NOVEMBER 21-23, 2014 WASHINGTON, D.C.

NOVEMBER 21-23, 2014
WASHINGTON, D.C.
WELCOME
GREETINGS FROM
YOUR EXECUTIVE
OFFICERS
These last few months, you’ve posted, Instagrammed, and tweeted your
excitement for this year’s Ultimate DECA Power Trip, which promises to be one
JUAN SANCHEZ
NORTH ATLANTIC
REGION VICE PRESIDENT
of DECA’s most power-packed conferences of the year.
When you arrived in Washington, D.C., you took a huge step towards success.
There’s no better place to learn how to become the best leader you can be than
in the city known for its powerful and innovative leaders. Whether this is your
first DECA leadership conference or one of many, the Ultimate DECA Power
Trip offers dynamic and exciting programs that will help you power-up your
skills as a leader.
While in D.C., be sure to network with industry leaders, successful
entrepreneurs, and DECA members from all over. This is your chance to
AMAR HODZIC
SOUTHERN REGION
VICE PRESIDENT
reach out, make connections and meet new people. Use social media to stay
engaged with all of the awesome activities lined up these next few days. Use
#DECAPOWERTRIP on twitter and instagram this weekend and make sure you
are part of the conversation!
Having been to the Ultimate DECA Power Trip before, we can assure you that
you are in for a great conference! These next few days are full of opportunities
that can only enhance your leadership skills and DECA experience. Our
challenge to you is to take every opportunity to network with other leaders,
expand your leadership potential and explore the city. The wait is finally over,
now get ready to power-up!
ZACK SCHAJA
EXECUTIVE PRESIDENT
#DECAPOWERTRIP
WWW.DECA.ORG
1
FRIDAY, NOVEMBER 21
1:00 PM - 4:00 PM
REGISTRATION
9:00 AM - 4:00 PM
COMPETITIVE
EVENTS
EXPERIENCE
■ Congressional Hall A | See page 13.
■ Congressional Registration Desk
■ Meeting Room 19
EDUCATOR
PROFESSIONAL
LEARNING SERIES
■ Meeting Room 16 | See page 27.
7:00 PM - 8:15 PM
OPENING SESSION
■ Grand Ballroom | See page 5.
8:30 PM - 9:15 PM
9:30 PM - 10:15 PM
11:30 AM
LEADERSHIP
LUNCHEON
Honoring our chartered association officers and
chartered association advisors. By invitation.
■ Mount Vernon Square
LEADERSHIP LABS
■ See pages 7 and 9.
11:30 AM - 12:45 PM
LUNCH ON YOUR OWN
11:30 PM
CURFEW
SATURDAY, NOVEMBER 22
1:00 PM - 4:00 PM
LEARNING LABS
■ See pages 19, 21 and 23.
7:00 AM - 4:30 PM
4:30 PM - 7:00 PM
■ Congressional Registration Desk
7:00 PM
CONFERENCE
HEADQUARTERS
7:00 AM - 4:30 PM
SHOP DECA IMAGES
EXPERIENCE D.C.
DECA AFTER DARK:
D.C. NIGHT TOUR
■ Grand Ballroom | See page 29.
AT-A-GLANCE
SHOP DECA IMAGES
9:30 AM - 4:00 PM
AGENDA
1:00 PM - 4:00 PM
6:30 PM - 10:30 PM
■ Meeting Room 19
11:30 PM
8:00 AM - 4:00 PM
COLLEGE, CAREER AND
COMPANY EXHIBITS
■ Congressional and Grand Ballroom Foyers
See page 25.
CURFEW
SUNDAY, NOVEMBER 23
9:00 AM - 10:30 AM
8:30 AM - 9:00 AM
MORNING RALLY
CLOSING SESSION
■ Grand Ballroom | See page 29.
■ Grand Ballroom | See page 11.
9:30 AM - 11:30 AM
LEARNING LABS
■ See pages 15 and 17.
Visit decadirect.org for all the latest
conference highlights.
All events will
be held at the
Renaissance D.C.
Downtown Hotel
unless otherwise
noted.
