Terminology and Uniform System Of Accounts For The Lodging Industry

Terminology and
Uniform System Of Accounts For The Lodging
Industry
Asst.Prof.Jittaporn Sriboonjit, Real Estate Business Program,
Thammasat Business School
1
Terminology
1. Room / Keys
1.
Room Type
2. Number of Rooms
Ex. = 300 ห้ อง
3. Potential Room Nights
Ex. = 300ห้ อง * 365 nights
= 109,500 Room Nights (RN)
4. Total Available Room
Ex. If under no renovation then = 109,500 RN but if under renovation for 30 days (1
in 12 months) = 8% ; 109,500 RN x 92% = 100,740 RN
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
2
5. ADR/ ARR (Average Daily Rate/ Average Room Rate)
= ราคาถัวเฉลี่ยต่อ Room Night
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
3
5.1. Rack Rate : Best Available Rate
5.2. Published rate/Internet Rate (Hotel’s website) = ราคาที่ลงใน สิ่งพิมพ์ต่างๆ เช่นนิตยสาร
การท่องเที่ยว หรื อ website
• ใครจ่ าย published rate : Non FIT (Non Frequent Individual Travelers)
• มีมากไหม : แล้ วแต่ชนิดของโรงแรม หากไม่ใช่ convention ก็จะมีพอสมควร
• If web agencies, then we must deduct around 20% commision
5.3. Commercial Rate/ Company Rate/Corporate Rate : ราคาที่ลดให้ สาหรับองค์กรต่างๆ
• ใครจ่ าย commercial rate :
• บริ ษัทที่ไปพัก เป็ นกลุม่ ใหญ่และเล็ก แต่ลดเป็ น case by case / basis by basis/ time
from time เพราะบริ ษัทไม่ได้ fixed ว่าจะไปแน่นอนปี ละกี่ครัง้ และเมื่อใดบ้ าง
• พนักงานหรื อแขกของบริ ษัทที่มาใช้ บริ การบ่อยๆ
• Frequent Individual Travelers/FIT (repeat via business)
• มีมากไหม : มาก ex. Company seminar especially “low season” as a group but FIT
depends
4
5.4. Contract Rooms Revenue
= revenue derived from a contract with another entity for a consistent block of
rooms for an extended period over 30 days such as Airlines.
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
5
Let’s Stop here, and have a look at the calculation example
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
6
6. RevPAR
(Revenue Per Available Room)
= Total Rooms Revenue
Rooms Available
Please check it against : cost PAR
Continued Till GOP and EBITDA
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
7
7. Length of Stay (Average Length Of Stay (ALOS)
= Total Room Occupied / Arrivals (number of rooms checked in- paid and complimentary)
=
Hotel A
Room Occupied
Check in / Arrivals
Length of Stay
Hotel B
76,650 in a year
Room Occupied
76,650 in a year
60,000 in a year
Check in / Arrivals
15,000 in a year
1.3 days per guest Length of Stay
5.1 days per guest
Longer Stay
Total Revenue might increase due tp F&B and other income
Add appropriate service for longer stay
Renovate room for longer stay: Kitchenette etc
Turn Over Cost Might be Higher
But might get better ADR
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
8
3. Departmental Revenue/ Cost/ Operating Expenses/ Profit
3.1 Room Department http://www.hotelmule.com/management/html/86/n-2686-11.html
3.2 Food & Beverage
Most of the hotel’s revenue comes
from room revenue
3.3 Others Departments
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
9
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
10
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
11
4. Undistributed Operating Expenses
ค่ าใช้ จ่ายที่ไม่ สามารถแจกแจงตามแผนกต่ างๆได้
4.1 Administrative
4.2 Advertising and Sales Promotion
4.3 Property Operation and Maintenance
4.4 Group Service Benefits
5. Fixed Charges / Expenses
5.1 Reserve for replacement
5.2 Property Tax
5.3 Management Fee and Incentive Fees
5.4 Building Insurance
Asst.Prof.Jittaporn Sriboonjit, Real Estate Business Program, Thammasat Business School
12
To see whether or not some day you
might want to operate by yourselves
Asst.Prof.Jittaporn Sriboonjit, Real Estate
Business Program, Thammasat Business
School
13
`