MARKETING 2014 SMA CONFERENCE November 4-8, 2014

TRANSFORMATIONAL MARKETING
2014 SMA CONFERENCE
November 4-8, 2014
Hotel Monteleone
New Orleans, Louisiana
Program Chair
J. Charlene Davis
Trinity University
[email protected]
Transformational Marketing
November 4-8, 2014
Hotel Monteleone
New Orleans, Louisiana
is a premier marketing association that brings
together marketing educators and professionals
from all over the world • SMA fosters service,
research, and education in all phases of marketing
and encourages the exchange of ideas among
members with similar interests • SMA endeavors
to promote the growth of intellectual leadership
in the field of marketing on the part of teachers,
researchers, and students in universities
and business and government executives.
SOCIETY FOR MARKETING ADVANCES
SMA Officers
2014-2015 SMA Board of Governors
President
Greg W. Marshall, Chair, Rollins College, SMA Fellow
John D. Branch, University of Michigan, USA
John D. Branch
University of Michigan, USA
SMA President
Christopher D. Hopkins
Clemson University, USA
SMA Past President
John R. (Rusty) Brooks, Jr.
Houston Baptist University, USA
Member-At-Large
Charles Ingene
Oklahoma University, USA
Member-At-Large
Cynthia Cano
Northwood University, USA
Ex-Officio at Invitation of the Chair
Maria Kalamas
Kennesaw State University, USA
SMA Executive Director
J. Charlene Davis
Trinity University, USA
SMA President-Elect
Charles S. Madden
Baylor University, USA
SMA Fellow
Robert E. Erffmeyer
University of Wisconsin-Eau Claire, USA
SMA Past President
Tracy Meyer
University of North Carolina Wilmington, USA
SMA President-Elect
Joseph F. Hair, Jr.
Kennesaw State University, USA
SMA Fellow
John F. (Jeff) Tanner, Jr.
Baylor University, USA
Member-At-Large
President-Elect & Program Chair
J. Charlene Davis, Trinity University, USA
Secretary
Tracy Meyer, University of North Carolina Wilmington, USA
Treasurer
Cynthia Rodriguez Cano, Northwood University, USA
Director of Academic Placement Services
Diane R. Edmondson, Middle Tennessee State University, USA
Director of Electronic Communications
Kevin J. Shanahan, Mississippi State University, USA
Executive Director
Maria Kalamas, Kennesaw State University, USA
SMA Distinguished Fellows
SMA Past Presidents
2012 - 2013
2011 - 2012
2010 - 2011
2009 - 2010
2008 - 2009
2007 - 2008
2006 - 2007
2005 - 2006
2004 - 2005
2003 - 2004
2002 - 2003
2001 - 2002
2000 - 2001
1999 - 2000
1998 - 1999
1997 - 1998
1996 - 1997
1995 - 1996
1994 - 1995
1993 - 1994
1992 - 1993
1991 - 1992
1990 - 1991
1989 - 1990
1988 - 1989
Christopher D. Hopkins
Robert C. Erffmeyer
Robert C. Erffmeyer
W. Rhea Ingram
Mathew Joseph
Thomas L. Baker
James S. Boles
Brian T. Engelland
Joseph F. Hair, Jr.
John R. (Rusty) Books, Jr.
Debbie T. McAlister
Alvin J. Williams
Greg W. Marshall
Faye W. Gilbert
Barry J. Babin
Ellen M. Moore
David J. Ortinau
Denise T. Smart
Alan J. Bush
John H. Summey
William C. (Bill) Moncrief, III
William J. Kehoe
Linda E. Swayne
Charles S. (Stan) Madden
Hazel (Toppy) Ezell
1987 - 1988
1986 - 1987
1985 - 1986
1984 - 1985
1983 - 1984
1982 - 1983
1981 - 1982
1980 - 1981
1979 - 1980
1978 - 1979
1977 - 1978
1976 - 1977
1975 - 1976
1974 - 1975
1973 - 1974
1972 - 1973
1971 - 1972
1970 - 1971
1969 - 1970
1968 - 1969
1967 - 1968
1966 - 1967
1965 - 1966
1964 - 1965
1963 - 1964
Ronald D. Taylor
Lyndon E. Dawson, Jr.
Ronald F. Bush
William O. Bearden
Mary Carolyn Harrison
J. Barry Mason
Robert A. Robicheaux
Donald P. Robin
Fred D. Reynolds
Joseph F. Hair, Jr.
Thomas V. Greer
Henry W. Nash
John R. Kerr
Morris L. Mayer
L. Louise Luchsinger
Robert I. King
Clinton A. Baker
Peris A. Rockwood
C. H. McGregor
Harry A. Lipson
Edward W. Cundiff
Ralph B. Thompson
William R. Bennett
Carl T. Eakin
Steven J. Show
Sharon E, Beatty, 2014
Alvin J. Williams, 2009
Denise T. Smart, 2007
Greg W. Marshall, 2005
Jean-Charles Chebat, 2003
Barry J. Babin, 2002
William C. Moncrief, III, 2002
David J. Ortinau, 2001
Ronald D. Taylor, 2001
Michel Laroche, 2000
William J. Kehoe, 1998
Robert A. Robicheaux, 1997
O.C. Ferrell, 1996
Donald P. Robin, 1995
Linda E. Swayne, 1995
Arch G. Woodside, 1994
Charles S. “Stan” Madden, 1993
Ronald F. Bush, 1993
William M. Pride, 1991
Joseph F. Hair, Jr., 1990
William D. Perreault, Jr., 1989
William R. Darden, 1989
William O. Bearden, 1988
Fred D. Reynolds, 1987
Morris L. Mayer, 1986
J. Barry Mason, 1984
Edward W. Cundiff, 1980
Conference Chairs
Research Track Chairs
Consumer Behavior
Diane R. Edmondson, Middle Tennessee State University, USA
Cheryl B. Ward, Middle Tennessee State University, USA
Cross-Cultural & Global Marketing
Jie G. Fowler, Valdosta State University, USA
Logistics & Supply Chain Management
Esther Swilley, Kansas State University, USA
Marketing Education
Chip Heath, Northern Kentucky University, USA
Marketing Ethics, Law & Public Policy
Karen Hood, Eastern Kentucky University, USA
Marketing Technology
Kesha Coker, Eastern Illinois University, USA
Pricing
Pushkala Raman, Texas Woman’s University, USA
Product & Brand Management
Christina Chung, Ramapo College, USA
Promotions
Cynthia Rodriguez Cano, Northwood University, USA
Retailing
Gary L. Hunter, Illinois State University, USA
Marketing Research
David J. Ortinau, University of South Florida, USA
Sales Research & Teaching
Raj Agnihotri, Ohio University, USA
Corrine Novell, University of Cincinnati, USA
Marketing Strategy
Mario V. Gonzalez-Fuentes, Trinity University, USA
Services Marketing
Russell Reams, UPS, USA
Teaching Track Chairs
Cengage Pride/Ferrell Innovations in Teaching Competition
Larry G. Neale, Queensland University of Technology, Brisbane, Australia
AxcessCapon Distinguished Teaching Competition
Barbara Ross Wooldridge, The University of Texas at Tyler, USA
Event Chairs
Doctoral Dissertation Proposal Competition Chair
Robert E. McDonald, Texas Tech University, USA
Steven J. Shaw Best Paper in Conference Chair
John F. (Jeff) Tanner, Jr., Baylor University, USA
26th Annual SMA Doctoral Consortium Chairs
Christopher D. Hopkins, Clemson University, USA
Charles Ingene, University of Oklahoma, USA
SMA Proceedings Editor
Rebecca VanMeter, Ball State University, USA
2014 SMA Distinguished Scholar
J. Craig Thompson
J. Craig Thompson is the Gilbert and Helen Churchill
Public Policy & Marketing, International Journal
Professor in the Marketing Department of the Wisconsin
of Research in Marketing, and Advances in
School of Business. His research focuses on issues
Consumer Research. He serves on the editorial
related to the use of qualitative methodologies in
boards of the Journal of Consumer Research
marketing, gender differences among consumers,
and the Journal of Public Policy & Marketing.
media effects on consumer perceptions and body
His teaching interests are in the area of consumer
images, consumer satisfaction, and the symbolic aspects
behavior, research methodology, marketing theory,
of consumer behavior. Craig has published articles
and retail management. Thompson received his
in the Journal of Consumer Research, Journal of
Ph.D. in marketing from the University of Tennessee.
Transformational Marketing
November 4-8, 2014 • Hotel Monteleone • New Orleans, Louisiana
PROGRAM SESSIONS
SOCIETY FOR MARKETING ADVANCES
2014 Annual SMA Conference • November 4-8, 2014
Hotel Monteleone • New Orleans, Louisiana
Program Chair: J. Charlene Davis, Trinity University
WEDNESDAY AT A GLANCE
Beauregard
Room
Cabildo
Room
Royal
Salon B
French Market
Room & Parlor
Bonnet Carre
Room
Session 1.1
Session 1.2
Session 1.3
8th
Annual
SMA
Structural
Equation
Modeling
Workshop
2nd Annual
SMA
Quantitative
and
Qualitative
Case Study
Research
Workshop
26th Annual
SMA
Doctoral
Consortium
Board
Room
Queen Anne
Ball Room
8:30 AM
9:00 AM
10:00 AM
11:00 AM
12:00 AM
1:00 PM
SMA
Officers
Meeting
2:00 PM
3:00 PM
4:00 PM
SMA
Conference
Registration
5:30 PM
SMA
Conference
Exhibitors
6:00 PM
7:30 PM
SMA
Academic
Placement
Services
SMA
Welcome
Reception
WEDNESDAY, NOVEMBER 5, 2014
All Day
Afternoon
WEDNESDAY 8:30 AM - 5:30 PM
WEDNESDAY 1:00 PM - 4:00 PM
Session 1.1:
8th Annual SMA Structural Equation Modeling Workshop
Beauregard Room
Facilitators:
Barry J. Babin, Louisiana Tech, USA
Joseph F. Hair Jr., Kennesaw State University, USA
WEDNESDAY 8:30 AM - 5:30 PM
Session 1.2:
2nd Annual SMA Quantitative and Qualitative
Case Study Research Workshop
Cabildo Room
Facilitators:
Arch G. Woodside, Boston College, USA
Carol M. Megehee, Coastal Carolina University, USA
WEDNESDAY 8:30 AM - 5:30 PM
Session 1.3:
26th Annual SMA Doctoral Consortium
Bonnet Carre Room
Chairs:
Christopher D. Hopkins, Clemson University, USA
Charles Ingene, University of Oklahoma, USA
SMA
Welcome
Reception
6:00 PM - 7:30 PM
Queen Anne Ballroom
Please wear your name badge for bar service.
SMA Officers Meeting
Board Room
Chair:
John D. Branch, University of Michigan, USA
WEDNESDAY 4:00 PM - 6:00 PM
SMA Conference Registration
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
WEDNESDAY 4:00 PM - 6:00 PM
SMA Conference Exhibitors
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
WEDNESDAY 4:00 PM - 6:00 PM
SMA Academic Placement Services
French Market Room and Parlor
Diane R. Edmondson, Middle Tennessee State University, USA
WEDNESDAY 6:00 PM - 7:30 PM
SMA Welcome Reception
Queen Anne Ballroom
SOCIETY FOR MARKETING ADVANCES
THURSDAY AT A GLANCE
Royal
Salon B
8:30 AM
9:00 AM
10:00 AM
French Market
Room & Parlor
Bonnet Carre
Room
SMA
Conference
Registration
and
Exhibitors
1:00 PM
Cabildo
Room
Gallier
Room
Session 2.1
Games, Teams
and Ads…
On My! Very
Creative
Approaches in
Teaching
Session 2.2
Guys vs. Girls:
Fitness, Liquor,
Tattoos, and
Shopping
Session 2.3
Shame
on You!
Consumer Ethics
and
Decision-Making
Session 3.1
SpecialSession:
Techniques in
Structural
Equation
Modeling
Session 3.2
Cengage
Pride/Ferrell
Innovations in
Teaching
Competition I
Session 4.1
Let’s Talk
Supply Chain
Session 4.2
Cengage
Pride/Ferrell
Innovations in
Teaching
Competition II
Session 4.3
Strategic Trends
in Customers’
Decisions and
Responses
Session 5.1
What’s in Your
Grocery Basket?
Food Marketing
and Policy
Session 5.2
AxcessCapon
Distinguished
Teaching
Competition
Session 5.3
Special Session:
Morning Break
11:00 AM
12:00 AM
Beauregard
Room
SMA
Conference
Registration
and
Exhibitors
2:00 PM
SMA
Academic
Placement
Services
26th Annual
SMA
Doctoral
Consortium
3:00 PM
Session 3.3
Marketing Students:
Who Are They, How
Do We Recruit Them,
and What Do We
Teach Them?