#DECAPOWERTRIP
WWW.DECA.ORG
3
FRIDAY
7:00 PM - 8:15 PM
OPENING
SESSION
■ Grand Ballroom
JOSH SUNDQUIST
Josh’s journey began at age nine, when he was diagnosed with a rare form of bone cancer and given a fifty
percent chance to live. He spent a year on chemotherapy treatments and his left leg was amputated. Doctors
declared Josh cured of the disease at age thirteen and that’s when Josh really started living. He took up ski racing
three years later, trained for the next six years and in 2006 he was named to the US Paralympic Ski Team for the
2006 Paralympics in Turino, Italy. A multi-season athlete, Josh is the only person in history to ever have been
named to both the US Paralympic Ski Team and the US Amputee Soccer Team. Josh’s success and happiness
come from following a few simple rules such as, “Always keep a positive outlook and live a goal-oriented life
regardless of personal obstacles.” Do that, and according to Josh, anything is possible.
@JoshSundquist
#DECAPOWERTRIP
WWW.DECA.ORG
5
■ South Carolina DECA Association Officers
CONGRESSIONAL HALL A
CAN WE TALK?
Become more effective small-group
communicators with a variety of
fun, engaging activities will enforce
concepts such as emergent leaders,
group accountability, stages of small
group development and handling
conflict resolution.
■ West Virginia DECA Association Officers
MEETING ROOM 15
CSI: INVESTIGATING
TEAMWORK!
Uncover the mystery of time
management and teamwork/
collaboration with a fun twist. With
thorough investigating, discover and
explore the importance of teamwork
and time management through a
scavenger hunt activity.
■ Connecticut DECA Association Officers
RENAISSANCE WEST A
8:30 PM
FRIDAY
Dressing for success is just as
important as your résumé. Learn
how to achieve wardrobe success by
understanding what to wear and what
not to wear, as well as how chapter
leaders play a critical part in leading
by example.
■ New Jersey DECA Association Officers
RENAISSANCE WEST B
#HASHTAG TO
SUCCESS
Learn social media strategies for
better results in communication and
creativity through Twitter, Instagram,
Facebook and Pinterest. Get tips for
recruitment, engagement, networking
and competition prep.
■ North Carolina DECA Association Officers
CONGRESSIONAL HALL B
SURVIVOR: DECA
LEADERSHIP
Do you have the leadership skills
needed to survive challenges that will
require creativity, communication and
teamwork? Take the Survivor: DECA
Leadership Edition challenge to
find out!
■ Virginia DECA Association Officers
MOUNT VERNON SQUARE
[KREE-EY-TIV-I-TEE]
Learn to creatively market creative
marketing. Discover characteristics
that make a strong advertisement by
analyzing today’s top performers in
the advertising industry. Together, we
will apply your newly acquired skills to
advertise even the simplest of objects.
LEADERSHIP LABS
What does it take to change
ordinary chapters into dynamic and
engaging chapters of achievement?
MARVELous members! Focus on how
to engage, energize and encourage
any member to be great! Create
plans related to chapter campaigns,
community service, social media,
recruitment and team bonding.
DRESSING FOR THE
21ST CENTURY
CONNECT
BECOME A
MARVELOUS
MEMBER
■ Pennsylvania DECA Association Officers
MEETING ROOM 16
#DECAPOWERTRIP
WWW.DECA.ORG
7
AIM FOR
OUTSTANDING
I AM A TEAM
BUILDER
Discover tips, techniques and methods
DECA members can use to move
their chapters beyond their current
operating levels. It will be interactive
and informative, with plenty of sharing
and teamwork to discover creative
solutions to common situations all
chapters face.
The difference between success and
failure is a great team. Find out how
to inspire your members through
interactive activities and unique
learning experiences. Leave with great
ideas to take to your officer team and
boost motivation!
■ New Hampshire DECA Association Officers
MEETING ROOM 16
This creative pitch competition will
pair attendees and task groups with
selling their assigned product to the
audience using the perfect pitch.
There’s a twist though – you’ll be
assigned celebrity identities you must
use for the competition!
■ New York DECA Association Officers
RENAISSANCE WEST A
GOING UP?
Learn how to explain what DECA
is in a minute or less to someone
who’s never heard of this amazing
organization. Discover the art of
giving an elevator speech, while you
network with other attendees and
learn how to communicate in a short
time frame.
