
Electronic Format
An electronic version of your book can be downloaded and read on a
computer, reader, or handheld PDA.
Digital Formatting & Distribution (E-book) - This provides digital
reformatting of your book’s content (book block and cover) for the
leading digital devices on the market. Your ePub file gives millions
of digital content buyers access to your book. This is included in all
publishing packages.
App Publishing - Through our new App
Publishing services, your book will be
transformed
into
an
application
available for sale in the App Store™.
o Up to 1000 words- Revolution - $799
o 1001-2000 words- Revolution - $999
o 2001-3000 words- Revolution - $1199
o 3001-4000 words- Revolution - $1399
* Other rates apply for books with more than 1001 words.
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Design Services
Go ahead and judge a book by its cover—
your readers will, too.
In the modern publishing world, the objective
of a good book design is not only to beautifully represent your work but also to attract
readers to pick it up and leaf through it. A
brilliantly designed cover and well-composed
interior layout requires detailed planning and
precise execution. Trafford’s expert team of
designers incorporates your photos, graphics,
sketches, and ideas to create a professionally
designed book.
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Interior Page Layout Our experienced book layout technicians ensure the interior of your manuscript is professionally
customized to your specifications.
Custom Layout Technician Custom price; depends on work required
Table of Contents (2 or More)
$25 per item, first one free
Table Creation
$10 per item
Footnote Formatting
$2 per item
Endnote Formatting $5 per item
Custom Headers $2 per chapter
Black & White Image Insertion
$5 per item
Color Image Insertion
$10 per item
Interior Revisions (Block of 25)
$100
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Cover Design
The cover is your first opportunity to connect with
potential readers. That’s why at Trafford we make sure
that your cover meets the professional standards for
commercially successful books. After all, when a book
is on the shelf, potential readers don’t look to see how
it was published. They only know whether the cover
image draws their attention or the back cover copy
makes them to want to read more. These elements
make a great cover, and that is why we pay attention
to these details when we publish your book.
Custom Covers - Your cover needs to be as unique as
your manuscript. At Trafford, our expert design team
will help you create a custom cover for your book.
Professional Art Direction - Drawing from years of
publishing experience, our expert cover designers can
enhance your book with art direction that will set your
book apart.
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Cover Revisions (Text) $25 - Text changes range from replacing a few words, correcting punctuation, adding additional quotes and other information, to completely replacing sections of cover
text.
Cover Revisions (Image/Design) $70 - Changes to imagery and design elements on the cover
layout that are not text changes can be completed through this service.
Stock Images
All books published via the Trafford standard publishing packages receive custom-designed covers, produced in full color. Within the realm of this custom-designed cover, you have the option
to choose two images, free of charge, from the millions found through Thinkstock. Authors may
also add stock images for $12 each.
Illustration
Make your work come alive with Trafford’s new Illustration Services for your book. We offer you
a choice between black and white or full color illustrations, as well as a variety of art styles and
levels of detail. Our experienced team of designers and illustrators work closely with you to
create work exactly the way you envisioned.
1 Illustration
10 Illustrations
25 Illustrations
• Fresco
$149
$1,175
$2,750
• Impression $175
$1,650
$3,750
• Illumination $325
$3,125
$7,350
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Book Production
Pre-Production Manuscript Services
Relieve the stress of preparing your manuscript for submission
by letting us handle it. Trafford’s expert services ensure your
manuscript is ready for the publishing process.
• Manual Content Submission - $100
• Basic Manuscript Formatting Corrections - $2 per page
• Extensive Manuscript Formatting Corrections - custom price
• Data Entry - Standard - $3 per page
• Data Entry - Romance - $4 per page
• Data Entry - Handwritten/Difficult - $5 per page
• Large Image Scanning - custom price;
• Black & White Image Scanning - $5 per image
• Color Image Scanning - $10 per image
• Manuscript File Conversion - custom price
• Graphic File Conversion (Block of 25) - $49 per block
• File Merging - custom price
• Image Extraction - custom price
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Post-Page Layout Services
Trafford allows these last-minute changes to your
book even after your manuscript has been prepared
for publication by our designers.
