2014 MEDIA KIT

2014 MEDIA KIT
Why KSKN?
 KSKN is a full-powered broadcast station distributed over the entire Spokane
DMA, including Dish Network, DirecTV, and the majority of cable systems.
 With over 200 channels available to Spokane viewers, KSKN reaches 95,000
unduplicated TV households in the Spokane DMA – more than any cable network!
 KSKN offers the #1 10pm Newscast in the market, viewed by over 9,300
households each night.
 KSKN offers the ONLY primetime currently targeting the 18-34 demo with hits like The
Vampire Diaries, Arrow, Supernatural, & America’s Next Top Model.
 During the daytime, KSKN delivers competitive niche programming with shows like
The People’s Court, Jerry Springer, & Maury Povich.
 Exceptional customer service and quality research from a knowledgeable and hard
working sales staff.
 KREM Marketing Solutions offers you the opportunity to advertise and market your
business not just through TV (KREM, KSKN, NWCN, LiveWell Network, AccuWeather
Channel), but also Digital Display Advertising (KREM.com – the #1 local news website
& BAM advertising network), Paid Search (Pay Per Click Advertising), Website
Development, and Social Media Management.
*Source: November 2013 Spokane Nielsen VIP
KSKN COVERAGE
KSKN (Spokane’s CW22) reaches into
13 counties in Washington & Idaho!
Spokane, WA – Designated Market Area
DMA TV Households – 424,790
Nielsen Station Index Area
NSI TV Households – 586,810
UNITED STATES MARKET RANK…73
Cable Penetration………………..…..36%
ADS Penetration………………………50%
As of February 2014
POWERFUL REACH
Adults 18+, Spokane & Kootenai Counties
74%
74.3% of all Spokane area adults used at least one
of our media properties in the past week*
That equates to 355,049 unique Adults 18+!
Source: Spokane, WA – The Media Audit 2013; TARGET: Adults 18+ - N=660 (*Weekly Unduplicated Reach of KREM, KSKN, & NWCN – Monthly for KREM.com & NWCN.com)
KSKN VIEWER PROFILE
Gender
48%
Age Breakout
Male
52% Female
Top 5 Leisure Activities
Average Age: 48
24%
20%
19%
16%
Employment Status
13%
Employed
53%
Unemployed
46%
Disabled/Unable to Work
1%
8%
18-24 25-34 35-44 45-54 55-64
65+
Household Income
Marital Status
23%
Married
57%
Single
21%
Divorced
9%
Living Together
7%
Widowed
5%
Home Ownership
23%
22%
Average Income:
$58,232
10%
6%
<$25K $25K$50K
6%
$50K- $75K- $100K- >$150K
$75K $100K $150K
County
Own
71%
Rent
25%
Spokane County
Kootenai County
1. Reading
20%
2. Camping
16%
3. Kid’s/Family Activities
15%
4. Traveling
15%
5. Fishing
14%
Top Daily KSKN Programming
1. Ten at 10 News
43%
2. Dr. Oz at 7pm
19%
3. Seinfeld at 5pm
14%
4. Dr. Phil at 6pm
13%
Top Weekly KSKN Programming
1. Saturday Night Movie
21%
2. Supernatural
13%
3. America’s Next Top Model 11%
80%
20%
4. 90210
9%
5. The Vampire Diaries
8%
Source: Stowell Data® 2012; Target = Adults 18+ in Spokane & Kootenai Counties who watched KSKN TV in the past week (M-Su).
(N=208; approximately 151,000 individuals in Spokane & Kootenai Counties)
KSKN PROGRAMMING
MORNING-DAYTIME:
 Dish Nation, People’s Court, Judge Mathis, Paternity Court, Scrubs, The Test, Jerry Springer, The
Steve Wilkos Show, The Maury Povich Show
EARLY FRINGE:
 The Bill Cunningham Show, Friends, Seinfeld
ACCESS:
 Dr. Phil & Dr. Oz
PRIME:
 Hart of Dixie, Star-Crossed, Beauty & The Beast, The Tomorrow People, The Originals, Supernatural,
Arrow, The 100, The Vampire Diaries, Reign, The Carrie Diaries, Whose Line Is It Anyway?
LATE NEWS:
 KREM 2 News at 10
LATE FRINGE:
 Extra, Rules of Engagement, King of Queens, Family Guy, American Dad, Everybody Loves Raymond
WEEKEND:
 Movies, Cash Cab, Everybody Loves Raymond, Til Death, Friends, King of Queens, Seinfeld, Rules of
Engagement, Extra, Family Guy, Bloopers, Republic of Doyle, The Closer, Burn Notice, White Collar,
Whacked Out Sports, Access Hollywood
See KSKN quarterly schedules for complete program listings and air times.
NEW IN SPRING/SUMMER 2014
STAR CROSSED, MONDAY 8-9p
The story of a human girl and an alien boy who find love in high school.
However, their relationship is threatened by the small-mindedness of their
respective communities and the political agendas of people in power. While
the world around them rages with anger and prejudice, their bond becomes
increasingly strong and increasingly dangerous.
THE 100, WEDNESDAY 9-10p
Ninety-seven years ago, nuclear Armageddon decimated planet Earth,
destroying civilization. The only survivors were the 400 inhabitants of 12
international space stations that were in orbit at the time. For the first time in
nearly a century, 100 humans have returned to planet Earth. For the 100
young people on Earth, however, the alien planet they’ve never known is a
mysterious realm that can be magical one moment and lethal the next.
FAMOUS IN 12, TUESDAY 8-9p
Premieres June 3rd
The series follows an unknown family’s move to L.A. and subsequent 12-week
quest for fame. Guided by the TMZ machine, the family will traipse around
town while waging a “fame campaign” on social media and being tracked
constantly via Twitter, Facebook, Instagram and YouTube in an effort to
wedge its way into the pop culture pantheon.
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