advertising rates Effective October 1, 2011

advertising rates
Effective October 1, 2011
P.O. Box 331 • Danville, VA 24543 • (434) 793-2311
retail advertising
Effective October 1, 2011
RATES
Rockingham County Combo
•
DISPLAY - 6 Column
Display
Annual $ Commitment
Daily
Sun./Hol.
Open Rate
$19.45
$21.15
2 Publications:
$12.50
$1,000-$2,999
$18.65
$20.15
3 Publications:
$15.50
$3,000-$5,999
$17.60
$19.10
$6,000-$8,999
$17.40
$18.95
$9,000-$14,999
$15.35
$16.90
$15,000-$29,999
$14.15
$15.45
$30,000-$74,999
$13.35
$14.40
$75,000-$99,999
$12.15
$12.95
$100,000-$199,999
$11.75
$12.45
$200,000+$299,999
$11.35
$11.95
$300,000+
$11.00
$11.50
Color:
Display
Ads up to 30 inches – color is 30% of space cost
31” – 60” – color is 25% of space cost
Over 60” – color is 20% of space cost
The Publisher shall not be liable for discrepancies between any measurements of dimensions provided herein and the actual space occupied by any advertisement hereunder that do not
materially affect the proportional visual impact of the advertisement. Ads measuring 18 inches or more will be charged at full page depth of 21”. Note: the printed page may be reduced
up to 2% to ensure print quality. Rates are net and non-commissionable.
AD RESERVATION DEADLINE
Danville Register & Bee
DAILY PUBLICATIONS
News & Advance
Register & Bee
Publication Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
TV
Deadlines
Thursday, 5 pm
Thursday, 5 pm
Friday, 5 pm
Monday, 5 pm
Tuesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Thursday, 5 pm
Reidsville Review,
Eden Daily News
Deadlines
N/A
N/A
Friday, 3 pm
N/A
N/A
N/A
Wednesday, 3 pm
Wednesday, 3 pm
WEEKLY PUBLICATIONS**
Amherst New Era Progress,
Nelson County Times
Circulation
Madison Messenger
Paid circulation daily 15,951; Sunday 19,049
(Source: Publisher’s Statement 9/30/2009 )
Reidsville Review
Paid circulation daily (Wed. & Sun) 3,991
(Average net paid daily draw 8/08)
The Daily News (Eden)
Paid circulation daily (Wed. & Sun) 2.577
(Average net paid daily draw 8/08)
The Messenger (Madison)
Paid circulation daily (Wed.) 1,194
(Average net paid daily draw 8/08)
Not For Profit Rate: $14.40-Danville
Must have organization’s C501 Forms on file in Business Office to
obtain rate.
Publication Day Display
Publication Day
Display
ASK YOUR SALES REPRESENTATIVE
Thursday
Friday, 12 noon
Wednesday
Friday, 12 noon
ABOUT YOUR AD ONLINE!
Special Sections Deadline: 7 business days prior to publication
Local Repeat Advertising “Pickup Rates”:
Holiday Deadline: 24 hours earlier than above regular deadlines
Repeat
any ad within 6 days of first insertion and receive 25%
Preprint Reservation Deadline: 10 business days prior to publication
Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day,
July 4th, Labor Day, Thanksgiving Day and Christmas Day.
discount on the first repeat, 35% off 2nd repeat and 50% off third
through 6th insertion. (Sunday excluded)
P.O. Box 331 • Danville, VA 24543 • (434) 793-2311 • [email protected]
preprint
RATES
Effective October 1, 2011
Rockingham County Combo
•
Full Run
Daily
$39.00
$60.00
$63.00
$65.00
$67.00
$70.00
$72.00
$75.00
$77.00
Single Sheet
2 pg. std./4 pg tab
4 pg std./8 pg tab
6 pg std./12 pg tab
8 pg std./16 pg tab
10 pg std./20 pg tab
12 pg std./24 pg tab
14 pg std./28 pg tab
16 pg std./32 pg tab
Sun./Hol.