• PDF Retech - $50
• Resubmission (One Version) - custom price
• Resubmission (Two Version) - custom price
• Retech - $275
• Title Change After Setup - custom price
• Computer Generated Keyword Indexing:
Up to 500 Entries -
$200
Up to 700 Entries -
$300
Up to 1,000 Entries - $400
Over 1,000 Entries - Custom Quote
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Marketing Services
If you want your book to sell, you have to be just as inspired and assiduous as you were while writing it. However, unlike the deeply personal experience of writing, marketing a book usually works
better with strategic planning. Regardless of your publishing goal, our Marketing Services provide a
dynamic platform that allows you to promote your book or yourself as a published author.
The Publisher’s Preference
If you want to break into traditional publishing as well as make a name in indie publishing, Trafford’s
Publisher’s Preference marketing bundles are perfect for creating a buzz with the publishing world’s
heavy hitters.
Publishers’ Prime Prospect $13,999 - Get your name into the
sight line of international distributors and booksellers with
this extensive advertising package.
• Double Print Ad in Publisher’s Weekly Magazine
• Single Slot Ad in Bookseller Magazine
• Single Slot Ad in the New York Times Sunday Book Review
• Literary Agent Reading Service
Publishers’ Intro $11,999 - This essential publicity package
will put your book in several publications widely read by
various agents, publishers and booksellers.
• Single Slot Ad in PW Magazine
• Single Slot Ad in the NY Times Sunday Book Review
• Stu Taylor Interview
• Literary Agent Introduction Service
Publishers’ Brief $6,999 - Start strong in your campaign to
get your noticed by book agents, publishers and booksellers.
• Single Slot Ad in PW Magazine
• Single E-mail Marketing Campaign 1 Million
• Simple Agent Selection Service
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Legacy Marketing Packages
Designed to promote a masterpiece that transcends time, Trafford’s Legacy Marketing Packages
are a way to immortalize your written oeuvre for
the very special people in your life who deserve
nothing but the best. Create and leave a beautiful
keepsake with these Legacy Marketing Packages.
The Heritage Class $13,999 - A noble gift for
posterity with an all-inclusive range of premium
printed materials and first-rate multi-media promotional tools.
• Postcards
• Bookmarks
• Author Video at Author’s Location
• Podcast
• Family Interview
• Social Media Marketing
• Books especially packaged to be sent to your family
and friends
The Lineage Class $9,999 - Reach your loved ones
with this tailor-made, multimedia book bundle.
• Postcards
• Bookmarks
• Author Video at Author’s Location
• Podcast
• Social Media Marketing
• Books especially packaged to be sent to your family
and friends
The Insignia Class $4,999 - A customized memento to help you connect with your nearest
and dearest.
• Postcards
• Bookmarks
• Author Video at Author’s Location
• Social Media Marketing
• Books especially packaged to be sent to your
family and friends
The Herald Class $2,999 - Let your book transcend generations with this enduring family remembrance.
• Postcards
• Bookmarks
• Books especially packaged to be sent to your
family and friends
• A Standard Book Trailer to send a message to your
loved ones
• Social Media Marketing
Trafford’s Legacy Marketing packages are a way
to personalize your book for the people in your
life who have helped encourage your creative
spirit.
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Hollywood Star Maker Marketing
Give your book the star treatment with Trafford Publishing’s range of multimedia marketing.
The Hollywood Star Maker marketing services get your book noticed by Hollywood agents and
producers, as well as spreading the word to potential readers across the media sphere.
The Red Carpet Package $20,999 - Trafford’s crew of professional
actors and producers breathe life into your story with a Hollywood
Book Trailer. The trailer will be reviewed by a professional film
agent who pitches to studios such as NBC Universal, Time Warner,
Lionsgate, Sony and other well-known media outfits. We also take
your trailer viral with social media and press releases.
• Hollywood Book Trailer
• Social Media Marketing
(Embed & tweet video, create Facebook Fan Page)
• Hollywood Gatekeeper
• Book to Screen - Treatment
• ASI Publicist Service
• Publicity Plan - NetSpeak Edition
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The Silver Screen Package $10,999 - Bring the compelling visuals
of your book to life with the Trafford Book to Screen Treatment.
Then create and build a fan following, and get the attention of film
and TV producers and writers.
• Book to Screen - Treatment
• Social Media Marketing
• Press Release Campaign to 100 Film Media Outlets
• Standard Book Trailer - Stand Alone
• Hollywood Gatekeeper
• ASI Publicist Service
• Publicity Plan - NetSpeak Edition
The Marquee Package $3,999 - Our professional voice actors and
expert design team add dynamism to your story with a Premium
Book Trailer. Then our marketing specialists build up your media
presence with social media and press releases.