■ Arkansas DECA Association Officers
MEETING ROOM 15
■ Georgia DECA Association Officers
OPERATION
MOTIVATION
Learn how to be a productive
member of your DECA chapter while
motivating your fellow members for
the upcoming year. Creative team
activities will be presented in fun,
hands-on ways that you will be able to
share with your chapter!
■ Massachusetts DECA Association Officers
CONGRESSIONAL HALL A
READY TO SERVE
This is the ultimate workshop! Get
a guide to planning, executing and
publicizing your own workshop. Using
round-table discussions, learn, ask
questions and even start developing
ideas with your fellow members.
■ Texas DECA Association Officers
MOUNT VERNON SQUARE
RUNNING FOR
DECA OFFICE
Ever wonder what it takes to make it
to the next level of DECA leadership?
From deciding to run, to campaign
strategies and expecting the
unexpected, you’ll hear first-hand how
to make your run for DECA office a
success.
LEADERSHIP LABS
CELEBRITY
MATCH UP
FRIDAY
CONNECT
CONGRESSIONAL HALL B
9:30 PM
■ DECA Executive Officers
RENAISSANCE WEST B
#DECAPOWERTRIP
WWW.DECA.ORG
9
SATURDAY
8:30 AM - 9:00 AM
MORNING
RALLY
■ Grand Ballroom
Start your morning with DECA! This energizing session for
all attendees will convey important announcements for the
day, an MDA Miracle Minute and a special performance by the
Georgetown Phantoms.
The Georgetown Phantoms are comprised of Georgetown University students
who perform rock, pop and R&B a capella music. In recent years, the Georgetown
Phantoms have performed at the White House, State Department, National Museum
of Natural History, Blair House and Kennedy Center, while maintaining a yearly
repertoire of more than 50 songs.
#DECAPOWERTRIP
WWW.DECA.ORG
11
LEARNING
LABS
WILL YOU BE AN
#ULTIMATEDECAMEMBER?
DECA members who earn six circles through the Learning Labs and
Competitive Events Experience and obtain 15 circles by visiting the
College, Career and Company exhibits are eligible to win an iPad mini
as well as other awards from these companies:
CLASSROOM
CONNECTION
This conference will reinforce 21st Century
Skills. Through participating in interactive
sessions, DECA members will be able to:
Financial, Economic, Business +
Entrepreneurial Literacy
· Make appropriate personal
economic choices
· Understand the role of the economy in
society
· Use entrepreneurial skills to enhance
workplace productivity and career
options
Creativity + Innovations
· Use a wide range of idea creation
Turn in your #UltimateDECAMember card
at conference headquarters by 4:30 p.m.
on Saturday. Winners will be announced at
Sunday’s closing session.
techniques
· Create new and worthwhile ideas
Critical Thinking + Problem Solving
· Interpret information and draw
conclusions based on the best analysis
Communication + Collaboration
COMPETITIVE EVENTS
EXPERIENCE
Be the ultimate competitor in a DECA Individual Series role-play. At your
assigned time, report to the Congressional Hall A to prep for a role-play. Top
performers will be recognized with medallions sponsored by Johnson & Wales
University on stage at Sunday’s closing session. DECA members will receive
credit toward their quest to become the #UltimateDECAMember.
9:00 AM – 4:00 PM • CONGRESSIONAL HALL A
· Demonstrate ability to work effectively
and respectfully with diverse teams
Leadership + Responsibility
· Use interpersonal and problem-solving
skills to influence and guide others
toward a goal
· Demonstrate integrity and ethical
behavior in using influence and power
· Act responsibly with the interests of
the larger community in mind
Partnership for 21st Century Skills
#DECAPOWERTRIP
WWW.DECA.ORG
13
How important is it to have your
dream career in mind when choosing
a major? Learn what to look for
when selecting a specialized college
program and discover scholarship
opportunities that could help take you
all the way to the top.
There are so many experiential
opportunities in college, including
study abroad programs, major
projects and internships. Learn the
benefits of taking advantage of these
opportunities and how they can
translate into career success.