$40.00
$62.00
$64.00
$67.00
$69.00
$72.00
$74.00
$77.00
$79.00
our tative
y
e
Se resen
rep ngham
t
n
ou
ki
acc r Roc rates
fo unty
Co
Over 16 pg std./32 pg tab contact sales rep for rates
Size
Open
Rate
2-11
Annually
12-23
Annually
24-35
Annually
36-47
Annually
48-59
Annually
60-79
Annually
80-up
Annually
FSI
$39.00
$39.00
$39.00
$39.00
$39.00
$39.00
$39.00
$39.00
4 pg std.
$63.00
$59.96
$58.84
$55.95
$53.23
$50.43
$47.60
$44.79
6 pg std.
$65.00
$61.12
$60.04
$57.24
$54.43
$51.62
$48.80
$44.79
8 pg std.
$67.00
$62.39
$61.26
$58.45
$55.64
$52.82
$50.01
$47.20
12 pg std
$72.00
$64.82
$63.65
$60.86
$58.05
$55.24
$52.41
$49.61
Add 5% for Sunday Inserts • Add $5.00 TMI for Zoning
PREPRINT RESERVATION DEADLINE
10 business days prior to publication for
space and materials.
• Sunday Circulation and Advertising rates will apply
to New Years Day, Memorial Day, July 4th, Labor Day,
Thanksgiving Day and Christmas Day.
• Pre-printed quantities will vary due to seasonality and
spoilage. Please contact your sales representative for
press order quantities. (usually 2.5 - 5% overage)
Insert Sizes:
Poly Bags:
$
70 cpm
Maximum: 11” x 11”
(before quarterfolding)
Minimum: 5” x 8” card
Minimum paper stock:
50 lbs. coated
60 lbs. uncoated
Deliver Prepaid Polybags to:
700 Monument St.
Danville, VA 24540
Attn: Susan Hendrix
Post-It Notes
You can be front page news!
Post your advertising message on the front page. Perfect for grand
openings, special events and coupons. Certain terms and conditions
apply. Call your local sales representative for more information.
Circulation
Danville Register & Bee
Paid circulation daily 15,951; Sunday 19,049
DELIVERY ADDRESS
The News & Advance
C/O Danville Register & Bee
101 Wyndale Drive
Lynchburg, VA 24502
[email protected]
434-385-5512
Deliveries are accepted Monday through Friday,
8:00 a.m. - 12:00 noon, 1:00 - 4:00 p.m.
(Source: Publisher’s Statement 9/30/2009 )
Reidsville Review
Paid circulation daily (Wed. & Sun) 3,991
(Average net paid daily draw 8/08)
The Daily News (Eden)
Paid circulation daily (Wed. & Sun) 2.577
(Average net paid daily draw 8/08)
The Messenger (Madison)
Paid circulation daily (Wed. ) 1,194
(Average net paid daily draw 8/08)
Buzzzzzzzzzzzzzzzzz!
Get the
BUZZ!
Danville’s newest weekly paper, delivered to nonsubscribers, in racks and door to door delivery. Stay on
top of all the latest happenings, neighborhood news and
get valuable advertising and coupons. News about local
teens, events and community activities.
The Buzz! Catch-up on all the
good stuff happening in Danville.
ADVERTISING RATES
Display (non pickup)
Display (pickup)
$5.75 per column inch
$3.75 per column inch
Picked up from the Danville Register and Bee and Her Magazine, Positive Parenting
Call Your Advertising Representative
or 434-791-7926
TMC – PREPRINTS
Deadline
Single Sheet
2 Std/4 Tab
4 Std/8 Tab
6 Std/12 Tab
8 Std/16 Tab
10 Std/20 Tab
12 Std/24 Tab
14 Std/28 Tab
16 Std/32 Tab
Local
National
$16.23
$27.72
$30.16
$32.60
$35.02
$37.45
$39.89
$41.62
$43.52
$21.22
$30.62
$35.35
$37.71
$40.07
$42.43
$44.79
$46.42
$49.13
Wednesday Noon
One Week Prior to
Publication
SHIPPING INFORMATION
The News & Advance
101 Wyndale Drive, Lynchburg, VA 24502
[email protected]
434-385-5450
Deliveries are accepted Monday through Friday,
8:00 a.m. - 12:00 noon, 1:00 - 4:00 p.m.