Afternoon Break
4:00 PM
5:30 PM
SMA
Conference
Registration
and
Exhibitors
AFLAC
Incorporated:
Selling a Promise
to Pay Claims Fairly,
Promptly,
and Directly
THURSDAY, NOVEMBER 6, 2014
Ursuline
Room
Pontalba
Room
Cathedral
Ball Room
Iberville
Room
Bienville
Room
Session 2.4
Emerging
Promotional
Ideas
Session 2.5
Social Media
Sentiments
Session 2.6
Special Session:
Teaching Sales
Online:
Going the
Distance
Session 2.7
Special Session:
Session 2.8
Special Session:
Developing
Students’ Client
Interaction Skills
Session 3.4
Going Mobile
Session 3.5
Brand Strategy
on Social Media
Session 3.6
Special Session:
Expanding
Nonprofit Marketing
to a Minor in Nonprofit Leadership:
An Experiment in
Offering Marketing
to Non-Business
Students
Session 3.7
The Paradox:
Operating a Very
Examining the
Large-Section, Hybrid
Service Recovery
Principles of Marketing
Session 3.8
Advertising &
Global Consumer
Culture
Class at a
Public University
Session 4.8
Marketing
Education Review
Editorial Board
Meeting
Session 4.4
Consumer
Perceptions
toward
Luxury Brands
Session 4.5
The Online
Consumer:
Technology
Acceptance
and Online
Influence
Session 4.6
Meet the Editors
Session 4.7
Special Session:
Introduction to
Service Learning
through
Marketing
Research
Session 4.9
Special Session
Teaching the
Teacher: A
Tutorial in
Forecasting
Methods
Session 5.4
Adopting
Experiential
Learning into
the Marketing
Curriculum
Session 5.5
Can You
Relate?
Organizational
Impact
Session 5.6
How About Them
Service Workers!
Session 5.7
Special Session:
Session 5.8
Special Session:
Teaching Consumer
Behavior in Today’s
Changing University
Environment
Using PSPP
Statistical Software
in Marketing
Research Classes
SOCIETY FOR MARKETING ADVANCES
THURSDAY, NOVEMBER 6, 2014
All Day
Morning
THURSDAY 8:30 AM - 5:30 PM
THURSDAY 8:30 AM - 10:00 AM
Session 2.9:
26th Annual SMA Doctoral Consortium
Bonnet Carre Room
Chairs:
Christopher D. Hopkins, Clemson University, USA
Charles Ingene, University of Oklahoma, USA
Session 2.1:
Games, Teams and Ads…On My!
Very Creative Approaches in Teaching
Beauregard Room
Chair:
Mario V. Gonzalez-Fuentes, Trinity University, USA
THURSDAY 8:30 AM - 5:30 PM
How to Win an Addy:
Employing Fink’s Taxonomy of Significant Learning
in Advertising Pedagogy
• Theresa Billiot, Cameron University, USA
• Kevin J. Shanahan, Mississippi State University, USA
SMA Conference Registration
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
THURSDAY 8:30 AM - 5:30 PM
SMA Conference Exhibitors
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
THURSDAY 8:30 AM - 5:30 PM
SMA Academic Placement Services
French Market Room and Parlor
Diane R. Edmondson, Middle Tennessee State University, USA
26th Annual
SMA Doctoral
Consortium
8:30 AM - 5:30 PM
Bonnet Carre Room
This Bud’s for You:
Using Budweiser Advertising to Teach Creativity Principles
• Claire Stammerjohan, University of Louisiana Monroe, USA
Enhancing Student Learning Using Gamification Methodologies
• Sonja Martin Poole, University of San Francisco, USA
• Elyria Kemp, University of New Orleans, USA
• Lauri Patterson, University of New Orleans, USA
• Kim H. Williams, University of New Orleans, USA
Innovation in Learning through Teamwork:
The Case of the Independent Study Team
• Teresa Preston, University of Arkansas at Little Rock, USA
THURSDAY 8:30 AM - 10:00 AM
Session 2.2:
Guys vs. Girls: Fitness, Liquor, Tattoos, and Shopping
Cabildo Room
Chair: Session Chair:
Ayesha Tariq, The University of Alabama, USA
College Students on Pins and Needles:
Gendered Differences of Tattoos and Piercings
• Elizabeth F. Purinton, Marist College, USA
Grocery Shopping: It’s a Guy Thing
• Ayesha Tariq, The University of Alabama, USA
• Giles D’Souza, The University of Alabama, USA
• Arthur W. Allaway, The University of Alabama, USA
The Transformation of Fitness Activity Gender Roles
and the Marketing of Fitness Centers
• Stephanie Wacker, Kansas State University, USA
• Esther Swilley, Kansas State University, USA
Gender Differences in Liquor Consumption Occasions
• Philip Hill, Kansas State University, USA
• Esther Swilley, Kansas State University, USA
SOCIETY FOR MARKETING ADVANCES
THURSDAY 8:30 AM - 10:00 AM
THURSDAY 8:30 AM - 10:00 AM
Session 2.3:
Shame on You! Consumer Ethics and Decision-Making
Gallier Room
Chair:
Jeff Langenderfer, Meredith College, USA
Session 2.5:
Social Media Sentiments
Pontalba Room
Chair:
Julie Guidry Moulard, Louisiana Tech University, USA
Shame, Guilt, Pride: Exploring the Role of Moral Emotions
in Transitions to Pro-Environmental Behavior
• Kathleen A. Keeling, Manchester Business School, UK
• Peter J. McGoldrick, Manchester Business School, UK
Like the Brand, Join Its Brand Page
• Alexander Muk, Texas State University, USA
• Christina Chung, Ramapo College of New Jersey, USA
• En-Chi Chang, Perfect Translation & Compunet, Taiwan
Product Placement in Social Media via Celebrities: Exploring
Consumer Attitudes and the Need for Government Regulation
• Christine M. Kowalczyk, East Carolina University, USA
Differential Effects of Twitter Sentiment on Retail Performance:
Market Mavens, College Fashionistas, and the General Public
• Yuna Kim, California State University Fullerton, USA
• Carolyn Findley Musgrove, Indiana University Southeast, USA
• John S. Talbott, Jr., Indiana University, USA
Internet Panel Response Quality: An Online Replication
of a Federal Trade Commission Deceptive Advertising
Mall Intercept Study
• Jeff Langenderfer, Meredith College, USA
• Steven W. Kopp, University of Arkansas, USA
• Alla Akiyeva, Meredith College, USA
THURSDAY 8:30 AM - 10:00 AM
Session 2.4:
Emerging Promotional Ideas
Ursuline Room
Chair:
Eva M. Hyatt, Appalachian State University, USA
Best Paper in Promotions Track
Face Value Plausibility and Spending Behavior
When Redeeming Social Coupons
• Chinintorn Nakhata, Clarion University of Pennsylvania, USA
Being the Brand: Sponsorship Tattoos as the New
Market Medium
• Samantha Rains, Dominican University of California, USA
• Anjali S. Bal, Babson College, USA
• Kelly Weidner, Dominican University of California, USA
• Christopher E. Leeds, Dominican University of California, USA
Affective Arousal and Recall of Social Media
Call-to-Action in Motion Picture Trailers
• George D. Deitz, The University of Memphis, USA
• Alexa K. Fox, The University of Memphis, USA
Understanding the Power of Storytelling in Consumer Health
Promotion: A Comparative Analysis of Videos, Graphic
Narratives, and Blogs
• Cuauhtemoc (Temo) Luna-Nevarez, Sacred Heart University, USA
• Elise (Pookie) Sautter, New Mexico State University, USA
What Makes A “Like?”: The Impact of Identity
Threat on Future Online Behavior
• Ryan Burrage, Mississippi State University, USA
• Kenneth W. Graham, Mississippi State University, USA
• Robert S. Moore, Mississippi State University, USA
• Melissa L. Moore, Mississippi State University, USA
THURSDAY 8:30 AM - 10:00 AM
Session 2.6:
Panel Session
Teaching Sales Online: Going the Distance
Cathedral Room
Chair:
Robert Erffmeyer, University of Wisconsin-Eau Claire, USA
Panelists:
Robert Erffmeyer, University of Wisconsin-Eau Claire, USA
Stephen B. Castleberry, University of Minnesota Duluth, USA
Cindy B. Rippé, Tarleton State University, USA
John Andy Wood, James Madison University, USA
vTHURSDAY 8:30 AM - 10:00 AM
Session 2.7:
Special Session
Expanding Nonprofit Marketing to a Minor
in Nonprofit Leadership: An Experiment in
Offering Marketing to Non-Business Students
Iberville Room
Charles S. Madden, Baylor University, USA
THURSDAY 8:30 AM - 10:00 AM
Session 2.8:
Panel Session
Developing Students’ Client Interaction Skills
Bienville Room
Chair:
Renée Gravois, Sam Houston State University, USA
Panelists:
Renée Gravois, Sam Houston State University, USA
Tará Burnthorne Lopez, Southeastern Louisiana University, USA
Teri Root, Southeastern Louisiana University, USA
THURSDAY 10:00 AM - 10:30 AM
Morning Break
Royal Salon B
THURSDAY 10:30 AM - 12:00 PM
Session 3.1:
Panel Session
Techniques in Structural Equation Modeling
Beauregard Room
Chair:
G. David Shows, Appalachian State University, USA
Panelists:
G. David Shows, Appalachian State University, USA
Dennis A. Kopf, University of Wisconsin-Whitewater, USA
Maxwell K. Hsu, University of Wisconsin-Whitewater, USA
THURSDAY 10:30 AM - 12:00 PM
Session 3.2:
Cengage Pride/Ferrell Innovations in Teaching Competition I
Cabildo Room
Chair:
Larry G. Neale, Queensland University of Technology, Australia
Judges:
John D. Branch, University of Michigan, USA
Sam D. Fullerton, Eastern Michigan University, USA
and Business School, South Africa
Brian A. Vander Schee, Aurora University, USA
Barbara Ross Wooldridge, The University of Texas at Tyler, USA
Bringing the External Environment into the Classroom:
Scanning in the Marketing Curriculum
• David Sleeth-Keppler, Humboldt State University, USA
Crossing the Atlantic: Integrating Virtual Cross-Cultural
Experiences into Undergraduate Marketing Courses
• David Raska, Northern Kentucky University, USA
• Christina Donnelly, National University of Ireland in Maynooth, USA
• Bertie Greer, Northern Kentucky University, USA
• Denise J. Luethge, Northern Kentucky University, USA
Promote Intrinsic Motivation to Learn through Multi-Channel
Networking and Communication
• Weixing M. Ford, University of Houston, USA
• Jie Zheng, Tsinghua University, China
Popsicle Stick Poker
• Kevin J. Shanahan, Mississippi State University, USA
THURSDAY 10:30 AM - 12:00 PM
Session 3.3:
Marketing Students: Who Are They, How Do We Recruit Them,
and What Do We Teach Them?