• Premium Book Trailer
• Social Media Marketing
• Press Release Campaign 100 to Film Media
• Publicity Plan Pressroom Edition
• Hollywood Gatekeeper
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Internet Marketing
The most effective, widespread and easy-access market for any author. Reach a global audience
with these tailor-made services.
Author Web Site Setup $399 - Set up your own Web site with easy-to-use templates, numerous
graphics, a wide variety of background colors and helpful e-mail and telephone support.
Social Media Setup $799 - Put your book in
front of millions of potential readers through
fast-growing social media sites like Facebook
and MySpace and book-focused communities
like Shelfari and Goodreads.
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Google and Amazon Search Programs $75 - It is critical that your book’s content is indexable
and appears in two of the most prolific book search tools available: Google™ Book Search and
Amazon® Search Inside!.™
• Your book is included in search results when matched with relevant keywords.
• Sample pages of your book are available for pre purchase viewing.
• 1-Click™ ordering process is available once your book has been viewed.
• Your content is visibly copyright protected.
Barnes and Noble See Inside™ $75 - With See
Inside, BarnesandNoble.com customers get
a limited preview of your title – just enough
to sample the book, as if they were browsing
in a bookstore or library. Customers can not
only navigate the pages through the navigation bar, they can also enter a keyword in the
search box and find pages from your book
which include their search term.
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Video Services
Core Publicity
Trafford Book Trailers cross media genres and
Get your book noticed via a unique platform
create a lasting impression. Make your book
created by our core publicity services.
come to life and express your creative intent
Publicity Plan - Pressroom Edition $399 - This
with any of our exciting Video Services.
media platform is perfect for the author who
Hollywood Book Trailer $19,999 - With pro-
recognizes the importance of media attention
fessional actors and Hollywood producers,
to his book’s success but is on a tight budget.
your video will be a high-quality piece that
Trafford maintains an extensive database of
you’ll be proud to show off.
TV and radio stations, newspapers and online
Author Video at Author’s Location $4,999
news sources from which we will develop a list
- Filmed at a location of your choosing, your
of at least 500 targeted media outlets to re-
video will be produced by industry veterans.
ceive your press release.
Premium Book Trailer $3,999 - This unique
Publicity Plan - NetSpeak Edition $1,199 - This
and exciting way of marketing your book will
service features a professionally-written press
surely catch your readers’ eyes.
release optimized with keywords and distri-
Standard Book Trailer $1,899 - Your profes-
buted to more than 30,000 opt-in journalists
sionally-crafted Video Book Trailer can be
and more than 250,000 news subscribers. Your
posted on your Web pages, YouTube, in
press release may get the attention-and even-
e-mails, and other well-known sites.
tually coverage, by various media which can
increase your bookselling potential.
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Publicity Plan - Broadcast Edition $4,199 -
• Kirkus Indie Premium - $5,599
With this service, you will get a creative and
BlueInk and Trifecta Reviews - Whether
customized Author Video to be included in
a book is traditionally published or self-
the press release distributed to media outlets.
published, whether an author is a seasoned
The video will also be posted in leading video
professional working on a series or a novice
sites such as YouTube and Metacafe.
with a first title, a book review is essential to
be competitive in the publishing industry.
Book Reviews
BlueInk Reviews is the first review service
Kirkus Indie Book Reviews - For more than
dedicated exclusively to self-published books.
75 years, Kirkus Reviews has provided book
It is founded by two book publishing pros—
reviews for an influential audience of librar-
an internationally-known literary agent and
ians, bookstore managers, literary agents,
an award-winning book review editor.
and more. Trafford has teamed up with Kirkus
• Blueink Standard - $999
Indie, a review service from the editors of
• Blueink Priority - $1,199
Kirkus Reviews, to offer three review options
Banking on three reputable reviewers from
that combine the credibility given by a book
different sides of the publishing industry, Traf-
review with the promotional power of e-mail
ford now offers the Trifecta Review Service to
and advertising.
cater to authors who want an unbiased and
• Kirkus Indie Basic - $2,599
• Kirkus Indie Advanced - $3,599
professional critique of their work.
• The Trifecta Review - $3,000
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Advanced Publicity
For authors who want to make a serious long-term commitment to make their book successful,
we offer a number of services to help them build and maintain their platform.