Buzzzzzzzzzzzzzzzzz!
P.O. Box 331 • Danville, VA 24543 • (434) 793-2311 • [email protected]
national advertising
RATES
Effective October 1, 2011
Rockingham County Combo
•
Retail Display
Daily
$28.85
Sun./Hol.
$32.20
Reid/Edn
$10.10
Mad
$10.10
$22.20
$25.00
$6.95
$5.20
10 Column
$2.55
$3.50
$2.05
$1.50
Color Rates
Black/plus one
$275
Black/plus two
$385
Black/plus three $500
6 Column
Classified Display
10 Column
Line Rate
$150
$200
$300
Preprints
Full Run (Per M)
Single Sheet
2 pg. std./4 pg tab
4 pg std./8 pg tab
6 pg std./12 pg tab
8 pg std./16 pg tab
10 pg std./20 pg tab
12 pg std./24 pg tab
14 pg std./28 pg tab
$47.37
$62.63
$66.82
$69.08
$71.33
$73.57
$75.82
$78.06
$48.77
$64.18
$68.78
$71.11
$73.43
$75.75
$80.37
$80.37
All advertising placed by a manufacturer, wholesaler or distributor of products or services sold generally through retail outlets, by mail or any other manner is deemed national advertising.
Advertisers who do not publish a local phone number or have a physical location within our area of distribution, operates retail locations in multiple DMA’s or has a billing address outside our
PMA may also qualify for national rates. All national advertising is subject to the terms and conditions of the rate card in effect at that time. Rates are commissionable. Rate Card #DNO2061
AD RESERVATION DEADLINE
DAILY PUBLICATIONS
News & Advance
Register & Bee
Publication Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
TV
Reidsville Review,
Eden Daily News
Deadlines
Thursday, 5 pm
Thursday, 5 pm
Friday, 5 pm
Monday, 5 pm
Tuesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Thursday, 5 pm
Deadlines
N/A
N/A
Friday, 3 pm
N/A
N/A
N/A
Wednesday, 3 pm
Wednesday, 3 pm
WEEKLY PUBLICATIONS**
Amherst New Era Progress,
Nelson County Times
Publication Day
Thursday
Display
Friday, 12 noon
Madison Messenger
Publication Day
Wednesday
Display
Friday, 12 noon
Special Sections Deadline: 7 business days prior to publication
Holiday Deadline: 24 hours earlier than above regular deadlines
Preprint Reservation Deadline: 10 business days prior to publication
Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day,
July 4th, Labor Day, Thanksgiving Day and Christmas Day.
Special Advertising
Incentives
To improve results, increase
the frequency and reach of your
advertising message.
Earn additional discounts as
you enhance the value
of your message.
Contact your Advertising Sales
Representative for Details.
Polybags $150 per m
(Danville & Rockingham)
DELIVERY ADDRESS – PrePrints
The News & Advance
101 Wyndale Drive, Lynchburg, VA 24502
[email protected]
434-385-5450
Deliveries are accepted Monday through Friday,
8:00 a.m. - 12:00 noon, 1:00 - 4:00 p.m.
P.O. Box 331 • Danville, VA 24543 • (434) 793-2311 • [email protected]
production
Effective February 18, 2008
SPECS
Effective October 1, 2011
•
Electronic Ad
Ad Submission
Submission
To ensure
ensure that
Bee preferred
software
for electronic
deliveryisisAdobe
AdobeAcrobat
Acrobat (pdf).
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We do
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A listing
of those
and their
specifications
appears
below: weappears
can alsobelow;
make requested
changes
requested
changes
to files
submitted
in those
formats.
Whatever
the format,
News
& Advance
will
make changes
ads as instructed
by the
to files submitted
in those
formats.
Whatever
the format,
the Danville
Register
& Bee The
will only
make
changes to
adsonly
as instructed
by the to
advertiser/agency.
Should
you
advertiser/agency.
Should
you understand
request such
changes,
please
understand
News
Advance will
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held
responsible
for Again,
errors in
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request such changes,
please
that
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Register
& Beethat
will The
not be
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fornot
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to those
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your ads’ integrity,
to
ads’
integrity,
we will
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is sufficient time
for theand
advertiser/agency
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sales
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will notyour
make
major
changes
in an
whenmajor
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is sufficient
for thethere
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to make
resubmit them.to
Your
sales
willYour
help
you
representative
will help
determine
whether
that is possible
within
appropriate
deadlines.