Gallier Room
Chair:
Karen M. Hood, Eastern Kentucky University, USA
Social Media Usage by Institutions of Higher Learning:
An Examination by Platform, Institution Type, and Size
• Komal Karani, Lamar University, USA
• Katherine A. Fraccastoro, Lamar University, USA
Closing the Gap: Raising Hispanic Achievement
through Internet Marketing
• Monica Santaella, Louisiana State University, USA
Gender and Personality Characteristics of Accounting,
Marketing, and Psychology Majors
• Noel Mark Noël, University of South Florida Sarasota-Manatee, USA
• Philip J. Trocchia, University of South Florida St. Petersburg, USA
• Michael G. Luckett, University of South Florida St. Petersburg, USA
Qualitative Research in Marketing for Undergraduate
Business Majors
• Karen M. Hood, Eastern Kentucky University, USA
THURSDAY 10:30 AM - 12:00 PM
Session 3.4:
Going Mobile
Ursuline Room
Chair:
C. Michael Powell, University of North Georgia, USA
Mobile Shoppers Engagement Tendencies with Mobile Retailers
• Kathy Wachter, The University of Mississippi, USA
Food Truck Marketing: Factors that Impact Value Creation
• Sandipan Sen, Southeast Missouri State University, USA
• Katrina Savitskie, Savannah State University, USA
• Sampathkumar Ranganathan, University of Wisconsin-Green Bay, USA
• John R. (Rusty) Brooks, Jr., Houston Baptist University, USA
World Wide Wine: Wine Without Borders
• C. Michael Powell, University of North Georgia, USA
• Christopher Conca, University of Mount Olive, USA
SOCIETY FOR MARKETING ADVANCES
THURSDAY 10:30 AM - 12:00 PM
Session 3.5:
Brand Strategy on Social Media
Pontalbo Room
Chair:
Manisha Mathur, Lawrence Technological University, USA
A Conceptual Model of Virtual Leadership Capability:
Toward Leveraging Embedded Brand Communities
• Samuel A. Spralls, III, Central Michigan University, USA
Social Media and Brand Equity:
Leveraging the Power of Consumers
• Manisha Mathur, Lawrence Technological University, USA
Positive WOM and Negative Avoidance on Social Media:
The Role of Actual and Ideal Self-Brand Congruence
• Yu-Shan Huang, Oklahoma State University, USA
• Yao-Chin Wang, Oklahoma State University, USA
• Pei-Jou Kuo, University of New Hampshire, USA
An Exploration of Brand Loyalty Within a Social Media Context
• Yuwen Shan, Clemson University, USA
• Michael J. Dorsch, Clemson University, USA
• Jesse N. Moore, Clemson University, USA
THURSDAY 10:30 AM - 12:00 PM
Session 3.6:
Special Session
Operating a Very Large-Section, Hybrid Principles
of Marketing Class at a Public University
Cathedral Room
Larry Marks, Kent State University, USA
THURSDAY 10:30 AM - 12:00 PM
Session 3.7:
The Paradox: Examining the Service Recovery
Iberville Room
Chair:
Maria Kalamas, Kennesaw State University, USA
Best Paper in Services Marketing Track
Recoveries Involving Bundled Products and Services
• Patrick Fennell, Louisiana State University, USA
• Matthew M. Lastner, Louisiana State University, USA
A Conceptual Model of Consumer Expectation of Service
Recovery Involving Counterfactual Thought
• Nusser Paajpoot, Central Connecticut State University, USA
The Impact of Incidental Similarity on Service
Expectations and Recovery
• Kristina K. Lindsey, The University of Alabama, USA
• Thomas L. Baker, The University of Alabama, USA
THURSDAY 10:30 AM - 12:00 PM
Session 3.8:
Advertising and Global Consumer Culture
Bienville Room
Chair:
William T. Neese, Nicholls State University, USA
Best Paper in Cross-Cultural and Global Marketing Track
Using Perceived Cultural Competence as an Effective Measure
of Culturally Congruent Care
• Gary Daniel Futrell, Valdosta State University, USA
A Cross Cultural Analysis of Advertisements: Content Analysis
of Print Advertisements of Local and Global Companies in B2B
and B2C Contexts Across USA and India
• Arezoo Davari, University of North Texas, USA
• Pramod Iyer, University of North Texas, USA
The Dark Side of Independence and the Bright Side of
Interdependence: Effects of Vertical Individualism-Collectivism
on Consumer Ethics
• Alexander Jakubanecs, Norwegian School of Economics, Norway
Afternoon
THURSDAY 12:00 PM - 2:00 PM
Lunch On Your Own
THURSDAY 12:00 PM - 2:00 PM
Session 4.8:
Marketing Education Review Editorial Board Meeting
Bienville Room
Chair:
Brian A. Vander Schee, Aurora University, USA
THURSDAY 2:00 PM - 3:30 PM
Session 4.1:
Let’s Talk Supply Chain
Beauregard Room
Chair:
Elyria Kemp, University of New Orleans, USA
Best Paper in Logistics & Supply Chain Management Track
A Diagnostic Model of Perceived Return Customer Orientation
and Its Impact on Subsequent Consumer Behavior
• Robert S. Moore, Mississippi State University, USA
• Zackary Williams, Central Michigan University, USA
• Joel E. Collier, Mississippi State University, USA
• Melissa L. Moore, Mississippi State University, USA
Trouble in the Supply Chain: Examining the Effects of Coping
Strategies on Emotional Health and Customer Relationship
Quality for Small Business Owners
• Elyria Kemp, University of New Orleans, USA
• Joe Ricks, Xavier University of Louisiana, USA
• Mark Quinn, Xavier University of Louisiana, USA
• McDowell Porter, III, Louisiana State University, USA
Organizational Culture: Examining Chinese and
American Supply Chain Relationships
• Caibing Wang, Kansas State University, USA
• Esther Swilley, Kansas State University, USA
THURSDAY 2:00 PM - 3:30 PM
Session 4.2:
Cengage Pride/Ferrell Innovations in Teaching Competition II
Cabildo Room
Chair:
Larry G. Neale, Queensland University of Technology, Australia
Judges:
John D. Branch, University of Michigan, USA
Sam D. Fullerton, Eastern Michigan University, USA and Potchefstroom
Business School, South Africa
Brian A. Vander Schee, Aurora University, USA
Barbara Ross Wooldridge, The University of Texas at Tyler, USA
Export Odyssey - Student Teams Generating
Real World Export Sales
• Nicholas C. Williamson, University of North Carolina at Greensboro, USA
The Marketing and Entrepreneurship Challenge
• Carolyn Popp Garrity, Birmingham-Southern College, USA
• Mary P. Harrison, Birmingham-Southern College, USA
• Rick Lester, Birmingham-Southern College, USA
Losing Control of the Classroom…in a Good Way
• Rex McClure, Marshall University, USA
Developing the Perfect Pitch
• Dawn Edmiston, The College of William and Mary, USA
THURSDAY 2:00 PM - 3:30 PM
Session 4.3:
Strategic Trends in Customers’ Decisions and Responses
Gallier Room
Chair:
Jie G. Fowler, Valdosta State University, USA
Best Paper in Marketing Strategy Track
Customer Response to the Risks of Moral Hazard and Adverse
Selection: Integrating Informal Leadership and Power Theory
• Jennifer J. Lee, Binghamton University, USA
Impact of Trust on Decisions Regarding Convenience
and Shopping Products
• José R. Concha, Universidad Icesi, Colombia
Religion and Green Consumption More Than What Meets the Eye
• Pramod Iyer, University of North Texas, USA
• Arezoo Davari, University of North Texas, USA
THURSDAY 2:00 PM - 3:30 PM
Session 4.4:
Consumer Perceptions toward Luxury Brands
Ursuline Room
Chair:
Hisao Fujimoto, Osaka University of Economics, Japan
Exploring the Role of Relationship Context
in Brand Preference of Luxury Consumption
• Shuoyang Zhang, University of St. Thomas, USA
• Hang Phan, University of St. Thomas, USA
Purchase Intention of Genuine Luxury Brands:
The Role of Brand Experience and Counterfeiting Insensitivity
• Siham Mourad, CERAG, France
• Pierre Valette-Florence, IAE and CERAG, France
Peacock Presentations-of-Self Increase Charitable Giving
• Carol M. Megehee, Coastal Carolina University, USA
• Jieun Lee, Yonsei University, Republic of Korea
• Eunju Ko, Yonsei University, Republic of Korea
Exploring the Zen of the ZIN: An Inside Look at the
Zumba Instructor Network
• Phillip M. Hartley, Georgia Gwinnett College, USA
• Reanna Berry, Georgia Gwinnett College, USA
• Luis Torres, Georgia Gwinnett College, USA
THURSDAY 2:00 PM - 3:30 PM
Session 4.5:
The Online Consumer: Technology Acceptance
and Online Influence
Pontalba Room
Chair:
Tracy Meyer, University of North Carolina at Wilmington, USA
Best Paper in Marketing Technology Track
The Impact of Buzz on Internet IPO Valuation: Is It All Hype?
• Claire E. Crutchley, Auburn University, USA
• Astrid L. Keel, University of La Verne, USA
• Beverly Bain Marshall, Auburn University, USA
It’s Not You, It’s Me: A Motivated Behavior
Model of Technology Acceptance and Use
• Kenneth W. Graham, Mississippi State University, USA
SOSI: Measuring Consumers’ Susceptibility to Online
Social Influence
• Amaradri Mukherjee, University of Arkansas, USA
• Thomas D. Jensen, University of Arkansas, USA
Trial and Acceptance of Alternative Payment Infrastructures:
Insights into Consumer Adoption
• Dana Harrison, East Tennessee State University, USA
• Joseph F. Hair, Jr., Kennesaw State University, USA
• Norman Shaw, Ryerson University, USA
• Donna Smith, Ryerson University, USA
SOCIETY FOR MARKETING ADVANCES
THURSDAY 2:00 PM - 3:30 PM
Session 4.6:
Meet the Editors
Cathedral Room
Chair:
O. C. Ferrell, University of New Mexico, USA
Panelists:
O. C. Ferrell, University of New Mexico, USA
Journal of the Academy of Marketing Science
Charles Ingene, University of Oklahoma, USA
Journal of Retailing
Greg W. Marshall, Rollins College, USA
Journal of Marketing Theory and Practice
Charles Martin, Wichita State University, USA
Journal of Services Marketing
Marla Royne Stafford, University of Memphis, USA
Journal of Advertising
Arch G. Woodside, Boston College, USA
Journal of Business Research
THURSDAY 2:00 PM - 3:30 PM
Session 4.7:
Special Session
Introduction to Service Learning
through Marketing Research
Iberville Room
Cathy Kennemer, Rogers State University, USA
THURSDAY 2:00 PM - 3:30 PM
Session 4.9:
Special Session
Teaching the Teacher: A Tutorial in
Forecasting Methods
Bienville Room
Holt Wilson, Central Michigan University, USA
THURSDAY 3:30 PM - 4:00 PM
Afternoon Break
Royal Salon B
THURSDAY 4:00 PM - 5:30 PM
Session 5.1:
What’s in Your Grocery Basket? Food Marketing and Policy
Beauregard Room
Chair:
Laurel Aynne Cook, West Virginia University, USA
Health-Related Product Fluency and the Role of Deprivation
• Cassandra Davis, University of Arkansas, USA
• Laurel Aynne Cook, West Virginia University, USA
COOL Effects: How Does Country-of-Origin Labeling
on Meat Products Affect Purchase Intentions?
• Christopher M. Berry, University of Arkansas, USA
• Amaradri Mukherjee, University of Arkansas, USA
California Proposition 37:
Did Political Orientation and Economic Self-Interest
Affect the Outcome?
• Howard C. Ling, University of North Carolina at Pembroke, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.2:
AxcessCapon Distinguished Teaching Competition
Cabildo Room
Chair:
Barbara Ross Wooldridge, The University of Texas at Tyler, USA
Judges:
John D. Branch, University of Michigan, USA
Daniel Butler, Auburn University, USA
Doug Hoffman, Colorado State University, USA
John F. (Jeff) Tanner, Jr., Baylor University, USA
Brian A. Vander Schee, Aurora University, USA
Finalist:
Ronald J. Kuntze, University of Tampa, USA
Larry G. Neale, Queensland University of Technology, Australia
D. Joel Whalen, DePaul University, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.3:
Panel Session
AFLAC Incorporated: Selling a Promise
to Pay Claims Fairly, Promptly, and Directly
Gallier Room
Panelists:
Robert Newton Carter, Troy University, USA
Cherie Fretwell, Troy University, USA
Carmen Clark Lewis, Troy University, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.4:
Adopting Experiential Learning into the Marketing Curriculum
Ursuline Room
Chair:
Maria Kalamas, Kennesaw State University, USA
Active Experiential Learning through the
Use of Internal Clients
• Pushkala Raman, Texas Woman’s University, USA
Implementing Experiential Learning Theory in a
Social Marketing Course
• Karen H. Smith, Texas State University, USA
• Sonja Martin Poole, University of San Francisco, USA
Experiential Learning to Enhance Marketing Education
• David H. Rylander, Texas Woman’s University, USA
Flipped Classrooms: Equipping Students to Overcome
Real-World Challenges
• Jamye Foster, The University of Southern Mississippi, USA
• Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.5:
Can You Relate? Organizational Impact
Pontalba Room
Chair:
Emily Tanner, Oklahoma State University, USA
Keep It in the Family: A Look at Spillover Effects of CauseRelated Marketing Campaigns for Non-Focal Nonprofits
• Katharine Howie, The University of Mississippi, USA
• Parker Jon Woodroof, The University of Memphis, USA
Understanding the Battle to Win the War: Explorations
into the Relationship Between NGOs and the Communities
They Serve
• Emily Tanner, Oklahoma State University, USA
Holistic Learning is Great, But What About the Potential
Liability the University Faces: An In-Depth Look into
the Internship Activity
• Geoffrey Stewart, University of Louisiana Lafayette, USA
• Rajesh Srivastava, Middle Tennessee State University, USA
• Anne Keaty, University of Louisiana Lafayette, USA
• Gwen Fontenot, University of Louisiana Lafayette, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.6:
How About Them Service Workers!
