2014 MEDIA KIT Why KSKN? KSKN is a full-powered broadcast station distributed over the entire Spokane DMA, including Dish Network, DirecTV, and the majority of cable systems. With over 200 channels available to Spokane viewers, KSKN reaches 95,000 unduplicated TV households in the Spokane DMA – more than any cable network! KSKN offers the #1 10pm Newscast in the market, viewed by over 9,300 households each night. KSKN offers the ONLY primetime currently targeting the 18-34 demo with hits like The Vampire Diaries, Arrow, Supernatural, & America’s Next Top Model. During the daytime, KSKN delivers competitive niche programming with shows like The People’s Court, Jerry Springer, & Maury Povich. Exceptional customer service and quality research from a knowledgeable and hard working sales staff. KREM Marketing Solutions offers you the opportunity to advertise and market your business not just through TV (KREM, KSKN, NWCN, LiveWell Network, AccuWeather Channel), but also Digital Display Advertising (KREM.com – the #1 local news website & BAM advertising network), Paid Search (Pay Per Click Advertising), Website Development, and Social Media Management. *Source: November 2013 Spokane Nielsen VIP KSKN COVERAGE KSKN (Spokane’s CW22) reaches into 13 counties in Washington & Idaho! Spokane, WA – Designated Market Area DMA TV Households – 424,790 Nielsen Station Index Area NSI TV Households – 586,810 UNITED STATES MARKET RANK…73 Cable Penetration………………..…..36% ADS Penetration………………………50% As of February 2014 POWERFUL REACH Adults 18+, Spokane & Kootenai Counties 74% 74.3% of all Spokane area adults used at least one of our media properties in the past week* That equates to 355,049 unique Adults 18+! Source: Spokane, WA – The Media Audit 2013; TARGET: Adults 18+ - N=660 (*Weekly Unduplicated Reach of KREM, KSKN, & NWCN – Monthly for KREM.com & NWCN.com) KSKN VIEWER PROFILE Gender 48% Age Breakout Male 52% Female Top 5 Leisure Activities Average Age: 48 24% 20% 19% 16% Employment Status 13% Employed 53% Unemployed 46% Disabled/Unable to Work 1% 8% 18-24 25-34 35-44 45-54 55-64 65+ Household Income Marital Status 23% Married 57% Single 21% Divorced 9% Living Together 7% Widowed 5% Home Ownership 23% 22% Average Income: $58,232 10% 6% <$25K $25K$50K 6% $50K- $75K- $100K- >$150K $75K $100K $150K County Own 71% Rent 25% Spokane County Kootenai County 1. Reading 20% 2. Camping 16% 3. Kid’s/Family Activities 15% 4. Traveling 15% 5. Fishing 14% Top Daily KSKN Programming 1. Ten at 10 News 43% 2. Dr. Oz at 7pm 19% 3. Seinfeld at 5pm 14% 4. Dr. Phil at 6pm 13% Top Weekly KSKN Programming 1. Saturday Night Movie 21% 2. Supernatural 13% 3. America’s Next Top Model 11% 80% 20% 4. 90210 9% 5. The Vampire Diaries 8% Source: Stowell Data® 2012; Target = Adults 18+ in Spokane & Kootenai Counties who watched KSKN TV in the past week (M-Su). (N=208; approximately 151,000 individuals in Spokane & Kootenai Counties) KSKN PROGRAMMING MORNING-DAYTIME: Dish Nation, People’s Court, Judge Mathis, Paternity Court, Scrubs, The Test, Jerry Springer, The Steve Wilkos Show, The Maury Povich Show EARLY FRINGE: The Bill Cunningham Show, Friends, Seinfeld ACCESS: Dr. Phil & Dr. Oz PRIME: Hart of Dixie, Star-Crossed, Beauty & The Beast, The Tomorrow People, The Originals, Supernatural, Arrow, The 100, The Vampire Diaries, Reign, The Carrie Diaries, Whose Line Is It Anyway? LATE NEWS: KREM 2 News at 10 LATE FRINGE: Extra, Rules of Engagement, King of Queens, Family Guy, American Dad, Everybody Loves Raymond WEEKEND: Movies, Cash Cab, Everybody Loves Raymond, Til Death, Friends, King of Queens, Seinfeld, Rules of Engagement, Extra, Family Guy, Bloopers, Republic of Doyle, The Closer, Burn Notice, White Collar, Whacked Out Sports, Access Hollywood See KSKN quarterly schedules for complete program listings and air times. NEW IN SPRING/SUMMER 2014 STAR CROSSED, MONDAY 8-9p The story of a human girl and an alien boy who find love in high school. However, their relationship is threatened by the small-mindedness of their respective communities and the political agendas of people in power. While the world around them rages with anger and prejudice, their bond becomes increasingly strong and increasingly dangerous. THE 100, WEDNESDAY 9-10p Ninety-seven years ago, nuclear Armageddon decimated planet Earth, destroying civilization. The only survivors were the 400 inhabitants of 12 international space stations that were in orbit at the time. For the first time in nearly a century, 100 humans have returned to planet Earth. For the 100 young people on Earth, however, the alien planet they’ve never known is a mysterious realm that can be magical one moment and lethal the next. FAMOUS IN 12, TUESDAY 8-9p Premieres June 3rd The series follows an unknown family’s move to L.A. and subsequent 12-week quest for fame. Guided by the TMZ machine, the family will traipse around town while waging a “fame campaign” on social media and being tracked constantly via Twitter, Facebook, Instagram and YouTube in an effort to wedge its way into the pop culture pantheon.
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