If Adobe
Acrobat
is not
available toshould
you, this
of prepare
guidelines
should
determine whether
that you
is possible
within
the appropriate
deadlines.
If the
Adobe
Acrobat is
not available
to you,
this list
of guidelines
helplist
you
electronic
help
you prepare
electronic
ads have
using questions,
other software.
If you
haveThe
questions,
contact
The News &
Art Department
at all
434-385-5474.
email
ads using
other software.
If you
please
contact
News &please
Advance
Art Department
atAdvance
434-385-5471.
Please email
electronic adPlease
submissions
all
ad submissions to: [email protected]
to: electronic
[email protected]
MEDIA
MEDIA
CD-ROM or CD-RW
Electronic ad fifiles
willbe
bestored
storedon
onthe
The
News Register
& Advance
file servers
for 90 days
les will
Danville
& Bee
file servers
from
original
run original
date. run date.
for 90the
days
from the
Ads older than 90 days must
must be
be resubmitted.
resubmitted.
SOFTWARE
SOFTWARE(Mac or Windows)
Adobe Acrobat Distiller 4.0
Adobe InDesign 3.0
Adobe Photoshop 5.5
Adobe Illustrator 9.0
QuarkXpress 4.1
Mac users please include program extension
when naming file (ex: .tif, .eps, .qxd etc...)
MECHANICAL SPECIFICATIONS
MECHANICAL
SPECIFICATIONS
Retail Column
Column Widths
Widths
Retail
(Broadsheet 66 column
column width)
width)
(Broadsheet
column ==1.833
inches
11 column
1.56 inches
column ==3.22
3.792
inches
22 column
inches
column ==4.89
5.750
inches
33 column
inches
column ==6.56
7.708inches
inches
44 column
column ==8.22
9.667
inches
55 column
inches
column ==9.89
11.625
inches
66 column
inches
Full Page
page 6= col.
x 21.5 inches
Full
6 columns
x 19.75 inches
Double
Truck
(Center Spread)
12
column
Doubletruck:
20.89 inches wide
13 column
column=
24 inches wide
columns
10
Doubletruck:
17.56(12
inches
wide+ gutter)
Spadea Doubletruck: 15.88 inches wide (9 columns + gutter)
Gutter: 1.11” (included in all doubletrucks above)
CLASSIFIED COLUMN WIDTHS
CLASSIFIED
COLUMN
WIDTHS
(Broadsheet 10 column
width)
COLOR
COLOR
All Pantone, Index, Lab & RGB colors must be turned to process colors (CMYK)
All color scans/bitmaps must be converted to CMYK.
The color ink limit for our Flexo press is 240%.
GRAPHICS
GRAPHICS
• All linked graphics must be included.
• Vector graphics must be saved in EPS format. Type MUST be turned to outlines.
• Scans/bitmap graphics must be in TIFF or Photoshop EPS from at 170 dpi at 100%
• No line screen
GRAYSCALE
IMAGES
GREYSCALE
IMAGES
A good original grayscale image should have a range of tones from the highlight
through the midtone to shadow. They should have bright, clean highlights, and be
well focused for optimal reproduction. A high contrast original does not meet these
guidelines. Unsharp Masking or other sharpening techniques should be used to
improve the detail in the printed reproduction. The aimpoints for grayscale images
are as follows:
Non-Detail Whites 2%
Highlight 4%
Midtones 35%
Shadow 85%
(Broadsheet
4 column
width)
1 column =1.083
inches
12 column
ptsinches
= 2.389 in
column ==172
2.264
23 column
pts = 4.889 in
column ==352
3.444
column ==532
4.625
34 column
pts = 7.389 in
column ==712
5.792
45 column
pts = 9.889 in
6 column
Full
Page == 46.972
columns x 19.75 inches
7 column
= 8.153
Double
Truck:
20.89 inches wide
8 column = 9.333
9 column = 10.514
10 column = 11.5
Full page 10 col. x 21 inches
Double Truck (Center Spread)
21 column= 24 inches wide (20 columns + gutter)
TABLOID
COLUMN
WIDTHS
TABLOID COLUMN
WIDTHS
(Tab
(Tab 5
5 column
column width)
width)
11 column
column ==1.889
1.833 inches
inches
2 column = 3.73 inches
2 column = 3.736 inches
3 column = 5.65 inches
3 column = 5.917
4 column = 7.889 inches
4 column = 7.917
5 column = 9.49 inches
5 column = 10 inches
Tabloid Center Spread: 19.5” W x 9.5” H
Total Depth is 9.5 inches
EMAIL ADS
MATERIALS
EMAIL
ADS&&AD
AD
MATERIALS
The
& Advance
responsible
for reproduction
of graphicsofthat
The News
Danville
Registeris&not
Bee
is not responsible
for reproduction
graphics
do
to these
specifications.