Cathedral Room
Chair:
Tracy Meyer, University of North Carolina at Wilmington, USA
The No Lose Proposition of Unsolicited Server
Recommendations
• Donald C. Barnes, University of North Carolina at Wilmington, USA
• Tracy Meyer, University of North Carolina at Wilmington, USA
• Brian R. Kinard, University of North Carolina at Wilmington, USA
Service Encounters via Social Media:
The Presence of Positive and Negative Signals
• Todd J. Bacile, Loyola University New Orleans, USA
• Charles F. Hofacker, Florida State University, USA
• Allyn White, Loyola University New Orleans, USA
Understanding Public Sector Services Quality
• Nese Nasif, The University of Texas-Pan American, USA
• Xiaojing Sheng, The University of Texas-Pan American, USA
The Effect of Service Worker Job Resourcefulness on
Burnout, Intentions to Leave, and Job Satisfaction:
A Preliminary Analysis
• Eric G. Harris, Pittsburg State University, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.7:
Panel Session
Teaching Consumer Behavior in Today’s
Changing University Environment
Iberville Room
Chair:
Cheryl B. Ward, Middle Tennessee State University, USA
Panelists:
Cheryl B. Ward, Middle Tennessee State University, USA
Jennifer Christie Siemens, Clemson University, USA
Anastasia E. Thyroff, Clemson University, USA
T. Andrew Poehlman, Clemson University, USA
Nicole Bieak Kreidler, La Roche College, USA
Felicia N. Morgan, University of West Florida, USA
THURSDAY 4:00 PM - 5:30 PM
Session 5.8: Special Session:
Special Session
Using PSPP Statistical Software
in Marketing Research Classes
Bienville Room
Jamie T. Pleasant, Clark Atlanta University, USA
SMA
Conference
Exhibitors
8:30 AM - 5:30 PM
Royal Salon B
SOCIETY FOR MARKETING ADVANCES
FRIDAY
FRIDAY
ATAT
AA
GLANCE
GLANCE
Royal Salon B
Room
8:30 AM
SMA
Conference
Registration
and
Exhibitors
11:00 AM
Beauregard
Room
Cabildo
Room
Gallier
Room
Bienville
Room
Pontalba
Room
Session 6.1
Promotion
and
Communication
Session 6.2
New
Perspectives
in Sales
Session 6.3
Influencing
Consumer
Behavior
for
Better Health
Session 6.4
Consumer
Decision
Making
Session 6.5
Consumer
Insights
Concerning
Branding
Session 7.1
Session 7.2
In the Pursuit
of Sales
Performance
Session 7.3
Sales
Excellence:
Cognitive an
Emotive
Aspects
Session 7.4
Marketing
Strategy and
its Impact on
Corporate
Stakeholders
Session 7.5
Mobile
Marketing:
Apps and
Augmented
Reality
SMA
Academic
Placement
Services
9:00 AM
10:00 AM
French Market
Room & Parlor
Morning Break
SMA
Conference
Registration
and Exhibitors
12:00 AM
1:00 PM
2:00 PM
3:00 PM
Exhibitors
SMA Conference
Registration
and Exhibitors
Afternoon Break
4:00 PM
5:00 PM
SMA
Conference
Registration
and Exhibitors
SMA
Academic
Placement
Services
(Meeting room
available for
interviewing;
APS Director
not on site.)
How Are We
Doing as
Marketing
Teachers?
The Influence
of Evaluations &
Self-Reflection
Session 8.1
Session 8.2
Special Session:
Global
Advancing
Marketplace:
Critical
International
Thinking in
Strategies
Marketing
Education
Session 8.3
Session 8.4
Session 8.5
Special Session: Special Session:
Is That on the
Waking the Social
Life in the
Up and Up?
Animal Inside the
Bullpen
Consumer
Selling Team:
and Beyond
Perceptions
The Effect of
of Marketing
Social Media
Practices
Usage on
Team Selling
6:00 PM
7:30 PM
6:30 AM
FRIDAY, NOVEMBER 7, 2014
Cathedral
Room
Orleans
Room
Ursuline
Room
Bonnet Carre
Room
Session 6.6
The Good Life
Sports Dogs
and Wine
Session 6.7
Special Session
Reaching Out
to the Discipline
of Diagnostic
Medicine for the
Purposes
of Improving
Marketing
Planning
an Execution
Session 6.8
Different
Methods
of Collecting
and
Analyzing
Data
Structures
Session 6.9
Journal of
Marketing
Theory
and Practice
Presbytere
Room
Riverview
Room
Board
Room
La Nouvelle
Room
2014 SMA
Distinguished
Scholar Lecture
SMA
Awards
Luncheon
Session 7.6
Special Session:
The Extended
Enterprise:
Is The Juice
Worth the
Squeeze?
Session 8.6
Financial
Aspects of
Consumer
Behavior
Session 7.7
Special Session:
(By Invitation Only)
Difficulties and Issues
Doctorate Students
Face in the Process
of Transitioning Into
a Researcher and
Scholar: Ph.D.
Students’ Perspectives
Session 8.7
Session 7.8
Session 7.9
Special Session: Special Session:
Marketing
SMA Teaching
Metrics
Moments
Workshop
2014
Session 8.8
Special Session:
Special Session:
Where Do You Draw
Insights to
the Line?
Writing and
Discussing Issues of
Publishing
Marketing Journal Consumer Deviance,
Ethicality, Service
Articles: Issues and
Sabotage,
Difficulties Facing
Piracy, and
Ph.D. Students and
Academic Integrity
Young Authors
Session 8.9
Consumer
Attitudes and
Emotions
SMA
Officers
Meeting
SMA
Board
of
Govenors
Meeting
SMA
President’s
Reception
(Please wear your
name badge for bar
service)
SOCIETY FOR MARKETING ADVANCES
FRIDAY, NOVEMBER 7, 2014
Morning
FRIDAY 8:30 AM - 12:00 PM
SMA Conference Registration
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
FRIDAY 8:30 AM - 12:00 PM
SMA Conference Exhibitors
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
FRIDAY 8:30 AM - 12:00 PM
SMA Academic Placement Services
French Market Room and Parlor
Diane R. Edmondson, Middle Tennessee State University, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.1:
Promotion and Communication
Beauregard Room
How Do You Know Me? Determinants of Consumer
Avoidance of Personalized Advertising on the Web
• Satomi Hasuoka, Keio University Tokyo, Japan
• Takashi Irei, Keio University Tokyo, Japan
• Takashi Naito, Keio University Tokyo, Japan
• Hideki Sumita, Keio University Tokyo, Japan
• Haruka Tsuchiya, Keio University Tokyo, Japan
• Akinori Ono, Keio University Tokyo, Japan
Can Threshold-Based Promotions Influence Product Evalation?
The Effect of Non-Monetary and Monetary Threshold-Based
Promotions on Product Perceived Quality
• Chi Zhang, The University of Mississippi, USA
• Melissa Cinelli, The University of Mississippi, USA
Cultivating Influential Consumers through Marketing
Information and Communications
• Cinthia B. Satornino, Northeastern University, USA
• Demetra Andrews, Indiana University Northwest, USA
• Rebecca Peren, University of Central Florida, USA
• Stacey Robinson, East Carolina University, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.2:
New Perspectives in Sales
Cabildo Room
Chair:
Kesha K. Coker, Eastern Illinois University, USA
Best Paper in Sales Research & Teaching Track
You Can’t Always Get What You Want: Drivers and Outcomes
of Retailer Control Desires in Sales Channels
• Ryan Mullins, Clemson University, USA
• Daniel G. Bachrach, The University of Alabama, USA
• Adam Rapp, The University of Alabama, USA
• Lauren Beitelspacher, Portland State University, USA
• Dhruv Grewal, Babson College, USA
Serendipity and Personal Selling: Exploring and Leveraging
the Effect of Luck on Young Sales Professionals’ Self-Efficacy
and Performance
• Joël Le Bon, University of Houston, USA
The Choice: Lasting Effects of Reasons for Salesperson’s
Job Selection
• Emily Tanner, Oklahoma State University, USA
• John F. (Jeff) Tanner, Jr., Baylor University, USA
• Kirk Wakefield, Baylor University, USA
Teaching ‘Strategic Selling’: Challenges and Remedy
• Prabakar Kothandaraman, William Paterson University, USA
• William Healy, William Paterson University, USA
• Raj Agnihotri, Ohio University, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.3:
Influencing Consumer Behavior for Better Health
Gallier Room
Chair:
Christopher L. Newman, The University of Mississippi, USA
Best Paper in Marketing Ethics, Law & Public Policy
Impacting the Future Smoking Behavior of Young Smokers
and Non-Smokers: Identifying Effective Visual Tobacco
Warnings for Packaging and Advertising
• Scot Burton, University of Arkansas, USA
• J. Craig Andrews, Marquette University, USA
• Richard G. Netemeyer, University of Virginia, USA
• Jeremy Kees, Villanova University, USA
Assessing the Effectiveness of the ‘Bite Counter’
for Enhancing Self-Control While Eating
• Jennifer Christie Siemens, Clemson University, USA
• Danny Weathers, Clemson University, USA
• Steven W. Kopp, University of Arkansas, USA
Can Information Base Rates Influence Healthy
Behavioral Intentions?
• Christopher L. Newman, The University of Mississippi, USA
• Saim Kashmiri, The University of Mississippi, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.4:
Consumer Decision-Making
Bienville Room
Chair:
Aubrey R. Fowler, III, Valdosta State University, USA
How Psychological Processes Influence Consumers’ Response
to Food Stimuli: The Role of Individual Differences in
Human Temperament
• David J. Moore, University of Michigan, USA
• Sara Konrath, University of Michigan, USA
The Intimate Marketplace: Towards an Understanding
of Consumer Intimacy Projects
• Aubrey R. Fowler, III, Valdosta State University, USA
• Jie G. Fowler, Valdosta State University, USA
Regret and Opportunity Cost: The Agony of Choice
• Nese Nasif, The University of Texas-Pan American, USA
• Xiaojing Sheng, The University of Texas-Pan American, USA
• Michael S. Minor, The University of Texas-Pan American, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.5:
Consumers’ Insights Concerning Branding
Pontalba Room
Chair:
David J. Ortinau, University of South Florida, USA
Branding a Brand: The Impact of Novel Technology
on Brand Perceptions
• Amaradri Mukherjee, University of Arkansas, USA
• Anna M. Turri, Texas State University, USA
• Ronn J. Smith, University of Arkansas, USA
Assimilation, Contrast, and Maximization
• Jeremy Morgan, The University of Texas at Arlington, USA
Consumer Resources and Brand Attitudes
in Sports Subculture
• Charlene A. Dadzie, University of North Texas, USA
• Arezoo Davari, University of North Texas, USA
A Comparison of Human and Dog Food Purchases
Across Three Segments of Dog Owners
• Ünal Ö. Boya, Appalachian State University, USA
• Michael J. Dotson, Appalachian State University, USA
• Eva M. Hyatt, Appalachian State University, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.7:
Panel Session
Reaching Out to the Discipline of Diagnostic
Medicine for the Purposes of Improving
Marketing Planning and Execution
Orleans Room
Chair:
Mary F. Mobley, Georgia Regents University, USA
Panelists:
Mary F. Mobley, Georgia Regents University, USA
Michael C. Mobley, Psychiatric Medicine, PC, USA
Richard Easley, Baylor University, USA
Lou E. Pelton, University of North Texas, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.8:
Different Methods of Collecting and Analyzing
Data Structures
Overall Restaurant Brand Image’s Relational Role with Perceived Chair:
Enping Mai, East Carolina University, USA
Restaurant Loyalty and Influences on Customers’ Overall Satisfaction and Intention Behaviors
A Rasch Approach to Comparative Evaluations
• Jennifer A. Espinosa, University of South Florida, USA
• James Mead, University of Kentucky, USA
• Lisa Monahan, University of South Florida, USA
• Jonathan Hasford, Florida International University, USA
• David J. Ortinau, University of South Florida, USA
• Julie Gassenheimer, Rollins College, USA
Brand Cohesiveness and Similarity as Moderators on
Feedback Extension Effects
• Joseph W. Chang, Vancouver Island University, Canada
Using Coefficient of Variation to Examine the Distribution
of Online Consumer Review Distribution
• Enping Mai, East Carolina University, USA
FRIDAY 8:30 AM - 10:00 AM
Session 6.6:
The Good Life: Sports, Dogs, and Wine
Cathedral Room
Chair:
Elizabeth F. Purinton, Marist College, USA
Co-Creating Value Proposition through
Target Stakeholder’s Involvement
• Fang Yu Chang, Yuan Ze University, Taiwan
• Heng Yih Liu, Yuan Ze University, Taiwan
Scale Development: Measuring Internal Marketingin Service Firms
• J. Michael Weber, Mercer University, USA
SOCIETY FOR MARKETING ADVANCES
FRIDAY 8:30 AM - 10:00 AM
Session 6.9:
Journal of Marketing Theory and Practice
Editorial Board Meeting
Bonnet Carre Room
Chair:
Greg W. Marshall, Rollins College, USA
FRIDAY 10:00 AM - 10:30 AM
Best Paper in Marketing Education Track
That Class was Delightful! Student Perceptions
of Satisfaction and Delight
• Donald C. Barnes, University of North Carolina at Wilmington, USA
• Michelle Bednarz Beauchamp, Middle Tennessee State University, USA
Excellent Ratings in Marketing Instruction:
Understanding End-of-Semester Evaluations
• Susan Brudvig, Indiana University East, USA
Morning Break
Royal Salon B
Developing Pedagogical Intelligence as a Marketing
Educator: The Role of Self-Reflection
• Nicole Kirpalani, LIM College, USA
FRIDAY 10:30 AM - 12:00 PM
Afternoon
Killing Them Softly: Death by PowerPoint Slide
Presentation in Marketing
• Monica Santaella, Louisiana State University, USA
• Alicia Cavazos-Garza, Texas A&M University Kingsville, USA
• Dawn B. Valentine, Georgia Southwestern State University, USA
FRIDAY 12:00 AM - 2:00 PM
FRIDAY 2:00 PM - 3:30 PM
SMA Distinguished Scholar Lecture
Riverview Room
SMA Awards Luncheon
La Nouvelle Orleans Ballroom
FRIDAY 2:00 PM - 3:00 PM
SMA Officers Meeting
Board Room
FRIDAY 2:00 PM - 5:30 PM
SMA Conference Exhibitors
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
FRIDAY 3:00 PM - 5:30 PM
SAM Academic Placement Services
The meeting room is available for interviewing.