PR Newsfront $5,999 - A 6-week campaign by a personal publicist who will approach media
outlets about the author’s book. This is enhanced with a web-optimized press release, an online
radio interview and an -mail campaign.
Web Newsfront $7,499 - This combines the expertise of your personal media publicist with the
far-reaching capabilities of social media. This is a multi-faceted service that will provide information about your book and allow you to interact with potential readers.
Video Newsfront $9,999 - A picture–or in this case
a video–is worth a thousand words. In addition to
your personal publicist, radio interview, press release and social media setup, this package gives
you a professional Author Video, allowing you to
present yourself more to your potential readers.
New Media Publicist $4,999 - This service will
launch your presence in social media by providing you with a social media publicist for a 6-week
campaign, helping you identify your target audience, develop an editorial calendar and assist you
in writing your blog posts.
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Expert Positioning Services
Trafford presents an effective way for authors to reach producers, hosts, and program directors
at radio and television stations throughout the United States and Canada: the RTIR Advertising
Program.
The Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the
media to discover intriguing guests and topics for their television and radio programs. Published
twice a month, RTIR contains paid advertisements from 100 to 150 authors and other spokespeople who are available for live and in-studio interviews. Each advertisement contains possible
topics for discussion, including authors’ areas of expertise, as well as authors’ contact information for the purposes of arranging interviews. The magazine’s professional copywriters will then
use these materials to develop your ad’s content—at no additional cost to you. Once the ad is
written, Trafford will e-mail a copy for your review and approval; you may request any necessary
changes before the ad goes to press.
RTIR Ad Program Half Page/1 Issue $795
RTIR Ad Program Half Page/2 Issues $1,500
RTIR Ad Program Half Page/3 Issues $2,175
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New York Times Media Marketing $5,499
Reaching as many as 1.7 million readers per
week, the New York Times Sunday Book
Review is considered the most prestigious
book review source in the United States.
Advertising
Quill & Quire Packages
Advertising in a high-profile national publica-
Direct your marketing efforts toward the
tion is a great way to announce your book to
audience
the world. However, it is prohibitively expen-
country-specific print and online advertising.
sive for an individual author to design and
Trafford has teamed up with one of the most
purchase an ad in most national publications.
recognized names in the Canadian book
Through the Trafford advertising program,
and publishing industry, Quill and Quire, to
you get access to a variety of affordable and
put your book in the spotlight with Canada’s
convenient opportunities to promote your
book-buying decision makers.
• Quill & Quire Starter Single - $1,499
• Quill & Quire Classic Single - $4,999
• Quill & Quire Online Exclusive - $3,999
• Quill & Quire Quarter Standard - $5,999
• Quill & Quire Half-Page Highlight - $7,999
• Quill & Quire Full Impression - $11,999
book in well-known publications like ForeWord Magazine, Publishers Weekly and New
York Times.
ForeWord Ad $450
New York Review of Books Ad $875
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you’re
aiming to capture with
Book Exhibits and Conferences
With Trafford’s Book Exhibition Marketing Service, you can put your book on the publishing
map by attracting hundreds, if not thousands, of new readers and interested book buyers. Meet
fans and booklovers in person and form friendships with fellow authors and exhibitors. Take the
opportunity to showcase your book to new markets across the country and around the world.
Choose from over 20 carefully selected annual book trade shows to promote your book. Establish
a physical presence and meet your readers in person at your chosen shows. The Book Exhibit
Marketing service comes with the Publicity Plan - NetSpeak Edition. This potent duo of your
personal presence and a press release campaign targeting traditional and new media outlets
will give your book the best possible exposure to interested readers, book buyers, and librarians.
• Regional Show Exhibit - $1,299
• National Show Exhibit - $1,799
• International Show Exhibit - $1,899
• New Title Showcase Exhibit - $1,699
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Ingram Catalog Marketing
Library Market and
Trafford has formed a strategic partnership
Children’s Market Packages
with Ingram, America’s largest book market-
Trafford and Baker & Taylor have teamed up
ing and distribution company. This collabo-
to offer our authors a collection of exclusive
ration uses Ingram’s network of booksellers,
marketing services that puts your book in
librarians and specialty retailers that rely on
front of thousands of children’s book industry
the company’s selection of print magazines,
decision makers. Your book will be featured in
online catalogs, e-newsletters and other
Forecast Catalog, Baker & Taylor’s most exten-
book-related products in the industry.
sive publication, and their Emergent Voices
microsite which is a trusted source for thou-
Ingram Print & Online Catalog Marketing $ 3,499
sands of book-buying decision makers to dis-
Ingram Children’s Fundamental $ 1,999
cover new titles.