thatnot
doadhere
not adhere
to these
specifications.
PROOFS
PROOFS
Laser or inkjet proofs must accompany all ads submitted. Email users must
fax proofs at the time of transmission. FAX 434-385-5472.
Ads
to [email protected]
Send
thethe
ad file(s)
as
Ads may
maybe
besent
sentvia
viaemail
e-mail
to [email protected]
Send
ad file(s)
an
to the
e-mail.
Ad submitted
by e-mail
must
contain
the the
name
of
as attachment
an attachment
to the
e-mail.
Ad submitted
by e-mail
must
contain
name
The
News
& Advance
sales
representative,
account name,
andname,
run date(s)
in
of the
Danville
Register
& Bee
sales representative,
account
and run
the
bodyinof
email.
Please
note
therenote
is a there
20MBis file
limitation
for attachdate(s)
thethe
body
of the
email.
Please
a 20MB
file limitation
for
ments. Please note: Our email system blocks executable (.exe) attachments.
attachments. Please note: Our email system blocks executable (.exe) attachThis prohibits any self extracting compressed ads.
ments. This prohibits any self extracting compressed ads.
THE
THELYNCHBURG
LYNCHBURGNEWS
NEWS&
& ADVANCE
ADVANCE•• NELSON
NELSONCOUNTY
COUNTYTIMES
TIMES•• AMHERST
AMHERST NEW
NEW ERA
ERA PROGRESS
PROGRESS
RICHMOND TIMES-DISPATCH
TIMES-DISPATCH •• BRISTOL
PROGRESS
RICHMOND
BRISTOLHERALD
HERALDCOURIER
COURIER• THE
• THEDAILY
DAILY
PROGRESS
CULPEPER STAR-EXPONENT
STAR-EXPONENT •• DANVILLE
CULPEPER
DANVILLE REGISTER
REGISTER&&BEE
BEE
MANASSASJOURNAL
JOURNALMESSENGER
MESSENGERPOTOMAC
POTOMACNEWS
NEWS• •THE
THENEWS
NEWSVIRGINIAN
VIRGINIAN
MANASSAS
9/01/06
Terms & Conditions
1. Retail advertising rates apply only to:
A. the sale of advertising space to any single firm or individual advertiser to promote it’s
selling at retail directly to the public within the publisher's retail trading area, typically defined as a
50 mile radius around the newspaper’s plant.
B. the sale of advertising space to promote some special interest or event occurring in
[the publisher]'s retail trading area, the cost of which is to be shared among multiple sponsors. Such
advertising is acceptable at the sole discretion of the publisher and is acceptable only if the reference
to the individual sponsors appears only in a list of sponsors' names, unless the advertisement is an
insert that includes advertisers who are predominantly located outside of the retail trading area:
C. the sale of advertising space to promote retail sales directly to the public from ongoing, non-transient inventories by a group of retailers in contiguous locations within the retail trading area; or
D. the sale of space for political advertising.
2. General advertising rates apply to the sale of all advertising space that does not otherwise meet
the criteria of paragraphs 1 or 2, above, including but not limited to the sale of advertising space for
employment/recruiting purposes and the sale of advertising space to businesses not having an established or permanent location in the publisher's retail trading area.