APS Director is not on site.
French Market Room and Parlor
Diane R. Edmondson, Middle Tennessee State University, USA
FRIDAY 3:00 PM - 5:30 PM
SMA Conference Registration
Royal Salon B
Cynthia Rodriguez Cano, Northwood University, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.1:
How Are We Doing as Marketing Teachers?
The Influence of Evaluations and Self-Reflection
Beauregard Room
Chair:
Nicole Kirpalani, LIM College, USA
Session 7.2:
In Pursuit of Sales Performance
Cabildo Room
Chair:
Jay P. Mulki, Northeastern University, USA
Drivers of Student Performance in Sales
Role-Play Competitions
• Sudha Mani, William Paterson University, USA
• Prabakar Kothandaraman, William Paterson University, USA
• Rajiv Kashyap, William Paterson University, USA
• Bahar Ashnai, William Paterson University, USA
Sales Performance:
Role of Effort, Optimism, and Manager Support
• Feisal Murshed, Kutztown University, USA
• Vinita Sangtini, University of North Georgia, USA
Interpersonal Conflict with Co-Workers and Customers:
Impact on Sales Performance
• Jay P. Mulki, Northeastern University, USA
• Mahmoud Darrat, Auburn University at Montgomery, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.3:
Sales Excellence: Cognitive and Emotive Aspects
Gallier Room
Chair:
Kevin J. Shanahan, Mississippi State University, USA
Diligence, When Actions Speak Louder Than Words
• Elaf Rashad Abu Alsamh, The University of Texas at Arlington, USA
• Azam Ghahghaei, The University of Texas at Arlington, USA
• Somaye Ramezanpour Nargesi, The University of Texas at Arlington, USA
Emotional Responses of Key and Strategic Decision
Makers in Determining Sales Outcomes
• James S. Boles, University of North Carolina at Greensboro, USA
• Carolyn Curasi, Georgia State University, USA
Problem vs. Emotional-Focused Coping with Consumer
Defections: How Positive Sense and Respond Strategies
Support Win-Back
• Richa Chugh, Victoria University of Wellington, New Zealand
• Noel Gould, VTM Foundation International, USA
• Annie H. Liu, Texas State University, USA
• Mark P. Leach, Loyola Marymount University, USA
Coping Intelligence: Coping Strategies and Organizational
Commitment Among Boundary Spanning Employees
• Rajesh Srivastava, Middle Tennessee State University, USA
• Thomas Li-Ping Tang, Middle Tennessee State University, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.4:
Marketing Strategy and Its Impact
on Corporate Stakeholders
Bienville Room
Chair:
Elnora Stuart, University of South Carolina Upstate, USA
Doing the Right Thing at the Wrong Time: An Evaluation
of Corporate Sustainability, Marketing Strategy, and
Stakeholder (Dis)Satisfaction
• Jon F. Kirchoff, East Carolina University, USA
• Stacey Robinson, East Carolina University, USA
• William J. Rowe, East Carolina University, USA
Marketing and the Auditor: Direct and Indirect Implications
• Debika Sihi, Southwestern University, USA
Corporate Cultural Integration - The Spillover Effect
of Rebranding in Merger and Acquisitions
• Carolin Azab, University of Wisconsin-Eau Claire, USA
• Terry Clark, Southern Illinois University Carbondale, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.5
Mobile Marketing: Apps and Augmented Reality
Pontalba Room
Chair:
Bryan T. McLeod, Southern Illinois University Carbondale, USA
The Motives of Adopting Mobile Apps Among College
Students: A Cross-Cultural Examination
• David B. Kuhlmeier, Valdosta State University, USA
• Jie G. Fowler, Valdosta State University, USA
Augmented Reality Marketing: The WOW Factor
• Jamye Foster, The University of Southern Mississippi, USA
• Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA
• Erik Johnson, Learning Technology Group, USA
• David Johnson, Learning Technology Group, USA
Understanding Mobile Apps Discontinuance Behavior
• Luzhi Deng, Kansas State University, USA
• Esther Swilley, Kansas State University, USA
#IHateYourBrand: Effects of Direct and Indirect Service
Recovery Communication Strategies on Twitter
• Toni Rochelle Ford, Park University, USA
• Alexandra Krallman, Mississippi State University, USA
• Mark J. Pelletier, Mississippi State University, USA
• Alisha Blakeney Horky, Elon University, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.6:
Panel Session
The Extended Enterprise:
Is The Juice Worth the Squeeze?
Cathedral Room
Chair:
Gregory D. Herrin, The University of Alabama, USA
Panelists:
Gregory D. Herrin, The University of Alabama, USA
Tyler DeCoster, The University of Alabama, USA
Mark Siciliano, The University of Alabama, USA
Debra Hoffman, Gartner Supply Chain Research Group, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.7:
Panel Session
Difficulties and Issues Doctorate Students
Face in the Process of Transitioning
into a Researcher and Scholar:
Ph.D. Students’ Perspectives
This session is for Ph.D. students and by invitation only.
Orleans Room
Chair:
David J. Ortinau, University of South Florida, USA
Panelists:
Jennifer A. Espinosa, University of South Florida, USA
Lisa Monahan, University of South Florida, USA
Nina Lisa Krey, Louisiana Tech University, USA
Joanne M. Tran, Louisiana Tech University, USA
FRIDAY 2:00 PM - 3:30 PM
Session 7.8:
Special Session
Marketing Metrics Workshop 2014
Ursuline Roon
Part 1:
Introduction to Marketing Metrics and an
Overview of a Marketing Metrics Course
Kimball P. Marshall, Alcorn State University, USA
Part 2:
Marketing Dashboard
Pj Forrest, Alcorn State University, USA
SOCIETY FOR MARKETING ADVANCES
FRIDAY 2:00 PM - 3:30 PM
FRIDAY 4:00 PM - 5:30 PM
Session 7.9:
SMA Teaching Moments
Bonnet Carre Room
Chairs:
D. Joel Whalen, DePaul University, USA
John F. (Jeff) Tanner, Jr., Baylor University, USA
Session 8.2:
Global Marketplace I: International Strategies
Cabildo Room
Chair:
Jie G. Fowler, Valdosta State University, USA
Lifetime Achievements - From Goal Setting to Action Items Two Years Later: The Road to Your Future Begins Now
• Daniel Butler, Auburn University, USA
You Will Change My Grade!
• Stephen B. Castleberry, University of Minnesota Duluth, USA
Teaching to Suit: Techniques to Facilitate an Adaptive
Marketing Classroom
• Kesha K. Coker, Eastern Illinois University, USA
Is Anybody There? Does Anybody Care? Creating a
Successful Online Learning Environment
• Catharine Curran, University of Massachusetts Dartmouth, USA
Be the Segment
• Charles S. Madden, Baylor University, USA
Student Sales Team Managers (STMs)
• Richard A. Rocco, DePaul University, USA
• Clancy E. Ryan, DePaul University, USA
When Random is Not Random: Sampling with M&Ms
• Tracy A. Suter, Oklahoma State University, USA
First Day of Class Learning Environment S.O.L.A.R. System
• Brian A. Vander Schee, Aurora University, USA
Five Minutes to Perfection
• Barbara Ross Wooldridge, The University of Texas at Tyler, USA
Using Science to Build Student’s Communication Skills
• D. Joel Whalen, DePaul University, USA
FRIDAY 3:30 PM - 4:00 PM
Afternoon Break
Royal Salon B
FRIDAY 4:00 PM - 5:30 PM
SMA Board of Governors Meeting
Presbytere Room
Chair:
Greg W. Marshall, Rollins College, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.1:
Special Session
Advancing Critical Thinking in
Marketing Education
Beauregard Room
Giles Jackson, Shenandoah University, USA
The Country-of-Origin Effect on Dominant Brands
• José R. Concha, Universidad Icesi, Colombia
The Effects of Fit, Culture, and Trust on Brand
Extension Evaluation
• Neel Das, Appalachian State University, USA
• Michael J. Dotson, Appalachian State University, USA
• Jennifer Nevins Henson, Appalachian State University, USA
• Gaëlle Pantin-Sohier, Université d’Angers, France
Examining the “Decoy” Effect in Substitute
and Related Products: Evidence from Chile
• Rodrigo Uribe, Universidad de Chile, Chile
• Enrique Manzur, Universidad de Chile, Chile
• Maximiliano Werner, Universidad de Chile, Chile
FRIDAY 4:00 PM - 5:30 PM
Session 8.3:
Panel Session
Life in the Bullpen and Beyond
Gallier Room
Chair:
Obinna Obilo, Central Michigan University, USA
Panelists:
Obinna Obilo, Central Michigan University, USA
Allyn White, Loyola University New Orleans, USA
G. David Shows, Appalachian State University, USA
Todd J. Bacile, Loyola University New Orleans, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.4:
Special Session
Waking the Social Animal Inside the Selling
Team: The Effect of Social Media Usage
on Team Selling
Bienville Room
Katerina Hybnerova, University of Northern Alabama, USA
Riley Dugan, University of Dayton, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.5:
Is That on the Up and Up? Consumer Perceptions
of Marketing Practices
Pontalba Room
Chair:
Jeffrey Foreman, Pennsylvania State University Harrisburg, USA
Consumer Perceptions of Marketing: Past and Present
• Gary L. Hunter, Illinois State University, USA
The Impact of Socially Responsible Marketing Activities
on Consumers’ Willingness to Pay
• Anthony Patino, University of San Francisco, USA
• Velitchka Kaltcheva, Loyola Marymount University, USA
• Robert D. Winsor, Loyola Marymount University, USA
• Richard C. Leventhal, Ashford University, USA
• Dennis A. Pitta, University of Baltimore, USA
• Leslie Goldgehn, University of San Francisco, USA
Regulation of Marijuana Promotion in the US: An Exploratory
Study and Framework to Address Policy Issues
• Jeffrey Foreman, Pennsylvania State University Harrisburg, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.6:
Financial Aspects of Consumer Behavior
Cathedral Room
Chair:
Jeffrey W. Totten, McNeese State University, USA
An Exploratory Study of the Tipping Norm
Knowledge of Consumers
• Jeffrey W. Totten, McNeese State University, USA
Foreign Currency Pricing and Life-Digit Pricing
• Mazen Jaber, Saginaw Valley State University, USA
• Mokhtar Dia, Lebanese American University, USA
The Impact of Gender, Perceived Knowledge, and Perceived Risk
on Retirement Investment Decisions: An Exploratory Study
• Dora E. Bock, Georgia Southern University, USA
• Lindsay Larson, Georgia Southern University, USA
• Jacqueline K. Eastman, Georgia Southern University, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.7:
Panel Session
Insights to Writing and Publishing Marketing
Journal Articles: Issues and Difficulties
Facing Ph.D. Students and Young Authors
Orleans Room
Chair:
David J. Ortinau, University of South Florida, USA
Panelists:
David J. Ortinau, University of South Florida, USA
Barry J. Babin, Louisiana Tech University, USA
Mitch Griffin, Bradley University, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.8:
Panel Session
Where Do You Draw the Line?
