LAVA launches Iris Selfie 50 budget selfie smartphone with 5MP ... camera

LAVA launches Iris Selfie 50 budget selfie smartphone with 5MP front
~A complete selfie smartphone with 5MP front camera with Flash priced at Rs 7699/-~
New Delhi, India, November 10, 2014: LAVA International
Limited, a fast growing company in the mobile handset industry
today unveiled its Iris Selfie 50, a smartphone made to capture
stunning selfies. The Iris Selfie 50 comes at an attractive price
point and caters to the needs of the selfie crazy generation.
The smartphone comes with 5.0 MP Auto-Focus front camera
with LED Flash for the perfect selfie and 8MP Auto-Focus BSI II
back camera with HD recording and dual Flash. The Real Night
Flash camera feature enables the user to capture images with
amazing clarity even at night in low light conditions.
Key features of LAVA Iris Selfie 50
8.0 MP BSI II Auto-Focus back camera
with HD recording and Dual FLASH
5.0 MP Auto-Focus front Camera with
LED Flash
Runs on Kit Kat 4.4 OS
8 GB Internal memory (expandable
upto 32 GB) + 1 GB RAM
1.2 GHz Quad Core Processor with 1
5’’ IPS Full Lamination
Dual SIM
2400 mAh Battery
Full HD (1080p) Video Playback
On the other hand, its 5’’ IPS Full Lamination LCM screen with
FWVGA 854X480 resolution offers a bright display, with rich
colors & sharp images for a great viewing experience from all
angles. The fully laminated display makes every image look more real and gives an exquisite look to the
device in sleep mode. Its width of 71.2mm and thickness of 9.2 mm makes this selfie smartphone
extremely handy.
The Dual SIM LAVA Iris Selfie 50 comes with ‘Dual SIM Smart On’ feature. Dual SIM Smart On lets you
operate both SIM cards. The phone runs on a 1.2 Ghz Quad Core Processor and is powered by 1 GB
RAM. It comes with 8 GB of internal storage that is expandable to 32 GB providing ample space for
installing games, applications and multimedia content.
Iris Selfie 50 runs on Android 4.4 Kit Kat. On the connectivity front, it supports Wi-Fi, Bluetooth, USB
and 3G/Edge connectivity. It is fuelled by a 2400 mAh battery which delivers longer working hours than
most of the other smartphones in this price segment.
Commenting on the launch of Iris Selfie 50, Mr. Navin Chawla, Vice President and Head - Product, Lava
International Limited said "Iris Selfie 50 comes with a best in class front camera at a very competitive
price that aptly suits the needs of the selfie crazy generation. Through this device, we plan to expand
our range of selfie focused smartphones without compromising on the functionality aspect. The
smartphone delivers a rich photography experience at an attractive price. We have already received an
overwhelming response from the customers for the recently launched Iris X5 that had embarked our
entry into the range of selfie smartphones”
LAVA Iris Selfie 50 handsets are available for sale across all national retail stores, multi-brand outlets
and major e-commerce portals in India. The handset is available in black & white at Rs. 7,699 and will be
available in a shiny blue color with an IML finish at Rs. 7,899 in the weeks to come . The IML finish in the
blue color adds to the style quotient and makes the back cover scratch resistant.
For more information, please visit
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About Lava International Limited
LAVA International Ltd established in 2009, is amongst the top Indian brands in the mobile handset
industry. As a brand that strives to understand customers’ requirements deeply and has a complete inhouse R&D center to convert those needs into products, Lava brings in products that offer superior
value through good quality and best-in-class features at an affordable price. Headquartered in New
Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.
For media queries please contact:
Nikunj Kewalramani
[email protected]
Ananyaa Banerjee
[email protected]