3. An advertising agency commission program is available to recognized advertising agencies for
national advertising at 15%. Local advertising is generally non-commissionable. However, commission on the local rate will be paid to all national and state associations of which Media General and/or
the newspaper is a current dues paying member, as well as to other newspaper-owned or affiliated
organizations that place advertising with our newspapers on a regular basis. Such commissions may
include payments for new business, existing business, major accounts and one-order-one-billing
services, each of which will be determined by the then current rates of each organization, established
on an equitable basis for all participating newspapers. The local rates of Media General's newspapers
will not be grossed up to include commissions. Any commissions due to networks should be deducted from the local rate.
4. Forwarding of an order by the advertiser is construed as an acceptance by the advertiser of all rates
and conditions under which advertising space is at the time sold by the publisher. Failure to make an
order correspond in price, or otherwise, with the applicable rate card is regarded only as a clerical
error and publication shall be made and charged for based upon the rates and terms of the applicable rate card, without further notice. Special clauses in an order shall not be accepted if they relate to
legal liability or circulation guarantees; the terms and conditions of any form advertising contract prepared and tendered by the advertiser shall be inapplicable to the extend that they are inconsistent
with the terms and conditions stated herein. Execution of the publisher's form advertising contract by
the advertiser is construed as an acceptance of all rates and conditions under which advertising space
is at the time sold by the publisher; provided, however, that to the extent said rates and conditions
are inconsistent with the provisions of [the publisher]'s form advertising contract, the provisions of
the contract shall apply.
5. Submission of an advertisement to a sales representative of the publisher does not constitute a
commitment by the the publisher to publish the advertisement. Only publication of an advertisement
constitutes acceptance of the advertiser's order. Publication of an advertisement does not constitute
an agreement for continued publication. The publisher shall in no event be liable for failure to publish
advertising when specified by the advertiser, provided that, if no advertising is published, any charges
received therefore by the publisher shall be refunded.
6. Acceptance and publication of advertising does not constitute any extension of credit. The publisher may, at its sole discretion, extend credit upon completion of an application for credit, and/or
personal guarantees by the advertiser, and/or any additional information and references deemed necessary. The advertiser should allow 7 working days for the processing of its credit application. When
the publisher extends credit, payments are due by the 15th of the month following publication.
Continuation of credit privileges is dependent upon full and prompt payment. The granting of credit
from time to time is an accommodation to the advertiser, the terms of which may be changed by the
publisher upon 7 days’ prior written notice to the advertiser.
7. Except as otherwise provided herein, all bills for advertising are net and are due and payable upon
submission of statement. A charge of 1.5% per month, which accrues to 18% annually, shall be made
on all unpaid advertising when the account becomes 30 days past due, and such charges shall appear
on the subsequent monthly statement.
8. When the publisher sets copy, a charge shall be made for the actual space occupied if such space
is greater than the space specified in the order. If the actual space occupied is less than the space
specified in the order, the publisher shall bill the advertiser for the exact space ordered.
9. The publisher reserves the right to amend or revise rates, terms, conditions, etc. upon 30 days’
written notice; all advertising contracts are accepted subject to this reservation. If said amendments
are not acceptable to the advertiser, the advertiser may, by written notice to the publisher prior to the
effective date of the amendments, cancel its advertising contract without liability for future obligations there under. Any agreements, rates, terms, or conditions not set forth herein or in the advertising contract between the advertiser and the publisher shall be void and of no effect.
10. The publisher reserves the right to edit, reject, or cancel any advertisement for any reason it
deems sufficient, including but not limited to any advertisement deemed objectionable in subject matter, illustration, or phraseology.
11. Proofs may be furnished to the advertiser prior to publication of its advertisement. The purpose of
such proofs is to provide the advertiser an opportunity to inspect for typographical errors and to make
any price changes. The publisher shall make any other changes if time permits and at an additional
charge of $15 per hour, with a $30 minimum charge. If the advertiser is furnished such proofs, the publisher shall not be held liable or responsible for any error in any published advertisement unless the
advertiser's proof correction requests are returned in ample time before publication and are not met.