Discussing Issues of Consumer Deviance,
Ethicality, Service Sabotage,
Piracy, and Academic Integrity
Ursuline Room
Chair:
Larry G. Neale, Queensland University of Technology, Australia
Panelists:
Paula Dootson, Queensland University of Technology, Australia
Sam D. Fullerton, Eastern Michigan University, USA and
Potchefstroom Business School, South Africa
Diane R. Edmondson, Middle Tennessee State University, USA
Michael Levin, Otterbein University, USA
Kevin J. Shanahan, Mississippi State University, USA
FRIDAY 4:00 PM - 5:30 PM
Session 8.9:
Consumer Attitudes and Emotions
Bonnet Carre Room
Chair
Shannon T. McCarthy, University of Arkansas, USA
Hope in Health Care Marketing: Exploring the Effectiveness of
Emotional Persuasive Appeals in Health Care Decision-Making
• Elyria Kemp, University of New Orleans, USA
• Kyeong Sam Min, University of New Orleans, USA
• Elizabeth Joint, University of New Orleans, USA
The Effects of a Demarketing Campaign on Consumer
Attitudes and Actual Consumption
• Edward Ramirez, The University of Texas at El Paso, USA
Consumer Perceptions of Policy Banning Unvaccinated
Children From a Medical Practice
• Shannon T. McCarthy, University of Arkansas, USA
FRIDAY 6:00 PM - 7:30 PM
SMA President’s Reception
Please wear your name badge for bar service.
La Nouvelle Orleans Ballroom
SMA
President’s
Reception
6:00 PM - 7:30 PM
La Nouvelle Orleans Ballroom
Please wear your name badge for bar service.
SOCIETY FOR MARKETING ADVANCES
SATURDAY
SATURDAY
ATAT
AA
GLANCE
GLANCE
8:30 AM
Beauregard
Room
Cabildo
Room
Gallier
Room
French Market
Room & Parlor
Pontalba
Room
Cathedral
Room
Bonnet Carre
Room
Ursuline
Room
Session 9.1
Price
Comparisons
&
Perceptions
Session 9.2
Brand
Strategies
in
Brand
Communities
Session 9.3
Global
Marketplace
Franchising,
Tourism,
and
Advertising
Session 9.4
Working
for the
Weekend
Session 9.5
Promotion
and
Branding
Session 9.6
Session 9.7
Services
at Work:
Competitive
Advantage,
Service
Convenience
and Internal
Marketing
Session 9.8
Can’t
Get No
Satisfaction
Session 10.1
Various
Product
and
Branding
Strategies
Session 10.2
Branding
and
Personality
Session 10.3
Advertising
Revisited
Session 10.4
This and That:
Mobile
Advertising
Effectiveness
and Resource
Advantage
Theory
Session 10.5
Session 10.6
Green
Marketing
and
Consumer
Behavior
Session 10.7
Session 10.8
Coming Over
to the
Dark Side of
Consumer
Behavior
Special
Session
Mindful
Marketing
and
Consumer
Behavior
Special
Session
9:00 AM
Sports, Sex
and
Celebrities
10:00 AM
11:00 AM
12:00 AM
Combining Market-,
Organizational-, and
Consumer-Level Data
to Model Industry
Dynamics...and
Delivering Insights
to All
Transformational Marketing
Board
Room
NEW
OFFICERS
MEETING
SATURDAY NOVEMBER 8, 2014
Morning
SATURDAY 8:30 AM - 10:00 AM
SMA New Officers Meeting
Board Room
SATURDAY 8:30 AM - 10:00 AM
Session 9.1:
Price Comparisons and Perceptions
Beauregard Room
Chair:
Pushkala Raman, Texas Woman’s University, USA
SATURDAY 8:30 AM - 10:00 AM
Session 9.3:
Global Marketplace II: Franchising, Tourism, and Advertising
Gallier Room
Chair:
Jennifer A. Espinosa, University of South Florida, USA
How Advertising Content Can Stimulate Consumer Ethnocentrism
• William T. Neese, Nicholls State University, USA
• Jeffrey J. Haynie, Nichollas State University, USA
• J. Robert Field, Nicholls State University, USA
• R. Charles Viosca, Nicholls State University, USA
Best Paper in Pricing Track
Building Formal Models of the Tourist’s Gaze
• Arch G. Woodside, Boston College, USA
You Paid Less Than Me…and I’m Okay with That
• Matthew M. Lastner, Louisiana State University, USA
• Patrick Fennell, Louisiana State University, USA
• McDowell Porter, III, Louisiana State University, USA
Fashion Ideals in Advertising: Its Impact on American
and Chinese Women
• Timothy H. Reisenwitz, Valdosta State University, USA
• Jie G. Fowler, Valdosta State University, USA
• Aubrey R. Fowler, III, Valdosta State University, USA
The Role of Product Price Levels in Online Consumer Reviews
• Peter Andersen, The University of Texas-Pan American, USA
• Fei Lee Weisstein, The University of Texas-Pan American, USA
• Michael Nguyen, The University of Texas-Pan American, USA
Paying More to Help the Poor: Can Cause-Related Marketing
Mitigate Perceptions of Price Unfairness?
• Joshua T. Coleman, The University of Memphis, USA
• John A. Narcum, The University of Memphis, USA
SATURDAY 8:30 AM - 10:00 AM
Session 9.2:
Brand Strategies in Brand Communities
Cabildo Room
Chair:
Manisha Mathur, Lawrence Technological University, USA
SATURDAY 8:30 AM - 10:00 AM
Session 9.4:
Working for the Weekend
French Market Room and Parlor
Chair:
Jeremy Morgan, The University of Texas at Arlington, USA
Propensity for Reciprocity and Cooperation Among
Front- Line Employees
• David A. Gilliam, University of Arkansas at Little Rock, USA
• Steven William Rayburn, II, Texas State University, USA
Performance Benefits of Being a Great Retailer to Work For:
A Resource-Based Perspective
• Timothy D. Butler, The University of Texas at Brownsville, USA
• Alexander E. Ellinger, The University of Alabama, USA
An Exploratory Approach of the Interplay Between Brand Personality • Craig E. Armstrong, The University of Alabama, USA
and Emotions for the Perception of French Ski Resort Brands
Vertical versus Horizontal Line Extensions’
• Rita Valette-Florence, IAE and GERAG, France
Effect on Brand Retail Sales:
• Pierre Valette-Florence, IAE and CERAG, France
The Role of Assortment Size
Regional Brand Strategy in Changing Structure of
• Helena F. Allman, University of West Florida, USA
Production and Distribution
• Martin S. Roth, University of Hartford, USA
• Hisao Fujimoto, Osaka University of Economics, Japan
• Thomas J. Madden, University of South Carolina, USA
• Yasuhiko Kubo, Sagami Women’s University, Japan
The Ties that Bind: Building Brand Advocacy through
Regional Identification
• Donald C. Barnes, University of North Carolina at Wilmington, USA
• Tracy Meyer, University of North Carolina at Wilmington, USA
• Thomas W. Porter, University of North Carolina at Wilmington, USA
• Fredrika J. Spencer, University of North Carolina at Wilmington, USA
SOCIETY FOR MARKETING ADVANCES
SATURDAY 8:30 AM - 10:00 AM
SATURDAY 8:30 AM - 10:00 AM
Session 9.5:
Promotion and Branding
Pontalba Room
Chair:
En-Chi Chang, Perfect Translation & Compunet, Taiwan
Session 9.7:
Services at Work: Competitive Advantage, Service
Convenience, and Internal Marketing
Bonnet Carre Room
Chair:
Kristen L. Cowan, University of North Texas, USA
A Guideline for Bank Promotion Concept Development:
The Effect on Saving Amount Decision
• Junhong Min, Michigan Technological University, USA
• Minhye Park, Sungkyunkwan University, South Korea
• Sungmin Ryu, Sungkyunkwan University, South Korea
Revisiting the Skeptic: Claim Objectivity and Product Price
Level in Consumer Skepticism of Advertising
• Teresa Preston, University of Arkansas at Little Rock, USA
• Kesha K. Coker, Eastern Illinois University, USA
The Susceptibility of Innovation Brands to Inferior Innovations:
Perspectives of Consumer innovativeness Perceived Innovability,
and Levels of Innovation
• Joseph W. Chang, Vancouver Island University, Canada
SATURDAY 8:30 AM - 10:00 AM
Session 9.6
Sports, Sex, and Celebrities
Cathedral Room
Chair:
R. Wixel Barnwell, Mississippi State University, USA
Compensating NCAA Student Athletes: Legal and Policy Issues
• Jonathan A. Heber, University of South Dakota, USA
• Josh D. Rentschler, University of South Dakota, USA
• William J. Jones, University of South Dakota, USA
• Jeffrey J. Stoltman, Wayne State University, USA
• Fred W. Morgan, Wayne State University, USA
Consumer Misbehavior: A Concurrent Look at the Impact That
the Size of the Victim and Size of the Loss Have on Opinions
Regarding the Acceptance or Unacceptance of 12 Questionable
Consumer Actions
• Sam D. Fullerton, Eastern Michigan University, USA and Potchefstroom
Business School, South Africa
• Larry G. Neale, Queensland University of Technology, Australia
• Paula Dootson, Queensland University of Technology, Australia
Using Sharp Numbers to Make a Point: The Affective Impact
of Numerical Appeals in the Service of STD Prevention among
Young Adults
• Kevin J. Shanahan, Mississippi State University, USA
• Christopher D. Hopkins, Clemson University, USA
• R. Wixel Barnwell, Mississippi State University, USA
Dynamic Tacit Knowledge Conveyance in the Hospitality Sector:
Maintaining Competitive Advantage through Storytelling
• Alvin J. Williams, University of South Alabama, USA
• Tony L. Henthorne, University of Nevada Las Vegas, USA
• Babu P. George, Swiss Management Center University, Switzerland
Examining the Effects of Service Convenience:
A Case for a Large National Retailer
• Sandipan Sen, Southeast Missouri State University, USA
• Aliosha Alexandrov, University of Wisconsin-Oshkosh, USA
• Emin Babakus, The University of Memphis, USA
The Need for Internal Service Recovery:
Safeguarding the Service Profit Chair
• Stephen J. Grove, Clemson University, USA
• Michael J. Dorsch, Clemson University, USA
• Les C. Carlson, University of Nebraska Lincoln, USA
Scale Development: Measuring Internal Marketing
in Service Firms
• J. Michael Weber, Mercer University, USA
SATURDAY 8:30 AM - 10:00 AM
Session 9.8:
I Can’t Get No Satisfaction
Ursuline Room
Chair:
Rebecca VanMeter, Ball State University, USA
Best Paper in Retailing Track
CO2 Labeling in the Fast Food Industry - A Strategic Perspective
• Pia A. Albinsson, Appalachian State University, USA
• Suzanne Conner, University of Northern California, USA
Choice of Gift, Gift Recipient Age, and Gift Satisfaction
• Kristy E. Reynolds, The University of Alabama, USA
• Stephanie T. Gillison, University of Tennessee at Chattanooga, USA
• Jessica Lynn Ogilvie, The University of Alabama, USA
Does Attachment Drive Meaningful Social Media Interactions?
Which Retail Customers are Talking and Are You Listening?
