Start-up delivers Mediterranean diet with modern convenience

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OctOber 2014
Start-up delivers Mediterranean
diet with modern convenience
Mediterra Nutrition Bars offers the appeal of the Mediterranean Diet in a convenient package. The brand is
striving to stay true to the principles of its dietary heritage, but in the process, it may also change the landscape
of the bar category for good. Karen raterMan reports.
NNB
Mediterra founder Telemaque Lavidas believes the bars’ solid nutrition and whole food ingredients will resonate with educated, core natural consumers – and
that the Mediterranean diet basis gives the bars a point of difference: “We feel strongly we are filling a void in the market, especially with the savoury bars,
which are about providing a product that is synonymous with the Mediterranean diet movement but also convenient.”
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OctOber 2014
A FLAVOUR FOR EVERY PART OF THE DAY
Mediterra bars on sale in Natural Grocer’s.
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A FOCUS ON KEEPING ITS LEAD IN
SAVOURY BARS
GLOBAL BRAND STRATEGY
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