■ Leslie Goodman, Director of Admissions,
Wesleyan College
■ Candice Chancellor, College Representative, FIDM/
Fashion Institute of Design and Merchandising
■ Haemoon Oh, Professor, University of
Massachusetts Amherst
■ Rudy Pino, Director of Recruitment, W.P. Carey
School of Business, Arizona State University
■ Marisa Marsey, Admissions Representative,
Johnson & Wales University
■ Director of Admissions, Cornell University
■ Moderated by Amar Hodzic, Southern Region Vice
President, DECA
CONGRESSIONAL HALL B
COLLEGE
SUCCESS 101
Congratulations! You just received
an acceptance letter from your top
college choice. Now discover how to
navigate college life and find success
in your new university. Learn firsthand from college administrators and
recent graduates on how to make the
most out of your four years.
■ Director of Admissions, Cornell University
GRAND BALLROOM SOUTH
GOALS SETTING
WITH ATTITUDE
Going to college soon and already
starting to think about your career
path? This popular workshop will
inspire you to set goals, develop
plans and follow through to build
more meaningful lives, careers and
relationships.
■ Moderated by Zack Schaja,
Executive President, DECA
RENAISSANCE WEST A
PREPARING FOR
COLLEGE
Learn the steps to discovering the
right colleges for you! In this session,
we will focus on becoming strategic
about the college search and selection
process, staying organized and
understanding that the decision about
where to apply involves both your
head and your heart.
■ Brandon Appel, Enrollment/Recruitment
Coordinator, FIU Chaplin School of Hospitality and
Tourism Management
■ Elizabeth Fitzgerald, Associate Director of
Admissions, Stevenson University
■ Cassandra Peltzer, Assistant Director of Marketing
and Recruitment, Rochester Institute of Technology,
Saunders College of Business
■ Bonnie C. Yarboro, Poole College of Management,
North Carolina State University
■ Moderated by Juan Sanchez, North Atlantic Region
Vice President, DECA
RENAISSANCE WEST B
9:30 AM
SATURDAY
LEARNING LABS
MAKING THE MOST
OF COLLEGE
COLLEGE
COLLEGE &
CAREER SUCCESS
■ Michael J. Galente, Speaker, American
Management Association
GRAND BALLROOM NORTH
What was the best college-ready tip you
learned today? Share it with @DECAInc and
use #DECAPowerTrip.
#DECAPOWERTRIP
WWW.DECA.ORG
15
Are you interested in becoming
an entrepreneur? Does a career in
marketing and sales excite you?
Learn how to develop a plan and the
importance of goal setting. Then,
discover how to take your goal
and break it into action items with
achievable milestones.
What you hear is true. With vibrant
entertainment and culture, inspiring
cuisine and stunning outdoor settings,
Austin lets you create a soundtrack
all your own. Home to South By
Southwest film, music and interactive
festivals, Circuit of Americas Formula
1 racing and Austin City Limits Music
Festival, this city capitalizes on its
entertainment industry. Discover how
travel and tourism attracts more than
a half million visitors annually to the
Live Music Capital of the World®.
■ Rich Plaskon, Division Manager, Vector Marketing
RENAISSANCE WEST B
DISCOVER THE
POWER OF
HOSPITALITY
Marriott is committed to helping its
guests travel brilliantly, which reflects
the lifestyle of the next generation
of travelers, who seamlessly blend
work and play in a mobile and
global world. Learn how Marriott
has developed a culture that puts
people first, and discover the many
career opportunities in the hospitality
industry.
■ Jim Doherty, Director of Eastern Region Sales,
Austin Convention & Visitors Bureau
RENAISSANCE WEST A
SALES
NEGOTIATION
SKILLS
■ Sharon Lockwood, General Manager, Renaissance
Washington, D.C., Downtown Hotel
Learn the art of selling and
negotiating. You’ll receive tips
and proven techniques that apply
to everyday events as well as to
situations you will face in your career
that will last you a lifetime.
■ Jon Lockwood, Director of Market Strategy (Sales),
Marriott International, Inc.
■ Michael J. Galente, Speaker, American
Management Association
CONGRESSIONAL HALL B
GRAND BALLROOM NORTH
#THISISRETAIL
Retail is about more than providing
consumers with great products. Learn
how the National Retail Federation
leveraged social media and content
marketing in its #ThisisRetail
campaign to highlight the industry’s
opportunities for life-long careers,
how retailers strengthen communities
and the critical role that retail plays in
driving innovation.