• Holly Atwood Syrdal, The University of Texas at Arlington, USA
• Rebecca VanMeter, Ball State University, USA
• Douglas B. Grisaffe, The University of Texas at Arlington, USA
SATURDAY 10:30 AM - 12:00 PM
Session 10.1:
Various Product and Branding Strategies
Beauregard Room
Chair:
Susan Brudvig, Indiana University East, USA
Best Paper in Product and Brand Management Track
Marketing and R&D Coopetition, Knowledge Integration,
and New Product Performance
• ShiBin Sheng, The University of Alabama at Birmingham, USA
The Relationship Between Entry Timing and New Brand
Strategy Performance Under Different Market Conditions
• Danielle A. Chmielewski-Raimondo, University of Melbourne, Australia
The Effects of Adjacent Food Color on Perceived Flavor:
A Factorial Investigation
• Lawrence L. Garber, Jr., Elon University, USA and Institute of
Management Technology Ghaziabad, India
• Eva M. Hyatt, Appalachian State University, USA
• Lubna Nafees, Institute of Management Technology Ghaziabad, India
SATURDAY 10:30 AM - 12:00 PM
Session 10.2:
Branding and Personality
Cabildo Room
Chair:
John D. Branch, University of Michigan, USA
Effects of Cultural Orientation and Regulatory Construal
Fit on Brand Attitudes
• Miguel A. Zúñiga, Morgan State University, USA
• Ivonne M. Torres, New Mexico State University, USA
Consumer Innovativeness Effects on the Susceptibility of
Innovation Brands to Inferior Innovations
• Joseph W. Chang, Vancouver Island University, Canada
Keeping Up with the Jones: The Impact of Social Comparison
on the Status Consumer’s Attitude towards the Brand
• Bryan T. McLeod, Southern Illinois University Carbondale, USA
• David M. Houghton, Southern Illinois University Carbondale, USA
Explaining Imagination through Personality:
A 3M Model Approach
• Kristen L. Cowan, University of North Texas, USA
• Nancy Spears, University of North Texas, USA
SATURDAY 10:30 AM - 12:00 PM
Session 10.3:
Advertising Revisited
Gallier Room
Chair:
Mathew Joseph, St. Mary’s University, USA
Advertising Derived Brand Information and Purchase
Intentions: Traditional Advertisements and Millenials
• Maria Petrescu, Nova Southeastern University, USA
• John T. Gironda, Nova Southeastern University, USA
The Portrayal of Quality of Life for the Elderly in Chinese
Advertising: A Literary Criticism Approach
• Jie G. Fowler, Valdosta State University, USA
• James W. Gentry, University of Nebraska-Lincoln, USA
Facebook Boredom: A Preliminary Analysis
• Atefeh Yazdanparast, University of Evansville, USA
• Anita Qureshi, St. Mary’s University, USA
• Mathew Joseph, St. Mary’s University, USA
SATURDAY 10:30 AM - 12:00 PM
Session 10.4:
This and That: Mobile Advertising Effectiveness and
Resource Advantage Theory
French Market Room and Parlor
Chair:
Michael J. Dorsch, Clemson University, USA
The Role of Opportunism Within the Context of
Resource Advantage Theory: A Conceptual Framework
• Maria E. Barua, Texas Woman’s University, USA
• Donald A. Michie, The University of Texas at El Paso, USA
Incorporating the Customer Perspective in CLV Models:
An Exploratory Study of Customer Attitudes toward
Mobile Coupons
• Jie Sun, Siena College, USA
• Suzanne D. Pawlowski, California Polytechnic Sate University, USA
• Nobuyuki Fukawa, Missouri University of Science and Technology, USA
The Factors That Effect Mobile Advertising Effectiveness
in a Real-Time Bidding Environment
• Anthony K. Asare, Quinnipiac University, USA
• Adwait Khare, The University of Texas at Arlington, USA
• Joshua Walsh, AdTheorent, Inc., USA
SOCIETY FOR MARKETING ADVANCES
SATURDAY 10:30 AM - 12:00 PM
Session 10.5:
Coming Over to the Dark Side of Consumer Behavior
Pontalba Room
Chair:
Demetra Andrews, Indiana University Northwest, USA
Best Paper in Consumer Behavior Track
Calling the Neo-Tribes: Creating an Experience with
‘Linking Value’ At Pensacon 2014
• Richard R. Hawkins, University of West Florida, USA
• Felicia N. Morgan, University of West Florida, USA
• Marcus W. Howard, University of West Florida, USA
Fetishism - The Link Between Loyalty and Addiction
• Lili Gai, The University of Texas of the Permian Basin, USA
Stress and Online Impulse-Buying
• Brittanie Moran, Lane Bryant-Retail Company, USA
• Lynn E. Kwak, Southern Connecticut State University, USA
SATURDAY 10:30 AM - 12:00 PM
Session 10.6:
Green Marketing, Social Responsibility, and Life Transitions
Cathedral Room
Chair:
Dora E. Bock, Georgia Southern University, USA
Responsible You, Despicable Me: Contrasting Consumer
Inferences from Socially Responsible Behavior
• Jonathan Hasford, Florida International University, USA
• Adam Farmer, Mississippi State University, USA
A Multi-Method Inquiry of the Influence of Resources
During Life Transitions
• Jennifer Christie Siemens, Clemson University, USA
• Anastasia E. Thyroff, Clemson University, USA
• Christopher D. Hopkins, Clemson University, USA
• Steven W. Kopp, University of Arkansas, USA
The Color of Green: Exploring Ethnicity
and Green Consumerism
• Nicole Bieak Kreidler, La Roche College, USA
• Sacha Joseph-Mathews, University of the Pacific, USA
SATURDAY 10:30 AM - 12:00 PM
Session 10.7:
Panel Session
Mindful Marketing and Consumer Behavior
Bonnet Carre Room
Chair:
Nada Nasr Bechwati, Bentley University, USA
Panelists:
Nada Nasr Bechwati, Bentley University, USA
Gary Ottley, Bentley University, USA and Babson College, USA
R. Bret Leary, Wyoming University, USA
SATURDAY 10:30 AM - 12:00 PM
Session 10.8:
Panel Session
Combining Market-, Organizational-, and
Consumer-Level Data to Model Industry
Dynamics…and Delivering Insights to All
Ursuline Room
Chair:
Zannie Giraud Voss, Southern Methodist University, USA
Panelists:
Zannie Giraud Voss, Southern Methodist University, USA
Rick Briesch, Southern Methodist University, USA
Glenn B. Voss, Southern Methodist University, USA
Carlos Ruiz, IBM, USA
L E G A C Y
SOCIETY FOR MARKETING ADVANCES
Participant Index
A
Abu-Alsamh, Elaf Rashad ......................7.3
Agnihotri, Raj .......................................6.2
Akiyeva, Alla ........................................2.3
Albinsson, Pia A. ..................................9.8
Alexandrov, Aliosha ..............................9.7
Allaway, Arthur W. ...............................2.2
Allman, Helena F. ..................................9.4
Andersen, Peter.....................................9.1
Andrews, Demetra .......................6.1, 10.5
Andrews, J. Craig .................................6.3
Armstrong, Craig E. ..............................9.4
Asare, Anthony K................................10.4
Ashnai, Bahar.......................................7.2
Azab, Carolin .......................................7.4
B
Babakus, Emin ......................................9.7
Babin, Barry J. ...............................1.1, 8.7
Bachrach, Daniel G. ..............................6.2
Bacile, Todd J. ................................5.6, 8.3
Baker, Thomas L. ...................................3.7
Bal, Anjali S. ........................................2.4
Barnes, Donald C. ...................5.6, 7.1, 9.2
Barnwell, R. Wixel.................................9.6
Barua, Maria E. ..................................10.4
Beauchamp, Michelle Bednarz ...............7.1
Bechwati, Nada Nasr ..........................10.7
Beitelspacher, Lauren .............................6.2
Berry, Christopher M. ............................5.1
Berry, Reanna .......................................4.4
Billiot, Theresa ......................................2.1
Bock, Dora E................................8.6, 10.6
Boles, James S. .....................................7.3
Books, John R. (Rusty), Jr. .......................3.4
Boya, Ünal Ö. ......................................6.6
Branch, John D. .............3.2, 4.2, 5.2, 10.2
Briesch, Rick .......................................10.8
Brudvig, Susan .............................7.1, 10.1
Burrage, Ryan .......................................2.5
Burton, Scot ..........................................6.3
Butler, Daniel .................................5.2, 7.9
Butler, Timothy D. ..................................9.4
C
Carlson, Les C. ......................................9.7
Carter, Robert Newton ...........................5.3
Castleberry, Stephen B. ...................2.6, 7.9
Cavazos-Garza, Alicia ..........................7.1
Chang, En-Chi ...............................2.5, 9.5
Chang, Fang Yu ....................................6.8
Chang, Joseph w..........................9.5, 10.2
Chmielewski-Raimondo, Danielle A. ....10.1
Chugh, Richa ........................................7.3
Chung, Christina ...................................2.5
Cinelli, Melissa......................................6.1
Clark, Terry...........................................7.4
Coker, Kesha K. ......................6.2, 7.9, 9.5
Coleman, Joshua T. ...............................9.1
Collier, Joel E. .......................................4.1
Conca, Christopher ...............................3.4
Concha, José R. ............................4.3, 8.2
Conner, Suzanne...................................9.8
Cook, Laurel Aynne ...............................5.1
Cowan, Kristen L. .........................9.7, 10.2
Crutchley, Claire E. ................................4.5
Curasi, Carolyn.....................................7.3
Curran, Catharine .................................7.9
D
Dadzie, Charlene A. .............................6.6
Darrat, Mahmoud .................................7.2
Das, Neel .............................................8.2
Davari, Arezoo .......................3.8, 4.3, 6.6
Davis, Cassandra ..................................5.1
DeCoster, Tyler ......................................7.6
Deng, Luzhi ..........................................7.5
Dia, Mokhtar ........................................8.6
Dietz, George D. ...................................2.4
Donnelly, Christina ................................3.2
Dootson, Paula...............................8.8, 9.6
Dorsch, Michael J. .................3.5, 9.7, 10.4
Dotson, Michael J. ..........................6.6, 8.2
D’Souza, Giles ......................................2.2
Dugan, Riley .........................................8.4
E
Easley, Richard .....................................6.7
Eastman, Jacqueline K. ..........................8.6
Edmiston, Dawn ....................................4.2
Edmondson, Diane R. ............................8.8
Ellinger, Alexander E. ............................9.4
Erffmeyer, Robert ..................................2.6
Espinosa, Jennifer A. ...............6.5, 7.7, 9.3
F
Farmer, Adam.....................................10.6
Fennell, Patrick ...............................3.7, 9.1
Ferrell, O.C. .........................................4.6
Field, J. Robert ......................................9.3
Fontenot, Gwen.....................................5.5
Ford, Toni Rochelle ................................7.5
Ford, Weixing M. ..................................3.2
Foreman, Jeffrey ...................................8.5
Forrest, Pj .............................................7.8
Foster, Jayme .................................5.4, 7.5
Fowler, Aubrey R., III ......................6.4, 9.3
Fowler, Jie G. ...4.3, 6.4, 7.5, 8.2, 9.3, 10.3
Fox, Alexa K. ........................................2.4
Fraccastoro, Katherine A. ......................3.3
Fretwell, Cherie .....................................5.3
Fujimoto, Hisao ..............................4.4, 9.2
Fukawa, Nobuyuki ..............................10.4
Fullerton, Sam D. .............3.2, 4.2, 8.8, 9.6
Futrell, Gary Daniel ...............................3.8
G
Gai, Lili ..............................................10.5
Garber, Lawrence L., Jr. .......................10.1
Garrity, Carolyn Popp ...........................4.2
Gassenheimer, Jule ................................6.8
Gentry, James W.................................10.3
George, Babu P. ....................................9.7
Ghahghaei, Azam ................................7.3
Gilliam, David A. ..................................9.4
Gillison, Stephanie T. .............................9.8
Gironda, John T. .................................10.3
Goldgehn, Leslie ...................................8.5
Gonzalez-Fuentes, Mario V. ...................2.1
Gould, Noel .........................................7.3
Graham, Kenneth W. .....................2.5, 4.5
Gravois, Renée .....................................2.8
Greer, Bertie .........................................3.2
Grewal, Dhruv ......................................6.2
Griffin, Mitch ........................................8.7
Grisaffe, Douglas B. ..............................9.8
Grove, Stephen J. ..................................9.7
H
Hair, Joseph F., Jr. ..........................1.1, 4.5
Harris, Eric G........................................5.6
Harrison, Dana .....................................4.5
Harrison, Mary P. ..................................4.2
Hartley, Phillip M...................................4.4
Hasford, Jonathan ........................6.8, 10.6
Hasuoka, Satomi ...................................6.1
Hawkins, Richard R. ............................10.5
Haynie, Jeffrey ......................................9.3
Healy, William ......................................6.2
Heber, Jonathan A. ...............................9.6
Henson, Jennifer Nevins ........................8.2
Henthorne, Tony L..................................9.7
Herrin, Gregory D. ................................7.6
Hill, Philip .............................................2.2
Hofacker, Charles F................................5.6
Hoffman, Debra ....................................7.6
Hoffman, Doug .....................................5.2
Hood, Karen M. ....................................3.3
Hopkins, Christopher D...1.3, 2.9, 9.6, 10.6
Horky, Alisha Blakeney ..........................7.5
Houghton, David M. ............................10.2
Howard, Marcus W. ............................10.5
Howie, Katharine ..................................5.5
Hsu, Maxwell K. ....................................3.1
Huang, Yu-Shan ....................................3.5
