http://www.journaltimes.com Unlike most national news and classified sites, a majority of the visitors to the online edition of The Journal Times live and work inside the Racine County area. More than 787,000* times each month someone logs onto JournalTimes.com. The site traffic to JournalTimes.com is also impressive with more than 3.54* million pages viewed over the course of each month. D E M O G R A P H I C S Prime Age Median Age 44 years old Affluent Households Median Household Income $65,200 Well Educated 84% have some college or technical training Home Owners Female / Male Over 2/3 own their own homes Females dominate visitors - 60% High traffic and a targeted audience combine to make the JournalTimes.com a desirable place to advertise online Demographic information: Belden Interactive Research (July 2006) • Traffic Measurement: Urchin Web Stats (December 2006) You can target your message to readers based on the news section (news, sports, features), along with positions within each section: Index Pages (section table of contents), within each story and adjacent to our developing news stories in our Weblogs section. SECTION INDEX PAGES Skyscraper Ad 160 x 600 pixels (Approx. 2.22 in x 8.33 in.) Run of Site Banners 234 x 60 pixels (Approx. 3.25 in x 1.00 in.) To explore the advertising opportunities available on The Journal Times family of Web sites, please contact: Bill Boyd • [email protected] • 262-631-1733 Reach and Frequency Total Audience Reach: 75,100 In-Market Audience Reach: 49,400 Web Unique Audience Reach: 13,700 Audience visits 16+ days / month Average 4.1 days / week Average 2.7 times each weekday In addition to high traffic and a desirable audience, the JournalTimes.com Web site offers extended reach for newspaper print advertisers. According to the Belden survey, the JournalTimes.com reaches 13,700 individuals each month that do not read the print version of the newspaper. LOCAL STORY PAGES Big Ad 300 x 250 pixels (Approx. 4.17 in x 3.47 in.) Run of Site Banners 234 x 60 pixels (Approx. 3.25 in x 1.00 in.) PURCHASE INTENTIONS REAL ESTATE 14% of the audience intends to buy, sell, or rent real estate in the next 6 months. AUTOMOTIVE 20% of the audience intends to purchase a new or used vehicle in the next 6 months. EMPLOYMENT 44% of the audience are very interested in viewing job listing in the area. WEBLOGS PAGES Skyscraper Ad 160 x 600 pixels (Approx. 2.22 in x 8.33 in.) 2006 JournalTimes.com Advertising Positions and Rates All ads include: 1) Interactive link to web site or newspaper print ad (2) Design and monthly ad changes (3) Monthly statistics e-mailed directly to advertisers Main Page and News Sections Rotation Rate* Size Rotation Latest Local News Size Records & Announcements Top Local Story Local Featured News Story Local Section Index Page 1 4 4 $450 300x250 pix $350 300x250 pix $150 160x600 pix 1 $100 160x600 pix Latest National News National News Index Page Newsroom Special Reports Special Report Index Page 1 $100 160x600 pix Local Sports Local Sports & Outdoors Index Local Sports & Outdoors Pages 2 1 $150 160x600 pix $150 300x250 pix Features Features Index Page Features - Story Pages 1 1 $150 160x600 pix $150 300x250 pix Stuff to Do (Entertainment) 3 $150 160x600 pix 1 1 $150 160x600 pix $150 300x250 pix Business Stories Local Business Index Page Local Business - Story Pages Rate* Records Index Page 3 $150 160x600 pix Death/Obit Index Page Records - Death Notices 3 4 $125 160x600 pix $200 300x250 pix Births Index Page Records - Birth Announcements 1 3 $100 160x600 pix $100 300x250 pix Wedding Announcement Index Wedding Announcement Pages 1 1 $150 160x600 pix $100 300x250 pix Racine County Bride Rac Cty Bride - Featured Bus 2 10 $ 75 $ 75 16 24 $350 240x400 pix $225 240x120 pix 2 24 $150 160x600 pix $350 160x600 pix 1 1 $100 160x600 pix $100 300x250 pix 1 4 $225 160x600 pix $225 300x250 pix 468x60 pix 125x125 pix Obituaries Obituary Pages - Legacy Obituary Pages - Legacy Blogs and Columns Blog Index Page Journal Times Blogs Opinion Page Opinion Index Page Opinion Page Stories Archive Search Section Classified Sections Employment Employment Employment Employment Employment Main Page - Featured Bus Listings (Class) Search Archive Search Pages Archive Search Stories Ads Avail Rate* Size 3 6 1 3 $150 $150 $125 $300 300x250 120x160 300x250 160x600 pix pix pix pix Real Estate Real Estate Main Page Real Estate Listings (Class) HomeSeller Search Pages Top Homes Feature 3 3 12 1 $100 160x600 pix $125 300x250 pix $175 468x60 pix $600 Special Automotive Automotive Main Page (Jump) Automotive Listings (Class) Wheels Featured Dealer Wheels Inventory Search Top Cars Feature 1 4 10 10 1 $100 160x600 pix $100 300x250 pix $100 125x125 pix $250 Special $600 Special 2 1 $100 300x250 pix $100 300x250 pix Other Categories Merchandise for Sale (Class) Services, Legal, BizOps (Class) Special Sections- Sponsorship Special Sections/Pages Ads Avail Rate* Size Special Events Pages 1 $150 468x600 pix Photo Gallery Section 1 $150 468x600 pix Front Page Image Enlargement 1 $150 468x600 pix The Answer Book 1 $100 240x400 pix Lifestyles Section 1 $100 240x400 pix Healthwise Section 1 $100 240x400 pix Wright in Racine Section 1 $100 240x400 pix Movie Section 1 $100 240x400 pix 20 $150 Run of Site Run of Site (ROS) 234x60 pix Above rates based on 12 mo commitment. Rates, formats and rotations are subject to change at any time. Publisher reserves the right to refuse any advertisement. Effective 1/1/2006.
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