Whether or not such proofs are furnished, the publisher shall assume liability for typographical errors
ONLY for the first insertion of the advertisement, and its liability shall not exceed the cost of the space
occupied by the error. In no event shall the publisher be liable or responsible for errors that do not materially affect the value of the advertisement or for errors due to omission of material by the advertiser.
15. Positions may be requested for any page on which advertising is acceptable and shall be filled, if
possible, depending upon editorial make-up and advertising space demands. Specifications on orders
for the use or barring the use of any page, or relating to the kind of news or advertising on the page
are treated as requests only. Every effort shall be made to comply with such position requests. Subject
to the provisions of paragraph 11 hereof, the publisher shall guarantee page position for an additional 25% of the cost of the advertisement, subject to availability; provided, however, that in no event
shall exact placement on a page be guaranteed.
16. Political advertisements must be paid in advance of publication by cash, credit card, or certified
check shall be set as display advertisements. A political advertisement must clearly state (A) that it is
a "paid political advertisement," (B) the political party affiliation of a candidate for partisan office, (C)
by whom the advertisement was paid, and (D) by whom the advertisement was authorized. In event
that the advertisement is not authorized by the candidate, his or her authorized political committee,
or its agents, the advertisement must clearly state that it is not authorized by candidate or candidate's
committee and must include the name and residence address of individual responsible for the advertisement. In no event may a political advertisement imply the incumbency of a candidate who is not
in fact the incumbent.
17. Any advertisement simulating news matter must have the word "Advertisement" or the words,
"Paid Advertisement" at the top and/or bottom of the advertisement in 10pt. type. The publisher
reserves right to include such words if omitted by the advertiser. The advertiser's failure to include
such words, may result in a charge for the additional space necessary to include them. In no event
may publisher's masthead or news type be used for advertising purposes.
18. No advertising contract is valid unless signed by the publication's Advertising Manager, Director
or Publisher. All advertising contracts must be made in the advertiser's name and signed and titled by
an owner or officer of the advertiser. All advertisements are accepted for publication entirely upon the
representation that the advertiser and its agency (if any) are properly authorized to publish entire contents and subject matter thereof. The advertiser acknowledges and agrees that the space reserved
under the advertising contract is to be used by the advertiser signing the contract and used exclusively for the advertiser's present business and cannot be sold, given, transferred, or assigned, in
whole or in part, to any other firm, individual, corporation, or other entity.
19.The publisher may cancel any advertising contract at any time for reasons satisfactory to the publisher. If the contract is cancelled because the advertiser defaults in payment of any amount when due
there under, becomes insolvent, makes an assignment for the benefit of creditors, is adjudged bankrupt, or a receiver is appointed, then the advertiser shall pay at the rate earned. If the contract is cancelled by the publisher for any other reason, the advertiser shall pay at the contract rate. The advertiser may cancel any advertising contract for any reason upon 30 days written notice to the publisher, in which event the advertiser shall pay at the rate earned.
20. The publisher shall not be liable for failure to furnish advertising space or to publish any advertisement due to public emergency or necessity, force majeure, restrictions imposed by law, acts of
God, labor disputes or for any other cause, including equipment failures or any mechanical or electrical breakdowns, beyond the publisher's control.
21. Any federal, state or local tax imposed on advertising published hereunder shall be an additional
charge to the advertiser, over and above the rates set forth herein.
22. All property rights arising from the creation or production of advertisements for the advertiser by
the publisher, including but not limited to any copyright interest in any such advertisements which
incorporate art work, creative ability, and/or typography furnished or arranged by the publisher, shall
be the property of the publisher. No such advertisement or any part thereof may be reproduced without the prior written consent of the publisher. The publisher shall not be held Iiable or responsible for
any original artwork, drawings, or materials supplied by the advertiser that are left at the publisher's
offices for over 5 days.
23. Key numbers and coupons in advertisements are accepted at the advertiser's risk.
24. Advertising agencies are responsible for payment of all advertising ordered on behalf of their
clients, but the publisher reserves the right to hold the agency and the advertiser jointly separately
liable for all such payments.