Hunter, Gary L. .....................................8.5
Hyatt, Eva M. ........................2.4, 6.6, 10.1
Hybnerova, Katerina .............................8.4
I
Ingene, Charles .......................1.3, 2.9, 4.6
Irei, Takashi ..........................................6.1
Iyer, Pramod ..................................3.8, 4.3
J
Jaber, Mazen ........................................8.6
Jackson, Giles .......................................8.1
Jakubanecs, Alexander ..........................3.8
Jensen, Thomas D. ................................4.5
Johnson, David .....................................7.5
Johnson, Erik ........................................7.5
Joint, Elizabeth......................................8.9
Jones, William J. ...................................9.6
Joseph, Mathew ..................................10.3
Joseph-Mathews, Sacha ......................10.6
K
Kalamas, Maria .............................3.7, 5.4
Kaltcheva, Velitchka ..............................8.5
Karani, Komal ......................................3.3
Kashmiri, Saim .....................................6.3
Kashyap, Rajiv ......................................7.2
Keaty, Anne ..........................................5.5
Keel, Astrid L. .......................................4.5
Keeling, Kathleen A. ..............................2.3
Kees, Jeremy.........................................6.3
Kemp, Elyria ...........................2.1, 4.1, 8.9
Kennemer, Cathy ...................................4.7
Khare, Adwait ....................................10.4
Kim, Yuna .............................................2.5
Kinard, Brian R. ....................................5.6
Kirchoff, Jon F. ......................................7.4
Kirpalani, Nicole ...................................7.1
Ko, Eunju..............................................4.4
Konrath, Sara .......................................6.4
Kopf, Dennis A. ....................................3.1
Kopp, Steven W. ...................2.3, 6.3, 10.6
Kothandaraman, Prabakar ............6.2, 7.2
Kowalczyk, Christine M. ........................2.3
Krallman, Alexandra .............................7.5
Kreidler, Nicole Bieak ...................5.7, 10.6
Krey, Nina Lisa .....................................7.7
Kubo, Yasuhiko .....................................9.2
Kuhlmeier, David B. ...............................7.5
Kuntze, Ronald J. ..................................5.2
Kuo, Pei-Jou .........................................3.5
Kwak, Lynn E. .....................................10.5
L
Langenderfer, Jeff ..................................2.3
Larson, Lindsay .....................................8.6
Lastner, Matthew M. .......................3.7, 9.1
Le Bon, Joël ..........................................6.2
Leach, Mark P. ......................................7.3
Leary, R. Bret ......................................10.7
Lee, Jennifer J. ......................................4.3
Lee, Jieun .............................................4.4
Leeds, Christopher E. .............................2.4
Lester, Rick ............................................4.2
Leventhal, Richard C. .............................8.5
Levin, Michael .......................................8.8
Lewis, Carmen Clark .............................5.3
Lindsey, Kristina K. ................................3.7
Ling, Howard C.....................................5.1
Liu, Annie H..........................................7.3
Liu, Heng Yih ........................................6.8
Lopez, Tará Burnthorne .........................2.8
Luckett, Michael G. ................................3.3
Luethge, Denise J...................................3.2
Luna-Nevarez, Cuauhtemoc (Temo) ........2.4
M
Madden, Charles S. .......................2.7, 7.9
Madden, Thomas J. ...............................9.4
Mai, Enping ..........................................6.8
Mani, Sudha .........................................7.2
Manzur, Enrique ...................................8.2
Marks, Larry .........................................3.6
Marshall, Beverly Bain ...........................4.5
Marshall, Greg W. .........................4.6, 6.9
Marshall, Kimball P................................7.8
Martin, Charles .....................................4.6
Mathur, Manisha ............................3.5, 9.2
McCarthy, Shannon T. ...........................8.9
McClure, Rex ........................................4.2
McGoldrick, Peter J. ..............................2.3
McLeod, Bryan T. .........................7.5, 10.2
Mead, James ........................................6.8
Megehee, Carol M. ........................1.2, 4.4
Meyer, Tracy ...........................4.5, 5.6, 9.2
Michie, Donald A. ...............................10.4
Min, Junhong ........................................9.5
Min, Kyeong Sam .................................8.9
Minor, Michael S. ..................................6.4
Mobley, Mary F. ....................................6.7
Mobley, Michael C. ...............................6.7
Monahan, Lisa ...............................6.5, 7.7
Moore, David J. ....................................6.4
Moore, Jesse N. ....................................3.5
Moore, Melissa L. ...........................2.5, 4.1
Moore, Robert S.............................2.5, 4.1
Moran, Brittanie ..................................10.5
Morgan, Fed W. ...................................9.6
Morgan, Felicia N. .......................5.7, 10.5
Morgan, Jeremy .............................6.6, 9.4
Moulard, Julie Guidry ...........................2.5
Mourad, Siham .....................................4.4
Muk, Alexander ....................................2.5
Mukherjee, Amaradri ..............4.5, 5.1, 6.5
Mulki, Jay P. .........................................7.2
Mullins, Ryan ........................................6.2
Murshed, Feisal.....................................7.2
Musgrove, Carolyn Findley ....................2.5
N
Nafees, Lubna ....................................10.1
Naito, Takashi.......................................6.1
Nakhata, Chinintorn..............................2.4
Narcum, John A....................................9.1
Nargesi, Somaye Ramezanpour .............7.3
Nasif, Nese ...................................5.6, 6.4
Neale, Larry G..........3.2, 4.2, 5.2, 8.8, 9.6
Neese, William T. ...........................3.8, 9.3
Netemeyer, Richard G. ..........................6.3
Newman, Christopher L. ........................6.3
Nguyen, Michael ..................................9.1
Noël, Noel Mark ...................................3.3
Participant Index
O
Obilo, Obinna ...................................... 8.3
Ogilvie, Jessica Lynn.............................. 9.8
Ono, Akinori ........................................ 6.1
Ortinau, David J. .................... 6.5, 7.7, 8.7
Ottley, Gary........................................ 10.7
P
Paajpoot, Nusser................................... 3.7
Pantin-Sohier, Gaëlle ............................. 8.2
Park, Minhye ........................................ 9.5
Patino, Anthony .................................... 8.5
Patterson, Lauri ..................................... 2.1
Pawlowski, Suzanne D......................... 10.4
Pelletier, Mark J. .................................... 7.5
Pelton, Lou E. ........................................ 6.7
Peren, Rebecca ..................................... 6.1
Petrescu, Maria ................................... 10.3
Phan, Hang .......................................... 4.4
Pitta, Dennis A. ..................................... 8.5
Pleasant, Jamie T. .................................. 5.8
Poehlman, T. Andrew............................. 5.7
Poole, Sonja Martin........................ 2.1, 5.4
Porter, McDowell, III........................ 4.1, 9.1
Porter, Thomas W. ................................. 9.2
Powell, C. Michael ................................ 3.4
Preston, Teresa ............................... 2.1, 9.5
Purinton, Elizabeth F. ...................... 2.2, 6.6
Q
Quinn, Mark ......................................... 4.1
Qureshi, Anita .................................... 10.3
R
Rains, Samantha ................................... 2.4
Raman, Pushkala............................ 5.4, 9.1
Ramirez, Edward .................................. 8.9
Ranganathan, Sampathkumar ................ 3.4
Rapp, Adam ......................................... 6.2
Raska, David ........................................ 3.2
Rayburn, Steven William, II .................... 9.4
Reisenwitz, Timothy H. ........................... 9.3
Rentschler, Josh D. ................................. 9.6
Reynolds, Kristy E. ................................. 9.8
Ricks, Joe.............................................. 4.1
Rippé, Cindy B. ..................................... 2.6
Robinson, Stacey ............................ 6.1, 7.4
Rocco, Richard A. ................................. 7.9
Root, Teri .............................................. 2.8
Roth, Martin S....................................... 9.4
Rowe, William J. ................................... 7.4
Ruiz, Carlos ........................................ 10.8
Ryan, Clancy E. .................................... 7.9
Rylander, David H. ................................ 5.4
Ryu, Sungmin........................................ 9.5
S
Sangtini, Vinita ..................................... 7.2
Santaella, Monica .......................... 3.3, 7.1
Satornino, Cinthia B. ............................. 6.1
Sautter, Elise (Pookie) ............................. 2.4
Savitskie, Katrina .................................. 3.4
Sen, Sandipan ............................... 3.4, 9.7
Shan, Yuwen......................................... 3.5
Shanahan, Kevin J. ... 2.1, 3.2, 7.3, 8.8, 9.6
Shaw, Norman ..................................... 4.5
Sheng, ShiBin ..................................... 10.1
Sheng, Xiaojing ............................. 5.6, 6.4
Shows, G. David ............................ 3.1, 8.3
Siciliano, Mark ..................................... 7.6
Siemens, Jennifer Christie ...... 5.7, 6.3, 10.6
Sihi, Debika .......................................... 7.4
Sleeth-Keppler, David ............................ 3.2
Smith, Donna ........................................ 4.5
Smith, Karen H. .................................... 5.4
Smith, Ronn J. ....................................... 6.5
Spears, Nancy .................................... 10.2
Spencer, Fredrika J. ............................... 9.2
Spralls, Samuel A., III ............................ 3.5
Srivastava, Rajesh .......................... 5.5, 7.3
Stafford, Marla Royne ........................... 4.6
Stammerjohan, Claire ............................ 2.1
Stewart, Geoffrey .................................. 5.5
Stoltman, Jeffrey J. ................................ 9.6
Stuart, Elnora ........................................ 7.4
Sumita, Hideki ...................................... 6.1
Sun, Jie .............................................. 10.4
Suter, Tracy A. ...................................... 7.9
Swilley, Esther ......................... 2.2, 4.1. 7.5
Syrdal, Holly Atwood ............................ 9.8
T
Talbott, John S., Jr. ................................ 2.5
Tang, Thomas Li-Ping ............................. 7.3
Tanner, Emily ................................. 5.5, 6.2
Tanner, John F. (Jeff), Jr. ........... 5.2, 6.2, 7.9
Tariq, Ayesha........................................ 2.2
Thyroff, Anastasia E. .................... 5.7, 10.6
Torres, Ivonne M.................................. 10.2
Torres, Luis ............................................ 4.4
Totten, Jeffrey W.................................... 8.6
Tran, Joanne M. .................................... 7.7
Trocchia, Philip J. .................................. 3.3
Tsuchiya, Haruka................................... 6.1
Turri, Anna M. ...................................... 6.5
U
Uribe, Rodrigo ...................................... 8.2
V
Valentine, Dawn B. ................................ 7.1
Valette-Florence, Pierre ................... 4.4, 9.2
Valette-Florence, Rita ............................. 9.2
Vander Schee, Brian A. 3.2, 4.2, 4.8, 5.2, 7.9
VanMeter, Rebecca ................................ 9.8
Viosca, R. Charles ................................. 9.3
Voss, Glenn B. .................................... 10.8
Voss, Zannie Giraud............................ 10.8
W
Wachter, Kathy ..................................... 3.4
Wacker, Stephanie ................................ 2.2
Wakefield, Kirk ..................................... 6.2
Walsh, Joshua .................................... 10.4
Wang, Caibing ..................................... 4.1
Wang, Yao-Chin ................................... 3.5
Ward, Cheryl B. .................................... 5.7
Weathers, Danny .................................. 6.3
Weber, J. Michael ................................. 6.8
Weidner, Kelly ...................................... 2.4
Weisstein, Fei Lee .................................. 9.1
Werner, Maximiliano ............................. 8.2
Whalen, D. Joel ............................. 5.2, 7.9
White, Allyn .................................. 5.6, 8.3
Williams, Alvin J. .................................. 9.7
Williams, Kim H. ................................... 2.1
Williams, Zachary ................................. 4.1
Williamson, Nicholas C. ........................ 4.2
Wilson, Holt.......................................... 4.9
Winsor, Robert D. ................................. 8.5
Wood, John Andy ................................. 2.6
Woodroof, Parker ................................. 5.5
Woodside, Arch G. ................. 1.2, 4.6, 9.3
Wooldridge, Barbara Ross 3.2, 4.2, 5.2, 7.9
Y
Yaoyuneyong, Gallayanee .............. 5.4, 7.5
Yazdanparast, Atefeh .......................... 10.3
Z
Zhang, Chi ........................................... 6.1
Zhang, Shuoyang.................................. 4.4
Zheng, Jie............................................. 3.2
Zúñiga, Miguel A. .............................. 10.2
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