10:30 AM
SATURDAY
LEARNING LABS
KEEP AUSTIN
WEIRD
CAREER
DEVELOPING
A PLAN
■ Katie W. McBreen, Vice President, Communications
& Public Affairs, National Retail Federation
Did you discover your dream job today? Tell
@DECAInc which presenter inspired your
professional goals during #DECAPowerTrip.
GRAND BALLROOM SOUTH
#DECAPOWERTRIP
WWW.DECA.ORG
17
■ Panel Presentation by Marriott International, Inc.
CONGRESSIONAL HALL B
GET INTO
THE GAME
Join top sports and entertainment
executives for an exciting panel
discussion on how to break into the
professional sports and entertainment
arena.
■ Sarah Camhi, Marketing Manager, Under Armour
The exciting career of trendspotting
and how trends are interpreted by
professionals in the fashion design
industries will captivate you! Learn
about the forecasting system used to
identify and predict trends and how
to put this method to the test in the
DECA/FIDM Challenge.
GRAND BALLROOM SOUTH
TURNING AN IDEA
INTO A BUSINESS
We all have passions, interests
and hobbies, but how do you take
something you love and turn it
into a business? Using the NFIB
Entrepreneur in the Classroom
curriculum, students will discover the
first steps in turning creative ideas
into a business in a fast-paced, handson workshop.
■ Molly Young, Director, Young Entrepreneur
Foundation, National Federation of Independent
Business
RENAISSANCE WEST A
GRAND BALLROOM NORTH
Learn how On Campus Marketing has
identified a strong market and uses
a variety of methods to reach their
prospective customers early. Engage
in a marketing challenge to put your
knowledge and skills to the test!
SATURDAY
■ Candice Chancellor, College Representative, FIDM/
Fashion Institute of Design and Merchandising
■ Nicola Murphy, Senior Director of Marketing,
Octagon
TARGET
MARKETING
1:00 PM
LEARNING LABS
Everyone needs a little inspirational
and practical guidance to grow
their career. How you are seen by
your co-workers and mentors can
determine what opportunities you are
provided in life. Here’s a tip: build lots
of relationships by being a positive
contributor and agile learner. Let’s
talk about how to build your personal
brand and what you can do to affect it
during your career.
TRENDSPOTTING
CAREER
EXPLORING YOUR
PERSONAL BRAND
■ Gerry Marrone, Vice President of Partnership
Marketing, On Campus Marketing
RENAISSANCE WEST B
Let’s see a #DECAPowerTrip selfie with your
favorite presenter of the day.
#DECAPOWERTRIP
WWW.DECA.ORG
19
■ Jen Hendrickson, Content Specialist, DECA Images
CONGRESSIONAL HALL B
I AM DECA: CREATE
YOUR UNIQUE
DECA STORY
Learn how to create a response to
“What is DECA?” that showcases your
unique DECA experience and tells
your personal DECA story. Learn the
value of sharing your career interests,
DECA achievements and what makes
DECA exciting for you. The next time
you’re asked “What is DECA?” you’ll
be ready to respond, “I am DECA!”
■ Juan Sanchez, North Atlantic Region Vice President,
DECA
■ Janelle Scudder, Communications Manager,
DECA Inc.
GRAND BALLROOM SOUTH
SMART SNACKS
Is your school-based enterprise
looking for healthy snacks to sell?
Learn about the nutritional standards,
how to determine which products
meet the standards, specific vending
products that meet the standards and
opportunities to work with school
cafeterias.
■ Zack Schaja, Executive President, DECA
■ Amar Hodzic, Southern Region Vice President,
DECA
RENAISSANCE WEST B
GRAND BALLROOM NORTH
MAKE A
MUSCLE, MAKE A
DIFFERENCE
■ Muscular Dystrophy Association
RENAISSANCE WEST A
SATURDAY
Discover the three keys to creating a
consistent and successful social media
presence for your DECA chapter.
You’ll work in teams to develop ideas,
identify resources and create a plan
to take your social media to the next
level!
■ Panel including Alliance for a Healthier Generation,
Pew Charitable Trusts, National Automatic
Merchandising Association and USDA
Learn everything you need to
know about planning a successful
community service fundraising
event – including goal setting,
budget management, logistics, cause
marketing, event operations and follow
up. Using an MDA Muscle Walk as an
example, you’ll leave able to organize
your chapter’s own fundraisier to
benefit DECA’s longtime community
service partner.