Ingram Children’s Premier $ 3,499
Ingram Library Fundamental $ 2,499
Children’s Fundamental $ 3,399
Ingram Library Premier $ 3,999
Retail Gateway $ 3,999
Children’s Gateway $ 4,399
Library Fundamental $ 3,399
Library Gateway $ 4,399
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Reader’s Digest Marketing Packages
Trafford has teamed up with one of the most recognizable brands
and one of the best-selling consumer magazines in the U.S. – the
Reader’s Digest Magazine! Promote your book with the trusted
global publisher and distributor that connects more than 130
million consumers around the world.
Reader’s Digest Essential - Single Slot $12,999
Reader’s Digest Essential - Double Slot $25,599
Reader’s Digest Essential - Full Page $72,599
Reader’s Digest Executive - Single Slot $25,599
Reader’s Digest Executive - Double Slot $50,599
Reader’s Digest Executive - Full Page $145,599
Have additional questions?
Contact a marketing consultant at 1.888.232.4444
today to find out more about Trafford’s
exclusive marketing programs.
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Distribution
Pricing
Once your book is published, we will make
You determine the price of your book. Some
it available for order in the Trafford book-
constraints apply, such as a fixed cost for the
store, Barnes & Noble.com, Amazon.com, and
cover and page count, plus the distribution
thousands of other retail outlets worldwide
cost and royalty amount, but ultimately you
through the Ingram and Baker & Taylor book
establish the final book price. The cover cost
distribution networks.
and page count determine the minimum
base price for the production of your book.
Our bookselling offerings also include spe-
The distribution and royalty amounts are dis-
cial author-only volume book discounts and
played after you choose the total selling price.
a Booksellers Return program that alleviates
risk and allows bookstores to return unsold
copies of your book.
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Post-Publication Customer Support
Your publishing experience with Trafford does not end
with the publication of a book. Our team of consultants
will continue to be available for you whenever you have
questions about your book or marketing campaigns. You
can easily reach us at 1.888.232.4444 for 24-hour customer
support.
Author Circle
Our website also has an author-only area where you can
find or post news about your book, communicate with
other authors, or learn about upcoming book events and
ask about getting involved.
Featured Author
Recognizing your achievement is important to us. If your
book makes it to our bestseller list, is featured in a media
article, wins an award, or otherwise stands out, we may
get in contact with you about being the Featured Author
of the Month.
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Lifetime Support
One of the greatest benefits of indie publishing is the print-ondemand aspect: your book never goes out of print. Trafford’s
professional staff is available to you for just as long. These are
some of the benefits of being part of the Trafford community.
My Account
When you become a Trafford author, you can access this webbased portal to keep up with the progress of your book. With
My Account, you can:
• Check your book sales and royalties regularly
• Make changes to your book information on our website
• Place orders with your author’s discount
• Take advantage of special offers only available to Trafford authors
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What our authors are saying
“It is great that you have this publishing service for authors because if you’re not a well known or established author and you send your book to a big time book company, it will probably get no further
than the trash can. Think of how many great books never got published because of this. Many people,
myself included, have been held back because of this. Finally, a way to get published without all the
other problems.”
Tim Bramlett, author of Sharkey and the Space Pirates
“Thank you so much for a beautiful copy of my book. I was more than elated to see your beautiful
handling of the cover and contents of Rhyme, Reason and Reverence. It was written with commemoration and honor in mind and you kept that theme in producing a beautiful cover for the thoughts
contained in the book.”
Estella Davis, author of Rhyme, Reason and Reverence
“I am now working on a screenplay for a movie from another self-published author. Since the release
of my book in May 2008, I have gained the momentum and self-confidence needed to write the press
releases and really market my book to the audience which may benefit from reading my book. I am
donating to libraries and selling to bookstores, as well as person to person.”
Christie O’Neil Harrison, author of Dear Tommy
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Indie means Quality.
Independent publishing does not sacrifice quality—just the opposite.
Trafford gives authors new standards of quality. Our Gold Seal of Literary
Excellence rewards books of exceptional merit.