25. In consideration of the publication of advertising, the advertiser and its agency (if any) hereby
indemnify and agree to hold the publisher harmless against any and all liability, loss or expense from
any violations of law, claims for libel, unfair competition, unfair trade practice, violation of rights of
privacy or rights of publicity, infringement of trademark, trade name, copyright or any other proprietary rights, or any other claims, causes of action or the like arising directly or indirectly from the publication of advertising hereunder. The advertiser and agency (if any) further agree to pay the costs of
any such actions, including but not limited to expenses and reasonable attorneys' fees for the counsel of the publisher's selection.
26. The advertiser agrees to hold the publisher harmless for all fees and expenses, including but not
limited to expenses and reasonable attorneys' fees for the counsel of the publisher's selection,
incurred by [the publisher] in enforcing payment of any amounts due under an advertising contract
hereunder. It is agreed that the venue in any legal proceedings that may be taken to enforce and
advertising contract hereunder shall be in the publisher’s county. The laws of Virginia [without regard
to any of its conflicts of laws provisions] shall govern the interpretation and enforcement of this contract and all legal proceedings.
27. Advertising rates are based on column inch size, Fractional page size or number of lines. All measurements or dimensions provided herein are nominal and are subject to change. The Publisher
reserves the right to decrease the page and column with along with the depth of the page, to increase
or decrease the number of columns per page and to adjust the size of any advertisement to conform
to the current page dimensions. All advertisements ordered will still maintain substantially the same
proportion of the page (less margins). Ads more than 18” in depth will be billed at the full 21” depth.
13. In the event of the publisher's error when advertising goods are listed at less than the specified
price, the publisher shall furnish a letter to the advertiser to be posted, noting error and stating the
correct price. The publisher shall not assume any liability for goods sold at the incorrect price.
28. The Publisher shall not be liable for discrepancies between any measurements of dimensions
provided herein and the actual space occupied by any advertisement hereunder that do not materially affect the proportional visual impact of the advertisement. Claims for any adjustments based upon
the Publisher's changes to any advertisement with regard to content, size or position must be made
not later than thirty, (30) days after the publication date containing the advertisement for which an
adjustment is sought. If an adjustment is requested during the 30 day period, the Publisher will
determine if the claim is valid and make any adjustments that the Publisher deems appropriate.
29. Notwithstanding anything to the contrary herein, under no circumstances shall publisher be liable
to advertiser or agency for any consequential, punitive, incidental or special damages. In no event
will the liability of publisher to advertiser, agency or any third party for damages, direct or otherwise,
arising out of or in connection herewith exceed the total value of the monies payable to publisher for
the services not performed in accordance with these terms and conditions.
14. The publisher shall not be responsible for orders, cancellations, or corrections given over telephone. Written confirmations of orders, cancellations, or corrections must be received by the publisher in ample time to follow. Copy set and not published shall be charged at $1.00 per column inch.
Cancellations received more than 24 hours after the regular deadlines and before 2:00 p.m. on the day
prior to printing shall be subject to a charge of 25% of the cost of the space cancelled. The publisher
shall accept no cancellations after 2:00 p.m. the day prior to printing.
30. Publisher shall use commercially reasonable efforts to in performing the services hereunder.
Advertiser hereby acknowledges publisher shall not be liable for immaterial deviations from the
agreed services. Except as expressly stated in these terms and conditions, no warranties, conditions,
guarantees, or representations are made by publisher, and publisher hereby disclaims all warranties,
including but not limited to warranties of merchantibility, fitness for a particular purpose, or other
warranties, whether expressed or implied, in law or in fact, oral or writing.
12. It is the advertiser's responsibility to examine its advertisement for any errors upon publication
of the advertisement. The publisher shall not be held responsible for errors beyond the first publication date of a multiple insertion. Requests for error adjustments must be made within 30 days of the
publication date. Error adjustments shall be given in the form of either (A) additional advertising
space or (B) cancellation of the charge or refund of any payment for the advertising space involved.
The publisher has the exclusive right to choose the appropriate form of adjustment.
October1,
1,
2007.
Rates
Rates effective
effectiveOctober
October
1,2011.
2005.Rates
Ratesare
arenet
netand
andnon-commissionable.
non-commisonable.Rate
Ratecard
card#DN02044.
#DN02044.Rev.
Rev.12-14
8-15
12/11