2:00 PM
LEARNING LABS
Learn a new strategy to help your
chapter members formulate a monthly
competitive events preparation plan
to take your members’ performance
from good to great!
MAKING SOCIAL
MEDIA WORK FOR
YOUR CHAPTER
CHAPTER
CHAPTER
COMPETITIVE
EVENTS SUPER
SUCCESS SYSTEM
Tweet a photo of your favorite chapter
workshop from today and why it was so
helpful. Remember to use #DECAPowerTrip!
#DECAPOWERTRIP
WWW.DECA.ORG
21
■ Jen Hendrickson, Content Specialist, DECA Images
CONGRESSIONAL HALL B
DRESS FOR
SUCCESS
When you’re competing in front
of a judge, professionalism is very
important. Learn the essentials for
preparing for an interview, selecting
the appropriate apparel and avoiding
common mistakes. We’ll cover
everything from the basics to the
finer points of making a positive first
impression.
■ Mike Sins, Special Events Director, Men’s Wearhouse
GRAND BALLROOM SOUTH
ROCK THE
DECA EXAM
“There is nothing new under the
sun.” (Even that quote is pretty
old.) If that’s true, how do we tell
our competitive events stories while
keeping them fresh and exciting? How
do we keep our audiences and judges
from yawning when we’re on stage or
in front of a room? Even though they
may have heard what we have to say
we can still say it and show it in brand
new ways.
3:00 PM
SATURDAY
■ Matt Stevenson, Creative Jedi, Fathom Creative
GRAND BALLROOM NORTH
THE JUDGES’
PERSPECTIVE
Ever wonder, “What is the judge
looking for in a presentation?” Hear
from business professionals that have
judged at multiple DECA competitions
and discover their expectations of
what DECA members should do
while presenting written events or
participating in role-play events. Learn
from the pros so you are in a better
position to shine during your next
DECA presentation.
■ Wendy Williams, DECA Judge
■ Jay Williams, DECA Judge
RENAISSANCE WEST A
Want to be a hero on DECA Cluster
Exams? Leave this session with five
key tips to improve your test scores
and excel in DECA testing. Learn how
to prepare for the exam, what to study
and how to handle test day.
LEARNING LABS
Do you have a great idea for a project
but don’t know how to put it on
paper? Discover the keys to creating
a winning written event. Topics will
include the importance of the written
portion, how to get started and what
to include, as well as requirements and
penalty points. Make sure your project
has what it takes to wow the judges!
TELL YOUR STORY
COMPETE
CREATING AN
AWESOME
WRITTEN EVENT
■ Amy Byers, MBA Research Teacher Advisory
Network and Professional Development Counselor
and local DECA Advisor
RENAISSANCE WEST B
Are you ready to take the stage in the next
DECA competition now? Let DECA know and
tweet us your competition goals for this year!
#DECAPOWERTRIP
WWW.DECA.ORG
23
SATURDAY
www.careerhq.org
www.berkeleycollege.edu
www.cornell.edu
www.competitionuniversity.com
www.deca.org/shopimages
www.fidm.edu
hospitality.fiu.edu
www.hospitalitymints.com
www.hult.edu
www.isenberg.umass.edu
www.ju.edu
www.jwu.edu
www.marriott.com
www.menswearhouse.com
ngl.cengage.com
poole.ncsu.edu
www.ocm.com
www.radford.edu
www.saunders.rit.edu
www.scad.edu
www.stevenson.edu
www.summerdiscovery.com
www.tropicana.com
www.uncg.edu
www.vectormarketing.com
ugrad.vcu.edu
wpcarey.asu.edu
www.walgreens.jobs
www.wellsfargo.com/
financial-education/college
www.wesleyancollege.edu
EXHIBITS
www.artinstitutes.edu
COLLEGE + CAREER
www.american.edu
8:00 AM - 4:00 PM
Congressional and
Grand Ballroom
Foyers
9:30 AM - 10:15 AM
DECA IS YOUR
BEST FRIEND
Demonstrating how DECA supports
key educational initiatives helps
position your local programs as
rigorous, relevant and essential to
helping achieve the school’s overall
goals. Learn how to enhance your
instructional strategies by making
connections to educational initiatives
such as National Curriculum
Standards, 21st Century Skills and
Common Core.
