10 OPINION THE COPENHAGEN POST | CPHPOST.DK 14 - 20 November 2014 When it’s too good to be true T Greed in the city THE ANSWER is obvious. Sex, vanity and greed are the major driving forces in life – on this occasion it was greed. Bright people in management who were already rich gambled with other people’s money and bet the company – and lost. I recently had the pleasure of reading Thomas Sandburg and Niles Sand’s book ‘Andre Folks Penge’ (somebody else’s money). It dealt with the psychology of when an abundance of funds is available, and how no restraints seems to encourage bankers, developers and managers to play with somebody else’s money – even if they were already rich. During the financial crisis there was a lot of that. We hoped it was over, but alas no. We have seen the capital fund ownership lead to capi- Fashion Jam talisation of companies driven by incentives for managers – very often with little risk on the downside and a lot of bonus on the upside. They never learn AT OW BUNKER it happened again. They thought they were experts in the game of predicting oil prices. They were experts, but they were not always right, and here they were wrong big time. Same thing happened years back when bankers sold interest swaps to farmers who are today technically bankrupt and even today do not understand why the exchange rate on Swiss Franc skyrocketed when the wise guys in the suits promised the opposite. One proverb is learned: never trust a banker. They are not evil – just greedy. Maybe we should extend this to management and the boards of capital fund owned companies. Interestingly the recent fraud allegations will reveal to what extent that group were bonustakers at OW Bunker. Common sense dictates that if everybody in the chain of the decision-making process is on a bonus and not a single one-on flat fee, then the risk of immoral shortcuts is eminent and greed directs proceedings. The good are now weeping and the wicked laughing. It just goes to show we always need the little boy in ‘The Emperor’s New Clothes’ to warn us. (ES) As a Swede who had spent eleven years in London and New York, coming to Denmark three years ago has its ups and downs. Having worked in fashion most of her professional life, Jenny will be giving her opinion on our dress sense: the right choices and the bad ones. COLOURBOX HE NATION has witnessed OW Bunker become a burning platform and sink into bankruptcy less than a year after an IPO at a 5.33 billion kroner valuation. At that point, 30,000 shareholders were eager to benefit from what was a success story with a 90 billion kroner turnover and a healthy profit. Today we see shock and frustration among OW Bunker’s shareholders, unhappiness among staff members and red ears among capital investors. How could so much value disappear so fast? JENNY EGSTEN-ERICSON You’re allowed to have a messy bedroom as long as you don’t mismatch your undies U NDERWEAR is a garment that some women are willing to spend a lot of money on – to pamper themselves or to feel good wearing – while some women just regard it as something to be worn underneath their clothes and not worth putting much thought into. Join the chat Do not underestimate it! UNDERWEAR was originally designed to serve several purposes: changing a woman’s shape, preserving her modesty and for hygiene reasons. Women have worn rib-crushing corsets, bandaged their chests to get an androgynous silhouette and burned their bras as a statement of liberation – put mildly, underwear matters. From bloomers to thongs, and pointy brassieres to push-up bras, the history of lingerie reveals a lot about women’s changing role in society: both how we perceive ourselves and how we are viewed by others. It’s fascinating to see how lingerie has changed over the last hundred years. WWW.CPHPOST.DK WWW.FACEBOOK.COM/COPENHAGENPOST WWW.TWITTER.COM/CPHPOST It starts on the inside JUST BECAUSE you can’t see underwear, don’t think it doesn’t matter. Nobody can see your thoughts either, but they’re the engine of your life. The truth is that your undies lurk under there all day, sending a message to you about who you are and what you deserve. If your underwear no longer has the same shape, or has turned into the colour of a weak latte, or simply doesn’t look the same as when you bought it, then it’s time to say goodbye. Less is more … FOR MEN’S underwear, one rule applies: less is more. And with that I don’t mean the size of the fabric and looking like a Chippendale, but the colours and the patterns. I felt obliged to do some research on the subject and went on to the website of Bjorn Borg, which in its glory days did some great underwear for men. Boy, was I in for a shock! One of its (according to the website) best-selling patterns nearly made me blind. It really caught my attention though, I had to click on it. The description underneath said: “Wearing a dark suit to work every day? With these multicoloured shorts you can still make sure you get your daily dose of colour.” Don’t believe in Superman NO! I CAN think of a million other ways of getting your daily dose of colour. I would rather pour a bucket of paint over my head than have to see those as my daily dose. Please guys – that is not the way to do underwear!!! We do not want men wearing underwear with the Simpsons or Superman and abstract patterns. Black, grey, white and navy go a long way. Underwear is not supposed to be funny. Bjorn is not the only one getting it all wrong though – he’s got plenty of friends thinking comedy underwear will work miracles. They should have a talk with Calvin. He knows exactly how it should be done. Raising the wunderbar MEANWHILE, one Danish underwear brand, Alexander Cobb, has taken it to an altogether different level. It uses micro-capsules in its underwear fabric filled with strawberry and vanilla fragrance, which last for approximately ten washes. I’m just at a loss for words! Well, it’s really nice to know that we can trust the Danes to come up with really useful inventions. It’s sobering to think how we used to survive without the Wunderbaum-effect underwear.
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