■ Michelle Walker, Ph.D.
Director of Education, DECA Inc.
■ Amy Byers, MBA Research Teacher Advisory
Network and Professional Development Counselor
and local DECA Advisor
MEETING ROOM 16
10:30 AM - 11:15 AM
FINANCIAL
LITERACY AND
DECA MAKE $ENSE
We have 200,000 members who want
to say, “I am financially literate.” Learn
about DECA’s exciting new financial
literacy programs and partnerships
including the competitive events,
certification opportunities and
instructional resources. Learn how
your chapter can leverage financial
literacy to build membership.
■ David Anderson
Executive Vice President, w!se
■ Shane Thomas
Director of Competitive Events, DECA Inc.
MEETING ROOM 16
1:00 PM - 1:45 PM
TECH TOOLS FOR
AN EFFECTIVE
DECA CHAPTER
SATURDAY
Get the latest trends in tech tools
and apps to increase your DECA
chapter’s productivity. These include
collaboration tools that can be used in
DECA projects, chapter management,
communications and more!
■ Janelle Scudder
Communications Manager, DECA Inc.
MEETING ROOM 16
2:00 PM - 2:45 PM
DECA’S STRATEGIC
VISION
Meet DECA’s new executive director
and learn his strategic vision for the
future of the organization. You’ll be
able to interact with him and discuss
the priorities for DECA.
■ Paul Wardinski, Executive Director, DECA Inc.
MEETING ROOM 16
3:00 PM - 3:45 PM
“I AM DECA”
ADVOCACY TIPS
DECA advisors are responsible for
determining best practices that
provide opportunities to share DECA’s
mission and values. Discover outreach
possibilities in your community that
support DECA’s vision and strategies
to connect chapter goals to education
and community activities. Leave
better prepared to provide outreach
experiences as extended learning
options for chapter members.
■ Michelle Walker, Ph.D.
Director of Education, DECA Inc.
MEETING ROOM 16
#DECAPOWERTRIP
WWW.DECA.ORG
27
DECA
AFTER DARK
D.C. NIGHT TOUR
No power trip to D.C. would be
complete without the opportunity
to see the monuments at night!
This breathtaking experience is a
can’t miss event and is definitely
Instagram-worthy. Tag your photos
with #DECAPowerTrip.
SATURDAY
7:00 PM
■ Grand Ballroom
Stops include the Jefferson Memorial, Dr. Martin Luther King, Jr. Memorial,
Lincoln Memorial, Vietnam Memorial, Korean Memorial, The White House, Iwo
Jima Memorial, U.S.Capitol Building and Washington Monument.
Please report to the Grand Ballroom prior to your assigned boarding time on
your ticket provided in your registration materials. You will join your group and
be escorted to your bus for the evening.
SUNDAY
9:00 AM - 10:30 AM
CLOSING
SESSION
■ Grand Ballroom
LAYMON HICKS
Laymon understands the struggles that come with being a teenager first-hand. He shares his own painful past –
including drama, abandonment, peer pressure, expulsion and depression – and lays it all out on the table. What he
calls his “frustrations, flops and faults,” are hungrily devoured by his audience, and then digested. Laymon knows
the real motivation comes from within and the road to redemption is possible by believing you can, “Get up! Get
out! Go get it!” His own path, from troubled youth to graduating high school with a 4.0 grade point average, is an
inspiration. By teaching that “failure is not fatal,” Laymon will inspire you that you can achieve your dreams, no
matter what setbacks you have experienced along the way. “If you had the power to try – you have the power to
try again!”
@LaymonHicks
#DECAPOWERTRIP
WWW.DECA.ORG
29
HEADQUARTERS
Mount Vernon and Meeting Rooms 15 and 16 are on the meeting room level.
NOVEMBER 20-22, 2015
The all-new JW Marriott Austin
The hip, trendy, live
music capital of the
world is also foodie
central, home to
SXSW and the #1 city
to watch.
SHOP
DECA IMAGES
Check out these great products and
more at our store in Meeting Room 19.
THANKS
Leadership Luncheon and
Competitive Events Experience
Lanyards
Advisor bags
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